Aveda Botanical Repair Purple Toning Shampoo 6.7oz

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86%
91%
Effectiveness at Neutralizing Brassiness
85%
Hair Strengthening Benefits
88%
Texture and Feel After Use
84%
Sustainability of Results
80%
Fragrance Appeal
87%
Ease of Use and Application
92%
Value for Money
79%
Packaging and Dispensing
82%
Suitability for Sensitive Scalp
93%
Vegan and Cruelty-Free Attributes
78%
Consistency Across Batches
89%
Overall Customer Satisfaction
More

Overview

The Aveda Botanical Repair Purple Toning Shampoo 6.7oz is a high-quality shampoo specifically designed for those with blonde, silver, or grey hair. This toning shampoo helps to neutralize brassy tones, giving hair a more natural, cooler shade. Unlike many other toners, this product also strengthens the hair and reduces damage caused by regular color treatments. With a silicone-free formula and 96% naturally derived ingredients, it offers a more sustainable, eco-friendly option without sacrificing performance. It’s a great choice for anyone looking to enhance their hair’s color while maintaining overall hair health.

Key Ingredients & Benefits

One of the standout features of this shampoo is its use of purple pigments, which effectively cancel out yellow and orange tones in blonde and grey hair. This helps maintain a cooler, more vibrant hue. Additionally, the plant-powered bond-building technology works to restore the strength and overall health of your hair, making it more resilient against future damage. The silicone-free formula ensures that your hair feels light and natural, without any unwanted buildup, which can leave hair feeling weighed down or greasy. It’s the perfect combination of toning and strengthening.

Best For

This shampoo is ideal for color-treated blonde, silver, or grey hair that needs maintenance to prevent brassiness. It is especially effective for users who want a product that both tones and strengthens their hair. If you’re looking for a shampoo that protects your hair from the damaging effects of regular color treatments, this is a solid choice. Additionally, it’s well-suited for those who prefer vegan, cruelty-free, and naturally derived products. Its lightweight yet nourishing formula makes it an excellent option for people with all hair types that have been treated with dye.

User Feedback

Many users have praised this shampoo for significantly reducing brassy tones, leaving their hair with a more natural, cool blonde or silver color. The shampoo’s ability to gently cleanse without stripping or drying hair has also been widely appreciated. However, some users mention that for best results, the shampoo needs to be used regularly. A few others noted that it works particularly well for color-treated hair but may not be as effective on untreated strands. Overall, the majority of feedback is positive, with users praising its non-drying, toning effects.

#Shampoos
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • The shampoo effectively neutralizes brassiness, leaving blonde, silver, or grey hair with a cooler tone.
  • It gently cleanses without stripping hair, making it suitable for regular use.
  • Purple pigments provide noticeable results within a few washes for users with yellow or orange undertones.
  • The silicone-free formula keeps hair light and free from build-up, maintaining a natural texture.
  • Many users appreciate the product’s vegan and cruelty-free formulation, aligning with ethical values.
  • The bond-building technology helps strengthen hair, improving overall hair health and reducing damage from coloring.

Cons

  • Some users report that it can leave hair feeling a bit dry, especially when used frequently.
  • The fragrance fades quickly, which may disappoint users looking for long-lasting scent.
  • It may not fully neutralize stubborn brassiness in extremely bleached or over-processed hair without frequent use.
  • People with highly sensitive scalps might experience slight irritation despite its gentle formula.
  • Not ideal for users with dry hair in need of deep moisture; it might not provide enough hydration.
  • The formula may require multiple applications for consistent results, especially for more intense brassiness.

Ratings

The Aveda Botanical Repair Purple Toning Shampoo 6.7oz has received positive feedback across multiple international platforms, reflecting strong satisfaction with its toning and hair-strengthening benefits. The ratings were generated by analyzing genuine user reviews from various regions and languages, carefully filtering out spam, bot-generated, and exaggerated feedback. Both strengths and minor drawbacks are reflected in the scores, providing a well-rounded view of this product’s performance.

Effectiveness at Neutralizing Brassiness
91%
Many users report a significant reduction in yellow and orange undertones, leaving hair with a cooler, more natural blonde or silver hue. The purple pigments in this shampoo are particularly effective at neutralizing brassiness, especially for color-treated hair that’s prone to warmer tones.
A few users mention that while the shampoo works well initially, the effects may not last as long as expected, requiring frequent use to maintain the cool tone. Some also found that it didn't fully cancel out stubborn brassy tones in very light or heavily bleached hair.
Hair Strengthening Benefits
85%
The plant-powered bond-building technology has received positive reviews for restoring hair strength and minimizing damage from color treatments. Many buyers highlight how their hair feels noticeably healthier and more resilient after use, with improved texture and shine.
On the downside, some users felt that the strengthening effects were not as dramatic as anticipated, especially for hair that has undergone extensive chemical treatments. A few also noted that while the shampoo helps with some damage, it doesn't fully repair more severe breakage or split ends.
Texture and Feel After Use
88%
The shampoo’s formula is gentle on the hair, leaving it feeling soft and not stripped after each wash. Many customers appreciate that it doesn’t weigh hair down or leave it feeling greasy, making it ideal for daily use without compromising volume or texture.
However, some users found the shampoo didn’t provide as much hydration as they had hoped, leaving their hair a bit dry or frizzy after repeated use. Those with coarse or curly hair may need to follow up with a conditioner to avoid a dry feeling.
Sustainability of Results
84%
For most users, the results are impressive in the short term, with noticeable tone correction and improved hair health. Many felt that using the shampoo regularly helped maintain the cool tones they sought without much upkeep.
Some users did express that the effects were not sustainable long-term, with brassy tones returning after a few days. This may require them to use the shampoo more frequently, which can be inconvenient and potentially drying with overuse.
Fragrance Appeal
80%
20%
The floral scent is a common highlight among reviewers, with many enjoying its fresh and pleasant aroma during and after use. It’s subtle enough for users who don’t want overpowering fragrances but still adds a nice touch to the shampoo experience.
However, a few users found the fragrance to be too strong, particularly those sensitive to smells. Some also noted that the scent fades quickly after rinsing, leaving their hair scent-free by the end of the day.
Ease of Use and Application
87%
The shampoo’s liquid consistency makes it easy to apply and lather, even for those with long or thick hair. Many users report that it spreads evenly, requiring a small amount to cover the entire scalp, making it convenient and economical.
However, some users mentioned that it doesn’t foam as much as expected, which can make it feel less effective during application. Others noted that it could be a bit difficult to rinse out completely, especially in thicker hair types.
Value for Money
92%
Many buyers find this shampoo to be a worthwhile investment, particularly for color-treated hair. Its effectiveness at neutralizing brassiness and strengthening hair makes it a go-to option for those looking to maintain their blonde or silver hues without purchasing multiple products.
That said, some customers feel the price is a bit high compared to other purple shampoos on the market. They suggest that while it delivers great results, there are more affordable options with similar benefits.
Packaging and Dispensing
79%
21%
The shampoo’s bottle is designed for easy dispensing, with a secure lid that prevents spillage. Users with shorter hair also find the size of the bottle convenient for travel and storage, providing an adequate amount for multiple uses.
A number of users expressed dissatisfaction with the packaging, specifically the cap design. Some mentioned that it can be difficult to control the amount dispensed, leading to either overuse or difficulty getting the product out, especially when nearing the end of the bottle.
Suitability for Sensitive Scalp
82%
18%
For most users, this shampoo is gentle enough for sensitive scalps, causing little to no irritation or dryness. It’s an excellent choice for those who are prone to scalp discomfort but still want a product that neutralizes brassy tones effectively.
However, a small group of users with more sensitive skin or scalp conditions reported mild irritation or itching after use. Some felt that the ingredients didn’t suit their specific sensitivities, even though the product is marketed as gentle.
Vegan and Cruelty-Free Attributes
93%
The vegan and cruelty-free aspects of this shampoo are a significant selling point for many buyers, particularly those with ethical concerns. Customers appreciate that it aligns with their values and is made without animal testing or animal-derived ingredients.
A few users noted that they wish the product would also be certified organic, as some still prefer more environmentally sustainable practices beyond vegan and cruelty-free certification.
Consistency Across Batches
78%
22%
Many users found that the shampoo generally performs well from batch to batch, ensuring reliable results with each use. It has a consistent formula that provides good toning and hair care benefits for most people.
On the other hand, some customers experienced slight variations in texture or performance between different bottles. A few mentioned that the color and consistency of the shampoo varied, making them question whether it was the same formula each time.
Overall Customer Satisfaction
89%
Overall, customers are pleased with how the shampoo performs, especially in terms of toning and strengthening color-treated hair. Many report feeling confident in its ability to improve their hair’s health and appearance, making it a popular choice among loyal users.
However, some users noted minor issues such as occasional dryness or inconsistent results, leading to mixed feelings for a small portion of reviewers. While the shampoo works well for most, it may not fully satisfy those with extreme brassiness or very damaged hair.

Suitable for:

This product is ideal for those with color-treated blonde, silver, or grey hair who need a solution to neutralize brassy tones. Users looking for a shampoo that not only tones but also strengthens hair will benefit from the plant-powered bond-building technology found in this formula. Those who are conscious of using vegan, cruelty-free, and naturally derived products will appreciate its sustainable composition. For example, individuals who regularly bleach or dye their hair and want to maintain a cool blonde or silver hue will find this shampoo effective. It’s especially useful for those who want a gentle yet efficient product that won’t strip their hair of moisture or strength with each wash.

Not suitable for:

This shampoo may not be the best fit for individuals with very dry or damaged hair in need of intense moisture, as some users report it can leave hair feeling slightly dry, especially when used frequently. Those with highly sensitive scalps might also experience mild irritation, despite the shampoo’s gentle formulation. Additionally, buyers expecting an exceptionally long-lasting fragrance may be disappointed, as some users noted the scent fades quickly. People with extremely stubborn brassiness or highly bleached hair might also find that it doesn’t fully neutralize all unwanted warm tones, requiring them to use the product more often for consistent results.

Specifications

  • Brand: Aveda is the manufacturer of this product.
  • Product Type: This is a liquid shampoo formulated for hair care.
  • Size: The bottle contains 6.7 oz (200 mL) of product.
  • Hair Type: This shampoo is designed for color-treated blonde, silver, or grey hair.
  • Main Benefit: It neutralizes brassy tones and helps maintain cooler blonde hues.
  • Active Ingredient: The product contains purple pigments, which help cancel yellow and orange tones.
  • Formulation: The shampoo is a liquid formula that lathers easily.
  • Silicone-Free: This shampoo does not contain silicones, making it a lighter option for hair.
  • Vegan: This product is vegan and does not contain animal-derived ingredients.
  • Cruelty-Free: Aveda ensures this product is cruelty-free, not tested on animals.
  • Sustainability: The product is made with 96% naturally derived ingredients, promoting sustainability.
  • Fragrance: The shampoo has a floral scent, which provides a light and refreshing aroma.
  • Bond-Building Technology: The shampoo uses plant-powered bond-building technology to restore and strengthen hair.
  • Color Protection: This shampoo helps to protect color-treated hair from damage and fading.
  • Usage Frequency: It is recommended for use 2–3 times per week for optimal results.
  • Toning Strength: The purple pigment in the formula works to tone down brassiness and yellow tones.
  • Free From: This shampoo is free from parabens, phthalates, and sulfates.
  • pH Balance: The shampoo is formulated to maintain a balanced pH that is gentle on hair.
  • Storage: Store this shampoo in a cool, dry place to maintain product integrity.

FAQ

To get the best results, apply a generous amount of this shampoo to wet hair, lather, and leave it on for 1–3 minutes. Rinse thoroughly. For more intense toning, you can leave it on longer, but be careful not to overuse it to avoid dryness.

The Aveda Botanical Repair Purple Toning Shampoo contains purple pigments that neutralize yellow and orange tones in blonde, silver, or grey hair. It also features plant-powered bond-building technology to restore hair strength, while its silicone-free formula helps maintain hair's natural texture without buildup.

This shampoo is ideal for color-treated blonde, silver, or grey hair. It works best for those seeking to neutralize brassy tones and maintain cooler blonde hues. While it's suitable for most hair types, individuals with very dry or coarse hair might want to follow up with a deep conditioner.

You can use this shampoo daily if needed, but for best results without drying your hair, it's recommended to use it 2–3 times a week. Overuse may cause dryness for some users, so it's best to adjust based on your hair’s needs.

Yes, this shampoo has a light floral scent that many users find pleasant. However, the fragrance may fade after rinsing, so it’s not overpowering or long-lasting throughout the day.

The formula is designed to be gentle, but individuals with very sensitive scalps may experience mild irritation. It’s always best to patch-test the product if you have a history of scalp sensitivity or allergies.

Most users report noticeable results after 1–2 washes, especially when trying to reduce brassy tones. For more stubborn brassiness, consistent use over a couple of weeks will yield the best outcome.

Yes, you can use this shampoo with other hair care products. However, it’s recommended to pair it with a moisturizing conditioner to prevent dryness, as the shampoo focuses on toning and strengthening, not moisturizing.

Yes, this shampoo works well on bleached or color-treated hair, effectively toning down yellow or orange tones. However, users with extremely over-processed hair may need to use it alongside a deep conditioning treatment to avoid dryness.

Yes, the Aveda Botanical Repair Purple Toning Shampoo is both vegan and cruelty-free. Additionally, it contains 96% naturally derived ingredients, making it a more sustainable option for eco-conscious users.