Overview

The Eva NYC Purple Shampoo 31 fl oz is a highly effective toning shampoo designed to bring out the best in blonde, gray, and lightened hair. This value-sized shampoo comes in a 31 fl oz bottle, offering a generous amount for those who want long-term use. It works to neutralize unwanted brassiness and enhances cool tones, leaving your hair looking fresh and vibrant. Whether you’re dealing with blonde highlights, silver strands, or post-color hair, this toning shampoo helps maintain a polished and cool look.

Key Ingredients & Benefits

This purple shampoo is infused with ultra-violet pigments, which actively counteract yellow and orange tones in blonde and gray hair. Its gentle, sulfate-free formula cleanses without stripping moisture, keeping your hair hydrated and healthy. In addition to toning, it helps improve shine and smoothness, leaving your strands feeling revitalized and soft. The formula is free from parabens and sulfates, making it a safe choice for those looking to avoid harsh chemicals while still achieving professional-quality results.

Best For

This toning shampoo is ideal for color-treated hair, particularly for those with blonde, gray, or silver strands. If you struggle with brassy or warm undertones, this purple shampoo can help to neutralize those unwanted hues. It’s also perfect for anyone looking to maintain their hair's cool-toned, vibrant look over time. Whether you're looking to enhance your natural silver or maintain your blonde highlights, this shampoo offers an easy solution for keeping your hair looking its best.

User Feedback

Users generally love the salon-quality results this shampoo provides, with many noting a noticeable reduction in brassiness after just a few washes. The ginger-rose scent is another highlight, as it lingers gently without being overpowering. On the downside, a few users have mentioned that it can be drying if used too often, especially for those with already dry hair. However, most find it to be effective at keeping their blonde or silver hair looking fresh for longer periods, making it a staple in their hair care routine.

Pros

  • Helps to effectively neutralize brassiness and maintain cooler blonde or gray tones.
  • Sulfate-free formula keeps hair hydrated without stripping natural moisture.
  • Large 31 fl oz size offers good value for long-term use.
  • Leaves hair feeling soft and shiny with a smooth texture.
  • Pleasant ginger-rose scent lingers subtly without being overpowering.
  • Ideal for color-treated hair, especially blonde, gray, and silver shades.

Cons

  • Some users found it slightly drying with frequent use on very dry hair.
  • Fragrance may be too strong for those sensitive to scents.
  • Not as effective for darker blonde or mixed gray hair when tackling brassiness.
  • Doesn’t provide enough moisture for extremely dry or coarse hair.
  • Requires consistent use to maintain optimal results, which may not suit everyone.
  • Can leave hair feeling a bit flat if not paired with a deep conditioner.

Ratings

After analyzing a broad spectrum of verified user reviews worldwide, including feedback from various languages and platforms, we've gathered insights about the Eva NYC Purple Shampoo 31 fl oz. The scores reflect both strengths and areas for improvement based on authentic customer experiences, with spam, bot-generated, and exaggerated reviews filtered out. This shampoo is especially praised for its effectiveness in toning blonde and gray hair, though some users highlighted minor concerns about its drying effects with frequent use.

Effectiveness in Neutralizing Brassiness
91%
Many users appreciate how effectively this shampoo neutralizes brassiness, leaving blonde, gray, and lightened hair with cooler, brighter tones. The results are especially noticeable after a few uses, with hair looking fresher and more salon-quality. It's praised for keeping warm, yellowish tones at bay, which is a key benefit for color-treated hair.
Some users report that the shampoo may not completely eliminate stubborn brassiness, particularly for darker blonde shades. Additionally, a few users mention that it can be drying with frequent use, requiring extra moisturizing treatments to keep hair from feeling stripped.
Sulfate-Free Formula
89%
The sulfate-free formula is a big plus for those with sensitive scalps or dry hair, as it cleanses without stripping natural oils. Users with color-treated hair appreciate how this shampoo gently removes buildup without causing additional damage. It’s also great for preserving vibrant color for longer, preventing fading caused by harsh sulfates.
However, some users feel the shampoo doesn’t lather as much as they would like, which can be an issue for those used to the rich foams of sulfate shampoos. Additionally, a few customers note that it might not feel as cleansing as other shampoos, leaving some to use extra product.
Value for Money (Size/Quantity)
88%
At 31 fl oz, the large size is a fantastic value, offering long-term use for those who need a regular toning shampoo. Users love that they get more product for the price compared to smaller bottles of similar shampoos. This makes it a cost-effective choice for anyone looking to maintain blonde or gray hair on a budget.
While the large bottle is a plus for many, it can be cumbersome for some to handle, especially in the shower. A few users mentioned that the size makes it harder to control the amount dispensed, potentially leading to wastage if not careful.
Scent (Ginger-Rose Fragrance)
82%
18%
The ginger-rose scent is a standout for many, offering a pleasant, light fragrance that lingers without being overwhelming. Several users enjoy how refreshing it feels in the shower, adding a spa-like experience to their routine. It’s a nice change from the typical strong floral or chemical smells found in other shampoos.
However, not everyone is a fan of the fragrance. Some users feel that the scent is too strong or doesn’t match their personal preferences. A few also mentioned that the fragrance fades too quickly, leaving their hair smelling neutral after a few hours.
Toning for Gray and Silver Hair
86%
This shampoo is particularly praised by users with gray and silver hair, as it helps neutralize yellow undertones, leaving their hair looking brighter and more vibrant. The subtle toning effect adds a natural, fresh finish, making it a favorite for anyone with silver hair trying to maintain cool tones.
Some users with gray hair report that the toning isn’t as strong as expected, requiring more frequent use to see noticeable results. Additionally, a few mentioned that it doesn’t work as effectively on darker or mixed gray shades.
Hair Softness and Smoothness
80%
20%
Many users notice an improvement in hair softness and smoothness after using this shampoo. It adds a nice shine and manages to leave hair feeling silky without weighing it down. This is especially appreciated by those with fine or medium hair types looking for added hydration and shine.
While the shampoo helps with softness, some users report that it can feel a bit drying after multiple uses. Those with thicker or coarser hair might find they need a deep conditioning treatment to maintain a smooth, hydrated feel.
Packaging and Dispensing
90%
The large bottle with a convenient pump is highly praised for ease of use, making it simple to dispense the right amount of product without waste. The pump works smoothly and helps control the flow, which is ideal for users who prefer a no-mess application. The sturdy packaging ensures the product lasts for an extended period.
Some users have noted that the pump mechanism can get clogged over time, especially if the product is not shaken well before use. A few have found that the bottle can be bulky, making it harder to store or travel with.
Longevity of Effects (Brassiness Reduction)
84%
Many users report that the reduction in brassiness lasts for a long time, especially after a few consistent washes. This shampoo helps maintain cooler tones between salon visits, preventing the hair from turning yellow or orange. It’s an ideal product for those trying to keep blonde or gray hair vibrant for longer.
Some users mention that the effects don’t last as long as they’d hoped, requiring frequent use to maintain the desired results. A few felt that the shampoo’s toning power fades quicker than other products they’ve tried.
Hydration and Moisture Retention
78%
22%
This shampoo leaves many users with a smoother, more hydrated feel after washing. Those with naturally dry or color-treated hair enjoy the moisturizing effects that help prevent their strands from feeling brittle. It’s an added benefit for anyone who doesn’t want to sacrifice hydration while toning their hair.
However, some users find that the shampoo isn’t as hydrating as expected, particularly for very dry or damaged hair. A few report that they need to follow up with a separate conditioner to avoid feeling like their hair is overly stripped.
Ease of Use (Application/Texture)
92%
Users love how easy this shampoo is to apply, with a smooth, lightweight texture that spreads evenly through the hair. It’s not overly thick or too runny, making it comfortable to work into the scalp and hair without making a mess. It rinses out easily, leaving no residue behind.
Despite the easy application, some users mention that the shampoo doesn’t lather as richly as they would prefer. A few felt that they had to use more product than expected to achieve a satisfying cleanse.
Customer Satisfaction (General Feel)
87%
Overall, customers are satisfied with the results, especially for toning blonde, gray, or color-treated hair. Users appreciate that it helps them achieve salon-like results at home. Many also mention that their hair feels healthier and more manageable after regular use.
While most users are happy, there are occasional reports of hair feeling too dry or heavy if used too frequently. Some users also wish the toning effects were stronger and longer-lasting, especially for stubborn brassiness.
Consistency Across Batches
79%
21%
A few users have praised the consistency of the product, noting that it delivers similar results every time, which makes it easy to trust. The formula seems well-balanced, and most customers report uniform performance across bottles.
There have been some inconsistencies noted, with a few users receiving bottles that appeared different in texture or performance. Some also mentioned that their experience varied slightly depending on the batch, leading to occasional doubts about product consistency.

Suitable for:

The Eva NYC Purple Shampoo 31 fl oz is ideal for those with color-treated, blonde, gray, or silver hair. It's especially beneficial for people dealing with brassiness or unwanted warm tones in their hair, as it works effectively to neutralize yellows and oranges with its violet pigment. Users seeking a sulfate-free formula will also appreciate this shampoo, as it cleanses without stripping the hair's natural moisture. Those who regularly maintain their blonde or gray hair and want to keep it looking fresh and vibrant will find this product valuable, especially due to its large 31 fl oz size, making it a cost-effective option for long-term use. Additionally, individuals who enjoy subtle fragrances will appreciate the pleasant ginger-rose scent that lingers without being overpowering.

Not suitable for:

This shampoo may not be the best choice for individuals with very dry or coarse hair who are looking for intense hydration, as some users have found it slightly drying with frequent use. If you have a particularly sensitive scalp or are sensitive to fragrances, you may find the ginger-rose scent too strong or the formula less suitable for your needs. The toning effect may also be less noticeable for those with darker blonde or mixed gray hair, requiring more frequent use or additional products for stronger brassiness control. Lastly, if you're expecting a rich lather or a product that fully replaces a deep conditioning treatment, this shampoo may fall short, as its gentle cleansing might not provide enough moisture or volume on its own.

Specifications

  • Size: Comes in a 31 fl oz bottle, offering a large, value-size option.
  • Formulation: Sulfate-free formula helps to cleanse without stripping natural moisture.
  • Main Use: Designed to neutralize brassiness and enhance cool tones in blonde, gray, and lightened hair.
  • Key Benefit: Helps reduce yellow and orange tones, giving hair a cooler, brighter appearance.
  • Toning Agent: Infused with violet pigment to counteract unwanted warmth in hair color.
  • Fragrance: Features a pleasant ginger-rose scent that lingers without being overpowering.
  • Free From: Does not contain sulfates, parabens, or other harsh chemicals.
  • Hair Type: Ideal for color-treated hair, especially blonde, gray, or silver shades.
  • Texture: Has a smooth, hydrating texture that leaves hair feeling soft and revitalized.
  • Suitable For: Great for individuals struggling with brassy or warm tones in their hair.
  • Safety: Safe for use on color-treated, bleached, or lightened hair, with no risk of over-toning.
  • Usage Frequency: Recommended for use 2-3 times per week for optimal brassiness reduction.
  • Vegan & Cruelty-Free: The product is cruelty-free and does not contain animal-derived ingredients.
  • Brand: Manufactured by Eva NYC, a well-known brand in the hair care industry.
  • Packaging: Packaged in a recyclable plastic bottle with a convenient pump dispenser.
  • Compatibility: Suitable for individuals with blonde, gray, or silver hair, but works best for lightened shades.
  • Effectiveness: Reduces brassiness and enhances cool tones after the first few uses.
  • Hydration: Helps to keep hair hydrated, smooth, and nourished while toning.
  • Color Preservation: Helps maintain cool-toned, vibrant hair color for longer periods.

FAQ

To use this purple shampoo, apply a generous amount to wet hair, massaging it into the scalp and hair strands. Leave it on for 1-3 minutes to allow the violet pigment to work, then rinse thoroughly. For best results, use 2-3 times a week, depending on your brassiness level.

Yes, this purple shampoo is ideal for color-treated hair, especially blonde, gray, and silver shades. Its sulfate-free formula gently cleanses without stripping hair’s natural moisture, making it a great choice for preserving color while neutralizing yellow and orange tones.

This shampoo contains violet pigments to neutralize brassiness and a sulfate-free formula to cleanse without drying out hair. It also features moisturizing ingredients that leave your hair feeling soft and smooth, with a pleasant ginger-rose fragrance.

It's recommended to use this purple shampoo 2-3 times a week. Using it daily might cause some dryness, especially for very dry or coarse hair. For daily use, alternate with a regular, moisturizing shampoo to maintain balance.

The fragrance is a gentle ginger-rose scent that lingers without being overpowering. Most users find it refreshing, but if you're sensitive to scents, it might be stronger than expected.

Generally, this shampoo is gentle due to its sulfate-free formula, making it suitable for sensitive scalps. However, if you have specific scalp conditions, it’s always best to perform a patch test first to ensure it’s compatible with your skin.

This shampoo works best on blonde, gray, and silver hair. If you have dark blonde or light brown hair, it may still help reduce some brassiness, but results could be less noticeable compared to lighter shades.

The effects of the shampoo, such as brassiness reduction and cooler tones, typically last for a few days. To maintain results, regular use is recommended, especially for color-treated or bleached hair.

Yes, this shampoo can be used on curly or wavy hair. It will not only neutralize brassiness but also leave curls feeling smooth and shiny without weighing them down, thanks to its sulfate-free, hydrating formula.

While the shampoo is gentle and helps hydrate hair, it is primarily designed to tone and reduce brassiness. If you have dry or damaged hair, you might need to pair it with a deep conditioner for additional moisture.