Redken Blondage Purple Shampoo 10.1oz

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88%
92%
Effectiveness in Neutralizing Brassiness
89%
Color Maintenance for Blonde Hair
85%
Sulfate-Free Formula Impact
91%
Hair Softness & Moisture Retention
87%
Ease of Application
79%
Fragrance
88%
Packaging & Dispensing
84%
Long-Term Results
90%
User Experience for All Blonde Shades
92%
Value for Money
85%
Overall Customer Satisfaction
96%
Cruelty-Free Certification
More

Overview

Redken Blondage Purple Shampoo 10.1oz is designed to help neutralize brassy tones in blonde, bleached, or highlighted hair. This color-depositing shampoo uses a specialized formula to cleanse and tone while preserving your hair’s vibrant blonde color. With its unique purple pigments, this shampoo is effective at eliminating yellowish or orangey hues that often develop in blonde hair. The shampoo also offers a sulfate-free formula, making it gentle enough for color-treated hair. Regular use will leave your locks looking bright and fresh without stripping moisture or causing damage.

Key Ingredients & Benefits

This shampoo’s power lies in its combination of salicylic acid and purple pigments. The salicylic acid helps to deeply cleanse and strengthen hair by removing build-up from products and environmental pollutants, leaving hair feeling fresh and revitalized. The purple pigments work to neutralize yellow and brassy tones, providing a cooler, more vibrant blonde shade. The sulfate-free formula ensures that your hair color remains protected, while also preventing dryness and damage. These ingredients work in harmony to cleanse, tone, and hydrate, all without compromising your hair’s natural shine.

Best For

This purple shampoo is perfect for anyone with blonde, bleached, or highlighted hair who wants to maintain a vibrant, cool-toned blonde. It’s especially beneficial for those struggling with brassy undertones or yellowish hues. The shampoo is ideal for users who want to prevent fading and keep their blonde shades looking fresh between salon visits. If you're searching for a color-safe option that’s gentle enough for frequent use, this sulfate-free formula is an excellent choice. Additionally, it’s suitable for all blonde shades, from platinum to golden blonde, making it a versatile addition to any hair care routine.

User Feedback

Users rave about the effectiveness of this shampoo in eliminating brassy tones, with many noting how well it works without over-drying the hair. Many have commented that their hair feels soft, clean, and hydrated after use. A few users find the scent to be refreshing and pleasant, enhancing the overall experience. However, results can vary depending on hair type and porosity, with some individuals experiencing less dramatic results. Overall, the shampoo is highly praised for its ability to tone blonde hair while leaving it feeling moisturized and vibrant, though it may not be as effective for extremely stubborn brassiness.

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Pros

  • Effectively neutralizes brassy tones in blonde, bleached, and highlighted hair.
  • Leaves hair feeling soft, smooth, and moisturized after use.
  • Sulfate-free formula helps maintain color without stripping hair.
  • Contains salicylic acid to cleanse and strengthen hair, reducing build-up.
  • Suitable for all shades of blonde, not just light or platinum tones.
  • Many users report longer-lasting blonde color with regular use.

Cons

  • Can leave hair feeling slightly dry for those with very damaged hair.
  • Some users feel the fragrance fades too quickly after washing.
  • May not deliver as effective toning for users with darker blonde shades.
  • Not ideal for those with extremely oily hair, as it may not provide enough cleaning power.
  • Results can vary based on hair type and porosity, requiring trial and error.
  • Some users experience minimal lather, which may not appeal to all.

Ratings

After analyzing verified user reviews worldwide across various platforms and languages, we present the aggregated feedback for Redken Blondage Purple Shampoo 10.1oz. Only authentic, high-quality reviews were considered, with spam, bot-driven, incentivized, or duplicated content filtered out. Both the strengths and pain points highlighted by users are reflected in the following scores, which offer a well-rounded perspective on the product's overall performance and appeal.

Effectiveness in Neutralizing Brassiness
92%
Many users rave about how effectively this shampoo neutralizes brassy tones, leaving blonde hair looking cooler and more vibrant. It's particularly appreciated for its ability to remove yellow undertones, resulting in a fresh, salon-like finish without over-drying hair.
A few users reported that the shampoo didn't fully eliminate brassiness on darker blonde shades or needed repeated use for noticeable results. Some also mentioned it can be slightly drying if used too frequently, especially for those with more sensitive or dry hair types.
Color Maintenance for Blonde Hair
89%
This product is praised for maintaining blonde tones over time, keeping hair looking bright and fresh without the need for frequent touch-ups. Regular use helps to preserve the color, making it a top choice for those who want to extend their blonde shades' vibrancy.
However, some users pointed out that it didn't work as well on very platinum blonde or overly processed hair, requiring additional products or treatments. Others felt the results were more gradual and not as noticeable after just one or two uses.
Sulfate-Free Formula Impact
85%
The sulfate-free formula is highly appreciated by those with color-treated hair, as it helps prevent the fading of blonde shades while maintaining hydration. Users enjoy the gentle cleanse, which doesn’t strip hair of its natural oils or moisture, even with regular use.
On the downside, a few users found that the sulfate-free formula didn't lather as much as expected, making it harder to distribute evenly through the hair. Some also mentioned that it didn't provide the deep cleanse they desired for oily or product-heavy hair.
Hair Softness & Moisture Retention
91%
Customers love how soft and moisturized their hair feels after using this shampoo. It helps maintain a healthy balance of moisture, which is especially beneficial for those with dry, bleached hair. The shampoo leaves hair feeling smooth and manageable.
However, a small number of users experienced some dryness, especially if they have very porous hair. For them, a deep conditioner was necessary to restore moisture. Some also noted that the softness was temporary and didn’t last as long as expected.
Ease of Application
87%
Many users find that the shampoo is easy to apply, with a smooth consistency that lathers well without too much effort. Its vibrant purple color makes it easy to ensure even coverage, and a little goes a long way, making it great for frequent use.
Some users, however, mentioned that the shampoo can be a bit difficult to rinse out completely, requiring extra time in the shower. Additionally, the thick consistency sometimes makes it harder to apply evenly to hair that's longer or thicker.
Fragrance
79%
21%
The shampoo has a refreshing orange scent, which many find pleasant and invigorating during their wash routine. It's not overpowering, making it a good option for users who prefer a lighter, fresh fragrance in their hair products.
However, a few users weren't fond of the scent, describing it as artificial or too strong. Those with sensitivities to fragrance might find it a bit too much, and the scent tends to fade quickly after rinsing, which some users didn’t enjoy.
Packaging & Dispensing
88%
The bottle design is sleek and functional, with a convenient flip-top cap that makes dispensing easy and controlled. Users appreciate the clear labeling and the sturdy packaging that ensures no spills or leaks, even with travel.
On the flip side, some users felt the bottle was slightly hard to squeeze once the product was near the bottom. Others wished it came in a larger size to reduce frequent repurchasing, especially for those with longer or thicker hair who use more product.
Long-Term Results
84%
Long-term users note significant improvements in their blonde hair, with less brassiness and more vibrant tones over time. Regular use helps maintain color and improves the overall texture, making it a great investment for people who want sustained blonde brightness.
That said, some users felt that results were not as drastic as expected after long-term use, particularly if they didn’t follow up with complementary treatments. A few also experienced hair becoming drier or more brittle with prolonged use without additional conditioning.
User Experience for All Blonde Shades
90%
One of the standout features is its versatility for all blonde shades. Whether light blonde, platinum, or darker blonde, this shampoo helps neutralize brassiness and maintain the desired color without being too harsh, making it a solid choice for a wide range of users.
However, some users with darker blonde or very light platinum hair felt that the shampoo didn’t work as well for them, leaving the color slightly muted or not as cool as expected. Results can vary based on individual hair types and porosity.
Value for Money
92%
Given its effectiveness in toning blonde hair and maintaining color, many users feel this shampoo offers great value for the price. It works well as a high-quality color-preserving treatment without needing to spend extra on salon visits or additional products.
Some users felt that it was on the pricier side compared to other purple shampoos on the market. For those with more budget-conscious routines, this might feel like a higher investment despite its quality.
Overall Customer Satisfaction
85%
Overall, this shampoo receives positive feedback for its ability to maintain blonde color, neutralize brassiness, and leave hair feeling soft. Many users are happy with the results and continue to repurchase due to its effectiveness and gentle formula.
However, a few customers felt the results didn’t meet their expectations, especially when it came to the shampoo’s performance on darker blonde or damaged hair. Some users also noted that it didn’t provide as much moisture as they hoped, requiring additional conditioning.
Cruelty-Free Certification
96%
The cruelty-free certification is a huge plus for many buyers who prioritize ethical beauty products. Knowing that this shampoo is not tested on animals adds an extra layer of satisfaction for those who choose cruelty-free options.
Some users didn’t consider this factor as important, so it didn’t significantly affect their opinion of the product. For those seeking purely performance-based products, the cruelty-free certification might not outweigh other factors like fragrance or effectiveness.

Suitable for:

This shampoo is ideal for individuals with blonde, bleached, or highlighted hair who need to neutralize brassiness and maintain cool tones. Regular users looking to preserve their blonde shades without fading or dullness will benefit greatly, especially those seeking a sulfate-free, gentle cleanser that won’t strip color. It is particularly effective for those with chemically-treated hair, as it provides both toning and moisturizing benefits. This product is also a great choice for anyone who prefers cruelty-free, paraben-free hair care products that protect color and promote long-term results.

Not suitable for:

While this shampoo works well for many blonde shades, it may not be as effective for those with very dark blonde or platinum hair, leaving some users dissatisfied with the results. It’s not the best option for people with very dry or damaged hair unless they also use a moisturizing conditioner, as some reviewers found it slightly drying. Additionally, users expecting a long-lasting fragrance might be disappointed, as the scent fades quickly after washing. Those with oily hair may find it doesn’t provide the deep clean they need, requiring more frequent washes to manage oil buildup.

Specifications

  • Brand: The product is manufactured by Redken, a professional hair care brand.
  • Product Type: This product is a shampoo specifically designed for blonde, bleached, or highlighted hair.
  • Size: The shampoo comes in a 10.1oz bottle.
  • Formulation: This shampoo is sulfate-free, making it suitable for color-treated hair.
  • Key Ingredient: Salicylic acid is the key ingredient, known for cleansing and strengthening hair while removing buildup.
  • Hair Type: Suitable for chemically-treated, blonde, bleached, and highlighted hair.
  • Color Effect: The shampoo helps neutralize yellow and brassy undertones, promoting cooler, vibrant blonde shades.
  • Fragrance: The shampoo has an orange fragrance, which is generally well-received by users.
  • Color Protection: This product is designed to help preserve color by preventing the fading of blonde tones.
  • pH-balanced: The shampoo has a pH-balanced formulation to maintain the health of hair and scalp.
  • Cruelty-Free: The product is cruelty-free, meaning it is not tested on animals.
  • Paraben-Free: This shampoo is free from parabens, ensuring a safer product for sensitive hair and scalps.
  • Purple Pigments: The shampoo contains purple pigments that help tone brassiness and yellow undertones in blonde hair.
  • Moisturizing: Users report that the shampoo leaves hair feeling soft, clean, and moisturized.
  • Usage Frequency: This shampoo can be used 2-3 times per week for regular maintenance or more frequently for deeper toning.
  • Effectiveness: It effectively neutralizes brassiness in blonde hair, leaving behind cooler, more vibrant tones.
  • Suitable for All Blondes: The shampoo is suitable for all blonde shades, from light to dark blonde, and not just for platinum blondes.
  • Build-Up Removal: The salicylic acid in this shampoo helps remove build-up, promoting cleaner, healthier hair.
  • Texture/Feel: The shampoo has a smooth, creamy texture that lathers easily and rinses out well.

FAQ

To use this shampoo, apply a generous amount to wet hair and massage it into the scalp and strands. Leave it on for 3-5 minutes, then rinse thoroughly. For deeper toning, you can leave it on a little longer. For regular maintenance, use once or twice a week, or more frequently for stubborn brassiness.

This shampoo contains salicylic acid, which helps cleanse and strengthen hair, as well as purple pigments to neutralize yellow or brassy undertones. It is sulfate-free, ensuring that it won’t strip color or dry out your hair.

Yes, Redken Blondage Purple Shampoo is suitable for all shades of blonde, including platinum, light blonde, and darker tones. Its purple pigments neutralize brassiness and help maintain cooler blonde shades, regardless of your specific blonde hue.

Absolutely. The sulfate-free formula of this shampoo is designed specifically for color-treated hair, helping to preserve and protect your blonde color while keeping your hair soft and hydrated.

Yes, this product has a fresh, orange scent. While many users enjoy the pleasant fragrance, its strength can vary depending on hair type, and some people might find it lighter after rinsing.

While this shampoo is safe for frequent use, it’s not necessary to use it daily unless you are specifically trying to neutralize brassiness. Most users find that using it 2-3 times per week provides effective results without over-drying hair.

With regular use, you can expect to see a reduction in yellow or brassy tones in your blonde hair. Many users report their hair looking cooler and more vibrant, with a noticeable improvement in the overall tone and texture of their blonde color.

This shampoo is generally safe for most users, but those with extremely dry or sensitive scalps may experience some dryness. It's also important to note that results can vary depending on hair type, and overuse may lead to slight dryness for some individuals.

Yes, Redken Blondage Purple Shampoo works well on all hair types, including curly and fine hair. The sulfate-free formula helps protect your color without causing excessive dryness, and the purple pigments effectively neutralize brassiness without weighing down curls or fine strands.

To keep the shampoo in top condition, store it in a cool, dry place away from direct sunlight. Always ensure the cap is tightly closed after each use to prevent the product from spilling or drying out.