Overview

TRUSS Ultra Hydration PLUS Shampoo 13.1oz is a highly moisturizing formula designed to nourish dry, damaged, and color-treated hair. This shampoo works to restore elasticity and shine while adding volume and body, making it a great choice for those looking for a daily-use solution. Whether your hair is coarse, dry, or has been chemically treated, this shampoo provides deep hydration to improve overall hair health. The 13.1oz bottle offers plenty of product for consistent use, making it ideal for those needing a regular, reliable haircare routine.

Key Ingredients & Benefits

This hydrating shampoo is packed with powerful ingredients like keratin proteins and amino acids to help repair and strengthen damaged hair from the inside out. It also includes collagen and cottonseed oil, which work to protect the hair from humidity and reduce frizz. The formula is free from parabens and sulfates, making it safe for color-treated hair and ensuring that your color remains vibrant. These nourishing ingredients help to maintain moisture balance, leaving hair soft, manageable, and full of life.

Best For

This shampoo is perfect for anyone with dry, damaged, or color-treated hair, including those with bleached or highlighted strands. It's also a great choice for individuals struggling with coarse, frizzy, or unmanageable hair. Because it’s safe for daily use, it works well for a wide range of hair types that require moisture and repair. Whether you have fine or thick hair, this shampoo can add the hydration and volume your hair needs to look and feel its best, all while improving overall texture.

User Feedback

Users have reported noticeable improvements in their hair's softness and shine after consistent use of this shampoo. Many appreciate its gentle, sulfate-free formula that doesn't strip hair of moisture or color, making it especially popular among those with color-treated hair. While most users find that it works well for both fine and thick hair, some mentioned that it can be a bit heavy for very fine strands. Overall, the majority of feedback points to this shampoo as a great solution for adding moisture and improving hair texture without weighing it down.

Pros

  • This shampoo effectively moisturizes dry, damaged, and frizzy hair, leaving it soft and manageable.
  • It adds noticeable volume without weighing down fine or thick hair.
  • The sulfate-free formula is ideal for color-treated hair, preventing fading while maintaining hydration.
  • Many users appreciate the natural anti-frizz properties that help control flyaways and humidity.
  • Regular use restores elasticity and adds a healthy shine to dull, brittle hair.
  • Works well for daily use and can be integrated into a variety of hair care routines.

Cons

  • Some users find the shampoo a bit too lightweight for very coarse or severely damaged hair.
  • The fragrance does not last long, which may be disappointing for those looking for lasting scent.
  • People with oily scalps might feel the shampoo doesn't provide enough cleansing power.
  • It may not be rich enough for users needing deep conditioning for extremely dry hair.
  • Not suitable for those who prefer a heavier lather from their shampoo.
  • Can feel too heavy for users with very fine hair who need more volume or lift.

Ratings

After analyzing verified user reviews from multiple countries and platforms, we’ve gathered a comprehensive view of the TRUSS Ultra Hydration PLUS Shampoo 13.1oz. All feedback was carefully filtered to exclude spam, bot-generated, incentivized, or off-topic reviews. The scores reflect both the strengths and pain points highlighted by real users, with feedback gathered from diverse sources in various languages.

Effectiveness for Dry Hair
91%
Many users praise this shampoo for its ability to deeply hydrate and restore moisture to dry hair. Regular use leads to visibly softer, smoother hair with noticeable improvement in texture, making it especially beneficial for those with parched strands due to color treatment or heat styling.
A few users mentioned that while the shampoo offers good hydration, it may not provide enough moisture for extremely dry or damaged hair, requiring additional leave-in treatments or oils to maintain optimal softness.
Hydration and Moisture Retention
88%
This shampoo is highly effective at retaining moisture throughout the day. Reviewers with dry and frizzy hair note that their hair stays hydrated longer than with other shampoos, preventing the feeling of dryness or tightness after washing.
Some users with fine hair mentioned that while it provides hydration, it can weigh their hair down slightly, making it appear flat. In some cases, this shampoo may not deliver enough volume for those seeking light and airy hair.
Frizz Control and Smoothing
85%
This shampoo is often praised for its ability to tame frizz and promote smoother hair. Its anti-frizz agents, like collagen and cottonseed oil, help lock in moisture, leaving the hair looking sleek and polished without being greasy or heavy.
While it works well for many users, a few noted that the anti-frizz effect didn’t last all day, especially in very humid conditions. Those with very coarse or curly hair may need to use additional styling products to maintain smoothness throughout the day.
Volume and Body Boosting
80%
20%
Several users with fine or limp hair found that this shampoo added noticeable volume and body, making their hair feel fuller and thicker. It works well as part of a routine for those who want some lift without weighing hair down.
However, some users with thicker hair felt that the shampoo didn't provide enough volume boost. They mentioned that while it hydrates and smooths, it doesn’t add significant lift or body to thicker, denser hair types.
Suitability for Color-Treated Hair
94%
The shampoo's color-safe, sulfate-free formula is a standout for users with color-treated hair. Many reviewers noted that it helps maintain their vibrant color without causing it to fade or strip, making it ideal for those with highlights, bleach, or dye treatments.
Though most users find it excellent for color-treated hair, some felt that it didn’t provide the deep conditioning needed to counteract the damage from bleaching. For highly porous or over-processed hair, additional moisturizing treatments may be required.
Gentleness and Formula (Sulfate-Free)
90%
The sulfate-free formula is appreciated by many, as it is gentle on the scalp and doesn’t cause irritation or dryness. It’s especially well-regarded by people with sensitive skin or those prone to scalp conditions like dryness or itching.
A small number of users mentioned that although the gentle formula is great for sensitive scalps, it doesn’t create as much lather as other shampoos, which some people find off-putting or believe it indicates less cleaning power.
Scent and Fragrance Appeal
76%
24%
The fragrance is mild and not overpowering, which appeals to users who prefer a subtle scent. It leaves the hair smelling fresh and clean without lingering too long, making it suitable for those who dislike strong scents in their hair care products.
Some users felt that the scent didn’t last long enough, disappearing shortly after the hair dried. For those who enjoy a more lasting or intense fragrance, this shampoo might not be the best choice.
Ease of Use and Application
82%
18%
The shampoo has a smooth texture that lathers well and spreads easily through the hair. Users appreciate how simple it is to apply, and it doesn't require much product to get a satisfying clean, making it convenient for daily use.
A few reviewers noted that the bottle design could be more user-friendly. Some found it difficult to control the amount of product dispensed, leading to waste or frustration, especially when trying to use it in the shower.
Packaging and Dispensing
78%
22%
The packaging is sleek and easy to handle, making it convenient for daily use. Many users like that the bottle is clear, allowing them to see how much product is left, so they don’t run out unexpectedly.
However, some users mentioned that the bottle can be tricky to squeeze when it gets low on product. A few people wished the opening was wider or that it came with a pump for more controlled dispensing.
Value for Money
85%
Considering the high-quality ingredients and the fact that it works well for various hair types, users generally feel that this shampoo offers great value for money. It’s a good investment for those with color-treated or damaged hair who want an effective, sulfate-free solution.
A few users expressed that while the shampoo is effective, it is on the pricier side compared to other similar shampoos. For those on a tight budget, it may feel like a bit of a splurge, especially if they go through it quickly with daily use.
Long-Term Results and Repair
87%
Over time, many users report improvements in hair strength and elasticity, with some mentioning that their hair feels less brittle and more manageable. It's a good choice for long-term care, especially for those seeking recovery from damage caused by coloring or heat styling.
While it offers some repair benefits, some users with severely damaged hair feel that it doesn't restore hair to its healthiest state on its own. For deep repair, they suggest combining it with intensive treatments or masks.
Consistency Across Batches
83%
Most users agree that the shampoo delivers consistent results across batches, maintaining its hydrating and frizz-fighting properties every time. This consistency makes it a reliable part of their regular hair care routine.
A few reviewers mentioned minor variations in texture or scent between different batches. Though these differences didn’t seem to affect the performance, it was noted by a small group of users who prefer more uniformity in their products.

Suitable for:

This shampoo is ideal for individuals with dry, damaged, or color-treated hair, especially those seeking daily hydration and repair. It's particularly beneficial for people with frizzy, coarse hair, as it helps smooth and tame unruly strands. Reviewers with fine or thick hair have found it works well for adding volume and moisture without weighing hair down. Those with color-treated or bleached hair will appreciate its gentle sulfate-free formula that maintains color vibrancy while nourishing and strengthening. Users who want a shampoo that restores elasticity, shine, and manageability will also find this product highly effective in their hair care routine.

Not suitable for:

While this shampoo offers deep hydration, it may not be ideal for individuals with extremely fine or oily hair, as it can weigh hair down or feel a bit too heavy. Those with very coarse or overly damaged hair may need additional products for deep conditioning, as some users felt it didn’t provide enough repair on its own. If you're looking for a long-lasting fragrance, this product might not meet your expectations, as some users noted the scent fades quickly after use. Additionally, people who prefer a more voluminous lather or have sensitive scalps may find it lacking in cleaning power or texture, as the sulfate-free formula can feel lighter than traditional shampoos.

Specifications

  • Volume: The shampoo comes in a 13.1oz (390mL) bottle, ideal for regular use.
  • Formula: This shampoo is sulfate-free, making it gentle on hair and suitable for color-treated strands.
  • Paraben-Free: The formula is free from parabens, ensuring it doesn't damage or strip hair of essential moisture.
  • Key Ingredients: It contains keratin proteins, amino acids, collagen, and cottonseed oil for deep nourishment and repair.
  • Hair Types: Suitable for all hair types, including dry, damaged, frizzy, fine, and thick hair.
  • Moisturizing: The shampoo offers intense hydration to combat dryness and maintain hair’s natural moisture balance.
  • Anti-Frizz: Collagen and cottonseed oil in the formula help to reduce frizz and maintain smoothness.
  • Color-Safe: The shampoo is safe for color-treated hair, protecting against fading while maintaining hydration.
  • Volume Boosting: It adds volume to hair, making it feel fuller and more textured without weighing it down.
  • Shine-Enhancing: The product enhances hair’s natural shine, leaving it looking glossy and healthy.
  • Daily Use: This shampoo is designed for daily use, providing consistent moisture and repair over time.
  • Fragrance: The shampoo has a light, pleasant fragrance that doesn’t overpower, leaving hair subtly scented.
  • Repairs Damage: Formulated to repair hair from the inside out, restoring elasticity and strength.
  • Texture: The shampoo has a smooth, creamy texture that lathers easily and spreads well through hair.
  • No Harsh Chemicals: Free from sulfates, parabens, and other harsh chemicals, making it safe for sensitive scalps.
  • Suitable for Bleached Hair: The shampoo is particularly beneficial for bleached and highlighted hair, helping to restore moisture and strength.
  • pH Balanced: The shampoo is pH balanced to be gentle on hair and scalp, promoting overall hair health.
  • Cruelty-Free: This shampoo is cruelty-free, meaning it has not been tested on animals.
  • Packaging: The shampoo comes in a recyclable plastic bottle for environmentally-conscious users.

FAQ

To use, apply a generous amount of this shampoo to wet hair, massaging gently into the scalp. Lather and rinse thoroughly. For optimal hydration, follow with a conditioner. It's suitable for daily use on all hair types, especially dry, damaged, or color-treated hair.

This shampoo stands out with its sulfate-free, paraben-free formula that nourishes and repairs damaged hair. It’s enriched with keratin proteins, amino acids, and natural ingredients like collagen and cottonseed oil to provide hydration, improve elasticity, and control frizz.

Yes, this shampoo is specifically formulated to be color-safe. Its sulfate-free formula helps maintain color while moisturizing and repairing the hair, ensuring your hair stays vibrant without stripping the color.

Absolutely! This shampoo is suitable for fine hair and will add volume without weighing it down. Many users with fine hair report that it helps improve manageability and shine, making it a great daily option.

Yes, this product has anti-frizz properties, thanks to ingredients like collagen and cottonseed oil. It helps smooth the hair cuticle, reducing frizz and flyaways, making it ideal for those with dry or frizzy hair.

You can use this shampoo daily, especially if you have dry, damaged, or color-treated hair. Its gentle, moisturizing formula makes it suitable for everyday use without stripping hair of essential moisture.

The shampoo contains keratin proteins and amino acids to repair and strengthen hair from the inside. It also includes collagen and cottonseed oil, which help hydrate the hair, control frizz, and protect against humidity.

No, this shampoo is designed to add volume and moisture without weighing thick hair down. It hydrates and nourishes while enhancing body, making it suitable for both thick and fine hair types.

The shampoo has a mild, pleasant fragrance, but it isn’t overpowering. It leaves the hair with a light scent, which some users find refreshing, although the fragrance doesn’t linger as long as some may expect.

This shampoo is generally safe for all hair types, including color-treated hair. However, if you have a sensitive scalp or allergies to certain ingredients like keratin or cottonseed oil, you may want to patch-test before full use.