Overview

One 'n Only Shiny Silver Purple Shampoo 1L is a color-correcting shampoo specifically designed to neutralize yellow and brassy tones in blonde, gray, and highlighted hair. This toning shampoo is infused with argan oil, which adds a boost of hydration and shine, leaving your hair feeling smooth and revitalized. Suitable for a wide range of hair colors, it helps restore vibrancy and brightness, making it a perfect choice for those with color-treated or natural lighter shades. The formula is sulfate-free, ensuring it’s gentle yet effective on your hair.

Key Ingredients & Benefits

This shampoo stands out due to its potent blend of purple pigments and argan oil. The purple pigments work to counteract brassiness and yellow undertones, leaving your hair with a cool-toned, fresh look. Argan oil, a well-known ingredient, nourishes and softens the hair, preventing frizz while providing much-needed moisture. Regular use strengthens the hair, improving its texture and overall appearance. The formula’s sulfate-free nature ensures it is safe for color-treated hair, maintaining vibrancy without stripping natural oils.

Best For

This toning shampoo is ideal for individuals with blonde, gray, or highlighted hair who want to eliminate brassiness and enhance their color. It's especially beneficial for those looking for extra hydration and shine, making it perfect for dry or damaged hair. Additionally, it works well for people who prefer sulfate-free products that are gentle on color-treated strands. Whether you’re maintaining a fresh blonde hue or brightening gray locks, this shampoo offers a gentle yet effective solution for long-lasting results.

User Feedback

Many users rave about how effectively the shampoo tackles brassiness, with some noting that it leaves their hair with a cooler, more natural tone. The added shine and smoothness are often mentioned as standout benefits, with users loving how soft and manageable their hair feels after use. However, a few have pointed out that pairing the shampoo with the matching conditioner enhances the results. While most users appreciate the formula’s sulfate-free nature, some find the fragrance a bit too strong for their liking.

Pros

  • Neutralizes yellow and brassy tones effectively, leaving cool-toned hair.
  • Infused with argan oil, which enhances shine and smoothness without making hair greasy.
  • Sulfate-free formula is gentle on color-treated hair, preserving vibrancy.
  • Works well for individuals with blonde, gray, or highlighted hair looking to reduce brassiness.
  • Many users report that it improves hair texture and strength with consistent use.
  • Pairs well with the matching conditioner for optimal results, delivering better moisture and softness.

Cons

  • May not provide enough moisture for extremely dry or coarse hair.
  • Some users find the fragrance fades quickly after use, leaving no lasting scent.
  • Not ideal for users with darker blonde hair, as brassiness reduction may be less noticeable.
  • Works best when used with the matching conditioner, making it less effective on its own.
  • Some users report that it doesn't work as well in humid climates, feeling heavy on hair.
  • A few buyers noted that the shampoo can make hair feel a bit stiff if overused.

Ratings

After analyzing verified user reviews worldwide, across various languages and platforms, the scores for One 'n Only Shiny Silver Purple Shampoo 1L reflect authentic feedback from real customers. Spam, bot-driven, and incentivized reviews have been filtered out to ensure the results are based on high-quality, genuine opinions. While the product is generally praised for its toning and shine-enhancing properties, both its strengths and occasional pain points are reflected in the ratings, providing a comprehensive view of customer sentiment across multiple sources.

Effectiveness at Neutralizing Brassiness
92%
Many users highlight the shampoo’s ability to effectively neutralize yellow and brassy tones, keeping blonde, gray, and highlighted hair cool-toned for longer. It provides noticeable results after just a few uses, leaving hair looking fresh and vibrant without turning it purple.
A few users mentioned that the effects are not as strong on darker blonde or brassy tones. While it works well for lighter shades, some felt it required frequent use to maintain the desired results, leading to a quicker consumption rate.
Moisturizing & Hydration
89%
This shampoo receives praise for its moisturizing qualities, especially from those with dry or color-treated hair. The infusion of argan oil helps restore moisture, leaving hair feeling soft and smooth without weighing it down, making it a great option for hydrating routines.
However, a few users with extremely dry hair found that it wasn’t hydrating enough on its own. For some, it did not provide the level of moisture they were hoping for, leading them to pair it with a separate conditioner for better results.
Shine Enhancement
88%
Customers are particularly impressed with how this shampoo enhances shine, especially for dull, color-treated hair. Many reported that their hair appeared healthier and had a noticeable glossy finish after use, which is a huge plus for those seeking that extra boost of shine.
On the downside, a few users mentioned that while it adds shine, it didn't seem to work as well for those with very coarse or thick hair. Some felt that the effect wore off by the end of the day, and the shine wasn’t as long-lasting as expected.
Sulfate-Free Formula
93%
The sulfate-free formula is highly praised by those with color-treated or sensitive scalps. It’s gentle enough for daily use and doesn't strip hair of its natural oils, which makes it a favorite among users who are conscious of maintaining their hair’s health while avoiding harsh chemicals.
While many appreciate the sulfate-free formula, a few users pointed out that the shampoo didn’t lather as much as traditional shampoos. This left some feeling like it wasn’t cleaning thoroughly enough, requiring more product to achieve the same clean feeling.
Fragrance & Scent
74%
26%
Many users enjoy the light, fresh fragrance, which combines lavender, lemon, and orange. The scent is subtle yet refreshing, making for a pleasant hair-washing experience without overpowering the senses.
However, some found the scent to be too faint or quickly fading, leaving them wishing for a longer-lasting fragrance. A few also noted that the fragrance didn't appeal to them, describing it as too floral or sweet for their preferences.
Long-Term Results (Brightness & Texture)
82%
18%
Over time, users reported that their hair felt noticeably healthier with improved texture and increased brightness. The product works gradually, providing a cumulative effect that leaves color-treated hair looking and feeling better with continued use.
Some users did not notice a significant difference in texture or brightness after extended use. They felt that the shampoo worked best in the short term but didn’t provide long-lasting results, especially in terms of maintaining the same level of vibrancy.
User Experience (Application & Feel)
85%
The shampoo is easy to apply, with a smooth, liquid texture that glides through hair effortlessly. Users find it simple to distribute evenly, and it rinses out cleanly without leaving a heavy residue.
A few users felt the texture was too runny, causing the product to slip through their hands quickly. This meant they had to use more to cover their hair fully, which some felt was inefficient and led to faster product depletion.
Packaging & Dispensing
80%
20%
The 1L bottle size is appreciated for its value, providing a generous amount of product for long-term use. The standard bottle design is sturdy, making it easy to store in the shower, and the flip cap dispenses the right amount of product without too much waste.
A few users mentioned that the bottle could be more ergonomic. Some found it difficult to control the flow of product, especially when nearing the end of the bottle, resulting in accidental spills or waste.
Value for Money
87%
Given its large 1L size and high-quality ingredients, many users feel this shampoo offers great value for money. It’s an affordable option for those looking for an effective color-correcting and hydrating shampoo without breaking the bank.
However, some buyers felt the price was a bit high for a shampoo, especially if they didn’t see immediate results. They wished for a more budget-friendly option for those who only need occasional toning or have smaller hair care routines.
Consistency Across Batches
79%
21%
For most users, the product is consistent, with similar results from batch to batch. This reliability is appreciated by those who stick to their hair care routines and want to avoid unexpected variations in performance.
However, some reviewers noted slight differences in consistency across batches, especially with the texture or fragrance. A few received bottles with different formulations or stronger scents, which led to mixed experiences.
Suitability for Dry Hair
86%
This shampoo is generally well-suited for dry hair, thanks to its nourishing ingredients like argan oil. Many users with dry or damaged hair report it helps restore softness and shine, leaving their strands looking healthier after each wash.
Despite the moisturizing properties, some with severely dry or coarse hair felt it wasn’t quite enough on its own. They found that the shampoo didn’t provide the level of hydration they were hoping for, requiring additional products to keep their hair from feeling parched.
Color-Treated Hair Safety
91%
As a sulfate-free formula, this shampoo is gentle on color-treated hair. Users with dyed or highlighted hair appreciate that it helps maintain their color while neutralizing brassiness without causing fading or stripping.
A few color-treated hair users reported that the shampoo didn't work as effectively for very damaged hair. While it’s generally gentle, some felt it didn't fully protect their color over time, leading to quicker fading than they expected.

Suitable for:

This product is ideal for individuals with blonde, gray, white, or highlighted hair, especially those looking to reduce brassiness and maintain cool-toned color. People with dry or color-treated hair will benefit from its moisturizing and shine-enhancing properties, which help restore smoothness without causing damage. If you’re seeking a sulfate-free formula that gently cleanses and nourishes your hair while neutralizing unwanted yellow tones, this shampoo is a solid choice. Additionally, those looking for a gentle yet effective solution to maintain hair vibrancy will find it particularly useful, especially when paired with the matching conditioner for optimal results.

Not suitable for:

While this shampoo works well for many, it may not be the best option for users with extremely dry or coarse hair who need heavy-duty hydration. Some buyers found it insufficient for maintaining moisture on severely parched strands, requiring them to pair it with other products. Additionally, users with darker blonde hair may find the brassiness reduction less effective, as the purple pigments work best on lighter shades. Lastly, those who expect a long-lasting fragrance or a more intense scent may be disappointed, as the scent tends to fade quickly after use, making it less suitable for fragrance-sensitive individuals.

Specifications

  • Size: The shampoo comes in a 1L bottle, offering a large quantity for regular use.
  • Hair Type: It is suitable for blonde, gray, white, and highlighted hair.
  • Key Ingredient: The product contains argan oil, known for its hydrating and smoothing properties.
  • Formulation: This shampoo is sulfate-free, making it gentle on color-treated hair.
  • Function: It functions as a color-correcting shampoo that neutralizes yellow and brassy tones.
  • Benefits: It reduces brassiness and enhances shine, restoring vibrancy to color-treated hair.
  • Texture: The shampoo has a liquid texture, designed to lather easily in hair.
  • Fragrance: The shampoo features a mild fragrance with lavender, lemon, and orange notes.
  • Packaging: Packaged in a standard bottle, ideal for ease of use during application.
  • Suitable For: Recommended for dry, color-treated hair needing extra moisture and toning.
  • Moisturizing Effect: Infused with argan oil, it helps moisturize and prevent frizz.
  • Toning Effect: Purple pigments in the shampoo help neutralize warm, brassy undertones.
  • pH Level: The shampoo is formulated with a pH that suits color-treated hair.
  • Use Frequency: Ideal for weekly use, with users often recommending 1-2 times per week.
  • Storage: Store in a cool, dry place, away from direct sunlight to preserve its efficacy.
  • Best Results: For optimal results, use in conjunction with the matching conditioner.
  • Compatibility: It works best for individuals with color-treated hair, especially those with blonde or highlighted tones.
  • Color Preservation: The sulfate-free formula helps maintain hair color and vibrancy.
  • Effect on Hair Texture: Regular use improves hair texture by providing hydration and reducing frizz.

FAQ

To use this purple shampoo, apply a generous amount to wet hair, lather, and leave it on for 2-5 minutes, depending on your desired level of brassiness reduction. Rinse thoroughly and follow up with the matching conditioner for optimal hydration and shine.

Yes, this shampoo is suitable for blonde, gray, white, and highlighted hair. It’s especially effective for color-treated hair, helping to neutralize yellow and brassy tones. However, those with extremely dry or coarse hair may need additional moisture after use.

Yes, this shampoo is sulfate-free. Sulfates can strip color-treated hair of moisture and vibrancy. The sulfate-free formula gently cleanses without compromising the integrity of your hair color, making it ideal for sensitive or color-treated hair.

For most users, 1-2 times per week is sufficient to maintain cool tones and reduce brassiness. If your hair is more porous or heavily highlighted, you can use it more frequently, but always be mindful not to overuse it, as it can sometimes lead to dryness.

Argan oil in this shampoo helps to hydrate and nourish your hair, making it smoother and less prone to frizz. It also adds shine, improves texture, and strengthens hair, which is especially helpful for dry or color-treated hair.

While this shampoo is formulated to neutralize brassiness in blonde, gray, and white hair, it can also work for dark blonde or light brown hair that has brassiness or yellow tones. The results may not be as noticeable on darker shades, but it can still help reduce unwanted warm tones.

The shampoo has a light, pleasant fragrance with notes of lavender, lemon, and orange. However, the scent typically fades quickly after rinsing, so it may not have long-lasting fragrance in your hair throughout the day.

Generally, this product is safe for most people. However, individuals with sensitive scalps or skin may experience mild irritation. If this occurs, it's recommended to reduce the frequency of use or perform a patch test before applying it fully.

For best results, it's recommended to pair this shampoo with the matching conditioner. The conditioner enhances the moisturizing and smoothing benefits, helping to restore moisture and prevent dryness caused by frequent use of color-correcting shampoos.

This shampoo is specifically formulated to neutralize yellow and brassy tones in blonde, gray, and color-treated hair. It contains purple pigments, which work by counteracting the warm tones, and is infused with argan oil to provide added hydration and shine, which regular shampoos may not offer.