Pureology Style + Protect Mess It Up Texture Paste 100mL

88%

Effectiveness for Color-Treated Hair

Medium Hold Performance

Texture & Shine Finish

Sulfate-Free and Vegan Formula

Moisture Retention & Protection

Ease of Application

Fragrance

Packaging & Dispensing

Longevity of Hold

Volume and Texture Boost

User Sensitivity (Scalp Reaction)

Value for Money

Overall Satisfaction

Overview

The Pureology Style + Protect Mess It Up Texture Paste 100mL is a versatile styling product specifically crafted for color-treated hair. This texture paste provides a medium hold while offering a natural matte finish with a hint of shine. It’s a vegan, sulfate-free solution that works to keep your hair looking healthy and vibrant, without stripping away moisture or color. This paste is ideal for those who want a simple, everyday styling product that provides lasting definition and volume without any greasy residue.

Key Ingredients & Benefits

Formulated with nourishing ingredients like Jojoba, Green Tea, and Sage, this paste is not only about styling but also protecting your hair. These actives help to prevent color fading and heat damage, making it an excellent choice for anyone with color-treated hair. The paste works by adding soft texture and definition to your hair while keeping it moisturized and healthy. Its matte finish ensures that your hair stays natural-looking, without feeling weighed down or greasy throughout the day.

Best For

This texture paste is perfect for those with color-treated hair who need a product that offers a medium hold and adds texture without sacrificing moisture. It's ideal for individuals seeking a vegan, sulfate-free styling option that won’t damage their hair or strip away essential nutrients. Those with flat hair will appreciate its ability to add volume and definition, giving their hairstyle a natural lift while maintaining the integrity of their color and overall hair health.

User Feedback

Users rave about the Pureology styling paste for its natural shine and non-greasy finish. Many find that it works well for adding volume to flat hair, making it more manageable and defined. Customers also appreciate its ability to protect color-treated hair while offering medium hold. Some users note that while it provides great texture and volume, it may not be as long-lasting as stronger hold products. However, its gentle formula and moisturizing properties make it a favorite for those with sensitive or dry hair.

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Pros

Provides a matte finish with natural shine that isn’t greasy.
Ideal for color-treated hair, protecting against fading and damage.
The medium hold is perfect for styling flat or fine hair, adding volume.
Vegan and sulfate-free, making it a great option for eco-conscious users.
Key ingredients like jojoba, green tea, and sage help nourish and protect hair.
Works well for everyday styling, maintaining texture without feeling heavy.

Cons

The medium hold may not be strong enough for thicker or more unruly hair.
Some users find it doesn’t offer enough moisture for very dry hair.
Not ideal for those looking for a strong glossy finish or intense fragrance.
The 100mL size may not be enough for long-term use for regular users.
In humid climates, it may not provide enough hold to keep hair in place.
The subtle fragrance may not appeal to those who prefer stronger scents.

Ratings

After analyzing verified user reviews from a range of global sources, including multiple languages and platforms, we've compiled an accurate snapshot of feedback for the Pureology Style + Protect Mess It Up Texture Paste 100mL. Only authentic, high-quality reviews were considered, filtering out spam, bots, and exaggerated claims. Both strengths and challenges are reflected in these scores, ensuring a balanced view of what users truly think about this product, which is designed for color-treated hair. Below are the detailed ratings based on customer experiences worldwide.

Effectiveness for Color-Treated Hair

89%

Many users appreciate how this product helps maintain the vibrancy of color-treated hair without causing fading. Its ability to provide a protective layer against heat and environmental damage is especially valued by those with chemically treated hair. The added nourishment from natural ingredients like jojoba and sage enhances its appeal.

A few users mentioned that while the product works well for some, it may not offer as much hold or control for thicker, more unruly hair types. Some found that it didn't completely prevent color fading in very harsh conditions, especially after frequent washing.

Medium Hold Performance

85%

The medium hold is perfect for users who prefer a flexible, natural finish without a crunchy or stiff texture. Many users find it ideal for creating textured, tousled styles that hold throughout the day without feeling heavy or sticky. It’s especially well-suited for those with finer hair who want just enough control.

However, some users with thicker hair feel that the hold is not strong enough for their styling needs. In these cases, it may require reapplication throughout the day to maintain the desired style. It may also struggle to tame frizz or flyaways in more humid conditions.

Texture & Shine Finish

92%

Users rave about the matte finish with a natural shine that this product provides. It adds just the right amount of texture without being greasy or weighed down. Those with flat hair report a noticeable boost in volume and definition, making it ideal for adding life to lifeless locks.

On the flip side, a few buyers pointed out that the matte finish may not be the best choice for those looking for more shine or gloss. Some felt that it lacked the glossy shine they prefer for certain styles, especially for those with drier hair needing extra moisture.

Sulfate-Free and Vegan Formula

94%

The vegan, sulfate-free formula is a major selling point for those with sensitive scalps or those who prioritize cruelty-free products. Many buyers are thrilled that this product is not only effective but also safe for their color-treated hair, offering peace of mind about harsh chemicals.

For a small number of users, the product's lack of sulfates didn't seem to contribute to a noticeable difference in hair softness or overall hydration compared to other products. Some found that their hair felt a bit drier after styling, which they weren't expecting from a sulfate-free product.

Moisture Retention & Protection

87%

Many users love how the product locks in moisture without making their hair feel greasy. The nourishing ingredients like jojoba and green tea help to keep hair soft and healthy while preventing color from fading due to heat damage. It's a great option for those looking to balance texture with hydration.

A few reviews noted that while the paste does protect against heat, it doesn't provide deep moisture for those with very dry or coarse hair. Some users mentioned needing an additional leave-in conditioner for enhanced hydration.

Ease of Application

82%

18%

The paste is easy to work through the hair and doesn’t clump or create product buildup, making it simple to apply and style. Users enjoy how it’s not too thick or sticky, allowing for smooth distribution even in damp hair. The compact jar is also convenient for travel.

However, a handful of users found that it can be a bit challenging to spread evenly on very thick or coarse hair. Some felt the product didn’t distribute as well as they would have liked, leaving some areas looking more textured than others.

Fragrance

76%

24%

The light and subtle fragrance is a big plus for those who prefer products with minimal scent. It’s fresh enough to provide a pleasant experience without being overpowering, making it suitable for sensitive noses.

That said, some users were disappointed by the fragrance, describing it as too faint or not as pleasant as they expected. A few mentioned it didn’t last long after application, which made the overall experience less enjoyable for them.

Packaging & Dispensing

90%

The compact jar makes it easy to access just the right amount of product. The size is ideal for travel and fits neatly into bathroom drawers. Users appreciate how the packaging maintains the product’s integrity without making a mess.

A small number of reviewers mentioned that the jar can be a bit cumbersome when it’s near the end of the product. They found it harder to access the last bits, especially when the paste thickens slightly over time.

Longevity of Hold

81%

19%

For many users, the product holds up well throughout the day, maintaining a light, natural texture without the need for constant touch-ups. It works particularly well for casual, everyday styling where a relaxed yet defined look is desired.

However, some users found that the hold started to weaken by the afternoon, especially for more structured hairstyles. Those with very fine or straight hair experienced slippage, which required them to reapply the paste for lasting effects.

Volume and Texture Boost

88%

The texture paste provides an excellent volume boost, giving lifeless hair the extra definition it needs. Users love the ability to create fuller, thicker-looking hair without feeling like they've overdone it. It adds body without being heavy.

While it’s great for some, a few reviewers felt that it didn’t deliver as much volume as they expected for more fine-textured hair. In some cases, they were left wishing for a little more body, particularly after a few hours of wear.

User Sensitivity (Scalp Reaction)

93%

Many users with sensitive scalps report no irritation or discomfort while using this product. The gentle formula, free from sulfates and harsh chemicals, seems to work well for those prone to dryness or itching.

However, a few individuals with particularly sensitive scalps noted mild irritation, especially when the product was applied near the scalp. These users recommended using less product in those areas to avoid any discomfort.

Value for Money

92%

This product offers great value for those looking for a sulfate-free, vegan styling paste that works effectively for color-treated hair. Users feel that the price is fair given the quality, longevity, and performance it delivers for various hair types.

On the downside, a few customers feel that there are other similarly priced products on the market that provide comparable results. Some users would prefer a larger size for the price, as they go through the jar relatively quickly.

Overall Satisfaction

90%

Overall, users are satisfied with the product's performance, especially its natural texture and ability to protect color-treated hair. Its versatility in styling different hair types makes it a staple for many. The combination of vegan and sulfate-free ingredients adds extra appeal.

Despite the positive reviews, a few users were not fully satisfied with the level of hold or texture it provided, especially for more demanding styles. Some also noted that the scent and volume boost could have been stronger, which affected their overall satisfaction.

Suitable for:

This product is ideal for people with color-treated hair who need a medium hold with natural texture and definition. It’s especially well-suited for users seeking a sulfate-free and vegan option, as it helps protect color from fading while maintaining hair health. Those with fine or flat hair will appreciate the added volume and soft texture it provides without feeling greasy. The light matte finish and natural shine make it perfect for everyday styling, especially for users looking for a product that adds body and definition without compromising their hair’s moisture balance. This styling paste is also a great choice for those who want to avoid harsh chemicals in their hair care routine, as the ingredients like jojoba, green tea, and sage nourish the hair while protecting it from heat damage.

Not suitable for:

While this product works well for many, it may not be the best option for individuals with very thick or coarse hair, as the medium hold may not be strong enough to tame more unruly strands. Some users with textured or frizzy hair have reported that it didn’t provide enough control for their needs, especially in humid conditions. Additionally, those who prefer a strong, glossy finish or a more intense fragrance might find the matte effect and subtle scent less appealing. The paste may also not offer sufficient moisture for users with extremely dry or brittle hair, who might require a more hydrating product alongside their styling routine. Finally, users looking for a larger quantity at a comparable price point might feel the 100mL size isn’t enough for long-term use.

Specifications

Size: The product comes in a 100mL jar.
Formulation: This texture paste provides a medium hold for styling.
Finish: It offers a matte finish with a natural shine.
Sulfate-Free: The paste is free from sulfates, making it gentle on hair and color-treated strands.
Vegan: This product is 100% vegan, ensuring no animal-derived ingredients.
Paraben-Free: It is formulated without parabens for safer use on hair.
Gluten-Free: The paste is free from gluten, making it suitable for those with gluten sensitivities.
Hair Type: Ideal for color-treated hair, providing protection and nourishment.
Key Ingredients: Contains jojoba, green tea, and sage to nourish and protect hair.
Color Protection: Helps prevent color fading and damage from heat styling.
Texture: Adds soft texture and definition without leaving hair greasy.
Moisture Retention: Designed to prevent hair from becoming dry or stripped of moisture.
Scent: The product has a light, subtle fragrance that isn't overpowering.
Packaging: The paste comes in a compact, easy-to-use jar for convenient storage.
Application: Best applied to damp or dry hair for a natural, styled look.
Hair Concerns: Addresses concerns like dryness and lack of volume.
Finish Effect: Provides a matte finish with a natural shine that enhances hair texture.
Heat Protection: Offers protection against heat damage when styling with tools like blow dryers or flat irons.
Storage: Store in a cool, dry place to maintain product quality.

FAQ

To use this texture paste, start with a small amount and rub it between your palms to warm it up. Then, apply evenly to damp or dry hair, focusing on areas that need texture or volume. For added definition, use your fingers to style as desired.

Yes, this product is specifically designed for color-treated hair. It helps protect your color from fading while maintaining healthy hair, thanks to nourishing ingredients like jojoba, green tea, and sage.

Yes, this product is sulfate-free and vegan, making it gentle on sensitive hair types. It's ideal for dry hair as it won’t strip moisture, but if your hair is extremely dry, you might need extra hydration alongside it.

Yes, this texture paste is great for fine or flat hair. It adds volume and provides medium hold without weighing hair down or making it greasy, making it perfect for adding texture and lift.

The hold is medium, so it will keep your hair in place throughout the day, but it might not be strong enough for very thick or unruly hair. For best results, reapply a small amount if you need to freshen up your style.

The paste has a light, subtle fragrance that isn’t overpowering. It’s designed to be pleasant but not linger for long, so it won’t clash with other fragrances you may be wearing.

This product works for most hair types, but if you have extremely oily hair, you might find it a bit too heavy. It provides a matte finish, which helps control shine, but it might need to be paired with other products to combat oiliness.

No, this product is designed to offer a non-greasy texture with a matte finish. Many users appreciate how it leaves their hair feeling soft and defined without the heavy, sticky feeling that some other pastes can leave.

Yes, this paste is safe to use with heat styling tools. In fact, it helps protect against heat damage, making it a great choice for styling with a blow dryer or flat iron.

Store the paste in a cool, dry place, away from direct sunlight or extreme temperatures. Keeping it tightly closed will ensure the product lasts longer and maintains its consistency.