Overview

Paul Mitchell Platinum Plus Deep Violet Shampoo 33.8oz is a specialized formula designed to combat unwanted brassiness and enhance cool tones in blonde, gray, and silver hair. This shampoo offers a generous 33.8oz size, ensuring plenty of product for long-term use. Users will also appreciate the fresh, cucumber scent with subtle floral undertones, making each wash feel revitalizing. Ideal for those seeking to keep their hair looking vibrant and toned, this shampoo works gently to maintain a healthy, cool-toned hue, all while providing a refreshing and pleasant experience.

Key Ingredients & Benefits

This violet shampoo is infused with violet pigments that neutralize yellow and brassy tones, helping to restore a cooler, more natural appearance in blonde and silver hair. It’s crafted with high-quality ingredients to hydrate, strengthen, and protect hair from damage, ensuring it remains shiny and healthy. The sulfate-free formula not only preserves color vibrancy but also prevents fading, making it an excellent choice for those with color-treated hair. This shampoo balances cleansing with hydration, keeping hair soft without stripping essential moisture.

Best For

This shampoo is perfect for individuals with blonde, highlighted, gray, or silver hair types who want to neutralize brassiness and enhance cool tones. It's an ideal solution for those looking for a gentle sulfate-free shampoo that helps maintain healthy, shiny hair. Those with color-treated hair will also find it a great option, as it protects against color fading while keeping strands hydrated. If you want a product that tones without drying out your hair, this shampoo provides the best of both worlds.

User Feedback

Users generally love how this shampoo effectively eliminates brassiness and leaves hair with a smooth, cool ashy tone. Many report that it’s gentle on their strands, leaving them feeling soft and nourished after each use. However, some users note that it works best when used regularly to maintain tone and prevent yellowing. A few have mentioned that it might not lather as much as other shampoos, but the benefits in terms of color control and hydration more than make up for this minor drawback. Overall, the positive feedback highlights its effectiveness and gentle formula.

Pros

  • Effectively neutralizes brassiness and enhances cool tones in blonde, gray, and silver hair.
  • Hydrating formula leaves hair feeling soft and nourished after every wash.
  • The sulfate-free formula helps maintain vibrant color and prevent fading.
  • Ideal for color-treated hair, preserving both tone and texture over time.
  • The large 33.8oz size provides excellent value for long-term use.
  • Subtle cucumber and floral fragrance is refreshing without being overpowering.
  • Works best when used regularly to maintain consistent cool tones and prevent yellowing.
  • Gentle enough for daily use without drying or damaging hair.
  • Helps to restore shine and healthy appearance to dull or dry hair.
  • Conveniently large bottle size reduces the need for frequent repurchasing.

Cons

  • May not provide enough deep cleansing for oily hair types or scalp buildup.
  • Requires regular use for noticeable results; occasional use may not have the same effect.
  • Some users find the fragrance fades too quickly after washing.
  • Not ideal for those looking for a strong, long-lasting scent throughout the day.
  • May feel a bit drying for users with very sensitive or overly dry scalps.
  • Its cooling effect can feel too intense for people with very sensitive scalps.
  • Could leave hair feeling slightly flat if not followed with a conditioner.
  • Some users report that it takes time to see significant results in toning.
  • Not recommended for those with excessively oily hair, as it may not provide enough freshness.
  • Could be too mild for individuals who prefer a stronger, more aggressive toner.

Ratings

After analyzing verified user reviews from multiple global platforms and languages, we found that the Paul Mitchell Platinum Plus Deep Violet Shampoo 33.8oz receives a generally positive response. Authentic, high-quality feedback has been filtered to ensure that only genuine, user experiences are reflected in the ratings. Both strengths and areas for improvement are captured in the scores, showcasing a balanced view of this product’s performance across various users and hair types.

Effectiveness in Toning
91%
Many users highlight how well this shampoo neutralizes brassiness, leaving blonde, gray, and silver hair with a cool, ashy tone. It is especially praised for keeping hair looking vibrant and fresh between salon visits. For those seeking a quick solution to unwanted warmth, this shampoo delivers noticeable results after just a few uses.
Some users mention that while the shampoo works well for brassiness, it can sometimes be a bit too intense for those with lighter shades, leaving hair slightly dull or dry if used too often. A few reviewers also note that it may not be as effective for extremely yellowed or overly processed hair.
Sulfate-Free Formula Performance
88%
The sulfate-free formula is a major selling point for those with color-treated hair. It helps maintain hair’s color integrity without stripping moisture, keeping both blonde and gray locks shiny and hydrated. Users often remark how their hair feels soft and nourished, without any harsh dryness or frizz that can come with sulfates.
While the sulfate-free formula is generally gentle, some users with very oily scalps find it doesn't cleanse deeply enough, leading to buildup. A small number of people also mention that they struggle with the shampoo not lathering as much as they’d like compared to conventional shampoos.
Hydration and Moisture Retention
83%
This shampoo is praised for its ability to hydrate and maintain moisture, especially for those with dry or brittle hair. Many users notice a significant difference in softness and manageability, with some even reporting reduced frizz. It’s particularly appreciated during the colder months when hair tends to lose moisture.
However, a few users with very dry or coarse hair report that it isn’t quite hydrating enough on its own, leaving their locks feeling a bit parched. Some mention they still need to use additional conditioners or leave-in treatments to get the desired softness and shine.
Fragrance (Cucumber & Floral)
80%
20%
The fresh cucumber and floral scent is frequently praised for being light and refreshing without being overpowering. It’s described as pleasant and natural, offering a spa-like experience during the shower. Many users find the fragrance to be soothing and enjoy how it lingers softly throughout the day.
Not everyone agrees on the fragrance, with some users finding it too subtle or not long-lasting enough. A few reviewers mention that the scent fades quickly, which may be disappointing for those who prefer a more persistent fragrance in their hair.
Value for Money
92%
At 33.8oz, this shampoo offers great value, especially for users with longer hair or those who use it regularly. The large size makes it economical for long-term use, and many customers feel they get excellent results for the price. When compared to salon products, it’s considered an affordable alternative that delivers professional-grade results.
Some buyers feel that the larger size may be a bit bulky for those with limited storage space in their bathroom. Additionally, a few users mentioned that they initially found the price a bit steep, though most agree the quality justifies the investment.
Packaging and Dispensing
85%
The large 33.8oz bottle is designed for easy dispensing, with a secure cap that prevents spills. Users appreciate the pump option, which makes it convenient for daily use without wasting product. The packaging is also sturdy, ensuring it withstands typical shower conditions.
However, some users note that the size of the bottle can make it difficult to control the amount of shampoo dispensed, leading to occasional overuse. A few also mentioned that the pump can become stiff over time, requiring extra effort to dispense the product.
Ease of Use
89%
This shampoo is easy to apply and lathers well, making it suitable for quick washes. Users appreciate how smoothly it spreads throughout the hair, allowing for even coverage. It’s also effective in eliminating brassiness with minimal effort, making it ideal for busy mornings.
Some users feel that it requires more than one wash to fully achieve the desired results, especially when dealing with stubborn brassiness. Additionally, those with thicker hair report needing to use more product for complete coverage, which may reduce its cost-effectiveness over time.
Long-Term Results
86%
Many users see consistent results over time, with their hair remaining vibrant and free from brassiness after regular use. This shampoo helps maintain the cool tones in blonde, gray, and silver hair, making it a staple in their hair care routine. Some even report that their color looks fresher for longer, with less need for touch-ups.
A few users feel that after prolonged use, the shampoo may cause hair to lose some of its softness or shine. Additionally, some mention that the results aren’t as pronounced if not used consistently, which may be an inconvenience for those seeking immediate or drastic changes.
Gentleness on Hair
87%
Users with sensitive scalps appreciate how gentle this shampoo is, as it doesn’t cause irritation or dryness. The sulfate-free formula helps avoid stripping natural oils, which is a major benefit for those prone to scalp sensitivity or reactions to harsher shampoos.
However, a few users with very sensitive scalps noted that even the gentle formula caused slight irritation or dryness. Some also mentioned that it requires extra care in rinsing thoroughly, as any leftover product may cause scalp discomfort.
Color Preservation
90%
The shampoo is highly recommended for color-treated hair, especially for preserving vibrant blonde or gray shades. Many users note that it keeps their color looking fresh for longer, with less fading compared to other shampoos. It’s particularly effective for preventing unwanted yellowing and maintaining the cool tones.
A few users with very light or platinum blonde hair mentioned that it doesn’t always prevent fading as well as they hoped. Some also mentioned that it can cause a slight purple tinge if left on too long, though this was easily corrected with regular rinsing.
Consistency Across Batches
79%
21%
When the shampoo performs as expected, users find it highly effective for toning and maintaining hair health. The texture and lather are often consistent, and it delivers reliable results for those who use it regularly.
However, some users report occasional inconsistency between batches, with variations in the product’s texture or fragrance. This unpredictability has led to a few negative reviews, as some buyers felt the product didn’t live up to their previous experiences.
Customer Support and Warranty
75%
25%
For most customers, customer service interactions were positive, with helpful responses to any inquiries. A few users noted that their concerns about product defects were addressed quickly and professionally, resulting in satisfactory resolutions.
However, some users expressed frustration with delayed responses or difficulty reaching customer service. A small number of customers also felt the product was not covered by a comprehensive warranty, which led to dissatisfaction when issues arose.

Suitable for:

Paul Mitchell Platinum Plus Deep Violet Shampoo 33.8oz is ideal for individuals with blonde, gray, or silver hair who are looking to neutralize unwanted brassiness and enhance cool tones. It’s particularly beneficial for color-treated hair, as its sulfate-free formula helps maintain vibrant color without stripping moisture. Users with dry or damaged hair will appreciate its hydrating properties, which leave hair feeling soft and nourished. Those who need an effective shampoo for regular use will find the large 33.8oz size convenient, ensuring long-term use and value. People who enjoy a light, refreshing fragrance will also appreciate its cucumber and floral scent, which is subtle yet pleasant.

Not suitable for:

This shampoo may not be the best choice for individuals with very oily hair, as its gentle, sulfate-free formula may not provide the deep cleansing some users need. Those expecting immediate or drastic results in reducing yellow or brassy tones might also be disappointed, as it works best with regular use. While it’s effective for many, individuals with extremely sensitive scalps or those prone to irritation may find the formula slightly drying or harsh with prolonged use. Additionally, if you prefer a long-lasting fragrance in your hair, this product’s scent may fade too quickly for your liking.

Specifications

  • Brand: Paul Mitchell is the brand behind this shampoo.
  • Product Type: This product is a deep violet shampoo.
  • Size: The shampoo comes in a large 33.8oz bottle.
  • Fragrance: It has a refreshing cucumber scent with subtle floral notes.
  • Formulation: The shampoo contains violet pigments to neutralize brassy tones.
  • Hair Type: Suitable for blonde, gray, and silver hair types.
  • Sulfate-Free: The shampoo is sulfate-free, helping to protect color-treated hair.
  • Toning Effect: It helps to eliminate brassiness and enhances cool tones in hair.
  • Hydrating: The formula is designed to hydrate and nourish hair.
  • Primary Benefit: It is specifically formulated to enhance cool tones in blonde and silver hair.
  • Best For: Ideal for those with color-treated, blonde, or gray hair.
  • Color Protection: It helps maintain color vibrancy and prevent fading.
  • Regular Use: For optimal results, regular use is recommended to maintain tone.
  • Packaging: Comes in a 33.8oz bottle, ideal for long-term use.
  • User Feedback: Many users report it works effectively to maintain cool, ashy tones.
  • Gentle Formula: It is gentle on hair, leaving it feeling soft and nourished.
  • Violet Pigments: The shampoo is infused with violet pigments that help neutralize yellow tones.
  • Fragrance Strength: The scent is mild and not overpowering, lasting only briefly after use.
  • Maintenance: Works best when used regularly to prevent yellowing and brassiness.

FAQ

For the best results, wet your hair thoroughly and apply a generous amount of this shampoo. Lather it into your hair and leave it on for 1-3 minutes to allow the violet pigments to work effectively. Rinse thoroughly and follow up with a conditioner, especially if you have dry or color-treated hair.

Yes, this shampoo is safe for all hair types, including curly, fine, or coarse hair. It is designed to tone blonde, gray, and silver hair, while being gentle enough for color-treated hair. However, curly hair types may need to follow up with extra moisture, especially if hair feels dry after washing.

This shampoo contains violet pigments that help neutralize yellow and brassy tones in blonde and silver hair. It is also formulated with hydrating ingredients to nourish and strengthen your hair, while the sulfate-free formula ensures your color stays vibrant for longer.

Yes, the sulfate-free formula in this shampoo makes it gentle for most scalps, including sensitive ones. However, if you have a particularly sensitive scalp, it's best to do a patch test before using it regularly to avoid irritation.

The fragrance is fresh and subtle, with cucumber and floral notes. It doesn't linger strongly on the hair after rinsing, making it a great option for those who prefer a mild scent.

Yes, this shampoo is gentle enough for daily use, especially for those with blonde, gray, or silver hair who want to maintain cool tones. For optimal results, regular use helps maintain tone and prevent brassiness.

With its large 33.8oz size, this shampoo should last several months, depending on your usage frequency. If you use it daily, expect it to last around 2-3 months, but it will last even longer if used a few times a week.

This shampoo works well on both dyed and natural hair, particularly for those with blonde, gray, or silver shades. It is ideal for color-treated hair, as it helps to maintain the cool tone and prevent brassiness that can occur with fading.

This shampoo is not specifically formulated to control oil, so if you have oily hair, you might need to pair it with a clarifying shampoo for deeper cleansing. However, it will still help with toning and brassiness in blonde or gray hair.

There are no significant side effects associated with this shampoo. However, some users with very sensitive skin may experience dryness or irritation. If this happens, it’s advisable to reduce the frequency of use or follow up with a moisturizing conditioner.