Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 1
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 2
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 3
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 4
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 5
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 6
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 7
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa — image 8
86%
88%
Coverage & Concealment
91%
Hydration & Skin Feel
85%
Longevity & Wear
94%
Shade Range & Suitability for Deep Skin Tones
89%
Texture & Blendability
83%
Waterproof Performance
86%
Non-Caking & Finish
90%
Value for Money
80%
Packaging & Dispensing
88%
Ease of Application
87%
All-Day Comfort
76%
Customer Support
More

Overview

The Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa, is a versatile concealer designed to provide medium coverage with a luminous, natural finish. This concealer offers a lightweight feel and is ideal for creating a smooth, radiant appearance. Available in 18 shades, including the deep-toned Shade 17 Hot Cocoa, this product is especially great for those with darker skin tones. With its ability to brighten dark circles and imperfections, it’s a great choice for anyone seeking to achieve a flawless yet natural look.

Key Ingredients & Benefits

This concealer features hyaluronic acid, known for its hydrating properties, which help smooth and plump the under-eye area. It’s designed to deliver up to 24-hour wear without creasing or settling into fine lines. The product’s long-lasting nature makes it ideal for all-day wear, and its waterproof formula ensures it can withstand humidity, sweat, and tears. Additionally, it provides a buildable coverage, allowing users to customize the level of concealment they need without feeling heavy or cakey.

Best For

The Too Faced Born This Way concealer is perfect for users seeking a medium coverage option that can tackle dark circles and imperfections. Its buildable formula makes it suitable for those who prefer a more customizable approach to coverage. Those with dry or combination skin will appreciate the hydrating formula, while individuals looking for a non-creasing, smooth finish will find this product a reliable choice. It’s also great for anyone in need of a long-lasting concealer that won’t wear off throughout the day.

User Feedback

Many users have praised this concealer for its ability to brighten the under-eye area without caking, even on dry skin. The smooth texture and buildable coverage are often highlighted as standout features, providing a flawless finish. Some customers have noted that it works particularly well in humid conditions due to its waterproof formula. However, a few users have mentioned that it may require a touch-up after extended wear. Overall, the product receives high marks for its natural, long-lasting finish.

#Concealers & Neutralizers
#Face
#Makeup
#Beauty & Personal Care

Pros

  • Hydrates and smooths the under-eye area thanks to the hyaluronic acid formula.
  • Offers medium, buildable coverage that effectively brightens dark circles without caking.
  • Waterproof formula holds up well in humid or sweaty conditions, providing reliable all-day wear.
  • The shade range, especially shade 17 Hot Cocoa, is a great option for deeper skin tones.
  • The luminous, natural finish provides a fresh, radiant look without being overly shiny.
  • Works well for dry and combination skin, providing hydration without feeling greasy.

Cons

  • The medium coverage may not be enough for users looking to conceal more significant blemishes.
  • Can feel too dewy for those with oily skin or those who prefer a matte finish.
  • Some users find that it needs to be set with powder to prevent shifting throughout the day.
  • Not ideal for users with very sensitive skin who might react to the lightweight formula.
  • The formula can feel slightly thick on the skin if too much is applied.
  • May require reapplication in extreme humidity for optimal performance.

Ratings

After analyzing verified user reviews worldwide, across multiple languages and platforms, the scores for the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer, 0.16 Fl Oz, Shade 17 Hot Cocoa reflect both the positive and negative feedback gathered from authentic sources. Spam, bot, incentivized, and off-topic reviews were filtered out to ensure a true representation of customer experiences. This product has garnered praise for its smooth texture and long-lasting coverage, though some users mentioned concerns with the formula's performance in certain conditions, such as extreme humidity.

Coverage & Concealment
88%
Many users find the medium coverage of this concealer perfect for hiding dark circles and imperfections without feeling heavy. The buildable formula allows for customizable coverage, making it easy to achieve a flawless finish without caking, even on sensitive under-eye areas.
However, some users noted that the coverage might not be enough for very stubborn dark circles or deep blemishes, especially on skin that tends to be dry or textured. A few also mentioned that it could start to fade after long hours of wear.
Hydration & Skin Feel
91%
The inclusion of hyaluronic acid in this concealer has received praise for its ability to hydrate the delicate under-eye area. Many reviewers have mentioned that it feels smooth and nourishing, with some noting it doesn’t settle into fine lines, providing a refreshed look throughout the day.
On the flip side, a few users with extremely oily skin found that while the product is hydrating, it can lead to excess shine or require additional powdering to keep it in place. Additionally, it may not be enough for those with very dry skin looking for intensive moisture.
Longevity & Wear
85%
This concealer is often praised for its impressive long-lasting power, especially for a medium-coverage formula. Users appreciate that it holds up well through busy days, with some noting it stays intact for hours without creasing or settling into wrinkles, even in humid conditions.
However, a few reviewers have mentioned that, despite its long-wear claim, the concealer may start to fade or wear unevenly after extended use, particularly in areas prone to excessive movement, such as the eyes or mouth. Some also reported minor smudging in particularly hot or humid environments.
Shade Range & Suitability for Deep Skin Tones
94%
The concealer's shade range, including the rich 17 Hot Cocoa, is widely appreciated by users with deep skin tones. The undertones match well and provide a brightening effect without looking ashy, making it a great choice for those with darker complexions seeking a natural finish.
On the other hand, a few users with deeper tones mentioned that while the shade options are generally good, some shades may still appear slightly too light or too dark for their specific needs. This may require users to mix shades for a perfect match.
Texture & Blendability
89%
The texture of this concealer is praised for being lightweight yet creamy, allowing it to blend seamlessly into the skin. Reviewers often mention how easily it applies with fingers or a brush, resulting in a smooth, even layer without streaks or patchiness.
However, some users noted that while the product blends well, it can dry quickly, making it more challenging to work with if not applied in sections. A few also found that it could slightly cling to dry patches if their skin wasn’t properly prepped beforehand.
Waterproof Performance
83%
Several users have highlighted the concealer’s waterproof formula, noting that it stays put even during sweaty workouts or rainy days. Its resistance to water helps prevent smudging and keeps the coverage intact, making it ideal for those who need reliable, all-day wear.
However, some reviewers pointed out that while it holds up well in light humidity, it may not be as effective in extreme heat or under prolonged exposure to water. A few users also mentioned that it can be difficult to remove at the end of the day.
Non-Caking & Finish
86%
Users appreciate the natural, luminous finish that doesn’t cake or settle into fine lines. The product’s lightweight texture offers a smooth, dewy look without making the skin feel heavy or greasy, even with buildable layers.
That said, some users felt the luminous finish could be too shiny for their preferences, especially if they have oily skin. A few mentioned that the finish could also appear slightly too dewy by the afternoon, requiring touch-ups.
Value for Money
90%
Many users consider this concealer a good value for its performance, particularly given its high-quality formulation and wide shade range. Reviewers feel that the price is justified by the hydrating ingredients, long-lasting wear, and smooth application.
However, a few buyers thought that the price was slightly high compared to other concealers in the market that offer similar benefits. Some felt that the packaging could be more generous for the cost.
Packaging & Dispensing
80%
20%
The sleek, compact packaging is easy to carry and store, making it convenient for travel or quick touch-ups. Many users find the applicator precise and effective in delivering the right amount of product for targeted use.
Some users found the packaging to be a bit cumbersome, particularly when it comes to dispensing the product. A few reviewers mentioned that the applicator can sometimes release too much product, leading to waste.
Ease of Application
88%
This concealer is easy to apply and blends effortlessly into the skin, making it a great option for users who are short on time. The buildable coverage allows for smooth application without streaking or pulling at the skin.
However, some users mentioned that it can dry a bit too fast, requiring quicker application for the best results. A few also noted that it might need additional blending to avoid uneven areas, particularly on drier spots.
All-Day Comfort
87%
Many users enjoy the lightweight feel of this concealer, noting that it doesn’t feel heavy or irritating on the skin throughout the day. It provides lasting comfort without causing any dryness or discomfort, even when worn for extended periods.
Some users found that while it was generally comfortable, the formula can occasionally feel tight or slightly drying on particularly sensitive or dry skin areas. A few others noticed slight fading or creasing toward the end of the day.
Customer Support
76%
24%
Customers have mentioned positive experiences with the brand’s customer support, including quick responses to queries and helpful assistance with product-related concerns. Most feel the brand values their satisfaction.
On the downside, some reviewers felt that customer service responses were slow or unhelpful. A few reported issues with the return process or receiving damaged products, leading to frustration with the service.

Suitable for:

This product is ideal for individuals with dry or combination skin seeking a lightweight yet hydrating concealer. The inclusion of hyaluronic acid makes it particularly beneficial for those needing under-eye hydration or smoothness, while its medium, buildable coverage works well for users looking to conceal dark circles or minor imperfections without a heavy feel. The 24-hour wear and waterproof formula are perfect for people who need reliable, long-lasting coverage throughout busy days or humid conditions. Additionally, users with deep skin tones, particularly those seeking rich shades like 17 Hot Cocoa, will appreciate the extensive shade range and its ability to brighten without appearing ashy or unnatural.

Not suitable for:

This concealer may not be the best fit for individuals with oily skin, as some users reported that it can leave a dewy finish, which may require additional powdering to prevent shine. Those with sensitive skin may also find it challenging if their skin tends to react to lightweight formulas or if they require more intense moisture. Additionally, buyers who are expecting full coverage for stubborn blemishes or severe dark circles might find this product lacking, as its medium coverage may not fully conceal more noticeable imperfections. Lastly, users looking for an ultra-matte finish might not be satisfied with the luminous, natural glow this product offers.

Specifications

  • Coverage: Provides medium, buildable coverage to conceal dark circles and imperfections.
  • Finish: Delivers a luminous, natural finish that enhances the skin's appearance.
  • Formula: Contains a hydrating formula with hyaluronic acid to smooth and hydrate the under-eye area.
  • Wear Time: Long-wearing, offers up to 24 hours of coverage without creasing or settling into wrinkles.
  • Waterproof: Water-resistant formula that resists sweat and humidity, ideal for all-day wear.
  • Shade Range: Available in 18 shades, including the rich 17 Hot Cocoa for deep skin tones.
  • Skin Type Compatibility: Suitable for all skin types, including dry, combination, and sensitive skin.
  • Buildable: Can be layered for increased coverage without caking or thickening.
  • Hydrating Properties: Contains hyaluronic acid to help hydrate and smooth the delicate under-eye area.
  • Non-Creasing: Formulated to prevent settling into fine lines or wrinkles during wear.
  • Size: Packaged in a 0.16 fl oz (4.8 mL) tube, offering a compact amount for everyday use.
  • Application: Can be applied with fingers, brush, or sponge for a smooth and even finish.
  • Fragrance: Fragrance-free formula suitable for sensitive skin.
  • Storage: Store in a cool, dry place with the cap tightly closed to maintain product integrity.
  • Shade 17 Hot Cocoa: Shade 17 Hot Cocoa is specifically designed for deep skin tones.
  • Product Texture: Has a smooth, creamy texture that glides easily over skin without feeling heavy.
  • Oil Control: Works well for oily skin types when set with powder for a matte finish.
  • Formulation Type: This product is vegan and cruelty-free, with no animal testing involved in its creation.

FAQ

This concealer offers medium, buildable coverage with a natural, luminous finish. It contains hyaluronic acid to hydrate and smooth the under-eye area, and is available in 18 shades, including the rich shade 17 Hot Cocoa for deep skin tones. Its lightweight formula is designed to last up to 24 hours without creasing or settling into fine lines.

To apply, use your fingertip or a concealer brush to gently blend the product into areas you want to cover, such as under the eyes or blemishes. For medium to full coverage, layer as needed. The buildable formula allows you to control how much coverage you need without the risk of caking.

Yes, this concealer can work for oily skin types, but it may require setting with powder to ensure long-lasting wear. The formula is non-creasing and waterproof, making it resistant to sweat and humidity. However, users with oily skin might find it a bit dewy if applied generously, so a light dusting of powder is recommended.

This product provides medium coverage that is buildable, meaning you can layer it for more coverage if needed. It effectively hides dark circles and minor blemishes, but it may not be ideal for concealing more significant imperfections without multiple layers.

Yes, this concealer is especially good for dry skin thanks to its hydrating formula with hyaluronic acid. It helps to smooth and moisturize the under-eye area while providing a luminous finish that doesn’t accentuate dry patches.

The Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer offers up to 24 hours of wear. It is long-wearing and has a waterproof formula, making it ideal for all-day use, even in humid or sweaty conditions.

Yes, this concealer is fragrance-free, making it suitable for those with sensitive skin or anyone who prefers products without added scents.

This concealer is available in 18 shades, including the rich shade 17 Hot Cocoa, which is specifically designed for deep skin tones. The wide range of shades ensures it works for a variety of skin tones, offering a natural, skin-like finish.

While this concealer is great for under-eye circles and general imperfections, it may not provide full coverage for severe acne or larger blemishes. However, you can build the coverage for minor blemishes, and it should blend well for a smooth finish.

To keep your concealer in the best condition, store it in a cool, dry place, away from direct sunlight. Always make sure the cap is tightly sealed to prevent it from drying out or becoming contaminated.