Too Faced Born This Way Eyeshadow Palette

Too Faced Born This Way Eyeshadow Palette — image 1
Too Faced Born This Way Eyeshadow Palette — image 2
Too Faced Born This Way Eyeshadow Palette — image 3
Too Faced Born This Way Eyeshadow Palette — image 4
Too Faced Born This Way Eyeshadow Palette — image 5
Too Faced Born This Way Eyeshadow Palette — image 6
Too Faced Born This Way Eyeshadow Palette — image 7
Too Faced Born This Way Eyeshadow Palette — image 8
Too Faced Born This Way Eyeshadow Palette — image 9
79%
21%
83%
Pigmentation
88%
Blendability
67%
Shade Range
71%
Wear Longevity
93%
Portability
86%
Texture & Feel
76%
Color Payoff Consistency
79%
Packaging Quality
62%
Value for Money
54%
Skin Tone Versatility
91%
Cruelty-Free Credentials
84%
Ease of Use
89%
Scent Neutrality
87%
Gifting Appeal
More

Overview

The Too Faced Born This Way Eyeshadow Palette arrives as a mini edition of the brand's popular skin-inspired neutral line — and it feels intentional, not like a stripped-down afterthought. Six shades cover both matte and shimmer finishes, giving you enough range to build depth or add a subtle metallic pop without hauling a full-size palette around. It's cruelty-free certified, which matters to a growing number of buyers who factor that into every purchase. Just be clear-eyed going in: six shades is a curated selection, not a complete kit. If you regularly build complex, multi-shadow looks, you may find yourself reaching for something bigger.

Features & Benefits

The palette's powder formula is where this mini earns its reputation. It's described as creamy and silky, and that tracks — the shades pick up easily on a brush and blend without much effort, though results do vary depending on whether you're working over bare skin or a dedicated eyeshadow primer. The Cold Smolder Nudes colorway leans cool: think soft taupes, muted greys, and an icy shimmer shade rather than warm bronzes. The compact size — barely over three inches wide — slides into a makeup bag without adding bulk, and there's no added fragrance, a quiet but appreciated detail for sensitive skin users.

Best For

This travel eye palette is an easy recommendation for anyone who wants a reliable neutral eye option without committing to a large palette. It's especially well-suited to cool-toned complexions — fair to medium skin tones where grey-leaning nudes and icy shimmers tend to complement rather than clash. Frequent travelers will appreciate the TSA-friendly footprint, and it makes a genuinely thoughtful gift for someone who prefers understated, wearable makeup. It's also a smart entry point for anyone curious about the Born This Way formula — try it in mini form before investing in the full-size version. Warm-toned skin may find the shade range limiting.

User Feedback

The Born This Way mini holds a strong average rating, with most buyers singling out blendability and pigmentation as consistent strengths. The one-swipe payoff claim holds up for many users, though a handful note that a primer makes a noticeable difference in how long the color stays put through the day. The recurring criticism is predictable: the small pan size makes precision application trickier with larger brushes, and six shades simply won't satisfy anyone chasing variety. Buyers who own the full-size version tend to see this mini as a convenient companion rather than a replacement — which is probably the right way to think about it.

#Eyeshadow
#Eyes
#Makeup
#Beauty & Personal Care

Pros

  • The powder formula blends smoothly and delivers genuine pigmentation without requiring heavy layering.
  • Six shades cover a practical range of matte and shimmer finishes for everyday neutral looks.
  • The compact size slides easily into a carry-on or daily bag without adding weight.
  • Cool-toned neutrals are well-curated — the shades actually work together rather than feeling random.
  • No added fragrance makes this mini neutral palette a safe option for users with sensitive skin.
  • Cruelty-free certification is verified, which matters to buyers who prioritize ethical beauty brands.
  • The Born This Way mini is an accessible entry point to test the formula before buying a full-size version.
  • Strong user ratings point to consistent quality control across batches.
  • The slim profile and secure closure make it practical for on-the-go touch-ups.

Cons

  • Six shades is a tight selection — one bold or statement look can exhaust most of the palette.
  • The cool-toned colorway leaves warm or olive skin tones with very few flattering options.
  • Small pan sizes make precision application with larger brushes frustratingly difficult.
  • Longevity on oily lids is noticeably shorter without a dedicated eyeshadow primer underneath.
  • The price per shade is relatively high compared to mid-range palettes with more options.
  • There is no mirror included, which limits truly on-the-go usability without a separate compact.
  • The shimmer shades can kick up minor fallout, requiring cleanup under the eye after application.
  • Buyers used to warmer Born This Way shades may find this colorway a significant departure from expectations.

Ratings

The Too Faced Born This Way Eyeshadow Palette has been assessed using AI analysis of verified global buyer reviews, with spam, incentivized, and bot-generated submissions actively filtered out to ensure the scores reflect genuine purchase experiences. What you see below captures both the consistent strengths that keep buyers coming back and the honest frustrations that show up repeatedly across thousands of real transactions. No category has been glossed over — if users flagged a pain point, it's reflected in the number.

Pigmentation
83%
Most buyers report that the shades deliver noticeable color on a single swipe, particularly when applied with a flat shader brush over a primer. For a neutral palette in this format, that level of payoff is genuinely above average and earns consistent praise in everyday wear scenarios.
Applied directly on bare or oily lids without preparation, the pigmentation drops off noticeably — some users describe the mattes as appearing powdery and underdeveloped. Results vary enough depending on skin type and tools used that the one-swipe claim doesn't hold universally.
Blendability
88%
Blendability is one of the most frequently praised qualities across reviews — users repeatedly mention that the shades soften and diffuse easily without patchiness or hard edges. Even buyers with limited eyeshadow experience note that the formula is forgiving and works well during rushed morning routines.
A small subset of users find that the metallic shades blend a little too readily, losing their shimmer punch when worked with a fluffy brush. Keeping the shimmer shades precise requires a denser, smaller brush, which isn't always intuitive for beginners.
Shade Range
67%
33%
Within its lane, the Cold Smolder Nudes colorway is well-edited — the six shades genuinely work together without redundancy, offering a usable progression from light base tones through to a deeper defining shade and a shimmer highlight.
Six shades is a hard ceiling that limits creative flexibility, and the cool-toned direction excludes a large portion of potential buyers with warm or olive undertones. Users seeking variety for multiple distinct looks will exhaust this palette quickly.
Wear Longevity
71%
29%
On normal to dry lids with a primer applied underneath, the Born This Way mini holds up respectably through a full workday, with most buyers reporting minimal fading after seven to eight hours of wear in office or commuting environments.
On oily lids without primer, creasing begins within a few hours for a meaningful number of users. The formula clearly depends on proper skin prep to hit its longevity potential, and the palette offers no base shade designed to double as a primer substitute.
Portability
93%
The slim profile and compact footprint are genuinely practical — this travel eye palette fits into the smallest makeup pouches and slips into a coat pocket without bulk. Frequent flyers and daily commuters highlight it as one of the few palettes they actually take out of the house regularly.
The lack of a built-in mirror limits true on-the-go usability unless you carry a separate compact. For touch-ups without a mirror nearby, the compact design alone doesn't solve the full portability equation.
Texture & Feel
86%
The powder formula has a distinctly soft, almost buttery feel on the brush that buyers frequently compare favorably against other palettes in this price tier. It doesn't feel chalky or dry on pickup, which contributes directly to the smooth blending experience.
The finely milled texture means the shimmer shades in particular can kick up loose fallout onto the cheeks during application. Users who do their eye makeup after foundation regularly mention needing a cleanup step underneath the eye.
Color Payoff Consistency
76%
24%
The matte shades in particular are reliably consistent from pan to pan — buyers note that what they see in swatches online closely matches the real-life result, reducing the disappointment that often comes with neutral palettes photographing differently than they perform.
The metallic shades can be somewhat inconsistent in intensity depending on whether fingertips or a brush are used for application. Some users feel the shimmer shades require extra effort to show up as vividly as the product imagery implies.
Packaging Quality
79%
21%
The compact feels solid and well-constructed for a mini format — the closure snaps shut firmly and the overall packaging reflects the brand's premium positioning without feeling unnecessarily bulky. Buyers gift-giving this palette mention that the presentation holds up well out of the box.
The exterior finish shows fingerprints quickly and can scuff with regular handling inside a bag. There is no protective film or individual pan cover, so the shades are exposed to cosmetic debris if the palette is tossed loosely into a crowded pouch.
Value for Money
62%
38%
For buyers who genuinely use all six shades and prioritize formula quality over shade count, the price feels justified — the product consistently delivers a noticeable step up in texture and blendability compared to similarly priced drugstore options.
On a strict per-shade basis, the cost is difficult to defend against mid-range palettes offering three to four times the shade count for a comparable or lower price. Buyers who don't have strong brand loyalty to Too Faced frequently flag this as the palette's most significant weakness.
Skin Tone Versatility
54%
46%
For cool-toned fair to medium complexions, the shade selection feels tailored and thoughtful — the tones sit naturally against the skin rather than reading muddy or disconnected, which is a real advantage over more generic neutral palettes.
Warm, golden, and deep skin tones are largely underserved by this colorway — the grey-leaning nudes and icy shimmers can appear ashy or unflattering without significant adjustment. This is one of the most commonly cited disappointments from buyers who purchased without checking the undertone direction first.
Cruelty-Free Credentials
91%
Too Faced maintains a verified cruelty-free certification, and this is a meaningful differentiator for buyers who cross-reference ethics before purchasing. Buyers who prioritize conscious beauty consistently single this out as a reason they chose this mini over competitors.
Some ethically motivated buyers note that Too Faced is owned by a larger parent company whose broader cruelty-free practices attract occasional scrutiny. This doesn't affect the product's own certification but is a factor for the most ethically stringent buyers.
Ease of Use
84%
The shades are arranged intuitively, and the limited selection actually reduces decision fatigue — buyers who are newer to eyeshadow application appreciate that the palette practically guides them toward a cohesive look without overwhelming them with options.
The small pan dimensions make it physically tricky to load a larger blending brush cleanly, occasionally causing users to pick up multiple shades at once unintentionally. Beginners using oversized brushes may need to experiment before finding the right tool size for these pans.
Scent Neutrality
89%
The absence of added fragrance is a quiet but appreciated feature among buyers with sensitive eyes or general fragrance sensitivity — it removes a common irritant without compromising the formula in any noticeable way during daily use.
The formula does carry the faint mineral scent typical of powder cosmetics, which very occasionally registers with highly fragrance-sensitive users even without added scent. It is not a meaningful issue for the vast majority of buyers but worth noting for the most sensitive.
Gifting Appeal
87%
The combination of recognized branding, polished compact design, and wearable neutral shades makes this mini neutral palette a reliable gifting choice — buyers note that it reads as thoughtful and premium without veering into overwhelming territory for recipients who wear minimal makeup.
The cool-toned shade direction is a gamble when buying for someone whose skin undertones you're unsure of — gifting the wrong colorway for a recipient's complexion is a recurring theme in lower satisfaction reviews. The lack of a mirror also slightly diminishes the out-of-box gifting experience.

Suitable for:

The Too Faced Born This Way Eyeshadow Palette is a strong pick for anyone who wants a polished, everyday neutral eye look without the bulk of a full-size palette. It's particularly well-matched to cool-toned complexions — fair to medium skin tones where soft taupes, muted greys, and icy shimmers tend to look most natural. Frequent travelers and daily commuters will find the compact footprint genuinely useful; it fits in a small pouch without sacrificing a usable shade selection. Minimalist makeup wearers who stick to neutral, wearable looks will likely get full value from all six shades rather than leaving half the palette untouched. It also makes a thoughtful, accessible gift for someone who appreciates quality cosmetics but doesn't need an overwhelming range of options. And if you've been curious about the Born This Way formula but aren't ready to spend more on the full-size version, this mini is a low-risk way to test it.

Not suitable for:

Buyers who regularly build layered, multi-dimensional eye looks will probably find the six-shade selection too limiting to work with consistently. The Too Faced Born This Way Eyeshadow Palette leans firmly into cool, grey-adjacent neutrals — if your undertones run warm or golden, or if you prefer terracottas, bronzes, and earthy browns, this colorway is unlikely to complement your skin tone well. The small pan size, while expected in a mini format, does make detailed brush work harder, especially if you prefer larger, fluffier brushes for blending. Users who skip eyeshadow primer may also find the wear time disappointing over a full day, particularly on oilier lids. Those comparing value purely on a per-shade basis should know the price reflects the brand and formula quality, not a high shade count — if that ratio doesn't work for your budget, a larger drugstore palette may serve you better.

Specifications

  • Brand: Manufactured by Too Faced, a widely recognized cruelty-free cosmetics brand.
  • Product Line: Part of the Born This Way Natural Nudes collection, designed around skin-complementing neutral tones.
  • Format: Mini palette containing one compact unit with six individual eyeshadow pans.
  • Shade Count: Includes 6 shades spanning both matte and metallic finishes within a single palette.
  • Finishes: Shades are split across matte (flat, no-shine) and metallic shimmer finishes for varied eye looks.
  • Formula: Powder-based formula developed for a creamy, silky texture with high pigment concentration.
  • Colorway: Cold Smolder Nudes colorway featuring cool-leaning tones including soft taupes, muted greys, and icy shimmers.
  • Net Weight: Product net weight is 0.2 oz, making it lightweight for daily carrying or travel packing.
  • Dimensions: The palette measures 3.03 x 2.99 x 0.43 inches, sized to fit easily in a small makeup pouch.
  • Scent: Formulated with no added fragrance, suitable for users with fragrance sensitivity.
  • Cruelty-Free: Certified cruelty-free, meaning no animal testing is conducted on the product or its ingredients.
  • Skin Tone Fit: Cool-toned neutrals are best suited to fair and medium complexions with cool or neutral undertones.
  • Travel Rating: Compact enough to comply with carry-on requirements and practical for on-the-go touch-ups.
  • Item Count: Sold as a single palette unit with no additional applicators or accessories included in the package.
  • Pigmentation: Shades are formulated for strong single-swipe color payoff, though results vary with skin prep and tools used.
  • Skin Prep Note: Performance is optimized when applied over an eyeshadow primer, particularly for extended wear on oily lids.

Related Reviews

Too Faced Better Than Chocolate Eyeshadow Palette
Too Faced Better Than Chocolate Eyeshadow Palette
77%
91%
Pigmentation
88%
Blendability
74%
Shade Range
67%
Longevity
58%
Shimmer Fallout
More
Too Faced Born This Way Super Concealer
Too Faced Born This Way Super Concealer
80%
93%
Coverage Payoff
81%
Longevity & Wear
74%
Undereye Performance
88%
Finish & Natural Look
86%
Shade Range & Accuracy
More
Too Faced Born This Way Natural Finish Longwear Liquid Foundation 09 Nude
Too Faced Born This Way Natural Finish Longwear Liquid Foundation 09 Nude
86%
88%
Coverage and Finish
91%
Longevity/Long-Wear
85%
Hydration and Skin Feel
89%
Skin Compatibility (Oily/Combination)
87%
Application and Blendability
More
Too Faced Born This Way Blur Powder
Too Faced Born This Way Blur Powder
76%
84%
Blurring Effect
79%
Shine Control
63%
Wear Longevity
47%
Shade Range
91%
Formula Texture
More
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa
86%
88%
Coverage & Concealment
91%
Hydration & Skin Feel
85%
Longevity & Wear
94%
Shade Range & Suitability for Deep Skin Tones
89%
Texture & Blendability
More
Laura Geller The Ultimate Palette Baked Eyeshadow Palette Sensation Soiree - 31 Shades
Laura Geller The Ultimate Palette Baked Eyeshadow Palette Sensation Soiree - 31 Shades
88%
94%
Pigmentation
88%
Blendability
91%
Longevity
78%
Fallout
85%
Texture
More
Laura Geller Party in a Palette Set
Laura Geller Party in a Palette Set
71%
83%
Value for Money
61%
Pigmentation & Color Payoff
74%
Blendability
57%
Wear Longevity
88%
Ease of Use
More
ColourPop Twilight Eyeshadow Palette
ColourPop Twilight Eyeshadow Palette
88%
94%
Pigmentation
88%
Blendability
92%
Finish Variety
89%
Longevity
80%
Packaging Design
More
ColourPop After Hours Eyeshadow Palette 0.65oz
ColourPop After Hours Eyeshadow Palette 0.65oz
80%
88%
Pigmentation
91%
Blendability
74%
Shade Range
76%
Longevity
61%
Glitter Performance
More
BUXOM Makeup Eyeshadow Palette
BUXOM Makeup Eyeshadow Palette
86%
91%
Pigmentation Quality
87%
Blendability
88%
Longevity
90%
Sensitive Skin Compatibility
85%
Shimmer Effect
More

FAQ

It genuinely earns the travel label. The palette is just over three inches wide and less than half an inch thick, so it slips into a small pouch without taking up meaningful space. The closure is secure enough that it won't pop open in a bag, and the six shades cover enough range to build a complete look without needing anything else.

The Cold Smolder Nudes colorway leans decidedly cool — think grey-taupes, soft mauves, and icy highlights rather than bronzes or terracottas. If your skin has warm or golden undertones, you may find the shades look a bit flat or ashy on you. It's a better fit for fair to medium skin with neutral to cool undertones.

The formula is genuinely more pigmented than many neutral palettes in this format — you don't need to layer repeatedly to see color. That said, powder formulas always perform better over a primer or base, so if you're applying directly on bare skin, temper your expectations slightly. Using a flat shader brush rather than a fluffy blending brush also helps with initial payoff.

On its own, wear time is decent but not exceptional — most users report good results for around six to eight hours on normal lids. If you have oily eyelids, an eyeshadow primer underneath makes a significant difference in preventing creasing and keeping color intact through the day. Without primer, some fading and creasing is realistic by midday.

No, it does not include a mirror or applicator brush. The palette is designed to be compact and lightweight, so those extras were left out. You will need to bring your own brushes and a separate mirror if you plan to apply on the go.

Yes, and that is honestly one of the strongest arguments for this mini. You get a real sense of the formula — texture, blendability, pigmentation — without committing to a larger palette. If you love it, the upgrade to the full-size version feels much more confident. If the cool-toned colorway isn't for you, you haven't spent significantly more finding that out.

There is some minor fallout with the metallic shades, which is fairly common with powder shimmer formulas. Tapping your brush before applying and doing your eye makeup before foundation helps manage it. A quick cleanup with a dry cotton swab under the eye afterward is usually all that's needed.

It contains no added fragrance, which removes one of the most common irritants in cosmetics. That said, it is always worth checking the full ingredient list if you have specific known sensitivities or allergies. The cruelty-free certification speaks to ethical testing practices but does not automatically mean the formula is hypoallergenic.

The formula quality appears consistent between the two formats — users who own both generally confirm that the texture and pigmentation feel the same. The meaningful difference is simply shade count and range. The mini is a curated six-shade edit, while the full-size version gives you considerably more variety for building different looks.

It's actually a great fit for that person. Six well-chosen neutral shades are far less intimidating than a large palette, and the cool, wearable tones are easy to work with even without advanced blending skills. The packaging is polished and the brand is widely recognized, so it reads as a thoughtful gift rather than an afterthought.

Where to Buy

Walmart
Too Faced Born This Way Eyeshadow Palette
In stock $32.40
Buy Now
eBay
Too Faced Born This Way Eyeshadow Palette
In stock $25.00
Buy Now
Whatnot
Too Faced Born This Way Eyeshadow Palette
In stock $30.00
Buy Now