Samsung 77″ OLED S90C 2023

87%

Display Quality

Color Accuracy

HDR Performance

Sound Quality

Smart Features

Gaming Performance

Build & Design

Connectivity Options

Ease of Setup

User Interface

Weight & Handling

Long-Term Value

Remote & Included Accessories

Overview

The Samsung 77″ OLED S90C 2023 offers a striking 77″ display with cutting-edge OLED technology, combining impressive resolution and immersive visuals. Designed with an ultra-thin frame and nearly bezel-free edges, this Samsung OLED TV integrates seamlessly into modern living spaces. Audio is enhanced through Dolby Atmos and Object Tracking Sound Lite, delivering a surround experience without additional speakers. Smart functionality is built in, including Alexa support and streaming apps, allowing intuitive navigation. A 120 Hz refresh rate ensures motion remains smooth and fluid for sports, movies, or gaming, making it a versatile centerpiece for any home entertainment setup while maintaining a sophisticated aesthetic.

Features & Benefits

This 77″ S90C model brings advanced display and processing capabilities to the forefront. Quantum HDR OLED provides deep contrast and vivid colors that adapt to each scene, while the Neural Quantum Processor upscales content to near-4K clarity for sharper visuals. Pantone-validated color ensures faithful reproduction across movies and shows, enhancing realism. Audio synchronization via Q-Symphony 3.0 pairs the TV with compatible Samsung soundbars for coherent sound output. Additionally, the Gaming Hub supports a variety of titles with minimal input lag, while smart integration allows seamless control over connected devices, making the experience both visually and technically engaging for diverse content consumption.

Best For

This 2023 OLED television suits viewers seeking high-quality entertainment and a large immersive display. Home cinema enthusiasts will enjoy the deep contrast and vibrant colors, while gamers benefit from responsive performance and expansive color coverage. Streamers gain from the sizable 77″ screen, making movies and series feel more engaging. Tech-savvy users appreciate integration with smart home devices and voice assistants, enabling convenience in multi-device setups. Those prioritizing style will value the sleek, ultra-thin design, which fits elegantly in living rooms or media spaces. Its combination of performance and aesthetics makes it versatile for varied households and viewing habits.

User Feedback

Users generally commend the vibrant picture quality and excellent contrast, noting that colors appear lifelike and consistent. The immersive audio from Dolby Atmos and Object Tracking Sound Lite receives praise for adding depth to content without extra equipment. Some buyers highlight that the TV’s 104-pound weight requires careful handling and secure mounting. The smart interface is described as intuitive, though a few users mention occasional app responsiveness issues. While the price is considered high by certain owners, many agree that the combination of display fidelity, audio performance, and smart functionality provides substantial value relative to competing 77″ OLED models.

#OLED TVs

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#Electronics

Pros

Users appreciate the deep contrast and vibrant colors provided by this Samsung OLED TV.
The Neural Quantum Processor ensures sharp 4K upscaling for streaming and gaming content.
Dolby Atmos and Object Tracking Sound Lite deliver immersive audio experiences in large rooms.
The ultra-thin, near bezel-free design fits well in modern living spaces.
Gamers benefit from the 120 Hz refresh rate and low-latency response for smooth gameplay.
Smart TV features with Alexa make accessing streaming services and smart home controls convenient.
Q-Symphony 3.0 improves audio synchronization with compatible Samsung soundbars.
Pantone validated color reproduction satisfies users who value accurate visuals for movies and shows.
Large 77-inch screen enhances cinematic viewing for home theaters or family rooms.

Cons

This 2023 OLED television is heavy, making wall mounting challenging without assistance.
Some users find the premium price higher than alternatives of similar size.
Brightness levels may be insufficient in very bright rooms for some viewers.
Initial setup can be complex for those unfamiliar with smart TV interfaces.
Limited portability due to size restricts placement flexibility in smaller homes.
A few buyers noted minor issues with firmware updates affecting app performance.
Heavy reliance on HDMI and network connectivity may require additional cables or adapters.
Not ideal for casual viewers who prefer a simple, lightweight television setup.

Ratings

Based on a thorough analysis of verified user reviews from multiple countries and languages, RR-AI has aggregated feedback on the Samsung 77″ OLED S90C 2023. Spam, duplicate, off-topic, and incentivized reviews were filtered out, leaving only authentic, high-quality input from global buyers. The resulting scores reflect both the strengths and pain points reported, giving a balanced view of this device’s performance, design, and usability.

Display Quality

96%

Many buyers highlight the exceptional sharpness and clarity when watching movies or sports on this device. The OLED panel delivers deep blacks and high contrast, making images appear more lifelike. Users consistently mention that large-screen content is immersive and enjoyable for family viewing.

A few users note that brightness can be slightly uneven in well-lit rooms, particularly during daytime viewing. Some also observed minor reflections on glossy surfaces, which may distract in certain lighting conditions.

Color Accuracy

94%

Reviewers appreciate that colors appear natural and consistent across different types of content. The device's Pantone-validated panel ensures that skin tones and landscape scenes look realistic. Gamers and movie enthusiasts particularly praise the precise color reproduction.

A small number of users noticed that extremely bright HDR scenes can appear slightly oversaturated. Occasional minor shifts in color were reported when viewed from wide angles.

HDR Performance

92%

Users enjoy enhanced contrast and bright highlights in HDR-supported movies and games. This device maintains detail in both dark and bright areas, adding depth to the visual experience. Most users find HDR effects noticeably improve the cinematic feel of content.

Some buyers mentioned that HDR performance is less impressive on streaming apps compared to native 4K UHD content. Occasional fluctuations in brightness were also reported in high-contrast scenes.

Sound Quality

89%

Many users find the Dolby Atmos and Object Tracking Sound Lite features create an engaging, surround-like audio experience without external speakers. Dialogue clarity and dynamic effects are generally praised, enhancing movies and games. The device delivers a satisfying level of volume and depth for medium-sized rooms.

Several users felt bass levels could be stronger and that larger rooms may require an external soundbar for full impact. A few noted that audio positioning can be less precise for certain overhead effects.

Smart Features

87%

Reviewers like the responsive smart interface and ease of accessing streaming apps. Voice control through Alexa simplifies navigation and integrating with smart home devices is straightforward. Many appreciated the convenience of multi-view and app switching.

Some users reported occasional slowdowns when launching multiple apps or during firmware updates. A few found certain app selections limited compared to competing platforms.

Gaming Performance

91%

Gamers enjoy low input lag and smooth motion, particularly for fast-paced action titles. Features like Auto Game Mode and high refresh rates make gameplay fluid and visually appealing. Many players find the Gaming Hub makes accessing compatible titles simple and convenient.

A few users observed minor frame drops when playing graphically demanding games on certain consoles. Some noted that HDR settings may require manual adjustment for optimal game visuals.

Build & Design

88%

Users often praise the sleek, ultra-thin design that fits elegantly in modern living spaces. The near bezel-free edges give a premium feel, and many found the TV visually impressive even when turned off. Wall mounting is generally described as straightforward for those with proper supports.

Some buyers noted that the TV is heavy, making installation challenging without two people. A few felt that the ultra-thin design makes the screen more fragile during handling.

Connectivity Options

85%

Many users appreciate the range of HDMI, USB, Wi-Fi, Bluetooth, and Ethernet options, allowing easy connection to consoles, soundbars, and streaming devices. The multiple ports support flexible setups for home theaters and smart home integration.

A few users encountered occasional connectivity drops with certain wireless devices. Some noted that cable management can be tricky due to the ultra-thin frame design.

Ease of Setup

83%

Several buyers found initial setup straightforward, with clear instructions and guided on-screen menus. Pairing with smart devices and configuring network connections is generally simple. Most users were able to start using this device quickly without professional assistance.

Some reported difficulty with mounting due to weight and size, requiring careful alignment. Others mentioned initial software updates took longer than expected.

User Interface

86%

The smart TV interface is intuitive, with easy navigation through apps, channels, and settings. Users liked customizable menus and quick access to favorite content. Voice commands generally respond reliably, improving overall control.

A few users noted occasional lag when switching between apps or multi-tasking. Some found certain menus slightly cluttered, making advanced settings harder to locate.

Weight & Handling

72%

28%

Buyers acknowledge that the sturdy build provides stability once the TV is installed. The metal stand and wall mount options allow flexibility for placement in living rooms or media areas. Once positioned, the unit feels solid and secure.

Many users struggled with lifting and mounting the TV alone due to its 104-pound weight. Some noted that moving the unit requires multiple people, limiting portability and ease of rearrangement.

Long-Term Value

90%

Users feel that the combination of display quality, sound, and smart functionality offers strong longevity. Many believe the device will remain competitive with new content and gaming standards for years. Regular firmware updates help maintain performance and add features over time.

A few users consider the upfront cost high, which may be a barrier for some buyers. Occasional reports mention that replacement parts or repairs could be expensive if needed in the future.

Remote & Included Accessories

81%

19%

Many buyers like that the included remote is ergonomic and straightforward, allowing easy navigation. Accessories such as cables and manuals are complete, enabling a smooth out-of-the-box experience. Pairing with additional smart devices is seamless.

Some users felt the remote could be more responsive in certain conditions, and the buttons might require a firmer press. A few mentioned the included cables may be shorter than preferred for large setups.

Suitable for:

The Samsung 77″ OLED S90C 2023 is best suited for home cinema enthusiasts and gamers who prioritize high-quality visuals and responsive performance. Users looking for immersive 4K content with deep blacks and vibrant colors will benefit from this device, as will those who frequently stream movies or play console games requiring low latency. Its smart TV capabilities with Alexa integration make it appealing for tech-savvy households wanting seamless access to streaming services and smart home control. The large 77-inch screen is ideal for spacious living rooms or dedicated media areas, providing a cinematic experience that smaller displays cannot replicate. Additionally, users with compatible soundbars will find Q-Symphony 3.0 enhances audio quality for a richer setup.

Not suitable for:

This television may not be ideal for users with limited space or those who frequently move their setup, as its 104-pound weight makes handling and installation challenging. Buyers seeking a budget-friendly option might find the premium price prohibitive, and casual viewers in bright rooms could be affected by minor glare and brightness limitations. Individuals who prefer a simple, minimal feature set without smart apps or gaming enhancements may find this device more complex than necessary. Additionally, anyone requiring portability or frequent repositioning would likely struggle with this 77-inch model, making smaller or lighter alternatives more practical.

Specifications

Brand: Manufactured by Samsung, part of the S90C 2023 series.
Model: Identified as the 77″ S90C model.
Screen Size: Features a 77-inch OLED display for large viewing areas.
Resolution: Supports 4K UHD resolution for detailed picture clarity.
Display: Uses OLED technology with Quantum HDR for deep contrast and vibrant colors.
Refresh Rate: Offers a 120 Hz refresh rate for smooth motion rendering.
Processor: Powered by Neural Quantum Processor with 4K upscaling capabilities.
Audio: Includes Dolby Atmos and Object Tracking Sound Lite for immersive sound.
Q-Symphony: Supports Q-Symphony 3.0 to synchronize audio with compatible Samsung soundbars.
Smart Features: Built-in Alexa and SmartThings compatibility for voice control and home automation.
Design: Ultra-thin construction with a nearly bezel-free front panel.
Connectivity: Provides HDMI, USB, Wi-Fi, Ethernet, and Bluetooth ports for multiple devices.
HDR: Quantum HDR OLED enhances brightness and contrast for vivid imagery.
Color Accuracy: Pantone validated to ensure precise color reproduction for professional-grade visuals.
Weight: Weighs approximately 104 pounds, requiring careful handling and mounting.
Aspect Ratio: Features a 16:9 aspect ratio suitable for widescreen content.
Special Features: Includes Gaming Hub and Filmmaker Mode for optimized gaming and movie experiences.
Included Components: Comes with remote control, power cable, and user manuals for setup.

FAQ

This TV offers a 77-inch OLED screen with 4K UHD resolution, Quantum HDR for deep contrast, and Pantone validated color for accurate reproduction. The 120 Hz refresh rate ensures smooth motion for fast-moving content like sports or gaming.

Yes, it supports Dolby Atmos and Object Tracking Sound Lite for immersive 3D-like audio. Additionally, Q-Symphony 3.0 can synchronize sound with compatible Samsung soundbars for richer sound in home setups.

Given its 104-pound weight, wall mounting should be done with a sturdy bracket and two people assisting. Ensure you use the proper screws, follow the included instructions, and leave space for ventilation behind the panel.

Absolutely. This device features a 120 Hz refresh rate, low-latency input, and Gaming Hub support, making it suitable for fast-paced console and PC games. Users report smooth performance with minimal motion blur.

It includes Alexa integration and SmartThings compatibility, allowing voice control, app access, and home automation. Users can stream from major platforms and switch between inputs with minimal setup.

OLED panels consume moderate power, with darker content using less energy than bright scenes. Users generally find electricity usage acceptable for daily home cinema and streaming, though longer viewing sessions can add to consumption.

Yes, the TV provides multiple HDMI ports, USB slots, Wi-Fi, Ethernet, and Bluetooth. This allows connection to gaming consoles, sound systems, external storage, and wireless devices without extra adapters in most setups.

Some users report that brightness may be slightly lower in very sunny or brightly lit rooms, making HDR highlights less pronounced. Positioning away from direct sunlight can improve visibility and overall picture quality.

The smart TV interface is generally found responsive and straightforward. Most buyers can navigate apps, settings, and input sources easily, though first-time users may need a brief learning period for advanced features.

The package includes a remote control, power cable, and user manuals. Additional accessories, such as wall mounts or soundbars, must be purchased separately depending on the home setup.