Overview

The CURLSMITH Core Strength Shampoo 12oz is a gentle, protein-enriched shampoo formulated to nourish and strengthen curly, coily, and wavy hair. This shampoo offers a balance between daily use and strength-building benefits, making it a versatile addition to your haircare routine. Its 12oz size is perfect for frequent use, while the formula is designed to maintain moisture without stripping hair of its natural oils. Additionally, this shampoo is vegan and cruelty-free, free from silicones and phthalates, ensuring a healthier option for both your curls and the planet.

Key Ingredients & Benefits

This shampoo features hydrolyzed silk protein, a powerful ingredient known for its ability to strengthen and protect curls. It helps fortify weak strands, promoting healthier, more resilient hair. The gentle formula cleanses without stripping moisture, leaving hair soft and hydrated. Users will also appreciate the delightful fragrance, a mix of strawberry and vanilla that provides a light, natural scent without being overpowering. With regular use, it can help improve overall curl definition and manageability.

Best For

The CURLSMITH shampoo is ideal for those with curly, coily, or wavy hair who want to maintain strength without compromising on gentle cleansing. It’s particularly beneficial for users with weak or damaged curls, as the protein-enriched formula helps to rebuild and nourish strands. Anyone who prefers vegan and cruelty-free beauty products will find this a great option, as it’s free from harsh chemicals and suitable for daily use. It’s perfect for those seeking a nourishing cleanse that doesn’t strip their natural oils.

User Feedback

Users generally praise the CURLSMITH shampoo for its ability to cleanse without drying out curls. Many note that it leaves hair feeling soft, bouncy, and more manageable, which is ideal for taming frizz and improving texture. The protein formula helps strengthen curls over time, making it a go-to for users with damaged hair. However, a few reviewers mentioned that the fragrance, while pleasant, may be too mild for those who prefer a stronger scent. Overall, it’s well-loved for its gentle yet effective cleaning power.

Pros

  • This shampoo gently cleanses without stripping moisture from curls.
  • Hydrolyzed silk proteins help strengthen weak or damaged curls.
  • The 12oz size is ideal for regular use while still lasting long enough.
  • Its vegan and cruelty-free formula appeals to environmentally conscious buyers.
  • The light strawberry and vanilla scent is refreshing without being overpowering.
  • Many users notice softer, bouncy curls after regular use, with less frizz.

Cons

  • The fragrance may be too subtle for users who prefer stronger scents.
  • It may not be effective for users with extremely oily hair or heavy build-up.
  • Some users feel that the moisturizing properties weigh down finer curls.
  • It doesn’t provide enough deep cleansing for users with very dry or damaged hair.
  • Those with highly textured hair may need additional products for added moisture.
  • Some buyers report that the product’s scent fades too quickly after use.

Ratings

After analyzing verified user reviews from multiple platforms and languages worldwide, we’ve compiled insights into the CURLSMITH Core Strength Shampoo 12oz. The scores reflect a mix of strengths and weaknesses, ensuring a balanced perspective on the product’s performance. Only high-quality, authentic feedback was considered, with spam, bot, and incentivized reviews filtered out. From its gentle cleansing properties to its ability to nourish and strengthen curls, the product receives praise—but a few users also expressed concerns over its mild fragrance and texture. This comprehensive analysis captures the true user experience, highlighting both the product’s benefits and its pain points.

Cleansing Effectiveness
89%
Many users appreciate how effectively this shampoo cleanses curly and coily hair without stripping it of essential moisture. Its gentle yet powerful formula is praised for leaving hair feeling refreshed without any greasy or heavy residue, making it a great option for daily use.
However, a few customers mentioned that while the cleansing power is impressive, it might not be strong enough for those with extremely oily or product-heavy hair. Some users with finer curls felt that it didn’t remove build-up as thoroughly as they hoped.
Moisturizing Benefits
92%
The shampoo’s moisturizing properties are highly appreciated, especially by users with dry or damaged curls. Many have noted that it leaves hair feeling soft and hydrated without weighing it down, which is key for maintaining bounce and volume in curly hair.
A small number of users with thicker, coarser hair types reported that while it moisturizes, it didn’t provide the deep hydration they were expecting. For some, the formula felt more lightweight, which may not be sufficient for extreme dryness.
Fragrance
75%
25%
The subtle strawberry and vanilla scent is a favorite among many, providing a light, pleasant fragrance that doesn’t overpower the senses. Users enjoy the natural, refreshing aroma that lingers just enough to leave a soft trace after washing.
On the other hand, several reviewers felt that the scent was too mild, especially for those who prefer stronger, more lasting fragrances in their hair products. Some even mentioned that the fragrance faded too quickly, which left them wanting more.
Strengthening & Protection
91%
The hydrolyzed silk proteins in this shampoo are a standout feature, with users noting noticeable improvements in the strength and elasticity of their curls. Many have found that it helps reduce breakage and promotes healthier-looking curls over time.
However, a few users with severely damaged curls felt that the strengthening effects weren’t as dramatic as they had hoped. For those with exceptionally fragile hair, it may not be enough to fully restore hair health on its own.
Gentle on Hair
87%
This shampoo is particularly praised for its gentle formula, making it a great choice for users with sensitive scalps or curly hair prone to dryness. It’s well-suited for daily use without causing irritation or discomfort, which many find especially beneficial for long-term routines.
A few customers, however, pointed out that the gentle nature of the formula might not be strong enough for individuals with extremely oily scalps. Some felt that it didn’t thoroughly cleanse the scalp from excess oil or product residue.
Suitability for Curly Hair
90%
Curly-haired users consistently report that this shampoo helps enhance curl definition, leaving them with bouncy, well-defined curls. It’s effective for both coily and wavy hair, catering to a variety of curly hair types that need both gentle care and strength-building benefits.
For those with looser curls, however, some mentioned that the formula could feel too heavy or leave hair slightly weighed down. While it’s great for thicker curls, it may not provide the same volume or texture desired for finer curls.
Ease of Use
88%
The 12oz bottle is user-friendly, with a manageable size that works well for both at-home use and travel. Many buyers appreciate the ease with which the shampoo lathers, allowing for a simple, efficient wash without the need for excessive product use.
On the flip side, a few users noted that the shampoo could be difficult to rinse fully from very thick hair. Some felt that they needed to repeat the process more than once to ensure their curls were thoroughly cleansed.
Sustainability & Ingredients
93%
The shampoo’s vegan and cruelty-free formula is highly appreciated by eco-conscious consumers. With no silicones or phthalates, it’s also praised for being free from harmful chemicals, making it a safe choice for users with environmental or skin sensitivity concerns.
That said, a few users expressed concerns about the shampoo's reliance on synthetic fragrances, as some prefer products made entirely with natural ingredients. While the formula is generally well-received, those seeking fully organic solutions might find this less appealing.
Value for Money
86%
Given its high-quality ingredients and effective performance, many feel that this shampoo offers good value for its price. The 12oz bottle lasts longer than expected with regular use, making it a worthwhile purchase for those who need a reliable, gentle option for curly hair.
However, some buyers felt that it was slightly overpriced compared to other similar shampoos on the market. While the product delivers solid results, those on a budget may feel that there are other affordable alternatives with comparable benefits.
Packaging Design
82%
18%
The packaging is simple, sleek, and functional, making it easy to dispense the right amount of shampoo. The sturdy 12oz bottle is a practical size, and many users appreciate the no-frills design that keeps things efficient and user-friendly.
A few users did mention that the bottle design could be improved, especially when nearing the end of the product. Some found it challenging to squeeze out the remaining shampoo, and a pump dispenser might have been a more convenient option for ease of use.
Overall User Satisfaction
88%
Overall, users are largely satisfied with the performance of this shampoo. Many reviewers have noted improvements in hair health, moisture levels, and curl definition. It’s a favorite among those with curly, coily, and wavy hair who are looking for a gentle yet effective shampoo.
Despite its overall positive reception, a few users felt that it didn’t live up to their high expectations, particularly for those with very dry or damaged hair. Some were disappointed by the milder fragrance or the fact that it didn’t completely solve specific hair concerns.
Texture & Feel
83%
The texture of the shampoo is smooth and creamy, making it easy to apply and distribute evenly through curly hair. It’s gentle on the scalp and offers a comfortable, non-stripping wash, which is crucial for maintaining curl health.
A few users found the texture to be too thin or runny for their liking. Those with denser curls felt it didn’t provide enough slip, which made detangling after washing a bit more difficult compared to other, thicker formulas.

Suitable for:

This shampoo is ideal for individuals with curly, coily, and wavy hair types looking for a gentle yet effective cleanser. Its protein-enriched formula helps strengthen weak or damaged curls while providing essential moisture. Users with dry or sensitive scalps will appreciate its non-stripping nature, making it suitable for daily use without irritation. Additionally, eco-conscious buyers who prefer vegan and cruelty-free products will find this shampoo appealing. Those seeking a subtle, natural fragrance will enjoy the light strawberry and vanilla scent, which adds a fresh touch without being overpowering.

Not suitable for:

While this product excels for many, it may not be ideal for those with extremely oily hair or heavy product build-up. The gentle formula might not be sufficient for users needing a deep cleanse or for those who require a stronger scent. Individuals with fine or loose curls may find that the moisturizing properties weigh their hair down, leading to a lack of volume. Also, those who prefer a long-lasting, bold fragrance may be disappointed, as the scent tends to fade quickly. Lastly, users with highly damaged hair may need a more intensive treatment for effective repair.

Specifications

  • Size: The shampoo comes in a 12oz (355mL) bottle, providing a balance between daily use and strength-building benefits.
  • Hair Type Compatibility: Suitable for curly, coily, and wavy hair types, providing gentle care and strengthening.
  • Key Ingredient: Contains hydrolyzed silk proteins to help strengthen and protect weak curls.
  • Free From: This product is free from silicones, phthalates, and parabens, making it suitable for users seeking clean formulations.
  • Vegan Formula: The shampoo is vegan and cruelty-free, ensuring ethical ingredients and practices.
  • Fragrance: The shampoo has a mild strawberry and vanilla scent, offering a pleasant and natural fragrance.
  • Cleansing Action: Gently cleanses without stripping natural moisture, making it ideal for dry or damaged hair.
  • Moisturizing Effect: Helps to lock in moisture, keeping curls hydrated and soft.
  • Strengthening Properties: The formula works to strengthen weak curls, reducing breakage and improving elasticity.
  • Daily Use: This shampoo is suitable for daily use, providing consistent care for curly hair.
  • Packaging: Comes in a standard 12oz plastic bottle, making it easy to store and use.
  • Texture: The shampoo has a smooth, creamy texture that lathers well, providing an easy application.
  • Cruelty-Free: This product is certified cruelty-free, ensuring it is not tested on animals.
  • Moisture Retention: Helps to preserve the natural oils in hair, preventing dryness after washing.
  • Fragrance Duration: The fragrance is mild and does not linger for long after rinsing.
  • Phthalate-Free: The shampoo is formulated without phthalates, which are often used in fragrances and can irritate sensitive skin.
  • Sulfate-Free: It does not contain sulfates, which are harsh detergents that can strip hair of its natural moisture.
  • Color-Safe: Safe for color-treated hair, as it doesn't contain sulfates or silicones that could damage the color.
  • Gentle Formula: The gentle formula makes it suitable for users with sensitive scalps or weak curls.

FAQ

Apply a generous amount to wet hair, massaging it into the scalp and hair. Lather gently and rinse thoroughly. For optimal results, follow up with a conditioner suited for your hair type, especially if your curls are particularly dry or damaged.

Yes, this shampoo is gentle and free from sulfates, silicones, and phthalates, making it suitable for color-treated hair. It helps to nourish and protect curls while maintaining color vibrancy without stripping essential moisture.

No, this shampoo is formulated without silicones, phthalates, or parabens. It also features a natural strawberry and vanilla scent, which is mild and not overpowering, making it ideal for sensitive users.

Yes, many users with sensitive scalps find this shampoo gentle. Its non-stripping formula cleanses without irritating, thanks to its vegan and cruelty-free ingredients, making it suitable for sensitive skin types.

This shampoo has a creamy texture that lathers well without being too thick or greasy. It feels lightweight on the hair, providing gentle cleansing while keeping curls moisturized and soft.

Some users with fine curls mention that this shampoo works well to hydrate without weighing down their hair, but it might not be ideal for those looking for a very lightweight or volume-boosting shampoo.

The fragrance of this shampoo, which combines strawberry and vanilla, is subtle and fades fairly quickly after washing. If you're sensitive to scent, this mild fragrance might be ideal, but it may not last throughout the day.

This shampoo is gentle enough for daily use, especially if you have curly, coily, or wavy hair. For those with drier hair, you might consider using it every other day to maintain moisture balance without over-cleansing.

Hydrolyzed silk proteins help strengthen and protect weak or damaged curls by providing moisture and improving elasticity. This helps your hair maintain its structure while also giving it a softer, bouncier feel.

Yes, this shampoo is specifically designed to moisturize and strengthen damaged curls. However, for extremely dry or brittle hair, you may benefit from pairing it with a deep conditioner or hair mask for extra hydration.