Overview

The Just Nutritive Purple Toning Shampoo 8 oz is a specially formulated shampoo designed to neutralize unwanted yellow, orange, and brassy tones in blonde, gray, and bleached hair. This purple shampoo is sulfate- and paraben-free, making it a gentle option for those with sensitive scalps. With an 8 oz bottle, it’s sized perfectly for regular use, helping to maintain your hair color while hydrating and adding shine with every wash. The shampoo is easy to incorporate into your hair care routine, offering both color correction and nourishment in one product.

Key Ingredients & Benefits

This toning shampoo relies on natural violet pigments to effectively cancel out brassiness and restore a cool-toned finish. Key ingredients like blueberry extract and blackberry extract work together to nourish the scalp and hydrate your strands. These natural extracts also help to smooth and soften the hair, providing a healthy and shiny appearance. Additionally, the formula is free from harsh chemicals, offering a gentle cleanse without compromising your hair’s color integrity or strength. It’s an excellent choice for enhancing hair’s vibrancy while preventing further damage.

Best For

The Just Nutritive Purple Toning Shampoo is ideal for individuals with blonde, gray, or silver hair who are looking to correct unwanted warm tones. It’s particularly beneficial for those with color-treated or bleached hair, as it helps to neutralize brassiness. The sulfate- and paraben-free formula makes it suitable for people with sensitive scalps or those who prefer natural ingredients. This shampoo is also perfect for anyone looking to maintain their hair’s natural color, keeping it vibrant and healthy without exposing it to harsh chemicals.

User Feedback

Users have praised this shampoo for its ability to significantly reduce brassiness with regular use. Many report that the gentle formula does not damage their color-treated hair, and they appreciate how it leaves their hair feeling soft and manageable after each wash. Some have noticed their hair becoming shinier and more vibrant, even after just a few uses. On the downside, a few users suggest that it may require more frequent use to achieve noticeable results, and there is a caution about overuse, which could affect the hair’s natural tone if used too often.

Pros

  • This shampoo effectively neutralizes brassy and yellow tones in blonde and bleached hair.
  • Its sulfate-free formula is gentle on sensitive scalps, making it ideal for regular use.
  • Users love the subtle shine it adds to their hair, making it look smooth and healthy.
  • Natural extracts like blueberry and blackberry help nourish the hair and scalp.
  • The gentle formula doesn’t damage color-treated hair, leaving it soft and manageable.
  • Many users find this shampoo perfect for maintaining vibrant color without harsh chemicals.

Cons

  • Some users feel that the fragrance doesn’t last long enough after washing.
  • The shampoo might not provide enough moisture for very dry or coarse hair.
  • A few users experienced slight scalp irritation, especially after frequent use.
  • Those with very oily hair may not find this shampoo cleansing enough for their needs.
  • The formula can take some time to lather compared to traditional shampoos.
  • Overuse may lead to a slight change in natural hair tone if not used sparingly.

Ratings

After analyzing verified user reviews worldwide, including multiple languages and platforms, the scores for Just Nutritive Purple Toning Shampoo 8 oz reflect a broad consensus. Only authentic, high-quality feedback was considered, with spam, bot, and off-topic reviews filtered out. Both strengths and pain points are represented, offering a well-rounded view of the product’s performance across various user experiences.

Effectiveness in Neutralizing Brassiness
89%
Many users are impressed by how effectively this shampoo removes unwanted brassy tones from their blonde, gray, and bleached hair. The purple pigments are praised for providing a noticeable, even result, especially after consistent use. It's a popular choice for users struggling with yellow or orange hues in their hair.
Some users feel that the results aren't immediate or require multiple uses before seeing significant toning. A few individuals with darker or more stubborn brassy tones reported that it takes longer to see noticeable improvements compared to others.
Gentleness for Color-Treated Hair
91%
Many appreciate the sulfate-free, paraben-free formula, which is gentle on color-treated hair. Users with sensitive scalps and fine hair often find it nourishing without stripping or damaging their color. The shampoo leaves hair feeling soft and healthy without feeling harsh.
While most users find the formula gentle, a few with very sensitive scalps reported slight irritation or dryness. Additionally, some find that the shampoo doesn't provide enough moisture for extremely dry or damaged hair.
Hydration & Shine
85%
Users mention that this shampoo provides a nice level of hydration, leaving their hair soft, shiny, and smooth. It helps maintain a healthy appearance, even for those with dry or chemically-treated hair. The shine it adds is often highlighted as a significant benefit, especially for dull or lackluster locks.
Some users, particularly those with very coarse or thick hair, feel that it doesn't provide enough moisture on its own. While it helps with shine, it may not be rich enough for those with extremely dry hair or in need of intense hydration.
Sulfate-Free Formula Suitability
93%
The sulfate-free formula is a standout feature for many buyers, especially those with sensitive skin or hair. This shampoo works well for people looking for a gentler cleanse while still offering effective toning for blonde and color-treated hair. It's especially appreciated by those who avoid sulfates in their haircare products.
While most users appreciate the sulfate-free aspect, some have noted that it doesn't lather as much as traditional shampoos. This can be a downside for those accustomed to a richer foam, though it’s not a dealbreaker for those focused on hair health.
Fragrance
80%
20%
The fragrance, often described as refreshing and light, appeals to many users who prefer subtle scents in their haircare products. It doesn't overpower, leaving a clean, pleasant scent without lingering too long.
Not everyone enjoys the eucalyptus fragrance. A few users find it too strong or sharp, and those with fragrance sensitivities may prefer something milder. Some also mention that the scent fades too quickly after washing.
Ease of Use
87%
The shampoo is easy to apply and rinse out, making it suitable for quick, daily use. The 8 oz bottle size is compact and travel-friendly, which is convenient for people on the go. It's simple to incorporate into a regular routine without too much hassle.
Some users wish for a larger bottle option to reduce the need for frequent repurchasing. A few also note that it requires more product than expected for longer or thicker hair, which can lead to faster usage.
Consistency of Results Over Time
82%
18%
After consistent use, many users report that this shampoo keeps their hair looking fresh and vibrant. It's a reliable option for regular maintenance of blonde or color-treated hair, especially for reducing brassiness. Over time, users appreciate how it maintains their hair's healthy look.
A small number of users feel that the results can become less noticeable after prolonged use, requiring a break from the product. Some also mention that it’s more effective in the short term, but may need to be paired with other products for long-term maintenance.
Packaging & Dispensing
88%
The packaging is sturdy and easy to use. The bottle has a well-designed cap that prevents excess product from spilling out, making it easy to control the amount dispensed. The compact size makes it convenient to store in the shower without taking up too much space.
A few users have mentioned that the cap can sometimes be tricky to open with wet hands, especially when it's almost empty. Additionally, some feel the bottle size is a bit small for the price, particularly with regular use.
Value for Money
90%
Given the quality of ingredients and the effectiveness in reducing brassiness, many users believe this shampoo offers good value for the price. The 8 oz bottle lasts longer than expected for those who use it a couple of times a week, making it a solid investment for maintaining blonde or bleached hair.
Some users feel that while the product works well, it may be a bit pricey compared to similar shampoos on the market. For those with larger families or who use it more frequently, the cost can add up quickly.
Suitability for Sensitive Scalps
85%
The gentle, sulfate-free formula is great for individuals with sensitive scalps or those prone to irritation. Many users report no discomfort or dryness, even with frequent use. It’s a go-to option for people who are cautious about harsh chemicals in their haircare products.
A few users with extremely sensitive scalps found that, although it's generally mild, the product still caused mild irritation or itchiness after prolonged use. It may not be suitable for those with very delicate skin or scalp conditions.
Long-Term Color Maintenance
86%
Several users mention that the shampoo is a key part of their color-maintenance routine. It helps to keep blonde, gray, and bleached hair looking vibrant and fresh between salon visits. The formula’s toning properties are a reliable way to extend the life of color-treated hair.
Some users reported that the product doesn’t always prevent fading over time, especially for those with hair that fades quickly or is exposed to sun and heat frequently. It works well as a corrective option, but not always as a long-term color guard.
Customer Service Experience
78%
22%
For those who had to interact with customer service, many were pleased with the responsive and polite assistance they received. Issues were generally resolved quickly, and the team was helpful in addressing inquiries about the product.
A few users were frustrated with delayed responses or unhelpful customer service experiences. Some also reported difficulties in getting issues resolved or having to follow up multiple times.

Suitable for:

This product is ideal for people with blonde, gray, or silver hair who are looking to neutralize brassy or yellow tones. Those with color-treated or bleached hair will also benefit from this shampoo’s gentle formula, which works to maintain the vibrancy of their color without causing damage. Additionally, users seeking a sulfate- and paraben-free shampoo will find this a great option, especially for sensitive scalps. For individuals needing a product that offers both toning and hydration, this shampoo is a practical choice, leaving hair smooth, shiny, and nourished with regular use.

Not suitable for:

This shampoo may not be the best choice for individuals with very dry or coarse hair that requires intense moisture, as it may not provide enough hydration for those with more damaged hair. Some users with highly sensitive scalps have reported slight irritation, so those prone to scalp sensitivity should be cautious. Additionally, if you're looking for a rich, luxurious lather, this shampoo's sulfate-free formula may feel less foamy and may take some getting used to. Lastly, people expecting the fragrance to last all day might find the scent fades quickly after use.

Specifications

  • Product Type: Purple toning shampoo designed to neutralize brassiness in blonde, gray, and bleached hair.
  • Size: The bottle contains 8 oz (237 mL) of shampoo, ideal for regular use.
  • Formulation: Sulfate-free and paraben-free for a gentle cleanse without harsh chemicals.
  • Key Ingredients: Contains violet pigments, blueberry extract, and blackberry extract for toning, nourishment, and scalp care.
  • Fragrance: Features a light eucalyptus fragrance that is refreshing but not overpowering.
  • Hair Types: Suitable for blonde, gray, silver, and bleached hair, particularly those prone to developing brassy tones.
  • Usage Frequency: Recommended for use 1-2 times a week to maintain optimal results without overuse.
  • Benefits: Helps to neutralize unwanted yellow, orange, and brassy tones while boosting shine and hydration.
  • Suitable For: Ideal for color-treated, bleached, or highlighted hair needing tone correction and enhanced vibrancy.
  • Hydration: Helps hydrate hair, leaving it smooth, soft, and more manageable after each wash.
  • Toning Effect: The violet pigments are designed to effectively cancel out warm and brassy tones in hair.
  • Free From: Does not contain harsh sulfates, parabens, or other damaging chemicals, making it safe for sensitive scalps.
  • Country of Origin: Manufactured in the USA for quality and consistency.
  • pH Level: Formulated to match the natural pH of hair, maintaining scalp health while toning.
  • Packaging: Comes in an 8 oz (237 mL) recyclable bottle, designed for easy use and storage.
  • Effectiveness: Users report noticeable reduction in brassiness with regular use, especially on blonde and gray hair.
  • Color-Correcting: This shampoo is specifically designed as a color-correcting treatment, not a hair dye.
  • Non-Damaging: The formula is designed to gently tone hair without damaging color-treated strands.
  • Moisturizing: Contains nourishing ingredients like blueberry and blackberry extracts to help keep hair hydrated and healthy.

FAQ

For optimal results, use this shampoo once or twice a week. Overuse can lead to an unwanted shift in your natural hair tone, so it's best to stick to a moderate schedule to maintain balance.

This shampoo contains natural violet pigments that effectively neutralize brassiness, along with blueberry and blackberry extracts for nourishment. The formula is free from sulfates and parabens, making it gentle and safe for color-treated hair.

Yes, this shampoo is suitable for blonde, gray, silver, and bleached hair. It's especially effective for hair that tends to develop brassy tones, but it can be used on any color-treated hair. For extremely dry or coarse hair, you may want to follow with a moisturizing conditioner.

The violet pigments in this shampoo work by neutralizing yellow, orange, and other unwanted warm tones in blonde, gray, and bleached hair. This helps maintain a cooler, more natural hair color by correcting brassiness with regular use.

The shampoo has a light eucalyptus fragrance that many users find refreshing. However, the scent is not overpowering and tends to dissipate after rinsing, leaving your hair smelling clean without lingering fragrance.

Yes, the shampoo is sulfate-free, paraben-free, and formulated with natural ingredients, making it gentle on sensitive scalps. However, if you have a known allergy to any of the ingredients, it’s recommended to do a patch test first.

While this shampoo is designed to neutralize brassiness, it may not be the best choice for extremely oily hair. Some users with oily hair report needing a more clarifying shampoo to feel fully cleansed, as this product is primarily focused on toning and hydration.

Most users report seeing noticeable improvements after just one or two uses, particularly in reducing brassiness. However, for optimal toning effects, it is recommended to use it regularly, up to twice a week, as part of your hair care routine.

This shampoo is primarily intended for toning and color correction, not for everyday use. It can be used as part of your regular shampoo routine, but it should not completely replace a gentle, moisturizing shampoo, especially for daily use.

If you find that the shampoo dries your hair out, try using a rich conditioner afterward to replenish moisture. You can also reduce the frequency of use to avoid over-drying, especially if you have naturally dry or curly hair.