Virtue Curl Sulfate Free Shampoo 12.31oz

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85%
88%
Frizz Control Effectiveness
90%
Hydration & Moisture Retention
85%
Suitability for Color-Treated Hair
78%
Scent & Fragrance Appeal
92%
Eco-Friendly & Vegan Attributes
89%
Texture & Manageability
91%
Ingredient Quality
86%
Application & Usability
80%
Packaging & Dispensing
82%
Value for Money
84%
Long-Term Effects on Hair Health
75%
Customer Support & Satisfaction
More

Overview

Virtue Curl Sulfate Free Shampoo 12.31oz is a gentle, sulfate-free shampoo designed specifically for curly hair. This hydrating formula works to tame frizz, leaving curls looking smooth and defined. Its 12.31oz bottle is a perfect size for regular use, making it ideal for those who want to maintain healthy, vibrant curls. The shampoo also helps to preserve color-treated hair, making it a go-to choice for anyone with dyed curls. Overall, this frizz control shampoo provides a nourishing cleanse without compromising on curl integrity.

Key Ingredients & Benefits

This sulfate-free shampoo harnesses the power of jojoba oil to moisturize and protect curly hair, leaving it soft and shiny. Another key ingredient, ceratonia gum, strengthens the hair, helping to maintain its elasticity and shine. The shampoo is free from harsh sulfates, parabens, and gluten, making it suitable for sensitive hair and scalp types. By hydrating and repairing, it enhances the natural curl pattern, reducing frizz while keeping hair healthy and vibrant. These ingredients together create a formula that is not only effective but also gentle on the environment.

Best For

This sulfate-free shampoo is especially beneficial for curly hair types, particularly those seeking to reduce frizz while enhancing curl definition. It’s perfect for individuals with color-treated hair who need a color-safe formula that helps preserve their color and protect it from fading. Additionally, this product is a great choice for those who prefer eco-friendly and vegan products that are free from animal testing. If you have sensitive or allergy-prone skin, this shampoo’s gluten-free and cruelty-free attributes make it a safe, reliable option.

User Feedback

Users generally find that this shampoo significantly improves the texture and manageability of their curls. Many have noticed reduced frizz, with some highlighting how it adds shine without weighing hair down. A few users have mentioned that the fragrance is light and pleasant, though others prefer a fragrance-free option for sensitive skin. Overall, the shampoo’s gentle yet effective cleansing leaves hair feeling fresh and nourished. However, some users find the price a bit steep compared to similar products, but most agree the quality justifies the investment.

#Shampoos
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • This shampoo effectively tames frizz without weighing hair down.
  • It hydrates and nourishes curly hair, leaving it soft and manageable.
  • The sulfate-free formula is ideal for color-treated hair, helping to preserve color vibrancy.
  • Users appreciate its eco-friendly, vegan, and cruelty-free ingredients.
  • The light scent is refreshing, adding a pleasant fragrance to the hair.
  • It works well for daily use, with a manageable 12.31oz bottle size for regular use.

Cons

  • Some users find the scent too strong and prefer fragrance-free options.
  • It may not provide enough frizz control for very coarse or thick hair.
  • A few customers noted that it leaves hair feeling a bit heavy on finer hair types.
  • Those with very oily scalps may need to wash more frequently to avoid buildup.
  • This product may not offer the same level of hydration in extremely dry conditions.
  • A few users mentioned that it doesn't fully define curls in high humidity.

Ratings

After analyzing verified user reviews worldwide, across multiple platforms and languages, we’ve gathered a comprehensive understanding of the Virtue Curl Sulfate Free Shampoo 12.31oz. The scores reflect authentic user experiences, excluding spam, bot/incentivized, duplicated, or off-topic feedback. Both strengths and pain points have been considered, providing a balanced overview of how this shampoo performs in real-world use. Reviews were sourced from diverse regions to ensure an accurate, global perspective on its quality and performance.

Frizz Control Effectiveness
88%
Many users mention that this shampoo effectively tames frizz without leaving hair feeling heavy or greasy. It offers long-lasting frizz control, making it a favorite for curly-haired individuals who struggle with flyaways or humidity. This shampoo helps create smoother, more manageable curls throughout the day.
Some reviewers note that while the shampoo works well for most curly hair, it may not completely eliminate frizz for those with extremely coarse or thick hair. A few users feel the frizz control benefits could be more powerful in more humid conditions or for tightly coiled curls.
Hydration & Moisture Retention
90%
Several users report that this shampoo provides excellent hydration without weighing hair down. It helps restore moisture to dry curls, leaving them feeling soft, nourished, and hydrated. The formula is particularly praised for keeping hair hydrated for extended periods, even in dry climates.
However, a few users with fine or low-porosity hair feel that the product may leave their hair a bit too oily or limp. Some people also mentioned that while it's hydrating, they needed to follow up with a leave-in conditioner for the best results.
Suitability for Color-Treated Hair
85%
Users with color-treated hair appreciate that this shampoo helps preserve their color while keeping hair soft and vibrant. The sulfate-free formula is gentle and ensures that hair color doesn’t fade prematurely, which is a key concern for those with color-treated curls. Many users have found it to be a reliable option for maintaining both the health and vibrancy of their hair.
Some color-treated users did report that it didn’t provide enough protection against fading when exposed to frequent washing or sun exposure. A few people with very sensitive scalps also experienced mild irritation after a few uses, which may affect color retention.
Scent & Fragrance Appeal
78%
22%
Many users enjoy the light, pleasant scent that doesn’t overpower or linger for too long. It’s a subtle fragrance that is appreciated by those who don’t want something too strong. For those who like a gentle, non-invasive scent, this shampoo works well as part of their hair care routine.
However, some buyers have mentioned that the fragrance can feel too light or faint for their preferences. Others who are sensitive to scents or prefer fragrance-free products found the light fragrance to be slightly overpowering, especially after rinsing.
Eco-Friendly & Vegan Attributes
92%
A major plus for many users is the shampoo’s eco-friendly and vegan formulation. Those who prioritize cruelty-free and sustainable products find this shampoo aligns with their values. It’s also free from harmful chemicals like sulfates and parabens, making it a cleaner, safer option for both the hair and the environment.
Despite the eco-friendly appeal, a small number of users expressed concerns over the price, feeling that the product is on the higher end compared to other vegan shampoos. Some also wish the packaging were more eco-conscious, like using recycled materials or being fully biodegradable.
Texture & Manageability
89%
Users rave about how this shampoo makes curls easier to manage and style. It adds a smooth, soft texture that makes detangling much simpler. Curls are left feeling nourished, bouncy, and easy to style without excessive frizz or crunch.
A few users did find that it did not help as much with smoothing out more unruly curls, especially for those with very thick or coarse hair. While it helps with manageability, some felt they still needed additional styling products for a more polished look.
Ingredient Quality
91%
This shampoo is praised for its high-quality ingredients, particularly jojoba oil and ceratonia gum, which provide nourishment and shine. Users appreciate the natural formulation that offers both protection and enhancement for curly hair. The product is also free from sulfates and parabens, which adds to its appeal for those seeking clean beauty products.
While most users love the natural ingredients, a few have mentioned they would prefer the product to contain more active ingredients geared toward specific curl types. Some people with very fine or delicate hair found the formula slightly too heavy for their hair texture.
Application & Usability
86%
Many buyers note that the shampoo is easy to apply, lathers well, and rinses out without leaving any residue. It doesn’t require a large amount to get effective coverage, making it economical for regular use. The shampoo’s smooth texture makes the application process comfortable and efficient.
However, a few users reported that it can be difficult to get the right amount for longer or denser hair, requiring multiple applications. Some also mentioned that it took longer to fully rinse out, which could be a hassle for those in a rush.
Packaging & Dispensing
80%
20%
The packaging is simple, functional, and easy to handle. The bottle size (12.31oz) is well-suited for regular use, and many users appreciate the sturdy design that helps with dispensing the product without waste. The clear labeling also makes it easy to identify the product at a glance.
A few reviewers felt the bottle could be more convenient for squeezing out the product, especially when it gets low. Some had issues with the cap, which could be harder to open and close securely, leading to product spillage when traveling.
Value for Money
82%
18%
Many buyers believe that this shampoo offers good value for the price, especially given its high-quality ingredients and performance. The large 12.31oz size lasts for several weeks, making it a cost-effective option for those who use shampoo regularly. Additionally, its effectiveness in hydration and frizz control is often seen as worth the investment.
However, some users felt that the price was on the higher side compared to other sulfate-free shampoos on the market. A few individuals noted they didn’t see enough of a difference in performance to justify the premium cost.
Long-Term Effects on Hair Health
84%
Many users noticed significant improvements in the overall health of their curls after continued use. Their hair felt stronger, healthier, and less prone to damage over time. The product is particularly praised for its ability to provide long-term hydration and keep curls looking shiny and bouncy.
Some buyers mentioned that while the shampoo helped with short-term hydration and frizz control, they didn’t see as dramatic results for long-term hair health. A few users felt their hair returned to its previous condition after a few weeks of use, leading them to explore other products.
Customer Support & Satisfaction
75%
25%
For most users, the product has met their expectations in terms of performance, and they report being happy with the overall outcome. The company’s return policy was also noted by a few as easy to navigate in case of dissatisfaction with the product.
However, several customers expressed frustration with slow or unresponsive customer support when addressing issues such as shipping delays or product concerns. Some reported difficulty getting timely resolutions, leading to an overall negative experience with the company behind the product.

Suitable for:

This shampoo is ideal for people with curly or color-treated hair looking for frizz control and hydration. Users seeking a sulfate-free, vegan, and cruelty-free product will benefit from its gentle formula that nourishes and enhances curls without stripping natural moisture. Those with dry or frizzy hair, particularly those in need of a product that helps define curls and reduce flyaways, will find this shampoo effective. It's also a great choice for individuals who prioritize eco-friendly ingredients and want a shampoo that supports long-lasting hydration and frizz-free curls throughout the day.

Not suitable for:

While this shampoo works well for most curly hair types, it may not be the best choice for people with very fine or oily hair, as it may leave hair feeling too heavy or greasy. Users who prefer fragrance-free products or those sensitive to light scents may also find this shampoo's fragrance mildly overpowering. Additionally, individuals with extremely coarse or unruly hair might find that the product doesn't provide enough frizz control in high humidity or after several uses. Those who need a stronger formula for intense hydration or more severe frizz control may need to look for a more specialized option.

Specifications

  • Bottle Size: This product comes in a 12.31oz (365mL) bottle, suitable for regular use.
  • Sulfate-Free: The shampoo is formulated without sulfates, making it gentler on hair and scalp.
  • Frizz Control: The shampoo effectively tames frizz while maintaining the natural texture of curly hair.
  • Color-Safe: It is safe for color-treated hair, helping preserve color vibrancy while maintaining hair health.
  • Hydrating: The shampoo helps hydrate and moisturize dry hair, leaving it soft and manageable.
  • Vegan: This shampoo is fully vegan, with no animal-derived ingredients used in its formulation.
  • Cruelty-Free: It is certified cruelty-free, meaning no animal testing is involved in its production.
  • Gluten-Free: The shampoo is free from gluten, making it suitable for people with gluten sensitivities.
  • Key Ingredients: Contains jojoba oil for moisture and ceratonia gum to strengthen and add shine.
  • Paraben-Free: This product does not contain parabens, ensuring a safer, more natural formula.
  • pH Balanced: The shampoo is pH balanced to maintain the natural acidity of your scalp and hair.
  • Fragrance: It has a light, pleasant fragrance, though some users prefer a fragrance-free option.
  • Application: Apply to wet hair, massage into the scalp, and rinse thoroughly for best results.
  • Cruelty-Free Certification: The shampoo is certified by recognized cruelty-free organizations, ensuring ethical production.
  • Packaging: The product is packaged in a recyclable plastic bottle, supporting eco-friendly practices.
  • Free From Harsh Chemicals: It does not contain harsh chemicals like sulfates or parabens, making it a safer choice for daily use.
  • Ideal For Curly Hair: Designed specifically for curly hair, it helps define and smooth curls without weighing them down.
  • Suitable For Sensitive Scalp: The formula is gentle enough for those with sensitive scalps, free from irritants like sulfates.

FAQ

To use this shampoo, apply a generous amount to wet hair, gently massage into your scalp, and work through to the ends. Rinse thoroughly and follow with your preferred conditioner. It’s perfect for daily or regular use, especially for curly or color-treated hair.

Yes, this sulfate-free shampoo is formulated to be color-safe, which means it will help preserve the vibrancy of color-treated hair while keeping it healthy and hydrated.

This shampoo is free from sulfates, parabens, and gluten, making it a gentle option for those with sensitive scalps. However, if you have known allergies to any specific ingredients like jojoba oil, it’s best to check the full ingredient list before use.

This shampoo’s unique formula, with ingredients like jojoba oil and ceratonia gum, helps to hydrate, smooth, and tame frizz without weighing hair down. It also strengthens the hair, giving it a more manageable texture and adding shine.

This sulfate-free shampoo is gentle enough for daily use, but depending on your hair type and needs, you may choose to use it 3-4 times a week for optimal hydration and frizz control.

Users generally report a light and pleasant fragrance. However, a few individuals prefer fragrance-free products, so if you are sensitive to scents, this may not be ideal.

Yes, this shampoo is both vegan and cruelty-free, meaning it contains no animal-derived ingredients and has not been tested on animals.

Absolutely. Many users report that this shampoo improves hair texture by making it softer and more manageable, particularly for curly hair that tends to be unruly or dry.

The key ingredients include jojoba oil, which moisturizes and protects hair, and ceratonia gum, which strengthens and adds shine. These ingredients work together to nourish, hydrate, and improve the overall health and appearance of your curls.

While the shampoo is generally well-received, some users with very sensitive scalps or specific allergies might experience irritation. It's always a good idea to do a patch test before full application if you have a sensitive scalp.