COLOR WOW Color Control Purple Toning + Styling Foam 200mL

COLOR WOW Color Control Purple Toning + Styling Foam 200mL — image 1
COLOR WOW Color Control Purple Toning + Styling Foam 200mL — image 2
COLOR WOW Color Control Purple Toning + Styling Foam 200mL — image 3
COLOR WOW Color Control Purple Toning + Styling Foam 200mL — image 4
COLOR WOW Color Control Purple Toning + Styling Foam 200mL — image 5
COLOR WOW Color Control Purple Toning + Styling Foam 200mL — image 6
85%
88%
Effectiveness in Reducing Brassiness
85%
Styling Results (Non-Crunchy Hold)
92%
Ease of Application
80%
Longevity of Toning Effect
87%
Heat Protection
74%
Scent/Fragrance
89%
Packaging/Dispensing
91%
Value for Money
83%
Suitability for Fine Hair
78%
Consistency of Results
84%
Overall User Satisfaction
86%
Color Maintenance Between Salon Visits
More

Overview

The COLOR WOW Color Control Purple Toning + Styling Foam 200mL is a versatile product designed to help maintain a cool, vibrant tone in blonde and gray hair. This toning foam works to neutralize unwanted brassiness and yellow hues, leaving hair with a fresh, salon-finish look. With its alcohol-free formula, it provides effective styling without the dreaded crunchiness common in many other products. The 200mL size ensures long-lasting use, making it a convenient option for regular maintenance, whether you're at home or on the go.

Key Ingredients & Benefits

This toning foam is packed with violet pigments that specifically target and cancel out brassy and yellow undertones in blonde and gray hair. The smart foam technology ensures a soft, flexible hold while also offering heat protection for styling. Its lightweight formula provides all the benefits of a styling product without leaving behind any sticky residue, making it an excellent choice for those who want a natural, non-greasy finish. Whether used alone or in combination with heat styling tools, it keeps hair smooth and manageable.

Best For

This styling foam is ideal for blonde and gray-haired individuals who want to reduce brassiness and maintain their hair's cool tone. It works well for people with fine to medium hair types seeking a product that delivers flexible styling without the crunchiness often associated with traditional styling gels. Additionally, anyone in need of a product that offers both color correction and styling benefits will find this product especially useful, as it combines these two key needs in one simple formula.

User Feedback

Overall, users appreciate how this foam tones their hair without leaving it feeling dry or stiff. Many have commented on its ability to maintain cool blonde tones between salon visits, making it a go-to option for color upkeep. Some users noted that the product works best with consistent use, while a few mentioned the need for an extra layer for heavier styling needs. Despite a few minor issues, the product has received praise for its non-crunchy finish and versatility in creating styled looks.

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Pros

  • Effectively neutralizes brassiness and yellow tones in blonde and gray hair.
  • Alcohol-free formula leaves hair soft and non-crunchy.
  • Provides long-lasting use with its generous 200mL size.
  • Smart foam technology offers flexible styling with added heat protection.
  • Helps maintain cool blonde tones between salon visits.
  • Lightweight formula doesn't weigh hair down or leave residue.
  • Works well for people with fine to medium hair looking for non-heavy styling.

Cons

  • Results may require consistent use to see significant toning effects.
  • Not ideal for users with very dark or stubbornly brassy hair.
  • Does not provide a strong hold for thick or coarse hair types.
  • Some users found the fragrance too faint or artificial.
  • Not suitable for those seeking immediate, dramatic toning results.
  • May not work well in humid environments where it feels too light.

Ratings

After analyzing verified user reviews worldwide, across various languages and platforms, we found that the COLOR WOW Color Control Purple Toning + Styling Foam 200mL generally receives strong praise for its effectiveness in reducing brassiness and maintaining blonde tones. Authentic, high-quality feedback was considered, with spam, bot, incentivized, and off-topic reviews filtered out. Both the strengths and weaknesses of this product are reflected in the scores, showcasing the balanced user experience.

Effectiveness in Reducing Brassiness
88%
Many users rave about how well this foam neutralizes brassy undertones, especially for blonde and gray hair. The violet pigments work efficiently to cancel out unwanted yellowish hues, leaving hair looking cooler and more vibrant. This product is a reliable choice for those looking to maintain salon-like blonde tones between visits.
A few users feel the toning effect isn’t as noticeable on very stubborn brassiness or darker blonde shades. Some also mention needing to apply the foam consistently over time to see the best results, which might not be ideal for those expecting instant improvements.
Styling Results (Non-Crunchy Hold)
85%
This product’s alcohol-free formula is highly praised for providing flexible, non-crunchy hold. Users love that it gives their hair a smooth finish without leaving it stiff or greasy, making it suitable for daily use. It's especially appreciated by those with fine hair, as it doesn’t weigh hair down.
Some users feel that while the styling effect is generally soft, it may not provide enough hold for more structured hairstyles. Those with thicker hair might find it doesn't offer long-lasting control without reapplication throughout the day.
Ease of Application
92%
The foam dispenses easily, and its lightweight texture makes it simple to apply and distribute through the hair. Users report that it absorbs quickly without any residue, and it doesn't leave the hair feeling sticky or greasy. This makes it a convenient option for quick styling routines.
A few users mention that the foam can sometimes be difficult to apply evenly on thicker hair, requiring extra time or product to ensure full coverage. Some also feel the amount dispensed per pump could be slightly more for thicker hair types.
Longevity of Toning Effect
80%
20%
For many, the toning effect lasts throughout the day, keeping brassiness at bay and maintaining a cooler blonde look. This foam is effective at stabilizing color, especially for those with color-treated blonde or gray hair. Users appreciate its ability to stretch salon results over a few days.
A few users report that the toning effect fades by the end of the day or after a wash, requiring frequent reapplication. The product may not offer long-lasting results on extremely brassy hair without regular use, which some find inconvenient.
Heat Protection
87%
The inclusion of heat protection is a standout feature for users who style their hair with hot tools. Many report feeling confident using it before blow-drying or flat ironing, knowing it helps shield their hair from heat damage while maintaining a healthy look.
Some users don’t notice a significant difference in terms of heat protection, particularly those who use high-heat styling tools regularly. A few people feel the protection isn’t enough to prevent damage from intense heat over extended styling sessions.
Scent/Fragrance
74%
26%
The light scent is pleasant and not overpowering, which many find refreshing, especially for those sensitive to strong fragrances. It’s a subtle addition that doesn't interfere with other products or leave a lingering smell in the hair.
A number of users note that the fragrance is quite faint and fades quickly, which some find disappointing. Additionally, a small group of users with fragrance sensitivities report it still has a slightly artificial scent, which they find off-putting.
Packaging/Dispensing
89%
The 200mL size is generous, and the bottle design is convenient for precise dispensing, making it easy to control the amount of product. Users appreciate the sleek packaging, which is both functional and aesthetically pleasing for their vanity or shower shelf.
A few users feel the bottle could be slightly more durable, as some have mentioned the pump mechanism breaking over time or becoming clogged after frequent use. Others report that the foam sometimes doesn’t dispense evenly, requiring multiple pumps to get the right amount.
Value for Money
91%
Given its large size (200mL) and the effectiveness of its formulation, many buyers believe this product offers good value for money. It delivers long-lasting results and can be used regularly without running out quickly, making it a worthwhile investment for those maintaining blonde or gray hair.
Some users feel that while the product performs well, the price might be slightly higher compared to other toning products on the market. For those on a budget, the cost may seem a bit steep, especially if it's used frequently.
Suitability for Fine Hair
83%
Fine-haired users love the lightweight nature of the foam, which adds volume and control without weighing hair down. It provides a non-greasy texture that doesn’t leave hair feeling limp or flat, making it ideal for those with finer strands who still want a flexible hold.
Some users with fine hair feel that while the foam adds texture, it doesn’t provide enough hold for a long-lasting style. They may need to use additional styling products for better control, which detracts from the product’s overall versatility.
Consistency of Results
78%
22%
Many users report that the foam consistently helps with toning and neutralizing brassiness, especially with regular use. It offers predictable results for color maintenance, making it a dependable option for those looking to stabilize blonde tones.
However, some users find that results can vary slightly depending on hair type or the frequency of use. On occasion, they notice less dramatic toning effects or uneven coverage, which suggests that consistency might not be guaranteed for all hair types.
Overall User Satisfaction
84%
Overall, users are pleased with the results this foam provides, especially for maintaining blonde or gray tones. It offers a practical solution for color correction while delivering styling benefits without the usual crunchiness. Many find it a worthwhile addition to their haircare routine.
While the majority are satisfied, a few users have noted that the product works better for some hair types than others. Some also mentioned that the foam doesn’t provide the deep toning they expected for stubborn brassiness, requiring multiple applications.
Color Maintenance Between Salon Visits
86%
For those who regularly visit the salon for blonde or gray hair color treatments, this product is a great option to maintain their tones between appointments. Users love how it helps preserve cool blonde shades and keeps brassiness from creeping in, reducing the need for frequent salon visits.
A few customers find that the product requires frequent reapplication to maintain its effectiveness. While it works well in the short term, some feel it’s not quite enough to maintain salon-like color for extended periods, especially for those with highly porous hair.

Suitable for:

The COLOR WOW Color Control Purple Toning + Styling Foam 200mL is ideal for individuals with blonde or gray hair who are looking to maintain cool tones and reduce brassiness. It’s especially beneficial for those with fine to medium hair types seeking non-crunchy styling without the heaviness of other products. Users who need a product that provides both color correction and flexible hold will appreciate the lightweight formula and heat protection features. For example, those who want to maintain vibrant blonde shades between salon visits or reduce yellowish undertones will find this foam effective and easy to incorporate into their daily routines.

Not suitable for:

This product may not be the best choice for individuals with very dark or stubbornly brassy hair, as it may not deliver dramatic toning results without consistent use. It is also not suitable for those seeking strong, long-lasting styling hold, especially for thicker or coarser hair types that require more control. Users with highly sensitive scalps or those who are very particular about fragrance may find the scent too faint or artificial. Additionally, if you're looking for an instant fix for severe brassiness or long-term, heavy-duty styling, this foam may not provide the level of impact you expect.

Specifications

  • Product Type: A toning foam designed to neutralize brassy and yellow tones in blonde and gray hair.
  • Size: Comes in a 200mL bottle for long-lasting use with regular application.
  • Alcohol-Free: Formulated without alcohol to prevent dryness and maintain a soft, flexible finish.
  • Pigments: Contains violet pigments that effectively cancel out warm, brassy undertones in blonde and gray hair.
  • Smart Foam Technology: Features advanced foam technology that provides soft, flexible styling without crunchiness.
  • Heat Protection: Offers heat protection to shield hair from styling tools and minimize damage.
  • Weightless Formula: The lightweight formula ensures that hair remains voluminous without being weighed down.
  • Non-Crunchy Styling: Delivers a non-crunchy hold for natural-looking, flexible styles.
  • Residue-Free: Does not leave behind any sticky or greasy residue after use.
  • Hair Type Compatibility: Best for fine to medium hair types, providing effective toning without heaviness.
  • Brassiness Reduction: Helps reduce brassiness and yellow tones, maintaining cooler blonde and gray shades.
  • Application: Can be applied to damp hair for best results, working through the hair before styling.
  • Consistency: A foam consistency that is easy to distribute evenly through hair.
  • Color-Correcting: Specifically designed to correct and maintain blonde and gray hair tones between salon visits.
  • Fragrance: Has a mild, pleasant fragrance that does not overpower the hair after use.
  • Daily Use: Safe for daily or regular use to maintain blonde or gray hair tones and styling.
  • Eco-Friendly: Packaged in a recyclable bottle for environmentally-conscious consumers.
  • Storage: Store in a cool, dry place, away from direct sunlight, to maintain product efficacy.
  • Cruelty-Free: This product is cruelty-free and not tested on animals.

FAQ

Apply a small amount of this toning foam to damp hair, focusing on the areas that tend to become brassy. Work it through evenly, then style as desired. It’s ideal for daily or regular use to keep blonde or gray hair cool and toned.

Yes, this toning foam is safe for color-treated hair, including blonde, gray, or highlighted hair. The violet pigments help neutralize unwanted warm, brassy tones while also providing flexible styling, making it suitable for those maintaining their salon color.

This styling foam is best for fine to medium hair types, as it provides lightweight hold without weighing hair down. For thicker or coarser hair, additional styling products might be needed for extra hold.

This foam contains violet pigments that work to neutralize warm, brassy undertones. It also features smart foam technology, which provides soft, flexible styling, and includes heat protection to shield hair from styling tools.

No, this product is alcohol-free and formulated to be gentle on hair, providing a non-crunchy, flexible hold without the drying effects that alcohol-based products may have.

For optimal results, apply this foam regularly after washing your hair. Consistent use helps maintain blonde or gray tones and prevents brassiness from building up over time. Many users recommend using it every few days or as needed.

The fragrance of this toning foam is light and subtle. It’s not overpowering, and many users appreciate that it doesn’t leave a strong scent lingering in the hair after application.

This foam is ideal for both blonde and gray hair. The violet pigments help neutralize the yellow or brassy tones commonly found in gray hair, making it a great choice for anyone looking to enhance or maintain their silver or blonde locks.

No, this foam is formulated to be lightweight and non-sticky. It doesn’t leave a greasy residue or weigh hair down, making it suitable for those looking for a natural, flexible finish.

Yes, this toning foam offers added heat protection, making it safe to use before blow-drying, curling, or straightening your hair. The formula protects your hair while providing a flexible hold for styling.