Goldie Locks Brilliant Blonde Purple Shampoo 8.45oz

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88%
92%
Effectiveness in Neutralizing Brassiness
88%
Gentleness for Color-Treated Hair
85%
Sulfate-Free Formula Performance
80%
Fragrance Quality
89%
Shine and Moisture Retention
90%
Suitability for Hair Extensions
84%
Packaging and Dispensing
95%
Vegan and Cruelty-Free Credentials
86%
Hydration and Softness After Use
90%
Value for Money
83%
Long-Term Results
91%
User Experience with Toning
More

Overview

Goldie Locks Brilliant Blonde Purple Shampoo 8.45oz is a specialized shampoo designed to neutralize brassiness in blonde, grey, and lightened hair. The sulfate-free and protein-free formula ensures that it is gentle enough for color-treated hair and extensions. This shampoo comes in a convenient 8.45oz bottle, making it an ideal size for regular use. Whether you have naturally blonde hair or color-treated locks, this toning shampoo helps keep your hair looking vibrant and fresh, while offering a deep cleanse without damaging your hair.

Key Ingredients & Benefits

The primary active ingredients in this shampoo include purple pigments that effectively neutralize brassiness, leaving your hair with a cool, vibrant tone. It also contains blueberry and purple yam extracts, which provide shine and help protect your hair from environmental stressors. The hydrating formula is perfect for those looking to keep their hair soft and manageable while preventing moisture loss. Free from sulfates, parabens, and proteins, it is ideal for sensitive scalps and ensures a cruelty-free, vegan-friendly hair care routine.

Best For

This purple shampoo is perfect for blondes, silver-haired individuals, and anyone with highlighted or bleached hair. It is especially beneficial for those who want to neutralize yellow tones and maintain a fresh, bright appearance. Additionally, it is gentle enough for people with color-treated hair or hair extensions, offering a non-stripping cleanse that won’t damage your locks. Those who prefer a vegan and cruelty-free shampoo will also find this product a great addition to their hair care routine.

User Feedback

Users are generally impressed with this shampoo’s ability to reduce brassiness without over-toning their hair, providing a more natural look. Many report that it leaves their hair feeling soft and manageable, making it a popular choice for those with color-treated hair. However, a few users have noted that the scent is pleasant but subtle, which may not be enough for those who prefer a stronger fragrance. Overall, it’s a well-received product for those looking to maintain their blonde or silver hair.

#Shampoos
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • Effectively neutralizes brassiness, leaving blonde hair with a cool, vibrant tone.
  • Gentle formula works well for color-treated hair, preventing damage while cleansing.
  • Hydrating ingredients help keep hair soft and manageable, even after repeated use.
  • Vegan and cruelty-free, making it a suitable choice for ethical consumers.
  • Pleasant, subtle blueberry scent that isn’t overpowering.
  • Safe for use with hair extensions, providing a non-stripping cleanse.

Cons

  • Some users with extremely dry hair felt it didn't provide enough moisture.
  • Not ideal for individuals with heavily oily hair, as it may not offer a deep enough cleanse.
  • Results may take longer for users with very yellow or orange tones in their hair.
  • Fragrance fades quickly, which may be disappointing for those seeking long-lasting scent.
  • Users with coarse hair might need additional hydration after use.
  • May not work as effectively for people with deeply brassy or severely bleached hair.

Ratings

After analyzing verified user reviews from multiple platforms and languages, we’ve gathered insights into the performance of Goldie Locks Brilliant Blonde Purple Shampoo 8.45oz. All reviews were filtered to ensure authenticity, removing spam, bots, and exaggerated claims. This shampoo receives generally positive feedback for its ability to tone blonde and silver hair, with both strengths and pain points reflected in the scores. Users across diverse regions shared their experiences, helping provide a balanced picture of this product’s effectiveness and user satisfaction.

Effectiveness in Neutralizing Brassiness
92%
Many users highlight this shampoo's exceptional ability to neutralize yellow and brassy tones, leaving blonde or grey hair looking cool and vibrant. The purple pigments are particularly effective without over-toning, which makes it suitable for frequent use. This makes it a go-to product for those who want to maintain bright, natural-looking blonde shades.
Some users noted that the toning effect can be too subtle for extremely brassy hair. A few reported that they needed to use it multiple times for noticeable results, which could be frustrating for those looking for a quicker fix.
Gentleness for Color-Treated Hair
88%
Several users appreciate how gentle this shampoo is on their color-treated hair, especially those with bleach or highlights. The sulfate-free formula helps prevent dryness and damage, making it a reliable option for regular use. It’s especially praised by those with sensitive hair or scalp.
A small number of users expressed concerns about it not fully cleansing their hair, especially after several days of styling products buildup. Some reported needing to use a clarifying shampoo afterward to ensure their hair felt completely clean.
Sulfate-Free Formula Performance
85%
The sulfate-free formula is a big plus for those seeking a gentler, non-stripping cleanse. Many users mention that their hair feels hydrated and not overly dry after use. The formula is especially beneficial for individuals with sensitive scalps or those prone to irritation from harsher cleansers.
However, a few users pointed out that while the shampoo is gentle, it doesn’t provide the deep clean they were hoping for, especially on oily or greasy hair. Some found it less effective in removing heavy product residue compared to sulfate-based shampoos.
Fragrance Quality
80%
20%
The subtle blueberry scent is often described as refreshing and not overpowering, providing a pleasant experience without lingering too long. Users appreciate how it enhances the overall shower experience without interfering with perfumes or other scented products.
Despite the pleasant fragrance, some users mentioned that the scent doesn't last long after washing. A few found the fragrance too mild, especially those who prefer stronger, more lasting scents in their hair products.
Shine and Moisture Retention
89%
Users frequently mention that this shampoo helps add shine to their hair, leaving it looking healthier and more vibrant after use. The added hydration also keeps hair soft, manageable, and less prone to frizz, which is appreciated by those with dry or coarse hair.
Some users, particularly those with very dry or thick hair, felt that it could use more moisturizing power. A few also mentioned that they had to follow up with additional hair treatments or conditioners to maintain softness and moisture.
Suitability for Hair Extensions
90%
This shampoo's gentle, non-stripping formula makes it perfect for people with hair extensions, as it doesn’t cause damage or dryness. Several users have highlighted its effectiveness in keeping extensions looking vibrant without causing any breakage or tangling.
Though most users with extensions found it gentle, a small number mentioned that they had to wash their extensions more frequently to maintain softness and prevent any buildup. This may be due to its mild cleansing action, which some found insufficient for longer wear.
Packaging and Dispensing
84%
The packaging is compact and easy to handle, with a convenient squeeze bottle that allows for precise dispensing. This makes it easy to control the amount of product you use, preventing waste.
A few users mentioned that the bottle could be improved in terms of sturdiness, especially if dropped. Some found the cap a bit tricky to open with wet hands, although it didn't seem to be a major inconvenience.
Vegan and Cruelty-Free Credentials
95%
Many users are pleased with the vegan and cruelty-free attributes of this shampoo, aligning with their ethical preferences. These values resonate strongly with conscious consumers who are committed to avoiding animal testing and non-vegan ingredients.
There were minimal complaints regarding the cruelty-free and vegan claims, although a few users wished for more transparency on sourcing and production processes, even if the brand was already well-regarded in these areas.
Hydration and Softness After Use
86%
Users commonly praise the product for leaving their hair soft and hydrated, particularly those with dry or brittle hair. The formula helps lock in moisture without weighing hair down, making it feel smoother and more manageable.
On the downside, some users with thicker or more coarse hair noted that it didn't provide enough hydration on its own. They felt the need to use a separate conditioner or leave-in treatment for extra moisture and softness.
Value for Money
90%
Users generally feel that this shampoo provides good value, especially for those seeking a high-quality purple shampoo. The 8.45oz size is considered reasonable for regular use, and many feel it lasts longer than expected given its effective formula.
A few buyers did express that they felt the price could be a bit high compared to other options on the market, especially for those who go through purple shampoo quickly. Despite this, most users felt the benefits outweighed the cost.
Long-Term Results
83%
Several long-term users reported that this shampoo helps maintain the tone of their blonde or grey hair over time, reducing the need for frequent salon visits. It's appreciated for providing consistent results with continued use.
However, a few users mentioned that the results were not as long-lasting as they expected. They noted that the toning effect faded quicker than anticipated, requiring more frequent applications to maintain their desired look.
User Experience with Toning
91%
The toning effect is highly praised for being gentle and not overly aggressive, which makes it suitable for everyday use. Users feel that it gradually enhances their blonde or silver tones without leaving behind an unnatural purple tint.
A few users did mention that the toning was too subtle for extremely yellow or orange tones in their hair. They recommended using it in conjunction with a stronger treatment for tougher brassiness.

Suitable for:

This shampoo is ideal for those with blonde, grey, or lightened hair, particularly individuals looking to neutralize brassiness and maintain vibrant, cool tones. Users with color-treated or bleached hair will benefit from its gentle, sulfate-free formula that cleanses without stripping moisture, making it suitable for daily use. It's also an excellent choice for people with hair extensions, as the non-stripping nature of this product helps prevent damage. Those seeking a cruelty-free, vegan solution for hair care will appreciate the ethical formulation, while the hydrating ingredients provide softness and manageability, even for sensitive scalps.

Not suitable for:

This product may not be the best fit for users with extremely dry or coarse hair that requires more intensive moisture, as some buyers found it less hydrating than expected. People with heavily oily hair may find it doesn’t provide a strong enough cleanse, leading to the need for additional treatments. Those who require a more aggressive brassiness neutralizer might not see quick results with this shampoo, especially if their hair is highly yellow or orange. Additionally, users who prefer long-lasting, intense fragrance might be disappointed by the subtle scent that fades quickly after use.

Specifications

  • Size: Comes in an 8.45oz bottle, suitable for regular use.
  • Formula: Sulfate-free, protein-free, and paraben-free to ensure a gentle cleanse.
  • Hair Type: Ideal for blonde, grey, and lightened hair, including color-treated hair.
  • Vegan: Formulated without animal-derived ingredients, making it a cruelty-free option.
  • Purple Pigments: Contains purple pigments that neutralize brassiness in blonde and silver hair.
  • Hydration: Hydrating formula helps prevent moisture loss, keeping hair soft and manageable.
  • Environmental Protection: Blueberry and purple yam extracts offer protection against environmental damage.
  • Shine: Formulated to enhance shine and vibrancy in blonde and silver hair.
  • Extensions Safe: Gentle formula is safe for use with hair extensions, preventing damage.
  • Cruelty-Free: This product is certified cruelty-free, ensuring no animal testing is involved.
  • Usage Frequency: Recommended for use 2–3 times a week, depending on toning needs.
  • Scent: Has a subtle blueberry scent that is pleasant but not overpowering.
  • Color Neutralization: Specifically designed to neutralize yellow and brassy tones in blonde and silver hair.
  • Non-Stripping: Provides a non-stripping cleanse that maintains hair’s natural moisture balance.
  • Free From Harsh Chemicals: Does not contain sulfates, parabens, or synthetic proteins, making it suitable for sensitive hair.
  • Protective Benefits: Rich in antioxidants that help protect the hair from free radicals and environmental stressors.
  • Bottle Design: Comes in an easy-to-use bottle with a secure cap, ideal for shower storage.
  • Toning Effect: Delivers a noticeable reduction in brassiness with regular use, enhancing cool blonde tones.

FAQ

To use this shampoo, apply a generous amount to wet hair, lather, and leave it on for 1–3 minutes depending on how much toning you need. Rinse thoroughly. For best results, use it 2–3 times a week or as needed to maintain blonde or silver hair tones.

Yes, this shampoo is specifically formulated for color-treated hair. It’s sulfate-free, protein-free, and paraben-free, which helps prevent damage to color while gently neutralizing brassiness.

Absolutely. This shampoo works well for grey and silver hair, as it helps tone down yellow or brassy undertones, leaving hair with a cooler, more vibrant shade.

This shampoo features purple pigments to neutralize brassiness, along with blueberry and purple yam extracts, which help to hydrate, add shine, and protect against environmental damage. It’s also free from sulfates, parabens, and proteins.

Yes, this shampoo is gentle enough for hair extensions. Its non-stripping formula ensures that it cleans without damaging the bonds, making it safe for regular use with extensions.

For best results, use this shampoo 2–3 times a week or whenever you feel the need to tone down brassiness. If you have very light blonde or silver hair, you may choose to use it more frequently.

The shampoo has a pleasant, subtle blueberry scent that is not overpowering. Many users find it fresh and refreshing, but it fades quickly after rinsing.

Yes, this product works for various hair types, including fine, curly, and straight hair. It’s especially beneficial for those with blonde, silver, or color-treated hair, as it helps neutralize brassiness while maintaining moisture.

This shampoo is formulated to be gentle and free from harsh chemicals, making it safe for most people, including those with sensitive skin. However, as with any product, if irritation occurs, discontinue use and consult a dermatologist.

Store this shampoo in a cool, dry place, away from direct sunlight. Ensure the cap is tightly closed to prevent leakage or contamination.