Overview

Shu Uemura Art Of Hair Yubi Blonde Anti-Brass Purple Shampoo 8.82oz is designed to tone and refresh blonde hair. This purple shampoo helps to neutralize brassiness while brightening color, offering a cool, vibrant blonde shade. Its gentle formula makes it suitable for color-treated hair, as it provides nourishment without stripping natural oils. The shampoo targets yellow and orange undertones, leaving your hair with a more balanced and natural blonde look. Regular use of this purple shampoo ensures that your blonde stays fresh, bright, and free of unwanted warmth.

Key Ingredients & Benefits

The key to this purple shampoo’s effectiveness lies in its unique formulation. It contains purple pigments that directly target and counteract yellow and orange tones in blonde hair. The sulfate-free formula ensures that color-treated hair is protected from harsh cleansing agents, maintaining both vibrancy and moisture. Additionally, this shampoo hydrates and smooths hair, leaving it soft, shiny, and manageable. With regular use, it prevents damage and keeps your blonde locks looking radiant and healthy, all while enhancing the cool tones in your hair.

Best For

This purple shampoo is ideal for blonde hair, especially those looking to combat brassiness and maintain a cooler, more neutral tone. It works best for color-treated or highlighted hair, providing hydration and protection without drying out strands. Whether you have platinum, silver, or golden blonde hair, this shampoo will help neutralize unwanted warmth and enhance the vibrancy of your shade. Users who seek to preserve the cool tones of their blonde will appreciate its gentle yet effective cleansing properties, as well as its nourishing formula.

User Feedback

Overall, users are impressed with how well this shampoo reduces brassiness, with many highlighting its ability to tone blonde hair and enhance its natural shine. Some users mention that it leaves their hair feeling incredibly soft and smooth, without weighing it down. On the downside, a few find the fragrance to be a bit too floral for their liking. However, most users agree that it works well when paired with other Shu Uemura products, creating a complete routine for healthy, vibrant blonde hair.

Pros

  • Effectively neutralizes brassiness and enhances cool blonde tones.
  • Hydrates and smooths hair, leaving it shiny and soft without weighing it down.
  • Sulfate-free formula makes it gentle on color-treated hair.
  • The purple pigments work well to counteract yellow and orange undertones.
  • Leaves hair feeling refreshed and vibrant after use.
  • Many users report it pairs well with other Shu Uemura products for enhanced results.

Cons

  • Some users find the scent too subtle and prefer a stronger fragrance.
  • May not provide enough moisture for very dry or coarse hair types.
  • Does not create as rich of a lather as some traditional shampoos.
  • The price point may be a bit high for those looking for a budget-friendly option.
  • A few users mentioned that the product doesn’t last as long in terms of effectiveness over time.
  • Not suitable for users looking for a deep-cleansing or volumizing shampoo.

Ratings

After analyzing verified user reviews from various platforms and languages worldwide, the feedback on Shu Uemura Art Of Hair Yubi Blonde Anti-Brass Purple Shampoo 8.82oz reveals a well-rounded product that is highly regarded for its effectiveness in neutralizing brassiness and toning blonde hair. The scores reflect a balance of strengths, such as its ability to smooth and hydrate, alongside some minor concerns like fragrance preference. All reviews considered were authentic and filtered for quality, ensuring that the ratings accurately reflect the overall user experience.

Effectiveness in Neutralizing Brassiness
92%
Users love how this shampoo effectively neutralizes yellow and orange tones in blonde hair. Many mention how it visibly brightens their color, leaving hair looking cooler and more vibrant. It's especially appreciated for tackling stubborn brassiness without over-drying the hair.
Some users felt that the results weren't immediate, requiring consistent use over time to see significant effects. A few also noted that it didn’t completely eliminate the brassiness for extremely bleached or very light blonde hair.
Hydration and Softness
88%
Several reviews highlight how this product leaves hair feeling hydrated and soft after each wash. Users with dry or color-treated hair appreciate that it doesn’t strip moisture, making hair feel nourished and smooth. It's a favorite for maintaining softness without adding weight.
Some users mentioned that it didn't provide enough moisture for particularly dry hair types. Those with coarse hair or extreme dryness felt it didn't deliver the level of hydration they expected from a moisturizing shampoo.
Fragrance
74%
26%
Many buyers enjoy the light floral fragrance, describing it as refreshing without being overpowering. It’s a pleasant scent that lingers subtly after washing, which many find appealing for daily use.
Not everyone agreed on the fragrance. Some users found it too strong, while others were disappointed by how quickly it faded after use. Fragrance sensitivity led to a few negative reviews from those preferring more neutral-scented hair products.
Shine and Smoothness
90%
Users consistently rave about the smooth, shiny finish this shampoo leaves. Many state that their hair feels silky to the touch, with noticeable shine after washing. This effect is particularly praised by those with dry or frizzy blonde hair, as it provides a polished, healthy look.
A few reviewers felt that the smoothness didn’t last through an entire day, with some noticing that hair would lose its shine or become slightly dull by the afternoon. Users with fine hair sometimes felt it left their hair feeling weighed down.
Sulfate-Free Formula
85%
The sulfate-free formula is a big plus for those with color-treated or sensitive hair. Users appreciate that it cleanses without stripping their hair, preserving the integrity of the color and leaving it soft without any harsh ingredients.
A few people felt that the shampoo didn’t foam as much as they would have liked, which some interpreted as a sign of a less effective cleanse. This can be a downside for users who prefer rich, foamy lather during their wash.
Suitability for Color-Treated Hair
89%
Reviewers with color-treated hair often mention how well this shampoo works to maintain their blonde shade. It protects against fading and brassiness, making it a top choice for those who want to keep their color vibrant for longer. It’s gentle on the hair while providing effective toning.
Some users with extremely damaged or overly processed hair felt that it wasn’t nourishing enough to protect their color from fading as effectively as they hoped. A few felt the formula could be more hydrating for their specific hair needs.
Ease of Application
82%
18%
Many users appreciate how easy it is to apply this shampoo. It lathers well and spreads evenly throughout the hair, making it a simple addition to their daily routine. The convenient bottle design also ensures that dispensing the product is straightforward.
A few reviewers noted that the shampoo was slightly difficult to rinse out fully, especially for those with thicker hair. Some also mentioned that they needed to use more product than expected to achieve the desired results.
Packaging and Dispensing
78%
22%
The packaging is functional, with a secure cap that prevents leaks and is easy to handle in the shower. Users like the clear bottle, which allows them to monitor product usage.
Some users mentioned that the bottle design could be more ergonomic, as the cap sometimes makes it hard to control the amount of product dispensed. A few also found the bottle to be too bulky for smaller shower spaces.
Value for Money
91%
Users consider this shampoo a good investment for maintaining blonde hair. Many find it worth the price due to its effectiveness in toning and its ability to preserve their color over time. The results justify the cost for most users.
Some buyers feel that the price point is a bit high compared to other purple shampoos, especially when considering the amount of product in the bottle. However, they often acknowledge that the quality justifies the cost despite the higher price.
Long-Term Results
80%
20%
Many users report that with continued use, the shampoo effectively maintains cool blonde tones and prevents brassiness from returning. Over time, it helps improve the overall health and appearance of their hair.
A few users noted that the results were not as noticeable over time, and the effectiveness seemed to plateau after several months. Some felt that the shampoo didn’t deliver lasting results without frequent use.
Consistency Across Batches
79%
21%
For the most part, users have been satisfied with the consistency of the shampoo across different bottles. The product’s texture and performance seem to remain steady, which adds to the overall trust in the brand.
A small number of reviewers mentioned that they noticed slight variations in the product’s consistency between batches, such as changes in scent or texture. This inconsistency led to some confusion, though it didn’t significantly affect performance.
Compatibility with Other Shu Uemura Products
86%
Users who pair this shampoo with other Shu Uemura products often mention a noticeable improvement in hair texture and manageability. They appreciate how the shampoo complements the brand’s other offerings for a complete hair care routine.
A few reviewers felt that the shampoo didn’t work as well with other hair care brands, leading to less satisfactory results. Some mentioned that it works best when combined with Shu Uemura’s specific conditioners and treatments, which may be an inconvenience for those seeking a more versatile option.

Suitable for:

Shu Uemura Art Of Hair Yubi Blonde Anti-Brass Purple Shampoo 8.82oz is ideal for individuals with blonde, color-treated, or highlighted hair who want to neutralize brassiness and brighten their tones. This product is particularly beneficial for those with cool blonde shades seeking to maintain their hair’s vibrancy without the dull, yellowish undertones that often develop over time. People with dry or damaged hair will appreciate its sulfate-free formula, which hydrates and smooths the hair, leaving it shiny and soft without over-drying. Users looking to keep their blonde shades looking fresh and cool will find this shampoo a reliable addition to their hair care routine.

Not suitable for:

This shampoo may not be the best choice for individuals with extremely dry or coarse hair that requires deep hydration. While it effectively neutralizes brassiness, some users with very damaged hair felt it didn’t provide enough moisture. Additionally, those who prefer a stronger, longer-lasting fragrance might find the scent too subtle, as it tends to fade quickly. This product may also not work well for those seeking a rich, foamy lather, as its sulfate-free formula can result in a lighter, less frothy experience during application.

Specifications

  • Formulation: Sulfate-free formula designed for gentle cleansing of color-treated hair.
  • Primary Ingredient: Contains purple pigments that help neutralize yellow and orange tones in blonde hair.
  • Target Hair Type: Ideal for blonde, color-treated, or highlighted hair.
  • Main Benefit: Hydrates and smooths the hair, leaving it soft and shiny.
  • Fragrance: Floral fragrance that provides a light, fresh scent during use.
  • Size: Available in an 8.82oz (250mL) bottle.
  • Hair Effect: Adds shine and enhances cool blonde tones.
  • Compatibility: Works well with other Shu Uemura hair care products for enhanced results.
  • Usage: Best for use with cool blonde tones to maintain and enhance color.
  • Sulfate-Free: The shampoo is free from sulfates, making it gentle on color-treated hair.
  • Texture: The shampoo has a creamy, rich texture that lathers easily.
  • Color Neutralization: Formulated to reduce brassiness and maintain a cool, neutral blonde shade.
  • Hydration: Helps to maintain hydration without drying out the hair.
  • pH Level: The shampoo is pH-balanced, ensuring it is safe for color-treated hair.
  • Effectiveness: Works effectively to reduce brassiness after just one use, with visible results after continued use.
  • Gentleness: Gentle enough for frequent use without stripping hair of its natural moisture.
  • Vegan: This shampoo is cruelty-free and does not contain animal-derived ingredients.
  • Eco-Friendly: Packaging is designed to be recyclable, aligning with eco-conscious practices.
  • Storage: Store in a cool, dry place away from direct sunlight to maintain product quality.

FAQ

To use this purple shampoo, wet your hair thoroughly and apply a generous amount to your scalp and hair. Massage it in, focusing on the lengths and ends. Leave it for 2-3 minutes to let the purple pigments work, then rinse thoroughly. For best results, follow up with a conditioner.

Yes, this shampoo is suitable for all hair types, including color-treated, highlighted, and lightened hair. It is especially effective for blonde hair to neutralize brassiness and enhance cool tones. The sulfate-free formula ensures it’s gentle enough for color-treated hair.

Yes, this shampoo has a floral fragrance. It's not overpowering, and the scent tends to fade after rinsing, leaving the hair smelling fresh but not strongly perfumed.

Yes, this purple shampoo can be used daily, especially if you need to neutralize brassiness in blonde or color-treated hair. However, some users prefer using it 2-3 times a week to avoid over-conditioning their hair. Adjust usage based on your hair’s needs.

Most users notice a reduction in brassiness and a more vibrant blonde color after just one wash. For more significant toning and brightening effects, continued use over several washes is recommended.

Thanks to its sulfate-free formula, this shampoo is gentle on hair and should not cause dryness or damage when used as directed. However, if your hair is extremely dry, it's recommended to follow with a moisturizing conditioner to maintain hydration.

The key ingredient in this shampoo is purple pigment, which neutralizes yellow and orange undertones in blonde hair. It also contains hydrating agents to smooth the hair and add shine, while the sulfate-free formula is gentle on color-treated hair.

Yes, this shampoo is formulated to be gentle, making it safe for most users, including those with sensitive scalps. However, if you experience any irritation, it’s best to discontinue use and consult a dermatologist.

For optimal results, use this purple shampoo 2-3 times a week to maintain cool blonde tones. If you have very light or highlighted hair, you may use it more frequently to keep brassiness at bay. Always monitor your hair's condition and adjust use accordingly.

Yes, many users find that this shampoo works well when paired with other Shu Uemura products, such as their conditioners or treatments, for enhanced hydration and toning effects. Using the full range can help maintain vibrant, healthy blonde hair.