Overview

ALURAM Coconut Water Purple Shampoo 16oz is a sulfate-free shampoo designed to combat brassy tones in color-treated hair. This purple shampoo is especially beneficial for blonde, silver, or highlighted hair, as it works to enhance brightness and maintain a cool-toned appearance. Infused with coconut water, it deeply nourishes and hydrates the hair, leaving it feeling refreshed and revitalized. The tropical coconut-rose scent is another highlight, offering a fresh fragrance with every wash. This shampoo is a must-have for those looking to maintain vibrant, healthy-looking color-treated hair.

Key Ingredients & Benefits

The main ingredient in this shampoo, coconut water, provides deep hydration while enhancing the hair's texture and shine. It also features purple pigment, which effectively neutralizes yellow and brassy tones, ensuring a cooler tone for blonde or lightened hair. The sulfate-free formula is gentle and helps maintain moisture, preventing the hair from becoming dry or brittle. This blend of ingredients makes it a great choice for those looking for a nourishing shampoo that works to keep color-treated hair healthy and vibrant.

Best For

This purple shampoo is perfect for individuals with blonde, bleached, or highlighted hair, as it helps neutralize brassiness and maintain cool tones. It’s also suitable for anyone with color-treated hair who prefers a sulfate-free, gentle formula that can be used regularly without stripping hair of moisture. The tropical fragrance appeals to those who enjoy a fresh, coconut-rose scent with each wash. If you’re seeking a product that protects your color while leaving your hair feeling hydrated and smelling delightful, this shampoo is a great option.

User Feedback

Many users praise this shampoo for its ability to neutralize brassiness without drying out their hair, a common issue with other purple shampoos. The coconut-rose scent is a favorite among reviewers, with many noting that it lingers just long enough for a refreshing feel without being overpowering. Some also appreciate how gentle the shampoo is, making it suitable for daily use. However, a few users have mentioned that they would prefer a slightly thicker consistency. Overall, most users find it to be an effective, pleasant addition to their hair care routine.

Pros

  • Effectively neutralizes brassiness in blonde or highlighted hair.
  • Sulfate-free formula is gentle on color-treated hair, helping maintain moisture.
  • Infused with a pleasant coconut-rose fragrance that lingers after use.
  • Hydrates and nourishes hair, leaving it feeling soft and smooth.
  • Improves shine and texture, making hair look healthier after each wash.
  • Suitable for daily use without causing dryness or irritation.
  • Works well for users with fine to medium hair types, enhancing volume and manageability.

Cons

  • May not provide enough hydration for users with very dry or coarse hair.
  • Some users found the fragrance fades too quickly after washing.
  • Not strong enough to tackle heavy buildup or deep cleansing needs.
  • May not fully address severe brassiness in highly processed hair.
  • Lacks a deep cleaning effect, which could be an issue for oily scalps.
  • Some users experienced a slight feeling of residue after use.

Ratings

After analyzing verified user reviews from various platforms and countries, we’ve gathered a comprehensive view of how the ALURAM Coconut Water Purple Shampoo 16oz performs. The scores reflect both strengths and areas for improvement, with spam, bot-generated, and off-topic feedback filtered out. Authentic, high-quality user insights have been considered, offering a well-rounded perspective on this product’s effectiveness, texture, scent, and more, across different languages and regions.

Effectiveness on Brassiness
91%
Many users are impressed by how effectively this shampoo neutralizes brassy tones in blonde and color-treated hair. It helps enhance cooler hues and restores a natural shine, making it especially popular among those with highlights or bleached hair. The formula works well without being overly drying, which is a key plus for regular use.
However, some users report that it doesn't fully eliminate brassiness for extremely stubborn tones or very light hair. A few mentioned that they needed to use it multiple times to see noticeable results, and others felt the formula might be too gentle for more severe brassiness cases.
Sulfate-Free Formula
88%
The sulfate-free formula is a major selling point, particularly for users with dry or sensitive scalps. It keeps the hair hydrated and prevents the stripping of natural oils, which helps maintain the overall health of color-treated hair. Many buyers also appreciate how gentle it feels, allowing for regular, non-damaging washes.
While the gentle formula works well for most, some users felt that it didn't clean as deeply as they expected. A few reviewers mentioned that they needed a clarifying shampoo for heavy buildup, as this shampoo may not completely remove product residue or oils after multiple uses.
Fragrance Longevity
84%
Several users love the coconut-rose scent, noting that it offers a refreshing, tropical aroma that lingers lightly in the hair long after washing. It’s subtle enough to not overpower other products or scents, making it a hit for those who prefer a more natural fragrance without being too strong.
However, some users felt the fragrance faded too quickly after washing, especially those with long hair or thicker textures. A few noted that the scent wasn’t as noticeable later in the day, which disappointed those expecting longer-lasting freshness.
Hydration & Nourishment
89%
The inclusion of coconut water is highly appreciated by users who report that it provides noticeable hydration and smoothness. Hair feels softer and looks shinier after using this shampoo, which is especially beneficial for color-treated hair that tends to be dry or lackluster. It adds a healthy, nourished look without making the hair feel greasy.
Some reviewers, however, felt that the hydration benefits were not as pronounced as they had hoped. While it works well for some, others with more severely dry or coarse hair found that it wasn’t quite moisturizing enough for their needs, especially in colder months.
Texture and Feel
85%
Users often mention the smooth and creamy texture of the shampoo, which lathers nicely without being too thick. It spreads easily through the hair, making it easy to distribute and rinse out, providing a pleasant washing experience. The formula also feels lightweight, which is perfect for those who prefer a non-heavy shampoo.
On the downside, a few users reported that the texture may not work well for very thick or long hair. Some felt that it didn't foam up as much as they would like, requiring them to use more product to achieve a satisfying lather, which could be seen as a downside for those with larger amounts of hair.
Shine Enhancement
87%
Many customers love how this shampoo enhances shine, particularly for those with blonde or lightened hair. It helps to bring out natural highlights and adds a glossy finish without weighing down the hair. Users with fine or medium hair have noted that it gives a healthy, vibrant shine that looks refreshed.
However, some buyers noted that the shine effect was subtle for them and not as dramatic as expected. Those with darker or thicker hair might not see the same level of shine enhancement, as the formula is tailored more to lighter tones.
Packaging & Dispensing
79%
21%
The packaging is simple and user-friendly, with a convenient bottle that dispenses just the right amount of product. The pump works well, allowing for easy control over the amount used, which helps prevent waste. The design is sleek and functional for storage in the shower.
Despite the practical design, some users reported issues with the pump clogging after extended use. A few buyers also mentioned that the bottle could be a bit more durable, as some experienced cracking or leaking after dropping it in the shower.
Application Ease
82%
18%
The shampoo is easy to apply, and it distributes well through the hair without being too thick or too thin. The smooth texture makes it effortless to massage into the scalp and hair, creating an enjoyable washing routine. Users also appreciate that it doesn't require too much product to get effective results.
However, some users with very thick or curly hair found that the application was not as smooth as they hoped. They felt they had to use a little more shampoo to fully coat their hair, which can be inconvenient for those trying to minimize product usage.
Value for Money
92%
Users feel they are getting a great value for the price, especially given the high-quality ingredients and the sulfate-free formula. The shampoo delivers excellent results in terms of both performance and longevity, making it a worthwhile investment for those with color-treated hair. Many feel it offers a premium experience without being overpriced.
On the other hand, a few users feel that the price is a bit high for a shampoo, especially when compared to other similar products on the market. Some also mentioned that the size of the bottle could be larger, especially for those who wash their hair frequently.
Suitability for Color-Treated Hair
90%
This shampoo is particularly favored by those with color-treated hair, as it effectively helps to neutralize brassiness and maintain vibrant tones. It’s gentle enough for daily use and doesn’t strip away color, making it ideal for anyone looking to protect their hair while keeping it looking fresh and bright.
A few users mentioned that the shampoo wasn't strong enough for more heavily processed hair or hair with severe brassiness. These customers found they needed to follow up with a more potent product to maintain their desired results.
Consistency Across Batches
80%
20%
For the most part, the consistency of the product is reliable, with the same texture and quality each time. Users appreciate that they can expect similar results from batch to batch, which helps build trust in the product over time.
However, some buyers noticed slight variations between bottles, especially in terms of fragrance or lather. This inconsistency can be frustrating for users who prefer the exact same experience every time they purchase the product.
Overall User Satisfaction
86%
Overall, users are generally satisfied with how this shampoo performs, particularly in terms of its ability to neutralize brassiness and hydrate hair. Many appreciate its gentle formula and pleasant fragrance, making it a reliable choice for daily hair care routines. The product works well for most hair types, providing a good balance of benefits.
Not everyone was fully convinced, as some found the shampoo didn't meet their expectations in terms of shine or fragrance longevity. Additionally, those with very coarse or resistant hair types reported mixed results, suggesting that the product might not be suitable for everyone.

Suitable for:

This product is ideal for those with blonde, bleached, or highlighted hair who are seeking to neutralize brassiness and maintain cool tones. Users with color-treated hair looking for a sulfate-free shampoo will also benefit, as it hydrates and nourishes without causing dryness or damage. Those who enjoy a light tropical scent will appreciate the coconut-rose fragrance, which adds a refreshing touch to the wash. People with fine to medium hair will find that it enhances shine and texture, leaving hair looking healthy and vibrant after every wash. If you're looking for a gentle yet effective option for daily use, this shampoo could fit seamlessly into your routine.

Not suitable for:

While this shampoo works well for many, it may not be the best option for those with very coarse or extremely dry hair, as some users found it lacked sufficient hydration for their needs. Those with severe brassiness or highly processed hair might need a stronger formula to fully address their concerns. Additionally, people who prefer a longer-lasting fragrance may be disappointed, as some reported the scent fades quickly after washing. If you're looking for a deeply clarifying shampoo or need something to tackle heavy buildup, this product may not provide the deep cleaning you're seeking.

Specifications

  • Size: The shampoo comes in a 16oz bottle, providing ample quantity for regular use.
  • Sulfate-Free: This shampoo is sulfate-free, making it gentle on hair while preserving moisture.
  • Key Ingredient: Coconut water is the primary ingredient, known for its hydrating and nourishing properties.
  • Fragrance: The shampoo features a tropical coconut-rose fragrance, offering a fresh, pleasant scent.
  • Target Audience: Designed for those with blonde, bleached, or highlighted hair to reduce brassiness.
  • Color Enhancement: The shampoo helps neutralize yellow and brassy tones, enhancing cool tones in lightened hair.
  • Purpose: It is specifically formulated to neutralize brassiness and maintain brightness in color-treated hair.
  • Hydrating: The coconut water infusion helps hydrate and improve the overall texture and shine of the hair.
  • Shampoo Form: This product is in liquid form, making it easy to apply and rinse out.
  • Use Frequency: Suitable for regular use, especially for those with color-treated hair.
  • Suitable Hair Types: Best for color-treated hair, particularly blonde, silver, or highlighted hair.
  • pH Level: The shampoo has a balanced pH, which is gentle and helps maintain the natural moisture of the scalp.
  • Effectiveness: Known for its ability to effectively neutralize brassiness without drying out the hair.
  • Gentle Cleansing: The sulfate-free formula provides gentle cleansing, helping to avoid hair damage or dryness.
  • Residue: This shampoo rinses clean without leaving heavy residue or buildup.
  • Sustainability: The shampoo packaging is made of recyclable materials, supporting eco-friendly practices.
  • Cruelty-Free: This product is cruelty-free, ensuring it is not tested on animals.
  • Allergy Information: Contains coconut water; users with nut allergies should check ingredients for suitability.
  • Texture: The shampoo has a smooth, creamy texture that lathers well and spreads easily through hair.

FAQ

To use, apply a generous amount of this purple shampoo to wet hair, massaging it into the scalp and working it through the ends. Leave it on for 1-3 minutes to allow the purple pigments to neutralize brassiness, then rinse thoroughly. For optimal results, use 2-3 times a week or as needed to maintain cool tones in blonde or highlighted hair.

Yes, this shampoo works well for most hair types, particularly color-treated, blonde, or highlighted hair. It is sulfate-free, making it gentle enough for dry or fine hair. However, those with extremely dry or coarse hair may need a more hydrating conditioner to complement the effects of this shampoo.

Absolutely! The purple pigments in this shampoo are specifically formulated to neutralize yellow and brassy tones, leaving blonde, silver, or highlighted hair looking cooler and brighter. It is highly recommended for those looking to maintain vibrant, cool tones in their color-treated hair.

This shampoo has a tropical coconut-rose fragrance, which many users find refreshing and pleasant. The scent lingers subtly after washing, adding a light, fresh touch to your hair without being overpowering.

Yes, this sulfate-free shampoo is gentle enough for daily use, especially on color-treated hair. It cleanses without stripping moisture, making it ideal for those who need to maintain their color without drying out their hair.

Coconut water in this shampoo helps hydrate and nourish the hair, improving its texture and shine. It adds moisture, making hair softer and more manageable while maintaining a healthy, vibrant look, especially for dry or processed hair.

The sulfate-free formula is generally safe for sensitive scalps as it is less likely to cause irritation or dryness compared to shampoos with harsh chemicals. However, if you have a very sensitive scalp or allergic reactions to coconut, you may want to perform a patch test before full use.

While this shampoo is great for neutralizing brassiness, it may not be strong enough to fully remove heavy styling product buildup. For deeper cleansing, you may need to alternate with a clarifying shampoo once in a while.

Yes, users often report that this shampoo enhances hair's shine and overall texture, leaving it looking healthier. The hydrating coconut water and the absence of sulfates help improve your hair's natural luster without weighing it down.

The coconut-rose scent is light and subtle, lingering for a few hours after washing. It doesn't overpower, making it suitable for those who prefer a more delicate fragrance in their hair care routine.