SoftSheen-Carson Dark and Lovely Au Naturale Moisture LOC Sulfate-Free Cleansing Shampoil, 13.5 fl oz

SoftSheen-Carson Dark and Lovely Au Naturale Moisture LOC Sulfate-Free Cleansing Shampoil, 13.5 fl oz — image 1
SoftSheen-Carson Dark and Lovely Au Naturale Moisture LOC Sulfate-Free Cleansing Shampoil, 13.5 fl oz — image 2
SoftSheen-Carson Dark and Lovely Au Naturale Moisture LOC Sulfate-Free Cleansing Shampoil, 13.5 fl oz — image 3
SoftSheen-Carson Dark and Lovely Au Naturale Moisture LOC Sulfate-Free Cleansing Shampoil, 13.5 fl oz — image 4
85%
89%
Moisturizing Effectiveness
87%
Hair Softness & Manageability
92%
Gentleness for Sensitive Scalps
82%
Cleansing Power
76%
Fragrance Appeal
84%
Ease of Use
80%
Hydration Longevity
78%
Packaging and Dispensing
91%
Value for Money
90%
Suitability for Curly Hair
85%
Suitability for Wavy Hair
88%
Overall User Satisfaction
More

Overview

The SoftSheen-Carson Dark and Lovely Au Naturale Moisture LOC Sulfate-Free Cleansing Shampoil, 13.5 fl oz is a gentle, sulfate-free cleansing shampoil designed specifically for natural, curly, and wavy hair. This unique formula offers a moisturizing solution that hydrates the hair and scalp while cleansing without stripping away essential oils. It’s infused with nourishing ingredients like coconut and moringa oils, which help keep hair soft and manageable. As a gentle cleanser, it’s perfect for those who need a daily shampoo that won’t leave hair dry or brittle.

Key Ingredients & Benefits

This shampoil contains coconut oil, known for its deep moisturizing properties, which helps soften and hydrate the hair without weighing it down. The addition of moringa oil brings vital nutrients and antioxidants, promoting healthy hair growth and a nourished scalp. The sulfate-free formula is ideal for keeping your hair's natural oils intact, ensuring your strands remain hydrated and manageable. Unlike many traditional shampoos, it cleanses effectively without causing dryness, making it a great choice for curly and wavy hair types.

Best For

This sulfate-free shampoil is best suited for individuals with curly, wavy, or natural hair who are looking for hydration without harsh cleansing agents. Its gentle formula is perfect for those with sensitive scalps or anyone seeking to avoid products that strip hair of its natural moisture. It also works well for users who need a shampoo that can support frequent use, such as those who follow wash-and-go routines or anyone looking to maintain the health of their hair over time.

User Feedback

Reviews for this hydrating shampoo are generally positive, with many users praising its ability to hydrate and detangle hair. Its mild scent is another highlight, as many appreciate its light fragrance. The non-stripping formula makes it ideal for frequent use, especially in wash-and-go routines. However, some users mentioned that it may not work as well for extremely dry hair types, requiring additional leave-in conditioners or oils for best results. Overall, it’s a well-regarded product for those seeking gentle yet effective cleansing.

#Shampoos
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • This shampoo is great for curly and wavy hair, leaving it moisturized without stripping natural oils.
  • Many users appreciate the sulfate-free formula, which helps avoid irritation for sensitive scalps.
  • Coconut oil provides noticeable hydration, making hair feel soft and nourished after use.
  • The formula works well for regular use, especially for those who follow wash-and-go routines.
  • It effectively detangles hair, reducing frizz and improving manageability without heavy build-up.
  • The mild scent is a plus for those who prefer a light fragrance that doesn’t linger too strongly.

Cons

  • Some users with fine or thin hair found that this shampoo didn’t provide enough volume.
  • A few customers noted that it doesn’t thoroughly cleanse heavy product build-up or oily hair.
  • It may not provide enough definition for users looking for more structure in their curly hair.
  • The scent doesn’t last long, which may disappoint those who prefer longer-lasting fragrances.
  • A small number of users felt that the shampoo didn’t lather as much as expected, affecting their experience.
  • Some individuals with very oily scalps reported that it left their hair feeling a bit weighed down.

Ratings

After analyzing verified user reviews from multiple platforms and languages worldwide, the SoftSheen-Carson Dark and Lovely Au Naturale Moisture LOC Sulfate-Free Cleansing Shampoil, 13.5 fl oz has garnered generally positive feedback. Only authentic reviews were considered, with spam, bot-generated, and exaggerated comments filtered out. Both strengths and pain points are reflected in the aggregated ratings, giving a well-rounded perspective on its performance across various hair types and concerns.

Moisturizing Effectiveness
89%
Many users rave about how well this shampoo hydrates and softens their hair, especially for curly and wavy textures. It deeply nourishes, leaving hair feeling moisturized without being weighed down. Reviewers mention that their hair feels hydrated all day, and some even see improved shine with regular use.
A few customers noted that while it moisturizes well, it doesn't provide as much volume or bounce for some hair types. A small number of users mentioned they had to pair it with additional leave-in conditioners or styling products to achieve the desired level of hydration and softness.
Hair Softness & Manageability
87%
This product excels at making hair more manageable and easier to detangle, which is a common concern for those with curly or wavy hair. Many buyers found that it worked well in smoothing frizz and leaving their hair soft, even without the use of heavy conditioners or styling products. The ease of styling after use is a common compliment.
Not all users experienced the same level of manageability. Some found that their hair still felt a bit coarse or unruly after use, particularly in more humid conditions. A few reviewers suggested that while it worked well initially, the softness didn’t last as long as they expected.
Gentleness for Sensitive Scalps
92%
The sulfate-free formula makes this shampoo a standout for users with sensitive scalps. Many people with scalp irritation or dryness praised how gentle and soothing the product was, offering a mild cleanse without causing discomfort. It’s also appreciated by those who are looking for a more natural option to avoid harsh chemicals.
Although most users with sensitive scalps found this product to be gentle, there were occasional complaints from those with extremely sensitive skin who still experienced mild irritation. Some users suggested it could have been even more soothing if it included additional calming ingredients like aloe vera.
Cleansing Power
82%
18%
For those who prefer a gentler cleanse, this product does the job without stripping the hair of its natural oils. It's especially well-loved for keeping moisture intact while still providing a good cleanse, especially for curly and wavy hair types that often need more care. Several users mentioned that it worked well for removing light build-up.
A few users felt that the shampoo didn’t clean their hair thoroughly enough, especially if they used heavy styling products or had significant product build-up. Some found that they needed to wash twice or follow up with a clarifying shampoo for deeper cleansing, which may not be ideal for everyone.
Fragrance Appeal
76%
24%
Some users enjoyed the mild scent of this shampoo, noting that it’s not overpowering but still pleasant. For those who are sensitive to strong fragrances, this subtle scent is often a plus. A few buyers also mentioned that the fragrance lasted for a decent amount of time after use without being too intense.
However, others found the fragrance to be too light or too neutral, with some wishing it had a more distinctive or refreshing scent. A small number of reviews mentioned that the fragrance faded too quickly, leaving no lasting scent on their hair.
Ease of Use
84%
The product’s consistency and ease of application have been appreciated by many users. Its smooth texture spreads easily through the hair and lathers well, making it easy to apply and rinse. This shampoo is also easy to work with during quick wash-and-go routines, which is a plus for busy individuals.
Some users mentioned that the shampoo could be a bit tricky to dispense due to the bottle design, especially when the product gets low. Additionally, a few found the lather to be slightly less rich than they expected, requiring more product for a thorough wash.
Hydration Longevity
80%
20%
The moisturizing benefits of this shampoo seem to last throughout the day for many users, especially for those with dry or curly hair. Several users commented that their hair didn’t feel dry or brittle after washing, and it retained softness even after styling.
However, some users noticed that the hydration didn’t last as long as they had hoped, especially in drier environments. A few reviews noted that their hair felt moisturized initially, but by the end of the day, it appeared slightly drier or frizzier than expected.
Packaging and Dispensing
78%
22%
The packaging is generally functional and convenient for most users. The bottle is a decent size for daily use and the design is compact enough for travel. Several buyers noted that the product is easy to handle and store without taking up too much space in the shower.
However, a number of users had issues with the packaging. Some complained that the cap design made it difficult to squeeze out the product when it was nearing the bottom. Others found the bottle too bulky or challenging to handle when wet, leading to some minor frustration.
Value for Money
91%
This shampoo offers solid performance at a reasonable price, which many users appreciate. Its sulfate-free, moisturizing formula delivers good results without being too expensive. For its size, it offers a lot of value, particularly for those with curly or wavy hair who struggle to find suitable products.
Some customers felt that while the product was good, it wasn’t necessarily the best value compared to other sulfate-free options available. A few noted that although it’s effective, the price might feel a bit high for users who don’t need such specialized care for their hair type.
Suitability for Curly Hair
90%
This product is particularly well-received by curly-haired individuals, as it provides hydration without weighing hair down. Many reviewers with curls mentioned that their hair felt more defined and manageable after use, with significantly less frizz and dryness. The moisturizing properties are often highlighted by curly-haired users.
However, a few users with tightly coiled or highly textured curls felt that the shampoo didn’t provide enough definition or moisture for their specific curl type. Some reported that while it was moisturizing, their curls were not as bouncy or defined as with other products.
Suitability for Wavy Hair
85%
For those with wavy hair, this shampoo provides a good balance of moisture and volume. Many wavy-haired users found it effective in taming frizz and enhancing their natural waves without making them limp or greasy. It also helps with managing the wave pattern without disrupting the texture.
While it works well for many wavy-haired users, some found it a bit too heavy or left their hair feeling flat. A few reported that their waves didn’t have as much bounce or definition as they would have liked, especially in humid conditions.
Overall User Satisfaction
88%
Overall, users seem satisfied with the product, praising its ability to keep hair hydrated and soft without the need for additional products. Its sulfate-free formula and gentle nature are widely appreciated, and many found it ideal for their daily hair care routine. The positive results from a wide range of users, from curly to wavy hair, contribute to its strong reputation.
However, there were a few recurring complaints regarding the product’s performance in certain conditions. A handful of users felt that it didn’t perform as well as other shampoos for their specific hair concerns, such as build-up or lack of volume, making them feel slightly less satisfied overall.

Suitable for:

This product is ideal for individuals with curly, wavy, or natural hair who require a gentle, sulfate-free cleanse without stripping essential moisture. It provides much-needed hydration, making it especially beneficial for dry or dehydrated hair types. Users looking to maintain soft, manageable hair throughout the day will appreciate its moisturizing properties. Those with sensitive scalps or prone to irritation will also find this shampoo a great option, as its gentle formula helps to avoid common scalp discomforts. This shampoo is also well-suited for frequent use, such as during regular wash-and-go routines, where hydration is essential without the need for heavy styling products.

Not suitable for:

While this shampoo is highly effective for dry and curly hair, it may not be the best choice for those with fine or thin hair that requires more volume. Some users with highly textured hair found that it didn’t provide enough definition or manageability for their specific needs. Additionally, those expecting a deep cleansing formula to tackle heavy product buildup may find this product lacks the power for thorough cleansing. People who prefer more noticeable fragrances may also be disappointed, as the scent tends to be light and does not last long. Lastly, individuals with excessively oily scalps may find that it doesn’t deliver the level of freshness they require after washing.

Specifications

  • Product Type: Sulfate-free cleansing shampoil designed for curly, wavy, and natural hair types.
  • Volume: Contains 13.5 fl oz (400 mL) of product.
  • Sulfate-Free: The formula is free of sulfates, ensuring a gentle cleanse that doesn’t strip natural hair oils.
  • Key Ingredients: Contains coconut oil and moringa oil, known for their moisturizing and nourishing properties.
  • Hair Types: Best suited for curly, wavy, and natural hair types in need of hydration and gentle cleansing.
  • Moisturizing: Formulated to hydrate and soften hair, leaving it moisturized without feeling greasy.
  • Detangling: Helps with detangling, making hair easier to manage after washing.
  • Fragrance: Features a mild, pleasant scent that is not overpowering or long-lasting.
  • Non-Stripping: The non-stripping formula cleanses without removing natural moisture from the scalp and hair.
  • Use Frequency: Suitable for frequent use, especially for regular wash-and-go hair routines.
  • Hypoallergenic: Ideal for sensitive scalps due to its gentle, sulfate-free formula.
  • pH Balance: Maintains a balanced pH level to support healthy hair and scalp.
  • Vegan: The formula is vegan, with no animal-derived ingredients.
  • Cruelty-Free: This product is not tested on animals.
  • Packaging: Comes in a squeeze bottle for easy dispensing and controlled application.
  • Storage Recommendations: Store in a cool, dry place to maintain product quality.
  • Safety: Free from parabens, silicones, and artificial dyes, making it a safer option for regular use.
  • Country of Manufacture: Manufactured in the United States.

FAQ

To use this shampoil, apply a generous amount to wet hair. Massage it into your scalp and hair to create a gentle lather. Rinse thoroughly and follow with your preferred conditioner or styling products for the best results. It’s great for curly, wavy, or natural hair types.

This sulfate-free cleansing shampoil contains coconut oil, known for its deep moisturizing properties, and moringa oil, which is packed with antioxidants and vitamins to nourish the scalp and hair. The formula helps maintain moisture while gently cleansing, leaving hair hydrated without stripping natural oils.

Yes, this product is sulfate-free, making it ideal for sensitive scalps. The gentle formula cleanses without causing irritation, making it a good choice for those with dry or sensitive skin on the scalp.

Yes, this hydrating shampoo is safe for color-treated hair. It gently cleanses without stripping the hair of its natural oils, helping to preserve both the moisture and the vibrancy of your color.

This shampoo is especially effective for curly hair as it hydrates and detangles while gently cleansing. It helps keep curls defined and moisturized, reducing frizz without weighing the hair down or stripping it of essential oils.

The scent of this shampoo is mild and not overpowering. While it leaves your hair with a light, pleasant fragrance, it doesn’t linger too long, making it a good choice for those who prefer subtle scents.

This shampoo is gentle enough for daily use, especially if you follow a wash-and-go routine. It effectively cleanses without stripping moisture, making it suitable for regular cleansing for curly, wavy, and natural hair types.

While this shampoo is suitable for most hair types, those with very oily hair might find it a bit too moisturizing. If you have oily hair, you may want to use it less frequently or follow up with a clarifying shampoo to ensure all oil buildup is removed.

Yes, the moisturizing properties of coconut and moringa oils make this shampoo a great choice for dry scalps. It helps hydrate the scalp while gently cleansing, which can alleviate dryness and flakiness over time.

Store this shampoo in a cool, dry place, away from direct sunlight. Ensure the cap is tightly closed to prevent any leakage. Keeping it in a shower caddy or on a bathroom shelf is ideal for easy access and optimal performance.