Too Faced Born This Way Super Concealer

80%

20%

Coverage Payoff

Longevity & Wear

Undereye Performance

Finish & Natural Look

Shade Range & Accuracy

Formula & Ingredients

Suitability for Oily Skin

Suitability for Dry Skin

Versatility of Use

Applicator Quality

Blendability

Value for Money

Packaging & Portability

Ethical & Clean Standards

Overview

Too Faced Born This Way Super Concealer sits within one of the brand's most respected lines, built around the idea that makeup should look like better skin, not a mask. The Born This Way Super Coverage formula takes that philosophy and pushes the coverage dial up considerably, while still targeting a natural finish. At a mid-to-premium price point, buyers reasonably expect more than just adequate coverage — they want something that holds up through a full day. With 30 shades available, the range is genuinely broad, and the neutral undertone options land well for a wide variety of skin tones. This is full coverage that tries hard not to look like it.

Features & Benefits

The formula is where this concealer makes its case most clearly. It is oil-free and non-comedogenic, which matters a lot if you are dealing with breakouts and do not want a product making things worse. The ingredient list includes hyaluronic acid, coconut water, and alpine rose — not as miracle workers, but as practical additions that help the formula sit more comfortably on skin over a long day. Too Faced claims 12-hour wear, and while that is an ambitious number, many users report it holds reasonably well without a setting powder, especially on normal to oily skin. The finish leans natural over matte, which makes blending feel forgiving and the overall look less constructed.

Best For

This concealer is a strong fit for anyone who needs serious coverage without wanting a thick, mask-like result — think dark circles, post-blemish marks, or uneven skin tone that lighter formulas just will not address. The oil-free formula makes it particularly well-suited to oily and combination skin types who struggle with concealers that migrate or break down by midday. If you prefer products where skincare and makeup overlap, the hydrating ingredients are a reasonable bonus, even if they will not replace your moisturizer. It also works well as a contour and highlight tool for those who want to sculpt with the same product they are using to cover. The shade range makes finding a precise match genuinely realistic.

User Feedback

The Born This Way Super Coverage formula holds a strong average rating, and the consistent praise centers on coverage payoff and how natural the skin looks after application — not like something is sitting on top of the face. Longevity gets positive marks from oily skin users in particular. Where things get more mixed is under the eyes: a few users with very dry undereye skin report creasing after hours, especially without a good primer or hydrating eye cream underneath. Some deeper skin tones have noted slight oxidation over time. The applicator is functional but not particularly precise for detailed work. Shade matching, however, gets consistent credit — the range is broad enough that most buyers land on something accurate.

#Concealers & Neutralizers

#Face

#Makeup

#Beauty & Personal Care

Pros

Delivers genuinely full coverage that effectively conceals dark circles, blemishes, and uneven tone.
Oil-free and non-comedogenic formula makes it a safe daily option for acne-prone skin.
Holds up impressively well throughout the day on oily and combination skin types.
The natural finish keeps skin looking like skin rather than a heavily made-up face.
Hyaluronic acid and coconut water add a practical hydration element without making the formula greasy.
A 30-shade range gives most buyers a realistic shot at finding an accurate undertone match.
Works as a three-in-one tool for concealing, contouring, and highlighting.
Cruelty-free certification is a meaningful plus for ethically conscious shoppers.
Blends out easily without requiring heavy tools or significant technique.
Strong, consistent ratings from a large base of buyers across different skin types.

Cons

Creasing under the eyes is a real issue for those with dry or crepey undereye skin.
Some deeper skin tones report noticeable oxidation after several hours of wear.
The applicator tip is not precise enough for detailed spot-correction work.
The natural-matte finish will disappoint buyers specifically looking for a dewy glow.
Full coverage can look heavy if too much product is applied in one layer.
Not ideal as a standalone product for very dry skin without a solid moisturizing base.
The price point is hard to justify for buyers who only need light, occasional coverage.
Setting powder is often needed for maximum longevity, adding an extra step to the routine.
Shade oxidation risk means in-store or sample testing before buying is strongly advisable.

Ratings

The scores below for Too Faced Born This Way Super Concealer were generated by our AI system after analyzing thousands of verified global buyer reviews, with spam, incentivized submissions, and bot activity actively filtered out before any scoring was applied. Each category reflects both the genuine strengths and the recurring frustrations that real users reported across different skin types, climates, and daily routines. Nothing has been softened — where pain points consistently appeared in verified feedback, the scores reflect that honestly.

Coverage Payoff

93%

This is where the formula earns its strongest praise across the board. Users with severe dark circles, post-acne hyperpigmentation, and redness all report that a single layer delivers noticeably more coverage than similarly priced alternatives. The pigmentation feels intentional rather than heavy.

A small segment of users with very deep or uneven discoloration found they needed two careful layers to reach full opacity, which increased the risk of the formula looking built-up in textured areas. Not a dealbreaker, but worth noting for anyone with significant scarring.

Longevity & Wear

81%

19%

On oily and combination skin types, the formula holds up remarkably well through a standard workday without a setting spray. Users in humid climates and those with active jobs report it outlasts many competitors in its price range, particularly in the T-zone area.

The 12-hour wear claim is optimistic for most skin types without a setting powder on top. Users with drier skin or those in air-conditioned environments frequently noted visible fading and light creasing under the eyes by the six to eight hour mark.

Undereye Performance

74%

26%

For users with normal to oily undereye skin, the coverage on dark circles is genuinely impressive and sits fairly flat throughout the morning hours. Many buyers specifically switched to this concealer after lighter formulas failed to address persistent discoloration under their eyes.

Creasing is the most consistently flagged complaint in this specific area. Users with dry or crepey undereye skin, or those who skip an eye cream base, frequently report the formula settling into fine lines within a few hours, which can end up looking worse than no concealer at all.

Finish & Natural Look

88%

The natural finish is one of the most praised aspects across verified reviews, particularly from users who dislike the flat, powdery look of traditional full-coverage formulas. Buyers regularly describe it as looking like their skin on a very good day rather than a noticeable makeup layer.

Those seeking a dewy or luminous result will find this finish underwhelming, and a few users noted it can lean slightly matte on drier patches, especially around the nose and mouth area. It is a natural finish, not a skin-glow finish — an important distinction.

Shade Range & Accuracy

86%

With 30 shades available, buyers across a broad range of skin tones report being able to find a genuinely accurate match, which is not always a given at this price tier. The neutral undertone options in particular receive strong praise for being well-calibrated and not pulling too pink or too yellow on skin.

Deeper skin tones are represented but receive more mixed feedback, particularly around oxidation — the shade shifting warmer or darker after a few hours of wear. This makes in-person shade testing or ordering a sample strongly advisable before committing to a full purchase.

Formula & Ingredients

83%

The inclusion of hyaluronic acid and coconut water gives the formula a noticeably more comfortable feel during application compared to purely film-forming full-coverage alternatives. Users with sensitive skin appreciate that it sits without tugging and does not feel drying after extended wear.

The ingredient benefits are real but modest in practice — this is still fundamentally a makeup product, not a skincare treatment. Users expecting visible skin improvement from daily wear are likely to be disappointed, and those with very reactive skin should still patch-test regardless of the non-comedogenic label.

Suitability for Oily Skin

84%

The oil-free formulation genuinely delivers for oily skin users, with many reporting significantly less midday breakdown compared to their previous concealers. It is one of the more reliable full-coverage options in this category for people who struggle with shine and product migration.

Even on oily skin, users in very warm or humid climates noted the formula benefited from a light setting powder to last a full day. Without it, some reported subtle shininess returning in the undereye and center-face areas after the five to six hour mark.

Suitability for Dry Skin

58%

42%

A handful of dry-skin users reported success by applying a rich moisturizer or eye cream first and using a damp beauty sponge for blending, which softened the formula and reduced the chance of it emphasizing texture. With the right prep, it can work reasonably well.

Without adequate skin prep, dry-skin users frequently report that the Born This Way Super Coverage formula clings to flaky patches and creases noticeably on the undereye area. This is one of the more consistent complaints from this skin type, and it limits the formula's versatility considerably.

Versatility of Use

79%

21%

Buyers who use this concealer for contouring and highlighting alongside its primary covering function tend to be pleasantly surprised by how well the formula blends between uses. The pigment density makes a lighter shade genuinely effective for brow bone highlighting without looking chalky.

The doe-foot applicator is not precise enough for detailed contour work, requiring a separate brush for best results. Users who expected a truly all-in-one application experience without additional tools found the multi-use claim somewhat overstated in practice.

Applicator Quality

66%

34%

The doe-foot applicator deposits product efficiently and is a practical choice for quick undereye application. For everyday use without precision requirements, most buyers find it functional and easy to control for basic concealing tasks.

For spot-covering blemishes or working in smaller areas, the applicator is too broad to be genuinely useful. A significant number of users noted they routinely bypassed it in favor of a small concealer brush or a fingertip, which slightly undermines the convenience argument for the packaging design.

Blendability

85%

The formula blends out smoothly and forgivingly, which matters when you are working quickly in the morning. Users consistently note it does not drag or pill under a brush or sponge, and it layers without becoming gummy or uneven when building coverage gradually.

Once the formula begins to set — which happens fairly quickly — going back in to blend edges becomes noticeably more difficult. Users who blend slowly or work on multiple face areas before going back to fix edges sometimes end up with slightly visible boundaries.

Value for Money

77%

23%

For buyers who prioritize high-coverage, skin-comfortable formulas with a broad shade range, the price sits at a justifiable point relative to comparable offerings from department store brands. The multi-use functionality also adds perceived value for those who use it across multiple application needs.

For buyers who only need light-to-medium coverage or use a concealer infrequently, the price is harder to defend against drugstore alternatives that perform competitively in lower-coverage scenarios. The value equation is strongest for heavy daily users who put the full formula to work.

Packaging & Portability

80%

20%

The slim, upright tube fits easily into a makeup bag or small purse without taking up excessive space. The packaging feels solid and does not feel flimsy or cheaply made relative to what buyers expect at this price tier.

A few users reported the cap does not always click shut with complete confidence, raising minor concerns about product drying out in a bag over time. The packaging is also not especially distinctive or easy to identify quickly when rummaging through a full makeup collection.

Ethical & Clean Standards

89%

The cruelty-free certification is a meaningful and verified credential for ethically conscious buyers, and it consistently appears as a purchase motivator in reviews from users who screen products before buying. This is a genuine differentiator for buyers who will not compromise on animal testing standards.

The product is not marketed as vegan, which matters to a subset of buyers who go beyond cruelty-free standards. A few reviews flag this distinction as something they wished had been clearer before purchasing, though it is not a criticism of the formula itself.

Suitable for:

Too Faced Born This Way Super Concealer is a strong match for anyone who needs serious, reliable coverage without the tradeoff of a heavy or overdone look. If dark circles, post-blemish marks, or persistent skin discoloration are your main concerns, this concealer has the pigment density to actually address them rather than just lightly blur the surface. It is especially well-suited to oily and combination skin types, since the oil-free formula is far less likely to migrate or break down mid-day than richer, creamier alternatives. People who like to streamline their routine will appreciate that it can pull double duty as a contour or highlight tool, reducing the number of products needed. The 30-shade range also makes it a genuinely practical choice for a wide spectrum of skin tones, including those in the light-to-medium neutral range who often find undertone matching frustrating with smaller shade selections.

Not suitable for:

If your skin skews very dry — particularly around the undereye area — the Born This Way Super Coverage formula can crease and settle into fine lines over the course of the day, which tends to defeat the purpose of careful application. People looking for a sheer or buildable light-coverage option will likely find this formula too heavy for everyday minimal-makeup looks. Those with deeper skin tones should be aware that some users have reported slight oxidation over time, meaning the shade can shift warmer or darker after a few hours of wear — worth testing before committing. If a dewy or luminous finish is what you are after, this concealer lands closer to a natural-matte result, which may not satisfy that preference. Finally, buyers on a tight budget may find the mid-to-premium price point harder to justify compared to drugstore alternatives that offer competitive coverage.

Specifications

Item Form: The formula is a liquid concealer designed for precise, blendable application.
Coverage Level: Provides full coverage, capable of concealing dark circles, blemishes, and significant discoloration in one to two layers.
Finish: Dries to a natural finish that mimics the look of skin rather than a flat matte or high-shine surface.
Wear Time: Formulated for up to 12 hours of wear without significant fading or breakdown under normal conditions.
Skin Type: Suitable for all skin types, with particular benefits for oily and combination skin due to the oil-free formulation.
Key Ingredients: Contains hyaluronic acid for moisture retention, coconut water for a lightweight skin feel, and alpine rose extract for resilience.
Oil-Free: The formula contains no added oils, reducing the risk of clogged pores or increased shine during wear.
Non-Comedogenic: Tested and rated non-comedogenic, meaning it is formulated to avoid blocking pores.
Cruelty-Free: Too Faced holds cruelty-free certification, meaning this product and its ingredients are not tested on animals.
Shade Range: Available in 30 shades spanning a wide range of skin tones and undertones, from fair to deep.
Use Cases: Designed for use as an undereye concealer, blemish spot corrector, contour shade, and highlight tool.
Dimensions: The packaging measures 1.42 x 1.42 x 4.61 inches, making it slim and travel-friendly.
Weight: The product weighs 2.93 ounces including packaging.
Manufacturer: Manufactured by Too Faced Cosmetics, a brand known for its Born This Way complexion line.
Applicator: Comes with a built-in doe-foot applicator for direct product transfer and blending.

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FAQ

It can, particularly if your undereye area is on the drier side or if you apply too much product at once. Using a hydrating eye cream as a base and patting on a thin layer tends to reduce creasing significantly. A light dusting of setting powder over the top also helps lock it in place for longer.

Yes, it is formulated to be both oil-free and non-comedogenic, which makes it a reasonable choice for acne-prone skin. That said, everyone's skin reacts differently, so if you are particularly sensitive, patch-testing on a small area first is always a smart move.

It genuinely works for both, provided you pick shades that are one to two shades darker or lighter than your skin tone. The full-coverage formula has enough pigment to create definition, and the natural finish blends out without looking chalky or patchy.

Better than many full-coverage concealers, actually. The oil-free base gives it a reasonable amount of staying power on its own for oily skin types. That said, using a translucent setting powder on top is still the most reliable way to extend wear through a full day, especially in warmer conditions.

Some users with medium to deeper skin tones have reported a slight shift toward warmer or darker tones after extended wear. This is not universal, but it is worth testing your shade in-store or using a sample before committing, especially if undertone accuracy matters to you.

A small, flat concealer brush gives you the most control for undereye application. Apply in thin layers and build coverage gradually rather than loading on product all at once. Patting rather than dragging the formula helps it blend into the undereye area without pulling.

They contribute to the overall comfort and feel of the formula during wear, but realistically, the concentration in a concealer is not high enough to replace a dedicated skincare routine. Think of them as ingredients that help the formula wear more comfortably, not as active treatments.

The 30-shade range is one of the stronger aspects of this concealer. The selection covers a broad spectrum of undertones, and the neutral tones in particular get consistent praise for being well-calibrated. Light-to-medium skin tones tend to have the most options, though deeper shades are represented too.

The doe-foot applicator works well for broader undereye application but is a bit blunt for very precise spot work. For targeted blemish coverage, dabbing product from the applicator onto a small brush or your fingertip first gives you better control.

For most skin types, yes — it performs reasonably well without primer. However, if you have very dry skin or noticeable texture in the undereye area, a thin layer of eye primer or even just a good moisturizer underneath makes a meaningful difference in how smoothly the formula applies and how long it stays put.

Too Faced Born This Way Super Concealer

Overview

Features & Benefits

Best For

User Feedback

Pros

Cons

Ratings

Coverage Payoff

Longevity & Wear

Undereye Performance

Finish & Natural Look

Shade Range & Accuracy

Formula & Ingredients

Suitability for Oily Skin

Suitability for Dry Skin

Versatility of Use

Applicator Quality

Blendability

Value for Money

Packaging & Portability

Ethical & Clean Standards

Suitable for:

Not suitable for:

Specifications

Related Reviews

FAQ

Does this concealer crease under the eyes throughout the day?

Is Too Faced Born This Way Super Concealer safe to use if I have acne-prone skin?

Can I really use it for contouring and highlighting, or is that just marketing?

How does the formula hold up on oily skin without a setting spray or powder?

Does the shade oxidize after a few hours of wear?

What is the best way to apply this concealer for dark circles?

Are the skincare ingredients like hyaluronic acid actually effective in a concealer formula?

How accurate is the shade range for finding a match?

Is the applicator good enough for precise spot coverage on blemishes?

Does this concealer work without a primer underneath?