Goldwell StyleSign Mattifying Paste 100mL

83%

Effectiveness for Textured Styles

Matte Finish Quality

Ease of Application

Volume and Fullness

Scent and Fragrance

Hold and Longevity

Texture/Feel in Hair

Suitability for All Hair Types

Reworkability Throughout the Day

Packaging and Dispensing

Value for Money

Fragrance Strength and Preference

Customer Support and Service

Overview

Goldwell StyleSign Mattifying Paste 100mL is a versatile styling product designed to help create textured, tousled looks with ease. This styling paste offers a strong matte finish and enhances the body of the hair without leaving it feeling weighed down. Suitable for all hair types, it excels at adding volume and offering control for a wide variety of styles. Whether you're looking for a natural finish or a more structured look, this paste provides the flexibility to shape your hair throughout the day.

Key Ingredients & Benefits

The Goldwell paste is formulated with a unique blend of waxes and styling agents that work together to provide long-lasting hold without compromising on texture. Its matte finish ensures a polished look without any unwanted flaking, giving you a full-bodied appearance. Perfect for casual or more structured styles, this paste delivers the ideal balance of volume and texture, making it an excellent choice for daily hair styling.

Best For

This styling paste is ideal for individuals with any hair type seeking a natural, matte look. It's particularly well-suited for those who want to achieve textured hairstyles with added volume and fullness. The paste also stands out for its ability to be easily reworked throughout the day, making it perfect for anyone who needs a product that can handle both spontaneous touch-ups and more defined, long-lasting looks.

User Feedback

Users are impressed with the lightweight texture of the Goldwell StyleSign Mattifying Paste and its ease of application. Many have praised its ability to deliver a natural matte finish without leaving hair feeling stiff or greasy. While the scent is generally considered pleasant, a few users have expressed a preference for a more neutral fragrance. Overall, the product is appreciated for its versatility and the fact that it provides great volume and texture without any build-up.

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Pros

This product provides a strong matte finish without weighing down the hair.
Users love how easy it is to apply and style with, even on busy mornings.
It holds hair in place for long periods without flaking or losing texture.
The lightweight texture allows for easy reworking of the style throughout the day.
It adds fullness and volume to hair, ideal for tousled, textured looks.
A pleasant floral scent is appreciated by many, although it's not overpowering.

Cons

Some users find the scent a bit too floral, especially for those who prefer a more neutral fragrance.
While it works for most hair types, those with extremely fine hair may not get enough lift.
The matte finish doesn't last as long as some users would like, fading after a few hours.
Not suitable for people with very thick or curly hair who need stronger hold.
It may leave a slight sheen on hair after a few hours, contrary to its matte claims.
A few users experienced difficulty with the paste being too sticky in humid conditions.

Ratings

The global feedback for Goldwell StyleSign Mattifying Paste 100mL has been carefully analyzed from verified user reviews across multiple platforms and languages. RR-AI filtered out any spam, incentivized, or off-topic comments, ensuring that only genuine, high-quality feedback shaped these ratings. Both strengths and common pain points are reflected in the scores, providing a balanced view of this product’s performance and suitability for various users worldwide.

Effectiveness for Textured Styles

89%

Many users highlight how well this styling paste creates a natural, textured look with volume. It’s especially appreciated for its ability to maintain shape without looking greasy or flat, making it a go-to product for tousled, effortless styles. The product works across different hair types and stays put throughout the day.

Some users note that while the texture is good for creating volume, it may not hold very fine or overly soft hair as effectively as expected. Additionally, a few buyers mentioned that it doesn’t always provide the structure needed for more formal or intricate hairstyles.

Matte Finish Quality

91%

The matte finish is one of the standout features for most users. It creates a smooth, natural look that avoids the shine often seen with other products. Users love how it looks polished yet effortlessly matte, making it perfect for casual or structured hairstyles alike.

Not everyone was happy with the matte finish; some felt that it wasn’t as ‘true matte’ as advertised, leaving a slight residue or shine after a few hours. A few users also found it didn’t maintain its matte quality in humid or rainy conditions.

Ease of Application

88%

The lightweight texture makes this paste incredibly easy to apply and distribute through hair. Many users have mentioned how quickly and smoothly it glides on, without feeling sticky or heavy. It’s also easy to adjust throughout the day without a greasy buildup, making it ideal for busy individuals.

However, a few buyers noted that if too much product is used, it can feel slightly heavy. Some also reported that it requires a bit of effort to warm up in the hands, especially in colder weather, which can make the application process slower than expected.

Volume and Fullness

87%

The product is praised for adding noticeable volume and fullness without weighing the hair down. Users have found it perfect for creating that lived-in, voluminous look. It’s particularly effective for people looking to achieve bouncy, textured styles without sacrificing body.

On the flip side, a few users with finer or thinner hair felt that the volume wasn’t as substantial as they hoped. They noted that while the product provides some lift, it may not offer the level of fullness necessary for very limp hair.

Scent and Fragrance

74%

26%

Several users mentioned that the fragrance is floral and pleasant, adding a subtle touch to the styling experience. It’s light enough to not overwhelm, and many appreciated the fresh scent.

However, some users found the floral scent to be too strong or not to their taste. A few noted that the fragrance lingered longer than expected, while others wished for a more neutral, less fragrant option to avoid any scent clashes with other products.

Hold and Longevity

85%

Many buyers report that the product holds well throughout the day, providing strong control over hair without causing stiffness. This product is well-suited for people who need their style to last from morning to night without constant touch-ups.

Some users felt that the hold weakened over time, especially in humid or hot weather. A few buyers also noted that while the hold is decent, it doesn’t offer the same level of control as heavier, more rigid styling products.

Texture/Feel in Hair

82%

18%

Users appreciate the lightweight texture that doesn’t leave hair feeling sticky or crunchy. The paste provides a flexible finish that allows for natural movement and softness, making it a great option for relaxed, tousled looks.

Not everyone agreed on the texture; some reported that it left their hair feeling slightly dry or coarse, especially after reworking it. Others wished it offered a bit more moisture or smoothness for finer hair.

Suitability for All Hair Types

90%

This paste is highly rated for its versatility, working well on all hair types, from thick to fine. Many users appreciate how it adapts to various textures, giving each type a natural, matte finish with controlled volume. It’s perfect for anyone looking for a universal styling solution.

However, a few individuals with very fine or overly dry hair felt it didn’t provide enough nourishment or moisture. Some also mentioned that those with extremely thick or curly hair might need to use a bit more product for the desired effect.

Reworkability Throughout the Day

80%

20%

The ability to rework the product throughout the day is highly appreciated. Users enjoy being able to touch up their style without needing to apply a fresh layer. This flexibility makes it a convenient product for busy lifestyles.

A few users reported that after a few touch-ups, the paste became a bit heavy or sticky. Some also found that it could leave residue in the hair if reworked too many times, leading to a less natural finish by the end of the day.

Packaging and Dispensing

78%

22%

The standard jar packaging is simple and functional, allowing for easy access to the paste. Users like the secure lid and find the packaging sturdy for travel or daily use.

A few buyers felt that the jar packaging could be more efficient, especially when it comes to dispensing the right amount. Some mentioned that it’s easy to accidentally scoop out too much product, leading to waste.

Value for Money

91%

Users find this styling paste to be a good value for money, especially considering its versatility and long-lasting performance. A little goes a long way, and many users feel that it delivers on its promises without being overpriced.

Despite the positive feedback, some users feel that there are cheaper alternatives on the market that provide similar results. A few people mentioned that, while effective, it doesn’t feel like a premium product in terms of ingredients or overall luxury.

Fragrance Strength and Preference

70%

30%

For those who enjoy a floral scent, this product offers a light, refreshing fragrance that adds a pleasant element to their styling routine. It’s not overwhelming and works well for people who appreciate a hint of scent.

However, the fragrance strength was a point of contention, with some users finding it overpowering. Others who prefer unscented or subtler fragrances felt it interfered with their other products or scents.

Customer Support and Service

77%

23%

Many buyers had positive experiences with customer service, noting that the company was responsive to inquiries and provided helpful guidance on how to use the product. Returns and exchanges, when necessary, were handled professionally.

On the downside, some users mentioned slow response times and delays in receiving support or replacements. A few buyers were dissatisfied with the overall customer service experience, feeling that their concerns weren’t addressed in a timely manner.

Suitable for:

The Goldwell StyleSign Mattifying Paste 100mL is ideal for individuals seeking a natural, matte finish with volume and texture. It’s particularly well-suited for people with all hair types who want to achieve tousled, textured hairstyles without the heaviness that often comes with other products. Users looking for a flexible, reworkable styling paste that allows them to adjust their look throughout the day will appreciate the long-lasting hold and lightweight texture. It’s also a great choice for those who prefer a product that offers control without stiffness, perfect for casual or structured styles alike.

Not suitable for:

This product may not be the best fit for users with very fine or limp hair looking for extreme volume, as some find the paste doesn’t provide enough lift for softer hair types. Additionally, those with thicker, curly hair might need more hold than this styling paste provides, especially for more intricate or long-lasting styles. People sensitive to fragrances might also want to be cautious, as the floral scent could be too strong for some users, lingering longer than expected. Finally, those expecting a truly ‘matte’ finish might be disappointed, as a few buyers noted a slight sheen remaining after a few hours of wear.

Specifications

Product Type: Mattifying paste designed for styling and texture.
Volume: 100mL per jar.
Finish: Provides a matte finish with a full-bodied appearance.
Hold: Offers long-lasting hold without stiffness.
Suitable Hair Types: Works for all hair types, from fine to thick.
Formulation: Paste-based formula for texture and volume.
Fragrance: Floral scent that some users find pleasant.
Free From: Free from aluminum and other harsh chemicals.
Usage: Can be reworked throughout the day for touch-ups.
Packaging: Packaged in a standard jar for easy application.
Key Benefit: Adds fullness and texture without weighing hair down.
Fragrance Strength: Fragrance is noticeable but not overpowering.
Application: Can be applied to dry or damp hair for styling.
Texture: Lightweight texture that doesn't flake or leave residue.
Reworkable: Allows for restyling throughout the day without losing hold.
Finish Consistency: Delivers a consistent matte look with natural texture.
Effect on Volume: Adds volume to hair, especially in flat or fine hair.
Shelf Life: Has a typical shelf life for hair styling products, best used within a year of opening.
Color-Treated Hair: Safe for color-treated hair without affecting color vibrancy.

FAQ

To use this styling paste, apply a small amount to dry or damp hair. Work it through evenly with your fingers, then style as desired. It’s great for creating tousled, textured looks and can be reworked throughout the day if needed.

Yes, this paste is formulated to work with all hair types, from fine to thick. It adds volume and texture without weighing hair down, making it a versatile choice for most users.

This product delivers a strong matte finish that enhances texture and adds a full-bodied appearance to your hairstyle. It’s perfect for anyone looking to create natural-looking, tousled styles.

No, this paste is designed to provide long-lasting hold without flaking or leaving residue. It holds your style while keeping hair flexible and free from stiffness.

This product has a light floral fragrance, which many users find pleasant. However, some users with fragrance sensitivities or preferences for neutral scents may find it a bit strong.

Yes, this product is safe to use on color-treated hair. It does not contain harsh ingredients that would strip or affect your hair color, making it suitable for regular use.

The paste provides a long-lasting hold that lasts throughout the day. However, some users report that the matte finish can start to fade after several hours, especially in humid conditions.

Yes, one of the key features of this product is its ability to be reworked throughout the day. It’s lightweight and flexible, allowing you to touch up or reshape your style without it becoming stiff or crunchy.

The product is generally well-tolerated, but as with any styling product, some users with very sensitive scalps may experience mild irritation. If irritation occurs, discontinue use and consult a dermatologist.

For fine hair, start with a small amount and gradually add more if needed to avoid weighing hair down. For thick or coarse hair, you may need to use a slightly larger amount to achieve the desired texture and volume.