Overview

The Rio Cabello Keratin Hydrating Shampoo, 12oz is a gentle yet effective shampoo that caters to all hair types. Designed to deeply hydrate and nourish, this sulfate-free formula ensures your hair stays moisturized without losing its natural oils. Packed with keratin and essential amino acids, it helps strengthen hair from root to tip while reducing frizz. The inclusion of 12 exotic oils gives the shampoo a unique ability to smooth and add shine, leaving hair looking healthy and vibrant after every wash.

Key Ingredients & Benefits

This hydrating shampoo is enriched with keratin to fortify hair and improve texture. Biotin supports overall hair health and promotes growth, while collagen adds volume and enhances shine. The powerful combination of 12 exotic oils helps nourish the scalp and strands, providing deep hydration without weighing hair down. Vitamins A, C, D, and E offer further protection against environmental damage, leaving hair feeling soft, shiny, and manageable. These ingredients work in tandem to give you a balanced, healthier scalp and smoother hair.

Best For

This keratin shampoo is perfect for anyone seeking a sulfate-free option that doesn’t strip hair of its natural moisture. It's an excellent choice for those with frizzy, damaged hair due to frequent styling or coloring. People with dry or dull hair will benefit from its intense hydration and nourishing properties. Additionally, color-treated hair will appreciate the shampoo’s gentle cleansing, which helps preserve vibrancy without causing fading. It’s ideal for individuals who want a gentle, yet effective way to maintain healthy, shiny hair.

User Feedback

Users generally rave about how this shampoo leaves their hair feeling smoother and shinier. Many appreciate the sulfate-free formula that keeps their hair hydrated without feeling stripped or dry. Those with curly or frizzy hair report significant improvement in frizz control, making styling much easier. On the downside, some users find the scent a bit too subtle for their liking, though it’s generally described as pleasant. Overall, the majority of feedback is positive, with many praising the gentle yet effective results for various hair types.

Pros

  • This shampoo helps reduce frizz, leaving hair smoother and more manageable.
  • The sulfate-free formula is gentle and doesn’t strip natural oils from the hair.
  • Users with dry or damaged hair appreciate how it adds hydration without feeling heavy.
  • Color-treated hair benefits from its non-stripping, nourishing properties.
  • The blend of 12 exotic oils deeply nourishes the scalp and hair strands.
  • Many users find the scent subtle and pleasant, not overpowering or artificial.

Cons

  • Some users find the shampoo too rich, making their hair feel greasy after use.
  • It may not work as well for individuals with very fine or oily hair.
  • Users with extremely coarse hair may not see long-lasting frizz control.
  • The fragrance, while pleasant, doesn’t last throughout the day.
  • For people with sensitive scalps, there are occasional reports of mild irritation.
  • The hydration can be too intense for those with naturally oily scalps.

Ratings

After analyzing verified user reviews from multiple global platforms and languages, we've summarized the key feedback for the Rio Cabello Keratin Hydrating Shampoo, 12oz. The ratings reflect a balanced view, considering both the positive aspects and occasional concerns raised by users worldwide. Reviews were carefully filtered to ensure authenticity, focusing on high-quality and unbiased experiences from real buyers. Both strengths and pain points are represented in the scores, reflecting the diverse opinions of users across various regions and hair types.

Effectiveness for Frizz Control
88%
Many users report that this shampoo effectively tames frizz, leaving their hair feeling smooth and manageable throughout the day. It’s especially praised for its ability to control flyaways without weighing the hair down, making it ideal for individuals with frizzy hair from humidity or styling.
However, a few users have mentioned that while it works well for frizz control initially, the effects can fade after a few hours, especially for those with extremely frizzy or thick hair. Some feel that it may require more frequent use to maintain the desired results.
Hydration & Moisture
91%
Buyers love how this shampoo provides deep hydration without leaving a greasy residue. The nourishing oils and keratin formula help restore moisture to dry hair, leaving it soft and shiny. Several users note that their hair feels more hydrated even after a single wash.
That said, a few users with very fine or oily hair have reported that it can leave their hair feeling a bit too heavy. Those with naturally oily hair might find it too rich for regular use, leading to quicker buildup or less volume.
Sulfate-Free Formula
90%
The sulfate-free formula is a hit among those looking for a gentle cleanse that doesn’t strip natural oils. Many users appreciate how it cleanses without drying their hair, making it a go-to choice for people with sensitive scalps or color-treated hair.
On the downside, some users feel that sulfate-free shampoos tend to lather less than regular shampoos, which can feel odd or less satisfying, especially for people used to rich foaming cleansers. Others have mentioned that it doesn’t quite offer the same ‘clean’ feeling as a sulfate-based shampoo.
Hair Softness & Shine
85%
Many users have reported that this shampoo leaves their hair feeling noticeably softer and shinier. The blend of biotin, collagen, and exotic oils is often credited for the enhanced shine and silky texture that users notice after using it regularly.
Some users with coarse or thicker hair have said they didn’t see as much shine or softness as they expected. A few mentioned that while their hair felt smooth, it lacked that deep, glossy shine they were hoping for.
Suitability for Color-Treated Hair
87%
The shampoo is well-received by those with color-treated hair, who appreciate its ability to gently cleanse without stripping color. Users say it helps maintain their hair’s vibrancy, and many have noted that it adds a healthy shine without fading the color.
However, a small number of users with color-treated hair felt that it didn’t fully maintain their color’s richness. Some reported that after a few washes, they noticed some dullness or fading in the vibrancy of their hair.
Ingredient Quality
92%
Users love the high-quality ingredients, including keratin, biotin, and a variety of nourishing oils. Many feel confident using this shampoo because it’s paraben-free, sulfate-free, and enriched with vitamins that promote healthier hair over time.
Some buyers are concerned about the presence of added fragrances and the possibility of allergic reactions, especially for those with sensitive skin or scalp. While generally well-received, a few users have noted that the scent may not suit everyone.
Fragrance & Scent
80%
20%
The scent of the shampoo is a common highlight among users, described as light and fresh. Many appreciate that it’s not overpowering, making it suitable for those who prefer more subtle, natural fragrances in their hair care products.
That said, some users feel the fragrance is too faint or doesn’t last long enough. A few would prefer a stronger scent, especially for a product marketed as hydrating and nourishing, hoping for a longer-lasting fresh fragrance.
Ease of Use
89%
This shampoo is simple to apply and lathers well, making it easy to work through hair. Many users report that it’s a pleasant and efficient part of their daily routine, with no complicated application process or heavy rinsing required.
A few users did find that it doesn’t spread as easily through thicker hair without using more product. Those with longer or dense hair sometimes had to apply extra shampoo to ensure even coverage.
Value for Money
88%
Many users consider this shampoo a great value, especially given its high-quality ingredients and the visible benefits it provides. It’s seen as a good balance between price and performance, with the results justifying the cost for most.
While many agree it offers great value, some users feel it’s on the pricier side compared to other sulfate-free shampoos. A few buyers wish it were more affordable, especially if they need to use it regularly for optimal results.
Long-Term Results
84%
Several users mention that over time, this shampoo leads to healthier-looking hair, with improved strength, texture, and shine. Those who have used it consistently for weeks report seeing more lasting benefits, such as reduced frizz and better manageability.
Some users feel that the long-term effects aren’t as dramatic as they had hoped. A few mention that while the shampoo works well initially, the results seem to plateau after extended use, requiring additional hair care steps.
Packaging & Dispensing
82%
18%
The packaging is generally appreciated for being functional and easy to use. The bottle is sturdy, and the flip-top cap ensures controlled dispensing, reducing waste. Many users find it convenient for daily use and travel-friendly.
However, a few users have reported issues with the cap not closing properly or the bottle design being a bit bulky. Some also noted that the product can be difficult to get out when it’s nearing the end of the bottle.
Overall Satisfaction
90%
Overall, users are highly satisfied with this shampoo, praising its ability to hydrate, improve texture, and manage frizz. It’s frequently recommended by those who have struggled with dry or frizzy hair, and many report consistent positive results after use.
A few users still feel there is room for improvement, especially in terms of long-term results. Some mention that it doesn’t quite live up to the expectations of users with particularly challenging hair textures, such as extremely coarse or curly hair.
Frizz Management for Curly Hair
86%
Curly-haired users find that this shampoo helps reduce frizz and adds definition to curls. The moisture-rich formula makes hair feel softer and more manageable, which is crucial for those who often struggle with dryness or puffiness in their curls.
However, some curly-haired users mention that while it helps control frizz, it doesn’t fully define or hold their curls as they would like. A few also feel that it works better for looser curls, while tighter curls may not get the same results.

Suitable for:

This shampoo is ideal for individuals looking for a gentle, sulfate-free cleanser that hydrates and controls frizz. Those with dry, frizzy, or damaged hair, including color-treated hair, will benefit most from the nourishing effects of the 12 exotic oils and keratin, which work together to restore moisture, shine, and smoothness. It’s also a great choice for people with sensitive scalps who prefer a product that won't strip natural oils. For anyone seeking a sulfate-free shampoo that offers both hydration and frizz control, this product will fit well into their hair care routine, delivering smoother, shinier hair with regular use.

Not suitable for:

This shampoo may not be the best choice for people with extremely oily hair, as some users report that it can leave the hair feeling heavy or greasy, especially after multiple uses. Those with fine hair might find the hydration to be too rich, weighing their hair down or causing build-up. While this shampoo provides excellent moisture for dry and curly hair, those with very coarse hair or persistent frizz may find that the frizz control doesn’t last as long as expected. Additionally, users who prefer stronger, long-lasting fragrances may be disappointed by the shampoo's subtle scent, which tends to fade quickly.

Specifications

  • Volume: The shampoo comes in a 12oz bottle, providing an adequate amount for regular use.
  • Sulfate-Free: This shampoo is sulfate-free, offering a gentler cleansing option for those with sensitive scalps or color-treated hair.
  • Frizz Control: The formula helps reduce frizz, especially for those with dry or curly hair, leaving hair smoother and more manageable.
  • Hydrating: The shampoo is formulated to provide deep hydration, making it ideal for dry and damaged hair.
  • Keratin Enriched: Contains keratin, which helps strengthen hair, improve texture, and enhance overall hair health.
  • Biotin-Enriched: Biotin is included in the formula to support hair growth and improve hair health.
  • Collagen Infused: Collagen is included to add volume, improve shine, and provide a smooth texture.
  • Exotic Oils: The shampoo contains a blend of 12 exotic oils to deeply hydrate and nourish both the scalp and hair strands.
  • Vitamins A, C, D, E: The product is enriched with vitamins A, C, D, and E, which help protect hair from environmental damage and improve elasticity.
  • Paraben-Free: This shampoo is free from parabens, ensuring a safer choice for those seeking cleaner hair care products.
  • Gentle Cleansing: It offers gentle cleansing without stripping natural oils, making it suitable for daily use.
  • Suitable for Color-Treated Hair: The shampoo is safe for color-treated hair, helping to maintain the vibrancy of your color while preventing dryness.
  • Texture: The shampoo has a smooth, creamy texture that lathers well and is easy to apply to hair.
  • Fragrance: It has a subtle, pleasant fragrance that is not overpowering, leaving hair smelling fresh.
  • Application: The shampoo is easy to apply and rinse out, providing a hassle-free hair care experience.
  • Hair Type Compatibility: This shampoo is designed for all hair types, including fine, thick, curly, and straight hair.
  • Effectiveness: Users report noticeably smoother and shinier hair after regular use, with a reduction in frizz.
  • Cruelty-Free: The product is cruelty-free, not tested on animals.

FAQ

For optimal results, apply this shampoo to wet hair, lather thoroughly, and massage into the scalp. Rinse well and follow up with a conditioner if needed, especially for dry or frizzy hair. Use regularly for smoother, shinier hair.

Yes, this hydrating shampoo is designed for all hair types, including straight, curly, thick, and fine hair. It provides moisture and frizz control, making it a great option for both dry and oily hair types.

Absolutely! This sulfate-free shampoo is gentle and will not strip color-treated hair, helping to preserve your color while providing hydration and nourishment to keep your hair looking healthy.

The shampoo contains a powerful blend of 12 exotic oils, 21 amino acids, biotin, keratin, and vitamins A, C, D, and E. These ingredients work together to hydrate, strengthen, and protect hair from environmental damage.

Yes, many users report a noticeable reduction in frizz after using this shampoo. The sulfate-free formula helps retain moisture, leaving hair smoother and shinier, especially for those with dry or curly hair.

The fragrance of this shampoo is subtle and pleasant, not overpowering. It leaves a light, fresh scent on the hair that lasts for a few hours, but it’s not too strong for those sensitive to fragrance.

While most users find this shampoo gentle and nourishing, if you have extremely sensitive skin or scalp, it’s always best to patch-test first. The sulfate-free formula should be less irritating than traditional shampoos.

For dry hair, it’s recommended to use this shampoo 2–3 times a week to keep hair hydrated without over-drying. If your hair is very dry, pairing it with a nourishing conditioner can provide added moisture.

This shampoo stands out because of its blend of 12 exotic oils and 21 amino acids, which help deeply hydrate and strengthen the hair. Additionally, it’s sulfate-free, which means it cleanses without stripping your hair’s natural oils.

Most users find this shampoo gentle on the scalp and hair, but as with any product, there may be individual reactions. If you have known sensitivities, it’s advisable to patch-test before use to avoid any irritation.