Overview

The VIRTUE De-Brassing Shampoo 8oz is designed to tackle one of the most common issues with color-treated hair: brassiness. This shampoo works specifically to neutralize unwanted yellow and orange tones in blonde, silver, or highlighted hair. With a sulfate-free and paraben-free formula, it provides a gentle cleanse while preserving hair color. The cooling effect from violet pigments makes it ideal for those seeking a natural-looking, fresh tone. Using this shampoo regularly ensures color protection without compromising hair health.

Key Ingredients & Benefits

The main ingredients in this shampoo are turmeric, violet pigments, and lavender, each serving a specific purpose. Turmeric helps to reduce brassiness while also offering anti-inflammatory benefits for the scalp. Violet pigments work by neutralizing the warm, yellowish tones often found in blonde and silver hair, creating a more balanced, cool-toned look. Lavender adds a soothing touch, calming the scalp while protecting hair from environmental stressors like UV rays and pollution. This unique blend ensures that the shampoo provides both tone correction and hair protection.

Best For

This shampoo is best suited for those with blonde, silver, or color-treated hair who are looking to eliminate brassiness and achieve a cooler, more natural tone. It’s also an excellent option for anyone seeking a sulfate-free solution that’s gentle on both hair and color. For users who spend time outdoors or live in polluted environments, the added protection against UV rays and pollution makes it an ideal choice for maintaining healthy, vibrant hair. Those with sensitive scalps will also appreciate its gentle, non-stripping formula.

User Feedback

Many users have expressed satisfaction with the VIRTUE De-Brassing Shampoo, noting its ability to restore natural-looking tones without leaving hair dry. The formula’s gentle cleansing properties have been praised, especially for not stripping the hair of its natural oils. Some users also highlighted the pleasant scent and the soft, refreshed feeling it leaves behind. On the downside, a few reviewers felt that it took multiple uses to see significant results, and others wished for a larger size option. Overall, the shampoo is well-received for its effective toning and color-preserving benefits.

Pros

  • This shampoo effectively neutralizes brassiness in blonde and highlighted hair.
  • The sulfate-free, paraben-free formula is gentle on color-treated hair without stripping moisture.
  • Many users appreciate the shampoo's light, fresh scent that isn't overpowering.
  • It helps protect hair from UV rays and pollution, making it ideal for urban environments.
  • The formula restores natural-looking tones without causing dryness, even with frequent use.
  • It works well as a daily shampoo for people with sensitive scalps, offering a non-irritating cleanse.

Cons

  • Some users felt that it doesn't fully eliminate stubborn yellow or orange tones on darker blondes.
  • The shampoo’s scent fades quickly, leaving some users desiring longer-lasting fragrance.
  • It may not provide enough hydration for people with extremely dry or coarse hair.
  • A few users found that it doesn't work well in very humid climates, as it left their hair feeling flat.
  • Not suitable for individuals who need a heavy-duty shampoo for deep moisture restoration.
  • A few reviewers noted that it requires multiple washes for noticeable toning results.

Ratings

After analyzing verified user reviews of the VIRTUE De-Brassing Shampoo 8oz across multiple platforms and languages, RR-AI has filtered out spam, incentivized, and off-topic feedback to provide a balanced view of its strengths and weaknesses. Overall, this shampoo has received positive remarks for its effective tone correction and gentle, sulfate-free formula. However, some users have noted that results can take time to appear, and a few prefer a stronger fragrance. The following scores reflect both the praise and criticisms shared by global customers.

Effectiveness in Neutralizing Brassiness
88%
Many users are impressed by how well this shampoo neutralizes yellow or orange hues, especially for blonde and silver hair. It helps restore a natural, cooler tone without leaving hair feeling dry or stripped. Several reviews highlight how effectively it balances the color, making it suitable for both everyday use and special occasions.
Some users note that the results aren’t immediately visible and may take a few washes. A few find it ineffective on very stubborn brassiness, requiring multiple treatments. For those with darker blonde or highlighted hair, the effect might not be as pronounced as expected.
Gentleness on Hair and Scalp
93%
Buyers rave about the gentle, sulfate-free formula, which cleanses without stripping natural oils. It leaves hair feeling soft and hydrated, even for users with sensitive scalps. The product's mild formulation is perfect for color-treated hair that requires extra care, especially after salon coloring.
While most reviews praise the gentleness, a few users with very dry or coarse hair felt it didn’t provide enough moisture. Some also mentioned it could benefit from a bit more conditioning power, especially for thicker hair types that need extra hydration.
Color Preservation
85%
This shampoo is appreciated for its ability to preserve hair color, particularly in color-treated hair. It helps maintain vibrant tones and minimizes fading, even with regular washing. The sulfate-free formula ensures that color-treated hair stays protected while being gently cleansed.
Some users observed that while it helps maintain the color, they didn’t notice a significant improvement in the longevity of their dye. A few felt that their color still faded faster than expected, especially with frequent washes or exposure to sunlight.
Fragrance
75%
25%
Many users appreciate the fresh, pleasant scent of this shampoo. It’s not overpowering and doesn’t linger too long, which makes it ideal for those who prefer more subtle fragrances. The light fragrance enhances the overall washing experience without overwhelming the senses.
However, some customers were disappointed by the fragrance, feeling it was too faint or not long-lasting enough. A few expected a stronger scent given the premium positioning of the product. Others found that it faded too quickly after washing.
Texture and Feel After Use
91%
Users consistently praise the soft, smooth texture that this shampoo leaves behind. Hair feels lightweight, shiny, and silky after use, making it easy to style. It works well for those seeking a non-greasy feel without compromising on hair health.
However, a few users with thicker or coarser hair found that the shampoo left their hair feeling somewhat limp or lacking volume. Some people feel that the formula could be more nourishing for extremely dry hair.
UV and Pollution Protection
80%
20%
This shampoo's UV and pollution defense properties are well-received by users, particularly those living in urban areas or frequently exposed to sun damage. Several customers mention how the added protection keeps their hair healthy and vibrant, despite environmental stressors.
Despite these claims, some users felt the protection wasn’t enough, particularly for those who spend a lot of time outdoors. A few wished the product provided stronger defense, especially for those exposed to heavy sunlight or air pollution.
Ease of Use
89%
The shampoo’s liquid consistency and easy-to-dispense bottle make it a convenient option for everyday use. Many appreciate how effortlessly it lathers and rinses out, providing a hassle-free experience in the shower. The standard bottle size is also easy to handle.
A handful of users found the consistency a bit too runny, leading to wastage if not used carefully. Additionally, some wished for a larger size option, as the 8oz bottle doesn’t last as long with frequent use.
Packaging and Dispensing
84%
The product is packaged in a sturdy, easy-to-use bottle that controls the amount dispensed with each pump. The sleek design makes it look great on the countertop, and it’s simple to store in the shower. Many buyers appreciate the clean, functional packaging.
A few reviewers reported that the pump dispenser could be more durable, with some experiencing issues like clogging or malfunctioning over time. A small number of users also preferred a different dispensing method, such as a squeeze tube or larger opening.
Sulfate-Free Formula
92%
The sulfate-free formula is a standout feature, especially for those with sensitive scalps or dry hair. It allows users to maintain hair color and moisture balance without worrying about harsh chemicals. Many people with color-treated hair specifically seek out sulfate-free options, and this shampoo delivers.
While most reviews are positive, a few customers who are accustomed to sulfate-based shampoos felt the lather was less rich or satisfying. Some users expected the same full lather experience they get with traditional shampoos but found this one lacking in that aspect.
Long-Term Results
77%
23%
Users who continue to use this shampoo over time report that it keeps their hair looking healthy and manageable. The toning effect improves gradually, which is appreciated by those who prefer a more natural progression rather than an instant change.
Some buyers felt the long-term benefits were not as noticeable, especially after extended use. A few wished for faster results in terms of both toning and overall hair health. For those with intense brassiness, the product’s gradual effect may not meet their expectations.
Value for Money
86%
Most users find the shampoo to be a worthwhile investment, especially considering the high-quality ingredients and sulfate-free formula. Many feel that its performance justifies the price point, given the gentle care it provides for color-treated hair.
Some reviewers felt the price was slightly high for the 8oz bottle, especially when compared to other sulfate-free shampoos on the market. A few mentioned that while it works well, it doesn’t necessarily stand out enough to warrant the higher cost.
Consistency Across Batches
81%
19%
Most users report a consistent experience with this shampoo across different purchases. The quality of the product seems to remain stable, ensuring that users can rely on its effects with each new bottle. This consistency is appreciated, especially for those with specific hair needs.
However, a few customers noticed slight variations in texture or scent between batches, leading to concerns about potential formulation changes. These inconsistencies led to some hesitation in re-purchasing for certain buyers.

Suitable for:

The VIRTUE De-Brassing Shampoo 8oz is ideal for individuals with blonde, silver, or color-treated hair who are looking to correct brassiness and restore cooler tones. Those who value sulfate-free, gentle formulas will appreciate its ability to cleanse without stripping moisture, making it a great option for people with sensitive scalps or dry hair. It's especially beneficial for users who want to protect their hair from environmental stressors like UV rays and pollution. Whether you're maintaining a fresh blonde look or keeping highlighted hair vibrant, this shampoo offers gentle toning and color preservation for daily or frequent use.

Not suitable for:

This product may not be suitable for individuals with very dry or coarse hair who require intense moisture and hydration, as some users felt it didn't provide enough conditioning. Those with darker blonde or heavily highlighted hair might also find that the shampoo doesn't work as effectively on stubborn brassiness, requiring multiple washes for noticeable results. Additionally, people who prefer strong, lingering fragrances might be disappointed by the light scent that fades quickly after use. If you're looking for a shampoo that provides a more immediate or intense effect on color correction, this may not meet your needs.

Specifications

  • Brand: VIRTUE is the brand behind this product, known for high-quality hair care solutions.
  • Product Type: This is a sulfate- and paraben-free shampoo formulated to neutralize brassy tones in hair.
  • Volume: The product comes in an 8oz (237mL) bottle, suitable for regular use.
  • Hair Type: Ideal for color-treated, blonde, silver, or highlighted hair that needs tone correction.
  • Formulation: The shampoo is sulfate-free, paraben-free, and vegan, making it gentle on both hair and color.
  • Key Ingredients: Key ingredients include turmeric for reducing brassiness, violet pigments for tone correction, and lavender for scalp soothing.
  • UV Protection: The shampoo provides some protection against environmental stressors like UV rays, helping to preserve hair health.
  • Fragrance: It has a pleasant, fresh scent that is mild and not overpowering.
  • Free From: This product is free from gluten, cruelty, parabens, sulfates, and artificial dyes.
  • Vegan: This shampoo is vegan, ensuring no animal-derived ingredients are used.
  • Consistency: The shampoo has a liquid consistency, designed to lather easily for thorough cleansing.
  • Packaging: It comes in a standard plastic bottle with a cap for easy dispensing.
  • Effectiveness: It helps neutralize yellow and orange tones, leaving blonde or highlighted hair with more natural-looking hues.
  • Texture: The shampoo has a smooth texture that rinses out easily, without leaving residue.
  • Safety: Formulated for sensitive scalps, the shampoo is designed to be non-irritating and gentle.
  • Cruelty-Free: VIRTUE products are cruelty-free, meaning they are not tested on animals.
  • Tone Correction: The violet pigments in the shampoo effectively cool down warm, brassy tones in blonde and silver hair.
  • Sulfate-Free: Being sulfate-free, it provides a gentle cleanse without stripping color-treated hair.
  • Use Frequency: For best results, use 2-3 times per week, adjusting based on the level of brassiness.

FAQ

To use this shampoo, wet your hair thoroughly, then apply a generous amount to your scalp. Massage it gently and lather, focusing on areas with brassiness, such as blonde or highlighted sections. Rinse well and repeat if necessary. For best results, use it regularly as part of your hair care routine, especially for color-treated hair.

This shampoo contains turmeric, violet pigments, and lavender. Turmeric helps reduce brassiness while providing anti-inflammatory properties. Violet pigments neutralize yellow and orange tones, making it ideal for blonde or highlighted hair. Lavender soothes the scalp and offers protection against environmental stressors like UV rays and pollution.

Yes, this shampoo is formulated to be gentle and is sulfate- and paraben-free, making it a good choice for those with sensitive skin or scalps. However, as with any new product, we recommend doing a patch test to ensure compatibility.

Yes, the VIRTUE De-Brassing Shampoo is specifically designed for color-treated hair. Its sulfate- and paraben-free formula helps cleanse without stripping color, making it a great option for maintaining your hair’s vibrant tones.

For optimal results, you can use this shampoo 2-3 times a week, depending on how often you wash your hair. If your hair is very brassy, you might use it more frequently. However, always adjust based on your hair's needs to avoid over-toning.

The VIRTUE De-Brassing Shampoo has a light, fresh scent that many users find pleasant. It is not overpowering, so it’s a great option for those who prefer subtle fragrances in their hair care products.

Yes, this shampoo works well for curly hair, especially for those with color-treated curls. The formula is gentle and non-stripping, helping to maintain the vibrancy of your color while reducing brassiness without causing dryness or frizz.

Yes, the VIRTUE De-Brassing Shampoo is designed to target both yellow and orange tones. The violet pigments help cool down warm hues, making it an excellent choice for anyone looking to neutralize unwanted brassiness in blonde, silver, or highlighted hair.

Yes, this shampoo is safe for use in humid climates. However, because it is formulated to gently cleanse without over-stripping moisture, it may not provide extra moisture for very dry or coarse hair in extremely humid conditions. You may want to follow up with a moisturizing conditioner.

Yes, the VIRTUE De-Brassing Shampoo contains ingredients like lavender that help protect your hair from environmental stressors, including UV rays. This makes it a good choice for individuals looking to safeguard their color-treated hair from sun damage.