Overview

Bio PureOils Color Enhancing Purple Shampoo is a high-quality solution specifically formulated to neutralize brassiness in blonde and silver hair. This purple shampoo works by eliminating yellow and orange tones, giving color-treated hair a refreshed, vibrant appearance. Its unique formula is designed to help maintain the color's vibrancy over time, ensuring long-lasting results. With regular use, this toning shampoo can significantly improve the overall look of blonde, highlighted, or silver hair. The sulfate-free formula makes it a gentle yet effective choice for daily use.

Key Ingredients & Benefits

The key active ingredient in this color-enhancing shampoo is violet pigment, which specifically targets and neutralizes unwanted brassiness in blonde and silver hair. Formulated without sulfates, it gently cleanses while preserving the hair’s natural moisture balance. This makes it ideal for anyone looking to avoid harsh ingredients. Additionally, the shampoo provides vital hydration and nourishment, leaving hair soft, manageable, and shiny. Its gentle formula ensures no damage to color-treated hair, making it an excellent choice for maintaining the vibrancy of highlights or blonde tones.

Best For

This purple shampoo is perfect for those with blonde or silver hair that tends to develop brassy, yellowish tones. Whether you're maintaining color-treated locks or refreshing highlights, this product can help neutralize brassiness and enhance vibrancy. It's also a great choice for anyone seeking a sulfate-free option that provides gentle care while toning. If your hair has been chemically treated or exposed to environmental factors, this shampoo will help restore balance and protect your color from fading, keeping your hair looking fresh and healthy.

User Feedback

Users are consistently impressed with the results of this shampoo. Many have reported a significant reduction in brassiness after just a few washes, particularly those with blonde or silver hair. The formula is frequently praised for being gentle on the scalp and hair, leaving it feeling soft and smooth. The pleasant fragrance is another highlight that users appreciate. On the downside, some individuals have mentioned that the product's toning effects are most noticeable after several uses, and results may vary depending on hair type and condition.

Pros

  • Helps to neutralize brassiness in blonde and silver hair after just a few washes.
  • Sulfate-free formula ensures a gentle cleanse without stripping natural oils.
  • Violet pigments effectively eliminate yellow and orange tones for a cooler, fresher look.
  • Many users appreciate the soft and manageable feel of their hair after use.
  • Works well for color-treated hair, enhancing vibrancy and maintaining tone over time.
  • The fragrance is light and fresh, not overwhelming, making it pleasant for everyday use.

Cons

  • Some users found that it took several applications to see noticeable results on stubborn brassiness.
  • The scent fades quickly, leaving hair with little to no lingering fragrance.
  • May not provide enough moisture for very dry or coarse hair types.
  • Some users with oily hair felt the shampoo didn’t give a deep enough cleanse.
  • The liquid texture may feel a bit runny, making it harder to control during application.
  • Not ideal for those looking for an intense, long-lasting fragrance or stronger toning.

Ratings

After analyzing verified reviews worldwide, including from different countries and languages, we’ve compiled scores for the Bio PureOils Color Enhancing Purple Shampoo. Spam, bot-incentivized, or exaggerated reviews were filtered out, ensuring that only authentic, high-quality feedback was used. Both strengths and pain points have been reflected in the scores to provide a balanced perspective, helping potential buyers make an informed decision based on global user experiences.

Effectiveness in Neutralizing Brassiness
88%
Many users are impressed by how well this shampoo eliminates yellow and orange tones in blonde and silver hair. It works quickly to restore cool, neutral hues, leaving hair looking fresh and vibrant after each wash. For those with light or highlighted hair, it provides noticeable brassiness correction without over-toning.
Some users feel that the shampoo doesn't completely neutralize brassiness in every use. In certain cases, it requires multiple applications or may not provide as dramatic results on very stubborn brass tones. A few also mentioned that the effect fades over time between washes.
Sulfate-Free Formula for Gentle Cleansing
93%
The sulfate-free formula is praised for being gentle on both hair and scalp, making it ideal for those with sensitive skin. Many users mention that it doesn’t strip hair of natural moisture, leaving it feeling soft and hydrated after use. It’s especially beneficial for anyone looking for a gentle yet effective toning shampoo.
A small group of users feel the shampoo may not lather as much as expected, which can make it seem less effective in cleansing. Some also mentioned that the sulfate-free formula doesn't give the same deep cleansing feel that traditional shampoos provide, which might be a concern for people with oily hair.
Hair Softness & Manageability
85%
Users report that this shampoo leaves hair feeling smooth and soft, especially after regular use. It’s praised for helping to detangle hair and reduce frizz, making it more manageable and easier to style. The nourishing formula contributes to a silky texture without the need for heavy conditioners.
Despite the positive feedback on softness, a few buyers mention that it doesn't fully combat dryness or provide enough moisture for extremely dry or coarse hair. These users found that additional hydrating products were necessary to maintain hair softness throughout the day.
Fragrance Quality
80%
20%
The fresh, light fragrance is often highlighted as a pleasant aspect of this shampoo. It provides a clean, subtle scent that isn’t overpowering, making it suitable for people who prefer milder fragrances in their hair care. The scent also lingers softly, adding to the overall appeal of the product.
However, some users were disappointed by the fragrance, finding it too faint or not lasting long enough. For those who prefer a stronger or more vibrant scent, this shampoo might not meet their expectations, especially after the hair has dried.
Toning for Silver Hair
91%
This shampoo is particularly effective for silver-haired users, who report that it brightens their hair and helps maintain a cool, toned appearance. The violet pigments work well to neutralize yellowish tones and keep silver strands looking vibrant, adding to the overall polish and sophistication of the hair.
Some users with silver hair noted that it may take a few washes to see noticeable results, especially for those with more yellowish or brassy undertones. Additionally, for those with very light silver hair, the shampoo can sometimes leave behind a slight purple tint if left on for too long.
Ease of Application
83%
Users appreciate how easy this shampoo is to apply and work through the hair. The smooth liquid texture makes it easy to distribute evenly, and it rinses out quickly without leaving any residue behind. For most people, the application process is hassle-free and straightforward.
A few users felt that the shampoo was a bit too runny, leading to accidental wastage. This could be an issue when using the product in the shower, where more product might be needed for full coverage on longer or thicker hair.
Hydration & Moisture Retention
87%
The shampoo is effective at maintaining moisture levels in hair, with many users reporting hydrated, soft locks after use. It’s well-suited for those who need a product that tones while also nourishing, especially for color-treated hair that can become dry and brittle over time.
Despite the positive feedback, some users with very dry or coarse hair felt that the product didn’t provide enough hydration on its own. These users recommended pairing it with a more moisturizing conditioner for better results, especially during colder months when hair tends to dry out.
Packaging & Dispensing
79%
21%
The shampoo’s packaging is simple and practical, with a bottle that’s easy to handle and dispense the right amount of product. Users appreciate that it’s easy to store and doesn’t take up much space in the shower.
A common complaint is that the bottle design can sometimes be difficult to use, especially when the shampoo gets low. Some users reported that the shampoo tends to clog the bottle opening, making it frustrating to dispense during the final uses.
Overall Value for Money
92%
This shampoo is considered great value for money, especially given its sulfate-free, high-quality formula. It provides effective toning and hydration, and users feel they are getting good results at a reasonable price. Many also noted that a little goes a long way, making the bottle last longer than expected.
Though most users agree on its value, some found the product to be on the pricier side compared to other purple shampoos. For users on a tight budget, this may be a concern, especially if the shampoo is used frequently.
Effectiveness on Color-Treated Hair
89%
Color-treated hair benefits greatly from this shampoo, with users reporting that it maintains the vibrancy of their highlights and prevents brassiness from developing. The formula’s ability to tone without over-drying makes it a preferred option for many who are seeking long-term color care.
A few users, however, mentioned that the shampoo didn’t fully maintain their color as expected, with some experiencing fading faster than with other products. This may be due to individual hair types or different color treatments.
Long-Term Results for Hair Color Maintenance
84%
For many, this shampoo provides reliable, long-term results that help maintain color vibrancy and reduce brassiness over time. Consistent use keeps hair looking fresh, and users appreciate the maintenance it provides in between salon visits.
However, some users felt that the long-term results weren’t as impressive as they had hoped, particularly with regards to combating brassiness. A few mentioned needing to alternate with other products to achieve the same level of tone correction after several weeks of use.
Consistency Across Batches
75%
25%
Most users found the product to be consistently effective across different batches, reporting no major changes in performance between bottles. This reliability adds to the overall satisfaction for those who purchase it regularly.
However, some users noted slight variations in the product’s effectiveness or scent between different batches. This inconsistency led to confusion, and a few buyers expressed disappointment when their subsequent purchases didn’t perform as well as their first.

Suitable for:

This shampoo is ideal for individuals with blonde, silver, or color-treated hair who struggle with brassiness and want to maintain a cool, neutral tone. Those seeking a sulfate-free option that’s gentle on their scalp will appreciate its mild formula, which helps nourish hair while toning. The violet pigments work well for both short-term brassiness correction and long-term vibrancy maintenance, making it perfect for those looking to enhance blonde highlights or keep their silver locks fresh. For people who want a pleasant fragrance without an overpowering scent, this product is also well-suited for daily or frequent use.

Not suitable for:

This shampoo may not be the best option for individuals with very dry or coarse hair, as some users felt it lacked sufficient moisture on its own. Those with extremely stubborn brassy tones may also find that it requires multiple applications to see the desired results, especially if their hair is heavily damaged or processed. Furthermore, users who prefer a stronger fragrance may find the scent too faint, as it tends to fade quickly after washing. Additionally, the formula might not be ideal for people with oily hair types who feel that it doesn’t provide a deep enough cleanse.

Specifications

  • Product Type: This product is a purple shampoo designed to neutralize brassiness in blonde and silver hair.
  • Hair Type: It is suitable for blonde, silver, and color-treated hair types.
  • Formulation: The shampoo is sulfate-free, offering a gentler cleanse for color-treated hair.
  • Main Ingredient: Violet pigments are the key ingredient, working to eliminate yellow and orange tones in blonde or silver hair.
  • Fragrance: The shampoo has a fresh fragrance, providing a light, pleasant scent during use.
  • Volume: The shampoo comes in a 10.94 x 4.41 x 3.78 inch bottle, weighing 2.4 lbs.
  • Packaging: The product is packaged in a standard plastic bottle, designed for easy dispensing.
  • Key Benefit: Its main benefit is neutralizing brassiness and maintaining the vibrancy of blonde or silver hair.
  • Texture: The shampoo has a liquid texture, making it easy to apply and lather in the hair.
  • Usage Frequency: For optimal results, it is recommended to use the shampoo 1–2 times per week, depending on hair condition.
  • Compatibility: It is ideal for people with blonde, highlighted, or silver hair, particularly those looking to reduce brassiness.
  • Color Maintenance: This shampoo helps to preserve and enhance the vibrancy of color-treated hair.
  • Hydration: The formula is designed to hydrate and nourish the hair, leaving it soft and manageable.
  • Toning Effect: It effectively neutralizes unwanted yellow and orange tones, giving blonde and silver hair a cooler, more balanced look.
  • Sensitivity: Being sulfate-free, it is gentle enough for sensitive scalps and color-treated hair.
  • Shelf Life: As with most hair care products, it should be stored in a cool, dry place and used within a reasonable timeframe after opening.
  • Free From: The shampoo is free from sulfates, parabens, and harsh chemicals that may damage the hair or scalp.
  • Eco-Friendly: The packaging is standard and recyclable, promoting environmental responsibility.
  • Effectiveness: Regular use helps reduce brassiness and maintain the hair’s color quality over time.

FAQ

To use this shampoo, apply a generous amount to wet hair, lather thoroughly, and leave it on for 1–3 minutes before rinsing. For a more intense toning effect, leave it on a bit longer, but be mindful not to overdo it if your hair is light or delicate.

Yes, this product works well for blonde, silver, and color-treated hair. It's particularly helpful for those with brassiness or yellow tones. However, if you have very dry or coarse hair, you may need an additional conditioner for moisture.

This shampoo is sulfate-free, meaning it does not contain harsh surfactants like sulfates that can strip your hair of its natural oils. It provides a gentler cleanse, making it ideal for color-treated hair that needs more care to preserve its vibrancy.

For best results, use this shampoo 1–2 times per week if you’re aiming to neutralize brassiness. If you have very light blonde or silver hair, you may want to start with once a week to avoid over-toning.

The key ingredient is violet pigments, which work to counteract yellow and orange tones in blonde and silver hair. These pigments effectively neutralize brassiness while maintaining the overall vibrancy of your hair color.

Yes, this shampoo is sulfate-free, which makes it a gentle option for sensitive scalps and color-treated hair. Many users with sensitive skin report no irritation after regular use. However, always perform a patch test if you have a known sensitivity to certain ingredients.

The fragrance is fresh and light, not overpowering, making it pleasant for daily use. It leaves a subtle scent in your hair, though it doesn’t linger for long after rinsing.

While this shampoo works well for most hair types, those with very oily scalps may need to use it in combination with a clarifying shampoo or conditioner. This shampoo cleanses gently, so it might not provide the deep cleanse needed for excess oil buildup.

If you don’t have blonde or silver hair, this shampoo may not have much of an effect on neutralizing brassiness. It is specially formulated to tone and maintain blonde and silver hues, so it might not offer the same benefits for other hair colors.

Store this shampoo in a cool, dry place away from direct sunlight and heat. Ensure the cap is tightly closed to prevent leaks or contamination, and avoid storing it in a damp environment like a shower ledge for extended periods.