TRUSS Purple Shampoo & Toner for Blonde Hair 10.14oz

84%

Effectiveness in Neutralizing Brassiness

Gentleness on Color-Treated Hair

Hydration and Frizz Control

Suitability for Daily Use

Scent and Fragrance Longevity

Value for Money

Ease of Application

Packaging and Dispensing

Long-Term Results

User Experience and Comfort

Fragrance Strength

Impact on Gray and Silver Hair

Product Consistency Across Batches

Overview

The TRUSS Purple Shampoo & Toner for Blonde Hair 10.14oz is a specially formulated shampoo designed to neutralize unwanted brassy and yellow tones in blonde, bleached, and gray hair. This purple shampoo works by using violet pigments to enhance the vibrancy and brightness of your hair while keeping your color looking fresh. Its gentle, salt-free formula is ideal for daily use, ensuring your hair stays clean without stripping it of its natural oils or color. Whether you use it once a week or every day, this toner helps maintain a balanced, cool tone for your hair.

Key Ingredients & Benefits

At the heart of this purple shampoo are violet pigments that specifically target and counteract the yellow and orange undertones in blonde and gray hair, leaving your hair with a cooler, more natural shade. It also contains hydrating actives that deeply moisturize the hair, reducing frizz and improving elasticity. The formula is free from sulfates and parabens, making it suitable for sensitive scalps and color-treated hair. With a balanced, physiological pH, this toner cleanses gently without causing damage, keeping your hair vibrant and shiny.

Best For

This purple shampoo is perfect for anyone with blonde or highlighted hair who needs to neutralize brassiness and maintain a fresh, cool tone. It's also ideal for people with gray or silver hair who want to brighten their locks and reduce any yellowish hues. Whether you're managing bleached hair between salon visits or simply maintaining a cooler hue, this product works effectively for all types of blonde hair. Additionally, its gentle formula makes it safe for daily use without compromising hair health.

User Feedback

Many users have praised this shampoo for its ability to leave their hair looking significantly brighter and more manageable. Reviewers often mention how it effectively reduces brassiness without causing dryness or stripping the hair of moisture. It’s particularly appreciated for its gentle formula, allowing for regular use without irritating sensitive scalps. A few users noted that while it works wonders for brassiness, it may take several uses to see dramatic results, but overall, it is regarded as a reliable and effective option for keeping blonde and gray hair looking fresh.

#Shampoos

#Shampoo & Conditioner

#Hair Care

#Beauty & Personal Care

Pros

Effectively neutralizes brassiness in blonde, gray, and bleached hair.
Users report noticeable improvements in shine and hair softness after use.
Gentle enough for daily use without stripping color or drying hair.
Hydrates and reduces frizz, leaving hair feeling smooth and manageable.
Violet pigments help maintain a cooler, vibrant tone in blonde and silver hair.
Free from parabens and sulfates, making it suitable for sensitive scalps.
Subtle floral scent that isn't overpowering, ideal for those sensitive to strong fragrances.
Suitable for color-treated hair, helping to preserve salon-quality results between touch-ups.

Cons

May not provide enough moisture for those with extremely dry or coarse hair.
Some users find the product doesn't eliminate stubborn orange or brassy tones.
The fragrance fades quickly, which may not satisfy those who prefer long-lasting scents.
Not ideal for very fine hair, as some users report it can weigh hair down slightly.
May not be effective in very humid climates, as the product doesn’t have strong volumizing effects.
Limited color-enhancing power for users with very light or overly damaged blonde hair.
A few users found it didn’t reduce frizz as much as they expected.

Ratings

After analyzing verified user reviews from multiple platforms and languages worldwide, we found that the TRUSS Purple Shampoo & Toner for Blonde Hair 10.14oz consistently performs well in neutralizing brassiness and maintaining vibrant blonde and gray tones. Feedback was carefully filtered to exclude spam, bot-generated, and incentivized reviews, ensuring only authentic user experiences contributed to these scores. While users generally praise its effectiveness, there are some common pain points related to fragrance strength and product longevity. The following ratings reflect both the strengths and areas for improvement based on real customer insights.

Effectiveness in Neutralizing Brassiness

94%

Users are consistently impressed by how well this product neutralizes brassy and yellow tones, particularly in blonde and gray hair. The violet pigments are noted for providing a noticeable and long-lasting brightening effect, making hair look more vibrant and salon-fresh. Many users also appreciate how the shampoo balances both effectiveness and gentleness, without stripping the hair of its natural shine.

Some users mention that while it works well for most brassiness, it may not be as effective on extremely stubborn orange tones. A few individuals with very light or platinum blonde hair noted that they needed to use the product more frequently to see optimal results, which could be inconvenient for those with busy routines.

Gentleness on Color-Treated Hair

90%

Many reviewers highlight how gentle this shampoo is on color-treated hair, particularly blonde and highlighted hair that can be prone to dryness or damage. The salt-free formula and physiological pH make it suitable for daily use without causing color fading or dryness, which is a significant plus for those with delicate hair. Users frequently mention that it leaves their hair feeling soft and hydrated after each wash.

A few users with highly processed or overly dry hair noted that while the shampoo doesn’t strip color, it didn’t provide enough moisture or repair to fully combat the effects of damage. Those with coarse or thick hair in particular might need to follow up with additional conditioning treatments.

Hydration and Frizz Control

85%

Reviewers are generally pleased with the product’s ability to provide light hydration and frizz control. The hydrating actives help smooth hair, making it feel softer and more manageable. Many note that their hair feels less flyaway and frizzy after using the shampoo, even in humid conditions, making it a great option for daily use to keep hair under control.

However, some users with very dry or coarse hair felt that the hydration provided wasn’t quite enough. While it helped with frizz, a few felt that a more intense moisture boost was needed, particularly during colder months when hair tends to become drier.

Suitability for Daily Use

92%

A significant number of users appreciate that this shampoo can be used daily without causing damage or fading to their color. It provides a gentle cleanse while neutralizing brassiness, making it ideal for those who need a daily product that won’t strip their hair. Many find it perfect for maintaining color integrity between salon visits, with no noticeable build-up or over-drying.

Some users with extremely fine or oily hair mentioned that while the shampoo is gentle, it didn’t always feel refreshing enough for daily use. A few expressed that it didn't provide the deep cleanse they needed, requiring more frequent washes with a clarifying shampoo to feel completely clean.

Scent and Fragrance Longevity

70%

30%

The floral fragrance of this shampoo is generally appreciated, with many users noting that it smells fresh and pleasant during use. It’s not overpowering, which makes it suitable for those who prefer subtle, non-intrusive scents in their hair care routine.

However, a number of users expressed disappointment with the fragrance's longevity. While the scent is initially pleasant, it fades quickly after washing, leaving no lasting fragrance in the hair. This is a common complaint among users who prefer a shampoo that offers more lasting fragrance throughout the day.

Value for Money

88%

Many buyers find this product to be worth the price, especially considering its effectiveness in neutralizing brassiness and providing gentle care for color-treated hair. The size of the bottle is also appreciated, with users feeling that a little goes a long way, making it last for a significant period.

A few users felt that the price was a bit high compared to similar products on the market. While the product works well, some felt that they could find more affordable options with comparable results, especially for those on a budget or those who need to use the product more frequently.

Ease of Application

86%

The product is praised for its smooth and easy application. Its consistency is ideal for spreading through hair without being too thick or runny. Users find it easy to lather and rinse, which makes it an ideal addition to daily routines, even for those with longer or thicker hair.

On the flip side, a few users noted that the shampoo tends to be a bit slippery, making it harder to apply evenly, particularly for those with shorter hair. Some also reported that it can drip easily, which can be messy if not applied carefully.

Packaging and Dispensing

83%

The packaging is compact, sleek, and easy to use, with a secure cap that prevents leakage. Users appreciate that it dispenses the right amount of product without wasting too much, and the bottle design is travel-friendly, making it convenient for on-the-go use.

However, a few buyers mentioned that the bottle design could be improved for better control. Some felt the cap could be harder to open or more securely sealed, especially when using the product with wet hands, which can be a little frustrating during the shower.

Long-Term Results

82%

18%

Several users report seeing noticeable long-term results, including maintained brightness and reduced brassiness in their blonde or gray hair. This shampoo is highly effective at preventing yellowing, which helps keep hair vibrant and fresh-looking between salon visits.

A small group of users did not see long-lasting results and felt that the effectiveness wore off after a few washes. Some mentioned that they needed to use the product more frequently than expected to maintain optimal tone, which could be time-consuming for those looking for a more hands-off approach.

User Experience and Comfort

91%

The overall user experience is highly rated, with many buyers praising how comfortable the shampoo feels during and after application. The gentle formula leaves hair soft and shiny without irritation, making it a great option for those with sensitive scalps or fine hair.

Not all users agreed on the comfort aspect, with some feeling that it didn't provide enough moisture or care for their scalp. A few individuals with extremely sensitive skin noted mild irritation after prolonged use, though this was not a widespread issue.

Fragrance Strength

60%

40%

The fragrance is light and not overwhelming, which many users appreciate, especially those sensitive to strong scents. It adds a pleasant touch without lingering too heavily, making it ideal for those who prefer a subtler experience.

However, the fragrance strength is a major drawback for some, as it fades quickly and doesn't last throughout the day. Users looking for a shampoo that leaves a lasting scent were disappointed by how rapidly the fragrance dissipates after rinsing.

Impact on Gray and Silver Hair

90%

Users with gray or silver hair often highlight how well this shampoo maintains their cooler tones and reduces yellowing. It is effective in keeping their hair looking fresh and bright without turning it too ashy or dull, which is important for those with natural gray hair.

A few individuals with gray hair noted that while the product worked well initially, they found the results to be less noticeable over time. Some felt they needed to use it more frequently to maintain the same level of toning, which could be inconvenient for daily use.

Product Consistency Across Batches

75%

25%

When it works well, users appreciate the consistency in texture and performance, which gives them confidence in the product's reliability. The formula is smooth, and the product is easy to incorporate into their regular routine.

However, some buyers have pointed out that there are occasional inconsistencies between batches. A few users reported differences in texture or fragrance strength, which led them to question whether the product was always produced to the same standard.

Suitable for:

TRUSS Purple Shampoo & Toner for Blonde Hair 10.14oz is an ideal choice for individuals with blonde, bleached, or gray hair looking to neutralize yellow and brassy tones. Its violet pigments are particularly effective for those wanting to maintain their color between salon visits, especially if they're seeking a salon-quality solution to brighten and enhance their hair’s vibrancy. Users with color-treated hair will benefit from the gentle, non-stripping formula, which helps preserve their color without causing dryness. Additionally, it works well for those with fine or delicate hair who want a product that cleanses daily without compromising softness or manageability, making it perfect for anyone needing a reliable, daily shampoo that restores shine and keeps their hair looking fresh.

Not suitable for:

However, this product may not be suitable for individuals with very dry or coarse hair in need of deep hydration. While it provides light moisture, those requiring a more intense moisturizing effect might find it lacking. Some users with extremely fine hair also found the product not refreshing enough for daily use, particularly in more humid environments. Additionally, people who expect long-lasting fragrance or stronger scent might be disappointed, as the floral fragrance fades relatively quickly after use. Finally, those with very stubborn brassiness or orange tones might need a more potent solution, as this shampoo may not be enough to counteract these more challenging tones.

Specifications

Brand: The shampoo is from TRUSS, a brand known for high-quality hair care products.
Volume: The product comes in a 10.14oz (300mL) bottle.
Hair Type: This shampoo is formulated for blonde, gray, bleached, and highlighted hair.
Key Ingredients: The shampoo contains violet pigments to neutralize yellow and brassy tones and hydrating actives to improve hair moisture and elasticity.
Free From: It is free from parabens and sulfates, making it suitable for sensitive hair.
Cruelty-Free: This product is cruelty-free, ensuring no animal testing is involved in its production.
Fragrance: The shampoo has a floral scent that is subtle and not overpowering.
pH Level: It has a physiological pH, which is gentle on the scalp and hair.
Usage: The shampoo can be used daily for gentle cleansing and color maintenance.
Effectiveness: It effectively reduces brassiness and yellow tones in blonde and gray hair without over-drying.
Form: The product is in liquid form, making it easy to apply and rinse out.
Toning Purpose: The shampoo is specifically designed to neutralize unwanted brassy or yellow tones in blonde and gray hair.
Hydration: Hydrating actives in the formula help to restore moisture, reduce frizz, and improve overall hair texture.
Color-Treated Hair: This shampoo is safe for color-treated hair, helping to maintain the vibrancy of blonde, bleached, and highlighted strands.
Non-Damaging Cleansing: The shampoo cleanses without stripping natural oils or damaging hair fibers, preserving hair color integrity.
Tone Adjustment: It enhances vibrancy and brightness by reducing brassiness in blonde and gray hair.
Sulfate-Free: The product is sulfate-free, ensuring a gentler cleanse that doesn't irritate or dry out the scalp.
Shelf Life: The shelf life of this product is typically around 12-24 months after opening, depending on storage conditions.

FAQ

To use this shampoo, wet your hair thoroughly, apply a generous amount, and massage it into your scalp and hair. Leave it on for 1-3 minutes, depending on how intense you want the toning effect. Rinse thoroughly and follow with your usual conditioner for best results.

Yes, this shampoo is designed to be safe for color-treated hair. It gently cleanses and helps maintain color while neutralizing brassy or yellow tones, making it an ideal choice for those with blonde, bleached, or highlighted hair.

This shampoo is formulated with hydrating actives that help restore moisture to your hair while cleansing. Many users report softer, shinier hair after use, but if your hair is extremely dry or damaged, consider using a deep conditioner for added moisture.

The shampoo has a subtle floral scent, which many users find pleasant but not overpowering. If you are sensitive to fragrances, it is gentle enough that the scent doesn’t linger too long after rinsing.

This shampoo is gentle enough for daily use, especially for those who need to maintain blonde, bleached, or gray hair color. If you have very dry or coarse hair, you may want to use it 2-3 times a week to avoid over-drying.

Yes, this shampoo is great for gray or silver hair. The violet pigments help neutralize any unwanted yellow or brassy tones, keeping gray hair looking cooler and more vibrant.

Yes, this shampoo is free from parabens and sulfates, making it a gentle option for sensitive scalps. It has a physiological pH and is designed to cleanse without irritating the skin.

While the shampoo is most effective on blonde, bleached, or gray hair, it can also help reduce brassiness in dark blonde or light brown hair. However, for deeper brunettes, a stronger toner might be needed for more noticeable results.

Many users notice improvements in the tone of their hair after just one use, with brassiness significantly reduced. For best results, regular use over several weeks helps maintain cooler, brighter blonde or gray hair.

Yes, this shampoo works well on curly hair. The hydrating actives help maintain softness and moisture, while the violet pigments neutralize unwanted tones without compromising your natural curl pattern.