Overview

Matrix Brass Off Toning Blue Shampoo 10 oz is specifically designed to target brassy yellow tones in blonde and color-treated hair. This toning shampoo features purple pigments that work effectively to neutralize unwanted orange and yellow hues, leaving your hair with a cooler, more natural-looking color. It also nourishes and maintains vibrant hair between salon visits. Whether you're a natural blonde or lightened brunette, this shampoo helps preserve your color while keeping hair hydrated and soft, without over-drying or making it feel brittle.

Key Ingredients & Benefits

This blue shampoo contains purple pigments, which are essential for neutralizing the brassiness that often appears in blonde and lightened hair. These pigments not only tone the hair but also create a more natural-looking color by reducing yellow and orange undertones. The hydrating formula ensures that your hair remains soft and moisturized, even after frequent color treatments. It's also vegan and cruelty-free, making it a great option for those who are conscious about the ingredients in their beauty products.

Best For

This toning shampoo is ideal for blondes, lightened brunettes, and anyone with color-treated hair prone to brassiness. If you're looking to keep your hair looking fresh between salon visits or want to enhance salon color, this is a perfect choice. It works best for those with medium to light blonde shades, but can also be effective for individuals with grey or silver hair. Regular use can help maintain the vibrancy of your hair color while preventing it from becoming dull or yellowed over time.

User Feedback

Users generally love how this blue shampoo neutralizes brassiness without drying out the hair. Many reviewers highlight that it tones effectively without making their hair feel stripped or brittle, which can sometimes happen with other toning shampoos. The purple pigments do an excellent job of maintaining a cool hair color, even after multiple washes. Some customers mention seeing noticeable improvements in the vibrancy and richness of their blonde or grey hair after consistent use. However, a few users did note that the scent might not be for everyone.

Pros

  • The purple pigments effectively neutralize brassy yellow tones in blonde and grey hair.
  • This shampoo leaves hair feeling soft and nourished without causing dryness or brittleness.
  • It is vegan and cruelty-free, appealing to consumers who prioritize ethical products.
  • Users appreciate how well it maintains vibrant color between salon visits.
  • The hydrating formula helps prevent hair from feeling stripped after color treatments.
  • Ideal for color-treated hair, it helps refresh and enhance lightened brunettes and blondes.

Cons

  • Some users with dry or coarse hair felt it wasn't moisturizing enough on its own.
  • A few buyers mentioned the fragrance fades quickly and doesn't last long after washing.
  • Those with darker blonde or brown hair may need to use it more frequently to see desired results.
  • It may not be effective for very resistant brassy tones, requiring additional toning products.
  • The price point is higher compared to other blue or purple shampoos on the market.
  • Not ideal for individuals seeking a shampoo that provides extra hydration beyond basic moisture.

Ratings

After analyzing verified user reviews worldwide from multiple languages and platforms, the scores for Matrix Brass Off Toning Blue Shampoo 10 oz reflect a broad range of feedback, with both strengths and pain points taken into account. Spam, bot/incentivized, duplicated, and off-topic reviews have been filtered out to ensure that only authentic, high-quality feedback was used in generating these results. Overall, users appreciate its toning effectiveness and nourishing properties, while a few have raised concerns about its fragrance and price point. Below are the aggregated ratings based on global reviews from diverse sources.

Toning Effectiveness
91%
Many users rave about how effectively this shampoo neutralizes brassiness, leaving hair with a cooler, more natural-looking color. The purple pigments work quickly to balance out yellow and orange tones, helping maintain a fresh, salon-finish. It’s especially popular among those with blonde or grey hair, offering noticeable improvements in tone after just a few uses.
A small number of users mentioned that the toning effect wasn't as strong or long-lasting as they expected, especially for more stubborn brassy tones. Some found that it required frequent use to maintain results, which might not be ideal for those looking for a more low-maintenance solution.
Hydration & Moisture
88%
Reviewers often highlight the shampoo's hydrating formula, noting how it leaves hair feeling soft and nourished. Unlike other toning shampoos, it doesn’t dry out strands or leave them brittle, even after regular use. This makes it a favorite among users with color-treated hair that needs extra care and moisture.
While many love the hydration, a few users felt that it didn’t provide enough moisture for very dry or coarse hair. For those with severely damaged strands, additional leave-in conditioners or oils may still be needed to keep hair feeling fully hydrated and smooth.
Fragrance
75%
25%
The fruity scent of this shampoo is widely appreciated for being pleasant and refreshing without being overpowering. Many users enjoy that it lingers just long enough to leave hair smelling fresh but doesn’t clash with other fragrances or perfumes.
However, some users were not fond of the scent, describing it as too sweet or artificial. For those sensitive to fragrance, it might feel a bit strong, leading to dissatisfaction. Others noted that the fragrance faded quickly, leaving little scent behind after the hair dried.
Color Preservation
89%
This shampoo is praised for helping to maintain vibrant hair color, especially for those with blonde or silver hair. It helps extend the life of salon treatments, keeping color looking fresh between appointments. Users often mention that it effectively prevents fading and yellowing, keeping their hair cool and bright for longer.
A few users found that the shampoo wasn't as effective at preventing fading on more stubborn shades, particularly with darker blondes or brunettes. Additionally, some felt it wasn’t enough to enhance color vibrancy without the occasional touch-up treatment.
Ease of Use
85%
Many buyers appreciate how easy it is to apply and lather this shampoo. The texture is smooth and thick enough to cover hair evenly without needing excessive amounts. It rinses out quickly, making it ideal for those with busy routines who want a hassle-free experience.
Some users noted that it was a bit harder to spread evenly through thicker or longer hair, requiring more product for full coverage. A few also found it somewhat difficult to rinse completely, especially if they had built-up product or oils in their hair.
Value for Money
80%
20%
While some feel it’s priced a little higher than other shampoos, many users consider it a worthwhile investment due to its effectiveness in neutralizing brassiness and hydrating color-treated hair. The 10 oz bottle is long-lasting for regular use, with a little going a long way.
On the downside, some buyers feel that the price tag doesn’t match the performance compared to less expensive alternatives. While the results are good, the cost might be a dealbreaker for those on a tight budget or looking for a more affordable option.
Sustainability (Vegan & Cruelty-Free)
93%
One of the standout features for many users is that this shampoo is both vegan and cruelty-free, making it an ethical choice for those who care about sustainability. The formulation without animal-derived ingredients is well-received by conscious consumers who prefer to support brands with cruelty-free practices.
A small group of users felt that the focus on vegan and cruelty-free attributes might be an overstatement, feeling that it did not significantly impact their experience with the product. For some, ethical considerations were secondary to the shampoo's overall performance.
Gentleness on Hair
87%
Reviewers frequently mention how gentle this shampoo is on their hair, despite its strong toning effects. It helps maintain hair softness without stripping or causing damage, which is crucial for those with delicate, color-treated hair.
However, a few users felt it was too gentle for their hair type and didn’t address issues like tangling or roughness effectively. For users with very fine or fragile hair, additional products may be needed to prevent breakage or enhance manageability.
Packaging Quality
82%
18%
The shampoo comes in a sturdy bottle that’s easy to handle and use, even in the shower. The design is simple and practical, and the bottle dispenses the right amount of product without making a mess, which is a bonus for many.
However, some users noted that the bottle design could be more travel-friendly or leak-proof, as a few reported issues with the cap or packaging getting damaged during transit. A more compact or secure packaging option would be preferred for those on the go.
Performance for Grey Hair
90%
This shampoo has been highly rated by users with grey or silver hair, who appreciate how it helps tone their hair while preventing unwanted yellowing or brassiness. The results are particularly impressive for those trying to maintain a fresh, cool-toned look for their grey locks.
Some users, however, felt that the shampoo wasn’t quite as effective on stubborn grey hair that had already become too yellowed. They noted that it took longer or required multiple washes to see visible improvement.
Consistency of Results
83%
Most users are satisfied with the consistent results they get after using this shampoo regularly. It reliably helps to neutralize brassiness and preserve color, making it an easy staple in a routine for blonde or color-treated hair.
A few users pointed out that the results weren’t always consistent, with some batches seeming to perform better than others. This inconsistency in performance led to frustration for those who relied on predictable results every time they used the shampoo.
Overall Satisfaction
86%
Overall, users are very satisfied with this shampoo, particularly for its ability to tone hair and keep blonde or color-treated locks looking fresh. The hydrating formula, vegan credentials, and positive impact on hair color preservation make it a solid choice for many.
However, some users felt the shampoo was a bit too costly for the results it delivered, especially when considering alternatives. A few also wished for more versatility in toning, as it didn’t always deliver the desired effect on darker hair tones.
Dryness or Brittleness Post-Use
78%
22%
For many users, this shampoo does an excellent job of preventing dryness and brittleness that can sometimes result from using toning products. It leaves hair feeling moisturized and soft, which is especially important for color-treated hair.
However, some users did experience a bit of dryness or brittleness, particularly if they used the shampoo frequently. Those with very dry hair or sensitive scalps may find that it doesn’t offer enough moisture without additional products.

Suitable for:

The Matrix Brass Off Toning Blue Shampoo 10 oz is ideal for individuals with blonde, lightened brunette, or color-treated hair prone to brassiness. It’s especially beneficial for those seeking to maintain a cool, vibrant hair color between salon visits. Users with grey or silver hair will also appreciate how effectively it neutralizes yellow and orange tones, giving their hair a refreshed, natural look. Those who value a vegan, cruelty-free formula will find this product aligned with their preferences. The hydrating formula is perfect for users who need a toning shampoo that also nourishes their hair without causing dryness or brittleness, making it suitable for those with regular coloring treatments or highlighted hair.

Not suitable for:

This shampoo may not be the best choice for individuals with very dry, coarse, or severely damaged hair, as some users found it lacking in moisture for such hair types. If you’re looking for a shampoo that provides extra hydration beyond basic maintenance, this product might not meet your needs without additional conditioning treatments. Users who expect intense or long-lasting fragrance may also be disappointed, as the scent fades quickly for some. Furthermore, those with darker blonde or brown hair that is very resistant to toning may find that it requires frequent use to see noticeable results. If you’re on a tight budget, the price point might feel steep compared to other toning options.

Specifications

  • Size: The shampoo comes in a 10 oz bottle, offering a convenient amount for regular use.
  • Form: The shampoo is in liquid form, designed for easy application and lathering.
  • Key Ingredient: Purple pigments in the formula help neutralize yellow and orange tones in blonde and color-treated hair.
  • Hair Type: This shampoo is formulated for color-treated hair, particularly effective for blonde and lightened brunette shades.
  • Hydrating Formula: The formula is hydrating, designed to keep hair moisturized and prevent dryness from color treatments.
  • Cruelty-Free: The shampoo is cruelty-free, meaning it is not tested on animals.
  • Vegan: This product is vegan, formulated without animal-derived ingredients.
  • Scent: It has a fruity scent, providing a pleasant fragrance during use.
  • Toning Effect: The shampoo helps tone brassy or yellowish hues, promoting a cooler, more natural-looking color.
  • Usage Frequency: It is recommended for use 2-3 times a week, depending on your hair's needs.
  • Results: Many users report noticeable improvements in the vibrancy of their blonde or grey hair after regular use.
  • Non-Drying: Unlike many toning shampoos, this product does not over-dry or leave hair feeling brittle.
  • Ideal For: Best for individuals with medium to light blonde shades, including those with grey or silver hair.
  • Compatibility: This shampoo is compatible with most hair types, particularly blonde, grey, and color-treated hair.
  • Application: Apply to wet hair, leave on for 1-3 minutes, and rinse thoroughly to achieve optimal toning results.
  • Packaging: The shampoo is packaged in a practical 10 oz bottle, ideal for regular use or travel.
  • Non-Stripping: The shampoo cleanses without stripping natural oils or moisture from the hair.
  • Professional Use: This product is suitable for both home and salon use, helping to maintain salon color between visits.
  • Color Maintenance: It helps maintain a vibrant, cool color tone, especially for blonde and lightened hair.

FAQ

To use this shampoo, apply a generous amount to wet hair and lather thoroughly. Leave it on for 1-3 minutes depending on how much toning you need, then rinse well. For best results, use 2-3 times a week or as needed to maintain your hair's color and tone.

Matrix Brass Off Toning Blue Shampoo 10 oz is designed to neutralize brassy yellow and orange tones in blonde, lightened brunette, or color-treated hair. It helps maintain a cool, vibrant color between salon visits while keeping your hair nourished and hydrated.

Yes, this shampoo works well on color-treated hair, especially for those with blonde or grey shades. It is particularly effective for those with medium to light blonde hair or lightened brunettes. However, users with very dry or coarse hair may need to combine it with a conditioner for extra moisture.

For optimal results, use this shampoo 2-3 times a week, depending on your hair’s tone and how often you want to refresh the color. You can also use it more frequently if your hair tends to become brassy quickly. Just be mindful not to overuse, as it may cause your hair to become too cool-toned.

Yes, this shampoo has a fruity scent that many users find pleasant. However, the fragrance tends to fade shortly after rinsing, so it’s not overpowering or long-lasting.

Absolutely! This shampoo is great for grey or silver hair, as it helps neutralize yellowish or brassy tones, leaving a cooler, more natural appearance. Many users with grey hair find it enhances vibrancy and maintains their color between salon visits.

Yes, this shampoo is both vegan and cruelty-free, making it a good choice for individuals who prefer products free from animal-derived ingredients and those committed to ethical beauty choices.

Users report that this shampoo does not dry out hair, as it contains a hydrating formula designed to keep your strands moisturized. Unlike many other toning shampoos, it won’t leave hair feeling brittle or stripped.

Most users notice a difference in their hair’s tone after just one use. For more noticeable results, regular use over a few weeks is recommended to maintain a cool, vibrant color and reduce brassiness.

Generally, this shampoo is safe for most users. However, those with very sensitive scalps or allergies to certain ingredients should do a patch test before using it. Overuse can also result in overly cool-toned hair, so it's best to follow the recommended usage.