Urban Decay Vice Hydrating Lipstick 0.11 oz

Urban Decay Vice Hydrating Lipstick 0.11 oz — image 1
Urban Decay Vice Hydrating Lipstick 0.11 oz — image 2
Urban Decay Vice Hydrating Lipstick 0.11 oz — image 3
Urban Decay Vice Hydrating Lipstick 0.11 oz — image 4
Urban Decay Vice Hydrating Lipstick 0.11 oz — image 5
Urban Decay Vice Hydrating Lipstick 0.11 oz — image 6
80%
20%
88%
Pigmentation & Color Payoff
84%
Moisturizing & Comfort
61%
Wear Longevity
86%
Application Experience
72%
Shade Accuracy
83%
Formula Texture
67%
Value for Money
92%
Vegan & Ethics Credentials
78%
Packaging & Portability
85%
Finish Consistency
74%
Feathering & Edge Definition
89%
Shade Range & Variety
81%
Reapplication Ease
More

Overview

The Urban Decay Vice Hydrating Lipstick 0.11 oz sits in an interesting spot within the mid-premium beauty market — bold enough for a statement look, yet thoughtfully formulated for everyday comfort. Urban Decay built the Vice line around the idea that you shouldn't have to choose between vivid color and lips that still feel good by afternoon. With 35 Los Angeles-inspired shades across cream, matte, and shine finishes, there's genuine range here. The 0.11 oz bullet is slightly smaller than what you'd find at the drugstore, so factor that into your value assessment. This is not a long-wear formula — it's a moisturizing, pigment-forward lipstick that prioritizes comfort alongside color.

Features & Benefits

The formula's real differentiator is the inclusion of aloe and avocado oil — ingredients that actively work against the dryness matte finishes are notorious for. Classic matte lipsticks feel tight by midday; the Urban Decay Vice bullet aims to sidestep that by keeping the texture creamy enough to glide on in a single, clean pass without dragging or feathering. Pigmentation is genuinely strong — the bright blue-red shade lands close to what you see in the swatch. It's also fully vegan and cruelty-free, which makes it a straightforward pick for shoppers who hold those credentials as non-negotiable.

Best For

This hydrating matte lip color is a natural fit for anyone who loves bold, statement color but has written off matte formulas because they leave lips feeling papery. It also slots neatly into a full Urban Decay lip routine — pair it with the brand's 24/7 Glide-On Lip Pencil to sharpen edges and extend how long the color holds. For evening looks or editorial styling, the bright blue-red shade delivers real impact without requiring layering. That said, if you need something that survives a full dinner without touch-ups, manage your expectations — this is not a transfer-proof option, and buyers watching their spending may find better cost-per-use elsewhere.

User Feedback

With a rating above 4.3 from close to 1,400 buyers, this Vice lipstick earns its standing — but the reviews are worth reading past the headline number. The recurring praise centers on smooth, even application and shades that actually match what's shown in product images, which is a real win when shopping for a bold color online. The more common criticism is that wear time drops off after eating or drinking, which tracks with a moisturizing-first formula — it's not trying to be a stain. A handful of reviewers also note that the shade can look different in natural light versus on screen. Compared to competing mid-premium options, most buyers find the hydration payoff worth the trade-off.

#Lipstick
#Lips
#Makeup
#Beauty & Personal Care

Pros

  • The matte finish stays comfortable for hours without the tight, flaky sensation common in traditional matte formulas.
  • Aloe vera and avocado oil actively nourish lips, making this a rare matte that genuinely feels good mid-wear.
  • Single-swipe pigmentation is strong — the bright blue-red shade reads true to color without layering.
  • Vegan and cruelty-free certified, meeting the standards many conscious beauty buyers now consider non-negotiable.
  • Creamy bullet formula glides on cleanly without dragging, feathering, or pulling at the lip line.
  • With 35 shades available in the Vice line, finding the right tone and finish within one trusted formula is straightforward.
  • The compact bullet slips easily into a small bag or clutch without taking up space.
  • Pairs naturally with the Urban Decay 24/7 Lip Pencil for a sharper edge and slightly extended color hold.
  • A 4.3-star average from nearly 1,400 buyers points to consistent satisfaction across a wide range of shades.

Cons

  • Wear time drops noticeably after eating or drinking — reapplication at meals is likely, not optional.
  • Shade accuracy online can mislead; natural light may reveal a meaningfully different tone than the swatch suggests.
  • At 0.11 oz, the bullet is smaller than many drugstore competitors, reducing overall value per ounce.
  • Not a viable pick for anyone who needs a transfer-resistant or stain-type formula for long, uninterrupted coverage.
  • Low-maintenance wearers will find the touch-up cadence more demanding than they might expect from a mid-premium lipstick.
  • Those with naturally oily lips may experience slight color migration due to the moisturizing base.
  • Each finish is sold as a separate variant, so buyers wanting cream or shine must make an additional purchase.

Ratings

Our scores for the Urban Decay Vice Hydrating Lipstick 0.11 oz were generated by AI after analyzing close to 1,400 verified buyer reviews sourced globally, with spam, bot activity, and incentivized submissions actively filtered out of the dataset. The scoring reflects the full picture — genuine strengths in pigmentation, formula comfort, and ethical credentials sit alongside documented trade-offs in wear longevity and value per ounce. Both what buyers love and what frustrates them are factored transparently into every category score below.

Pigmentation & Color Payoff
88%
Buyers consistently praise the single-swipe intensity of this hydrating matte lip color — the blue-red shade lands just as vivid as it looks in the pan. Even on rushed mornings, the coverage reads full and intentional without layering, which is a meaningful differentiator in the matte category.
A portion of buyers with deeper skin tones report needing a second coat to achieve the intensity shown in swatches. The matte base can also make certain shades read slightly darker in person than on an inner-wrist test, which is worth factoring in if you are buying online without seeing it first.
Moisturizing & Comfort
84%
The aloe vera and avocado oil combination is the feature buyers return to most in positive reviews — many specifically mention that their lips still feel soft after a full afternoon at a desk, not just immediately after application. For people who have long avoided matte lipstick due to tightness, this formula is a genuine turning point.
Buyers with very dry or chapped lips note the formula works best over prepped skin — applying it bare on flaky lips causes the texture to settle into creases rather than smooth over them. The comfort level also diminishes faster than expected after eating, when much of the moisturizing layer is wiped away along with the color.
Wear Longevity
61%
39%
Under low-demand conditions — a morning at a desk, a gallery opening, or a short evening out where eating is minimal — the Urban Decay Vice bullet holds color well, with the shade remaining visible and even for several hours without significant fading or patchiness.
The longevity picture changes dramatically at meals — buyers frequently report significant color loss after lunch or dinner, and the formula does not recover well from a napkin wipe. For anyone with a full social schedule, expect to reapply two or three times across a day, which is more demanding than competing mid-premium options.
Application Experience
86%
The creamy bullet tip earns consistent praise for its glide — buyers describe it as one of the smoothest applications they have experienced in the matte category, with color laying down in one even stroke rather than requiring careful back-and-forth passes. This makes it genuinely practical for quick morning application without a mirror.
A small segment of buyers notes that the bullet shape, while efficient for full-lip coverage, makes getting a precise edge along the Cupid's bow tricky without a liner. Some also find the formula occasionally picks up residue from the inner lip on the first pass, requiring a slight correction before the color settles.
Shade Accuracy
72%
28%
For buyers who purchase in-store or cross-reference video swatches filmed in daylight, the color typically arrives true to expectations — the bright blue-red reads bold and saturated without unexpected undertone surprises under warm indoor lighting. Those who swatch the cap swatch in natural light before purchasing tend to report high satisfaction.
A recurring frustration is that screen representations of the blue-red shade can lean more vivid or cooler-toned than the actual product, particularly when viewed on mobile devices. Several buyers who ordered online without checking video content found the delivered shade noticeably warmer or deeper than what they had anticipated from the listing.
Formula Texture
83%
Reviewers frequently note how the texture differs from the heavy, waxy feel of traditional bullet mattes — this Vice lipstick applies with a creaminess that feels almost balm-like on contact, making the wearing experience notably more pleasant during long days. The formula also does not pill or ball on the lips mid-wear.
The same creaminess that makes the formula comfortable can feel slightly heavier than buyers expect from something described primarily as a matte. A small number of reviewers with naturally oily lips mention a mild slickness in the first hour of wear, and on very warm days the formula can feel marginally less stable on the lips.
Value for Money
67%
33%
For buyers who prioritize vegan and cruelty-free credentials alongside genuine moisturizing performance in a matte finish, the Vice line sits at a price point that is hard to match without stepping up to a full luxury counter. The pigmentation quality relative to cost is rated as fair to good by the clear majority of reviewers.
The 0.11 oz fill is the most recurring value complaint — buyers note the bullet runs out faster than expected compared to drugstore competitors that offer more product at a fraction of the cost. When cost-per-ounce is the deciding metric, the Vice line struggles to compete with mid-range alternatives offering larger quantities.
Vegan & Ethics Credentials
92%
Urban Decay's decision to withdraw from markets requiring mandatory animal testing is something buyers in the conscious beauty space take seriously — this is not a certification slapped on for marketing purposes, and reviewers who care about ingredient sourcing consistently cite it as a primary reason they chose this formula over alternatives.
A minor frustration for some buyers is that the vegan and cruelty-free positioning is not clearly indicated on the outer packaging itself — a few reviewers had to verify credentials online after purchase, which felt like an unnecessary extra step. For those who want full ingredient provenance detail, the packaging offers limited information beyond the core certifications.
Packaging & Portability
78%
22%
The compact dimensions make this hydrating matte lip color easy to slip into a coat pocket, evening bag, or gym kit without the bullet occupying meaningful space. The cap clicks on firmly, and several buyers mention taking it on international trips without the color smearing or the cap loosening in transit.
The packaging does not indicate the shade name or number on the base of the tube, which makes identification frustrating when multiple Vice shades are stored together in a single makeup bag. A few buyers also note the outer casing feels lighter than expected for a mid-premium product, which dents the perceived quality on first hold.
Finish Consistency
85%
The matte finish reads clean and flat in a way that holds through the first few hours of wear without developing a patchy or uneven texture — something that genuinely distinguishes it from cheaper matte formulas that break up quickly. Reviewers who use it for portrait photography specifically praise how well it photographs without any unexpected shine.
As the color wears down, the finish can drift from a true matte toward something closer to a satin — some buyers like this shift, but others find it inconsistent with expectations. The finish also tends to deteriorate first at the inner corners of the mouth, which can look inadvertently worn rather than intentionally faded.
Feathering & Edge Definition
74%
26%
When applied carefully over prepped skin, the formula does not bleed beyond the lip line in most cases — a key concern with matte products that carry a creamy base. Buyers who use the tip of the bullet to define the edge first consistently report a cleaner, sharper line without requiring a separate liner step.
Over time — particularly after two to three hours and any food or drink — minor feathering into fine lines around the mouth is a documented pattern in reviews, especially among buyers over 40. Without a lining pencil as an anchor, the creamy base gives the formula just enough mobility to migrate gradually into lip lines.
Shade Range & Variety
89%
The 35-shade Vice collection covers genuine ground — from barely-there nudes to deep berry tones and bold fashion shades like the blue-red featured here. Buyers who want to build a coherent lip wardrobe within a single formula appreciate not having to switch brands to access the full spectrum of finish types and color intensities.
The breadth of the range can also make narrowing down a shade harder than it looks — buyers report that the online shade grid is difficult to compare accurately across different screen types and display settings. For shoppers wanting to try multiple shades, the cost adds up quickly given the smaller-than-average fill weight per bullet.
Reapplication Ease
81%
19%
One practical strength of this formula is how naturally it layers over itself — a quick touch-up after lunch does not require wiping everything off and starting fresh, which is a common annoyance with transfer-proof alternatives. The new layer blends into whatever remains on the lips smoothly, so reapplication takes seconds rather than a full routine.
Because the color fades unevenly — typically retreating from the inner lip first — a straight reapplication without a quick blot can sometimes create a slightly uneven layered result. Buyers also note that the compact bullet size means the formula depletes faster when reapplication is a daily necessity, which raises the true cost of regular use.

Suitable for:

The Urban Decay Vice Hydrating Lipstick 0.11 oz is an ideal pick for anyone who wants bold, vivid color without the tight, parched feeling that most matte formulas leave behind by midday. If your lips tend to feel dry throughout the day, the aloe vera and avocado oil in the formula make a genuine difference — this is one of the few matte lipsticks where the moisturizing claim holds up in practice rather than just on the label. It's also a natural choice for conscious beauty consumers who won't compromise on vegan and cruelty-free credentials, especially at a mid-premium price point where those standards aren't always guaranteed. Fans of the Urban Decay ecosystem will find this Vice lipstick pairs particularly well with the brand's 24/7 Glide-On Lip Pencil for a sharper edge and a more polished result. For evening events, editorial styling, or any occasion where a statement blue-red needs to land with impact in a single swipe, this formula genuinely delivers.

Not suitable for:

The Urban Decay Vice Hydrating Lipstick 0.11 oz is not the right choice if transfer-proof, uninterrupted all-day wear is your primary requirement — the moisturizing formula that makes it comfortable is also what limits its staying power after a meal or a few drinks. Shoppers on a tight beauty budget may find the cost-per-ounce hard to justify compared to drugstore alternatives that offer similar pigment intensity with a larger bullet. If you tend to screen lipsticks primarily by shade swatches online, know that several buyers flag a meaningful difference between how the color appears on screen versus in natural daylight, so calibrate your expectations accordingly. Those who prefer a high-gloss or wet-look finish won't find it in this variant — the matte finish is committed, and cream or shine options require a separate purchase within the Vice line. Finally, anyone with naturally oily lips may find the hydrating base leads to faster color migration than they'd like.

Specifications

  • Brand: This lipstick is produced by Urban Decay, a mid-premium cosmetics brand recognized for bold pigmentation and unconventional shade ranges.
  • Product Line: The Vice line spans 35 Los Angeles-inspired shades available across cream, matte, and shine finish variants.
  • Net Weight: Each bullet contains 0.11 oz (3.1 g) of product, which sits on the smaller end of the full-size lipstick spectrum.
  • Package Size: The outer packaging measures 3.31 x 0.98 x 0.94 inches, compact enough to fit in most small clutches or makeup pouches.
  • Formula Type: The product is a creamy bullet lipstick formulated to glide on in a single pass without dragging, feathering, or pulling at the lip line.
  • Finish (This SKU): This specific listing is the matte finish variant, delivering a flat, non-reflective color payoff with no shine or gloss.
  • Available Finishes: Across the Vice collection, buyers can select cream, matte, or shine finishes depending on the shade chosen.
  • Key Ingredients: The formula includes aloe vera and avocado oil as active moisturizing agents, intended to counteract the dryness typically associated with matte lipsticks.
  • Vegan Status: This lipstick is certified vegan, meaning no animal-derived ingredients are present anywhere in the formula.
  • Cruelty-Free: Urban Decay holds cruelty-free certification for the Vice line, confirming the product is not tested on animals at any stage of production.
  • Color (This SKU): The shade in this listing is 714, a bright blue-red tone with a fully matte finish.
  • Coverage: The formula is described as super-pigmented, designed to deliver full, even color coverage in a single application without the need for layering.
  • Shade Range: The full Vice lineup offers 35 shades spanning neutral nudes, warm tones, and bold statement colors across all three finish types.
  • Average Rating: Based on approximately 1,395 buyer reviews, this lipstick holds an aggregate rating of 4.3 out of 5 stars.
  • Application: The shaped bullet tip allows direct application without a brush, supporting both precise edge definition and full-lip color coverage.

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FAQ

The aloe vera and avocado oil in the formula do make a tangible difference compared to a conventional matte. Most buyers report that their lips feel comfortable well into the afternoon — not glossy or slick, but far from the tight, papery sensation you get with standard mattes. If your lips are severely chapped going in, a thin layer of balm underneath helps, but for normal-to-slightly-dry lips the hydration holds up reasonably well throughout the day.

Under typical daily conditions — commuting, office work, light talking — expect solid color for roughly three to four hours. After eating or drinking, you will need to reapply. This Vice lipstick is a moisturizing-first formula, not a stain or a transfer-proof product, so setting that expectation before you buy saves a lot of disappointment later.

Mostly yes, but natural light can shift how it reads. The bright blue-red is genuinely bold and pigmented — it lands close to the swatch in warm or indoor lighting. Under cooler natural light, it can read slightly deeper or more true-red. Checking video reviews filmed in daylight is a reliable way to calibrate before purchasing.

You can wear it on its own without any issue — the pigmentation is strong enough that it looks deliberate and finished straight from the bullet. That said, pairing it with the Urban Decay 24/7 Glide-On Lip Pencil gives you a sharper edge and helps anchor the color so it holds up a bit longer between touch-ups.

Yes, expect some transfer. This hydrating matte lip color is not formulated to be smudge-proof or transfer-resistant — the moisture-rich base makes that trade-off inevitable. If leaving a mark on your coffee cup is a dealbreaker, a liquid matte formula with a transfer-proof claim would serve you better.

The Urban Decay Vice Hydrating Lipstick 0.11 oz falls into the category sometimes called a soft or hydrating matte — it has the flat, non-shiny finish of a traditional matte, but the base includes aloe and avocado oil that prevent the formula from setting stiff or pulling moisture out of your lips over time. Standard bullet mattes skip those ingredients entirely, which is why they so often feel uncomfortable after a few hours of wear.

It is legitimate. Urban Decay withdrew from sales in mainland China specifically to preserve its cruelty-free status — a real policy decision, not just a sticker. The Vice line is also fully vegan, so there are no animal-derived ingredients in the formula either.

Urban Decay positions it as full-size, but it is smaller than many drugstore bullets, which typically land around 0.13 oz or more. At a mid-premium price point, you are paying for formula quality rather than volume — similar to how a department store skincare product tends to come in a smaller jar than a budget alternative. Factor that in when comparing cost per ounce.

For moderately dry lips, yes — the formula is noticeably more forgiving than most mattes. For very dry or flaky lips, prep matters more: a light exfoliation followed by a thin, absorbed layer of lip balm before application will help the pigment lay smooth rather than settling into any texture. Skipping that step on severely dry lips can make even a moisturizing matte look uneven.

Keep it away from heat and direct sunlight — leaving it in a car on a warm day is particularly rough on any bullet formula and can cause it to soften, lose its shape, or sweat. A cool, dry drawer or a makeup bag stored at room temperature is ideal. The cap fits snugly, so it travels well as long as temperatures stay reasonable.