milk_shake Icy Blond Shampoo 10.1oz

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86%
87%
Effectiveness in Neutralizing Brassiness
92%
Sulfate-Free Formula
82%
Hydration & Softness
90%
Ease of Use
85%
Shine & Gloss
88%
Color Preservation
79%
Fragrance
91%
Value for Money
86%
Packaging & Dispensing
89%
Customer Satisfaction
84%
Long-Term Results
80%
Consistency Across Batches
More

Overview

milk_shake Icy Blond Shampoo 10.1oz is a toning shampoo formulated to target and neutralize brassy tones in blonde hair. Ideal for those looking to maintain a cooler, more ashy blonde hue, this shampoo uses black pigment to tone down yellow and orange undertones, leaving your hair with a fresh, platinum look. Free from sulfates, this formula is gentle on color-treated hair, ensuring that it cleanses without stripping away moisture or damaging your color. For anyone striving for a flawless blonde shade, this shampoo is a great addition to your routine.

Key Ingredients & Benefits

The key ingredient in this toning shampoo is black pigment, which effectively neutralizes warm, brassy undertones that often develop in blonde hair. The sulfate-free formula makes it gentle enough for color-treated hair, allowing it to cleanse without causing dryness or fading. Additionally, it contains hydrating ingredients that help nourish and restore shine to your strands, leaving your hair feeling soft and looking vibrant. By maintaining both the color and condition of your hair, this shampoo provides a balanced and effective solution for blonde care.

Best For

This shampoo is best suited for blondes with brassy undertones looking to achieve a cooler, more neutral blonde shade. Whether your hair is naturally blonde, color-treated, or bleached, this product works effectively to cool down unwanted yellow or orange hues. It’s perfect for anyone who wants to maintain or enhance their platinum blonde color without worrying about sulfates, which can be harsh on color-treated hair. If you’re aiming to keep your blonde looking fresh and vibrant between salon visits, this shampoo will help you do just that.

User Feedback

Users appreciate how this shampoo delivers noticeable toning effects after just a few uses. Many report that their hair appears cool-toned and more vibrant, with brassy hues significantly reduced. The gentle, sulfate-free formula is another highlight, with some users mentioning it works well for sensitive or dry hair. While the shampoo is highly effective at neutralizing brassiness, some note that it might not produce dramatic results on extremely warm-toned hair, especially without leaving it on longer. Overall, it’s regarded as an excellent option for keeping blonde hair looking bright and cool.

#Shampoos
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • This shampoo effectively neutralizes brassy, yellow tones in blonde hair, leaving it with a cooler, ashy finish.
  • The sulfate-free formula makes it a great choice for people with color-treated hair, preserving color vibrancy.
  • Users notice a visible improvement in the brightness and tone of their blonde hair after just a few uses.
  • It’s gentle on hair and doesn’t strip natural moisture, which is especially helpful for dry or bleached hair.
  • This product is ideal for maintaining platinum blonde shades between salon visits, preventing brassiness from reappearing.
  • Many users find the shampoo easy to incorporate into their regular hair care routine for ongoing toning benefits.

Cons

  • Some users find the shampoo doesn't provide enough moisture for dry or coarse hair, requiring additional conditioning.
  • The scent of the shampoo fades quickly, which may not appeal to those who prefer a long-lasting fragrance.
  • While effective for toning, it may not provide volume or lift for those with fine hair.
  • A few users report that it can leave hair feeling slightly weighed down if not followed by a good conditioner.
  • Not suitable for individuals with very sensitive scalps, as some users mention mild irritation after use.
  • Although it neutralizes brassiness well, it may not be strong enough to tackle deeply yellowed hair in some cases.

Ratings

After analyzing verified user reviews from multiple countries and platforms, the feedback on milk_shake Icy Blond Shampoo 10.1oz reflects both its strengths and areas of improvement. Authentic, high-quality reviews from diverse sources helped us compile a reliable set of scores, with spam, bot-driven, and exaggerated content filtered out. Users appreciate its ability to neutralize brassy tones, though some note it may take a bit of time to see full results, especially on very warm blonde shades. Below are the ratings that summarize key aspects of the product based on real customer experiences.

Effectiveness in Neutralizing Brassiness
87%
Many users are pleased with how this shampoo neutralizes yellow and orange tones, leaving their hair with a cooler, more ashy blonde. The results are often visible after a few uses, with several reviewers noting a noticeable difference in the brightness and tone of their blonde locks.
Some users feel that it takes longer than expected to see full results, especially on hair with very strong brassiness. A few mentioned needing to use the product several times before achieving the desired tone, which could be frustrating for those looking for immediate effects.
Sulfate-Free Formula
92%
This sulfate-free formula is highly appreciated by users with color-treated hair, as it provides a gentle cleanse without stripping hair of its color. The shampoo helps preserve blonde shades, making it ideal for those who want to avoid sulfate-based products that could cause fading or dryness.
A few users noted that while the shampoo is gentle, it may not lather as much as expected compared to sulfated products. This can make it feel less satisfying to use, especially for those who prefer a rich, foamy lather in their hair care routine.
Hydration & Softness
82%
18%
Users love how this shampoo leaves their hair feeling soft and nourished. The hydrating ingredients do a good job of maintaining hair’s moisture balance, preventing it from becoming dry or brittle after regular washing, which is especially important for color-treated hair.
While many report softer hair, some users with very dry or coarse hair feel that the shampoo doesn't provide enough hydration on its own. They mention needing to follow up with additional conditioning products to maintain smoothness and manageability.
Ease of Use
90%
Many reviewers find the shampoo easy to use and like the simplicity of its application. It lathers well and rinses out easily, making it a convenient option for those looking for a quick, effective hair care routine without extra steps.
A small number of users pointed out that the shampoo's packaging could be more user-friendly. They suggested that the bottle's design makes it a little difficult to get the product out when it’s near the end, requiring more effort than necessary.
Shine & Gloss
85%
Several users report that this shampoo leaves their blonde hair looking shiny and glossy, enhancing its overall appearance. It helps to restore natural luster, especially for those with color-treated or bleached hair that may look dull over time.
Some reviewers with finer hair mention that the shine effect doesn’t last as long as they’d like, fading after a day or two. For them, maintaining that glossy look requires additional styling or hair products.
Color Preservation
88%
Users consistently highlight how well this shampoo preserves their platinum blonde color, keeping it vibrant and fresh between salon visits. It helps maintain the cool undertones and prevents yellowing, making it a reliable option for those with lighter blonde shades.
A few buyers expressed disappointment that the shampoo didn’t keep their color as fresh as expected, especially in warmer or more damaged blonde hair. They feel it works well initially but may require more frequent use to maintain long-term results.
Fragrance
79%
21%
Many users find the fragrance pleasant and refreshing, with a subtle floral or clean scent that isn’t overpowering. It provides a nice, gentle aroma without lingering too heavily, which is often appreciated by those sensitive to strong fragrances.
On the flip side, some users felt that the fragrance could be stronger or more distinct. A few also reported that the scent faded quickly after washing, leaving their hair with little to no scent by the end of the day.
Value for Money
91%
For many users, this shampoo offers great value for the price. The effectiveness in neutralizing brassiness and preserving blonde tones, combined with its sulfate-free formula, makes it a worthwhile investment for those who want to maintain their blonde hair without frequent salon visits.
A few reviewers feel that while it’s a good product, it’s on the pricier side for a shampoo. For those on a budget, the cost might be a factor, especially if they use it frequently or on large amounts of hair.
Packaging & Dispensing
86%
The packaging is sleek and functional, with a clean design that’s easy to store in a shower. Users find the bottle a good size for regular use, and the flip-top cap ensures controlled dispensing, reducing the risk of overusing the product.
Despite its practical design, some users have mentioned that the bottle can be a little hard to squeeze when it's nearly empty, leading to some frustration. This issue is more noticeable as the product level lowers, making it more difficult to extract the remaining shampoo.
Customer Satisfaction
89%
Overall, customer satisfaction is high, with many reviewers praising the product for its ability to meet expectations in terms of color toning and hair care. Many have become repeat customers, and they appreciate the positive changes they see in their blonde hair after consistent use.
A small portion of users mentioned they didn’t see dramatic results or had issues with their hair feeling too weighed down. For these users, the product didn’t perform as expected or required more time for noticeable effects.
Long-Term Results
84%
For most users, this shampoo provides long-term results, helping to keep blonde hair looking vibrant and fresh over weeks of regular use. It’s particularly effective at preventing brassiness and maintaining color without fading quickly.
Some buyers feel that the long-term results are less impressive, with color fading or warm tones creeping back in after several washes. They find it doesn’t consistently deliver the same level of effectiveness over time, requiring extra products or treatments to keep hair looking its best.
Consistency Across Batches
80%
20%
Most users find that the shampoo consistently works well with each batch, providing similar results each time. There’s a general sense of reliability, and many appreciate the predictable quality of the product.
A few customers mentioned that they received inconsistent results with different batches. Some found the shampoo was either more or less effective depending on the bottle, which led to minor frustrations with the overall consistency.

Suitable for:

This shampoo is ideal for individuals with blonde or color-treated hair who are looking to neutralize brassiness and maintain a cooler, platinum blonde shade. It works particularly well for those with warm or yellow undertones in their blonde hair, as the black pigment helps to cool these tones, leaving a more ashy finish. The sulfate-free formula makes it a great choice for people with delicate or bleached hair, as it won't strip the color. Additionally, it suits those who want to preserve their blonde shades between salon visits, offering both effectiveness and ease of use in daily hair care routines.

Not suitable for:

While this shampoo is highly effective for many blonde hair types, it may not be the best fit for users with very dry or coarse hair who require more intensive hydration. Some users report that it doesn’t provide enough moisture on its own, necessitating extra conditioning. Additionally, those who prefer a strong, lingering fragrance may be disappointed, as the scent fades relatively quickly after washing. Finally, individuals with fine hair may find that the shampoo doesn’t add enough volume or may weigh their hair down slightly, which could affect their desired texture.

Specifications

  • Product Type: This is a toning shampoo designed specifically for blonde hair.
  • Volume: The product comes in a 10.1oz (300mL) bottle.
  • Formulation: This shampoo is sulfate-free, making it suitable for color-treated hair.
  • Key Ingredient: Contains black pigment to neutralize yellow and orange undertones in blonde hair.
  • Hair Type: Ideal for all blonde hair types, including natural, color-treated, and bleached hair.
  • Color Result: Helps to achieve a cooler, platinum blonde color by neutralizing brassy tones.
  • Usage: Designed for regular use to maintain or enhance blonde color.
  • Hydration: Includes hydrating ingredients that nourish and strengthen hair, maintaining softness and shine.
  • Effectiveness: Reports from users suggest noticeable toning effects after one or two uses.
  • Suitable For: Best for people with brassy or warm undertones who want to achieve a cooler, ashy blonde.
  • Free From: Free from sulfates, parabens, and artificial colors, making it gentle on color-treated hair.
  • Toning Function: Helps neutralize unwanted yellow and orange tones in blonde hair, leaving a cooler, platinum shade.
  • Fragrance: The shampoo has a mild, fresh scent that does not linger heavily after rinsing.
  • Application Time: For best results, leave on the hair for 1–3 minutes before rinsing.
  • Package Type: Comes in a recyclable plastic bottle with a standard screw-top cap.
  • Cruelty-Free: The product is cruelty-free and not tested on animals.
  • Safe For Bleached Hair: Formulated to be safe for use on bleached and chemically-treated blonde hair.
  • Color Preservation: Helps preserve the vibrancy of blonde hair by gently cleansing without stripping color.
  • Performance: Regular use keeps blonde hair looking fresh between salon visits, according to user feedback.

FAQ

To use this shampoo, apply a generous amount to wet hair and lather well. Massage it into your scalp and through the length of your hair, focusing on areas with more brassiness. Leave it on for 1–3 minutes before rinsing thoroughly. For best results, use it 1–2 times per week or as needed to maintain your blonde color.

The key ingredient in this shampoo is black pigment, which works to neutralize yellow and orange tones in blonde hair. This helps to cool down warm undertones, leaving your hair with a more platinum or ashy blonde hue.

Yes, this shampoo is specifically formulated for color-treated and bleached blonde hair. It is sulfate-free, which helps to maintain the integrity and vibrancy of your color without stripping it.

Yes, this toning shampoo is suitable for all blonde hair types, including natural, highlighted, and bleached blonde. It works to neutralize brassiness and enhance the platinum blonde tone, regardless of the specific blonde shade.

The fragrance of this shampoo is subtle and fresh, but it does not linger for long after rinsing. If you prefer a strong scent, you may need to use a scented conditioner or styling product in combination.

While this shampoo does contain hydrating ingredients to nourish your hair, it is primarily designed to neutralize brassiness. If your hair is extremely dry or damaged, you may want to follow it up with a moisturizing conditioner or treatment for added hydration.

It’s best to use this shampoo 1–2 times per week, or whenever you notice brassiness in your blonde hair. Using it too often could result in hair looking too cool or ashy. If you have sensitive hair, consider alternating it with a regular shampoo.

Most users find this shampoo gentle on their scalp, but if you have particularly sensitive skin or a scalp condition, it’s always a good idea to perform a patch test first. The sulfate-free formula is generally less harsh than regular shampoos.

Store this shampoo in a cool, dry place away from direct sunlight to preserve its effectiveness. Be sure to tightly close the bottle to prevent contamination and ensure the product lasts its full shelf life.

Most users notice a visible difference in the tone of their blonde hair after just one or two uses. The shampoo will start to neutralize yellow and orange undertones, leaving your hair with a cooler, platinum blonde look.