Not Your Mother's Naturals Curl Definition Set

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78%
22%
83%
Curl Definition
79%
Frizz Control
74%
Moisture & Hydration
68%
Fragrance
77%
Detangler Performance
88%
Shampoo Gentleness
86%
Ingredient Quality
91%
Value for Money
72%
Packaging & Design
89%
Ease of Use
87%
Performance on Wavy Hair
57%
Performance on Coily Hair
63%
Scent Longevity
84%
Color-Treated Hair Safety
More

Overview

The Not Your Mother's Naturals Curl Definition Set is a three-piece daily routine — shampoo, conditioner, and detangler — designed specifically for curly, coily, and wavy hair. The brand is built around accessible, naturally derived ingredients, drawing on the hydrating properties of Tahitian Gardenia and Mango Butter to nourish without heaviness. You won't find sulfate surfactants, silicones, parabens, dyes, or drying alcohols in the formula, which puts it squarely in clean-beauty territory. This is a drugstore-priced system meant for real, consistent use — not a luxury splurge, but a practical everyday routine that doesn't ask you to compromise on ingredient quality.

Features & Benefits

Each step in this three-step system has a specific job and mostly sticks to it. The shampoo lathers gently and rinses clean — you won't get that stripped, squeaky feeling that often follows a sulfate wash. The conditioner is meant for mid-length to ends only, which matters because applying it at the roots tends to weigh curls down. The real standout for many users is the detangler: applied to damp hair, it restores bounce and softness without leaving a greasy film. The Peach Coconut scent is noticeable — pleasant for most, but worth flagging if you're sensitive to fragrance. Both the shampoo and conditioner bottles are made with 75% post-consumer recycled material, a small but genuine sustainability effort.

Best For

This curl care trio makes the most sense for people with curly, wavy, or coily hair who want a consistent, clean-formula routine without the premium price tag. If you've been dealing with silicone buildup from your current conditioner — that heavy, almost waxy residue that accumulates over time — this three-step system gives you a clean slate without aggressive clarifying. It's also a strong pick for anyone transitioning from chemical treatments like relaxers or color, since the formula is color-safe and gentle enough for frequent use. Less ideal for very high-porosity or tightly coiled type 4 hair that needs more intensive deep conditioning than a rinse-out can typically deliver.

User Feedback

Most buyers come back to the NYM Naturals set, which tells you something. The most consistent praise centers on reduced frizz and noticeably better curl definition after a few weeks of regular use — not overnight, but steadily. The scent gets its own fan club: reviewers frequently call it fresh and tropical, though a smaller group finds it too strong for daily exposure. The detangler draws occasional comments about needing more product than expected on thicker hair to get full coverage. Where the set gets honest pushback is from type 4 coily users who find the conditioner a bit light for their needs — it works, but may require a heavier treatment alongside it on wash days.

#Shampoo & Conditioner Sets
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • Covers all three core steps of a curl routine in one affordable purchase.
  • Gentle enough for frequent use without stripping natural oils or curl moisture.
  • Free from sulfates, silicones, parabens, dyes, and drying alcohols — a clean label at a drugstore price.
  • The detangler works well on damp hair to restore bounce without leaving a greasy residue.
  • Safe for both natural hair and color-treated hair, which broadens its everyday usability.
  • 98% naturally derived ingredient content is unusually high for this price tier.
  • Consistent buyers report noticeable improvement in curl definition and frizz reduction after regular use.
  • Packaging made with 75% post-consumer recycled material is a meaningful sustainability effort.
  • The three products are formulated to work together, so there is no guessing about ingredient compatibility.
  • Widely available in stores and online, making it easy to restock without waiting on specialty retailers.

Cons

  • The Peach Coconut fragrance is strong enough to be a dealbreaker for fragrance-sensitive users.
  • The rinse-out conditioner may feel too lightweight for very thick, dense, or high-porosity curl patterns.
  • The detangler can require more product per application than expected on longer or thicker hair.
  • Type 4 coily hair users often find they need a supplemental deep conditioner on wash days.
  • Results build gradually over weeks — buyers expecting quick transformation may feel disappointed early on.
  • The set does not include a deep conditioning or protein treatment, so it does not cover all curl care needs.
  • Scent longevity means it may linger longer than preferred for people who like fragrance-neutral hair care.
  • The conditioner is designed for mid-lengths and ends only, which may feel limiting for those used to full-application products.

Ratings

The scores below for the Not Your Mother's Naturals Curl Definition Set were generated by AI after analyzing thousands of verified global buyer reviews, with spam, bot activity, and incentivized feedback actively filtered out. The ratings reflect a realistic synthesis of both recurring praise and legitimate frustrations — nothing has been smoothed over to flatter the product. Where this three-step system genuinely delivers, the scores show it; where it falls short for certain hair types or preferences, that is reflected just as transparently.

Curl Definition
83%
Buyers with type 2 wavy and type 3 curly hair consistently describe noticeably better-defined curl patterns after two to three weeks of regular use. The combination of shampoo and conditioner used back-to-back seems to be where most of the definition improvement comes from, with the detangler reinforcing the results on damp hair.
Type 4 coily hair users report more modest gains, and some feel their curl pattern looks similar to before — just cleaner and less frizzy rather than visibly more defined. The definition payoff is gradual and not always dramatic enough for users who were hoping for a bigger visual transformation.
Frizz Control
79%
21%
Frizz reduction is one of the most frequently mentioned wins, particularly in moderate humidity environments. Users who wash two to three times a week report that the silicone-free formula actually helps their hair behave more consistently over time, rather than creating the dependency cycle that heavier products can cause.
In high-humidity climates or during summer months, several buyers note that frizz control becomes less reliable without additional styling products layered on top. The set on its own does not appear to act as a strong humidity barrier, which limits its standalone performance for those living in very humid regions.
Moisture & Hydration
74%
26%
For fine-to-medium curl textures, the Mango Butter-infused formula delivers adequate daily hydration without weighing strands down — something many drugstore conditioners fail at. Users transitioning away from silicone-heavy products frequently note that their hair starts retaining moisture more naturally after a few weeks with this three-step system.
Thicker, denser, or high-porosity hair consistently flags the conditioner as too light to deliver the deep hydration those textures require. Without a supplemental deep conditioning treatment, some users find their ends still feel dry or brittle after wash day, particularly in drier climates or winter months.
Fragrance
68%
32%
The Peach Coconut scent gets enthusiastic praise from the majority of buyers, who describe it as fresh, tropical, and noticeably pleasant without smelling artificial or overpowering in small amounts. Many reviewers specifically call out the scent as a reason they keep repurchasing the NYM Naturals set.
A meaningful minority of users find the fragrance too strong for daily use, particularly those with fragrance sensitivities, migraines, or skin conditions that react to synthetic scent compounds. The scent also tends to linger on the hair for several hours, which some buyers appreciate but others find uncomfortable in professional or enclosed environments.
Detangler Performance
77%
23%
The detangler earns strong marks for making combing through damp hair significantly easier, particularly for users with medium-density curl patterns prone to knots after washing. Applied to towel-dried hair before combing, it noticeably reduces breakage and tearing compared to skipping a leave-in step entirely.
Users with long or very thick hair frequently note they burn through the detangler quickly because a single application requires more product than the packaging suggests. A few buyers also wish the formula had slightly more slip — enough for finger detangling without a comb — for particularly knotted hair types.
Shampoo Gentleness
88%
The sulfate surfactant-free shampoo consistently gets credit for cleaning thoroughly without leaving hair feeling stripped or dry afterward, which is a genuine differentiator from standard drugstore shampoos. Color-treated hair users especially appreciate that they can wash two or three times a week without accelerating fade.
A small subset of users with very oily scalps feel the shampoo does not cleanse aggressively enough to fully address buildup, and occasionally need to double-shampoo or alternate with a clarifying wash. It is a tradeoff inherent to the sulfate-free format rather than a formula flaw, but it is worth noting for scalp-heavy concerns.
Ingredient Quality
86%
At this price tier, a 98% naturally derived formula free from five major irritant categories is genuinely impressive and earns consistent trust from ingredient-conscious buyers. Users who previously dealt with scalp irritation from conventional drugstore lines report fewer reactions after switching to this curl care trio.
While the naturally derived positioning is accurate, some buyers note that the term can be misleading without full transparency on processing methods or concentration levels of active botanicals. A handful of users with reactive scalps still reported mild irritation, suggesting the formula is not universally hypoallergenic despite its clean profile.
Value for Money
91%
Getting a coordinated three-step curl system at this price point, made with clean ingredients, is genuinely hard to beat in the mass-market space. Repeat purchase rates among verified buyers are high, which is about as reliable a signal of perceived value as any rating metric.
Users who go through the detangler faster than expected may find the perceived value shifts if they need to replace it more frequently than the shampoo and conditioner. A matched set with slightly larger sizing options or a refill format would strengthen the value equation meaningfully for heavy users.
Packaging & Design
72%
28%
The use of 75% post-consumer recycled material in the shampoo and conditioner bottles is a genuine sustainability commitment that resonates with environmentally aware buyers. The packaging is clean and clearly labeled, making the three-step sequence easy to follow even for curl care beginners.
Several buyers note that the bottles are somewhat difficult to squeeze toward the end, making it hard to get the last bit of product out without cutting the bottle open. The pump or flip-cap design choices also draw occasional comments about dispensing more product than intended per use.
Ease of Use
89%
The clearly defined three-step sequence removes decision fatigue from wash day, which buyers — especially those new to a dedicated curl routine — cite as a genuine quality-of-life improvement. Instructions are straightforward, and the products behave predictably enough that most users feel confident in their technique within a week.
The mid-length-to-ends-only conditioner application instruction catches some buyers off guard, particularly those used to full-scalp conditioning. A few users accidentally applied it to their roots initially and needed a few wash cycles to adjust their technique and see the intended results.
Performance on Wavy Hair
87%
Type 2 wavy hair users are among the most satisfied segment of buyers, frequently reporting that this three-step system helps their waves look intentional rather than undefined or frizzy. The lightweight formulas work particularly well for finer wavy textures that can be overwhelmed by heavier curl products.
Wavy hair users with fine strands occasionally report that even the conditioner can feel slightly heavy if overused, leaving waves looking weighed down rather than bouncy. Precise application amounts matter more for this hair type than for curlier, thicker textures.
Performance on Coily Hair
57%
43%
Type 4 coily hair users who treat this system as a base layer — pairing it with a weekly deep conditioning mask — report reasonable cleansing and moderate definition benefits from the shampoo and detangler specifically. For scalp health and buildup removal, the shampoo earns consistent marks even from coily hair buyers.
As a standalone system, the NYM Naturals set regularly falls short for type 4 hair in terms of moisture delivery and curl definition, which is the most common criticism in this segment. The conditioner simply does not have enough density or staying power for the moisture demands of tightly coiled textures used on their own.
Scent Longevity
63%
37%
Buyers who enjoy the Peach Coconut fragrance appreciate that it does not fully disappear right after the shower — it carries a light but detectable presence on the hair for several hours into the day. For those who like a subtle, freshly washed scent without using additional perfume or hair mist, this is a satisfying side effect.
The same quality that pleases fragrance lovers becomes a friction point for those who prefer their hair products to be scent-neutral by midday. A few buyers report that the scent becomes stronger rather than fading in humid conditions, which is specifically uncomfortable for people with fragrance sensitivities in shared workspaces.
Color-Treated Hair Safety
84%
Color-treated hair users report consistently that this three-step system extends the vibrancy of their color noticeably compared to their previous sulfate-based shampoos, with some highlighting up to several additional weeks before needing a refresh. The absence of harsh surfactants and drying alcohols is directly responsible for this benefit.
While the formula is color-safe, it is not specifically formulated as a color-protecting line, so it lacks dedicated ingredients like UV filters or dedicated color-locking compounds found in specialty products. Buyers with very vibrant or fashion colors may still prefer a dedicated color-care shampoo for maximum longevity.

Suitable for:

The Not Your Mother's Naturals Curl Definition Set is a strong fit for anyone with curly, wavy, or coily hair who wants a complete, coordinated routine without spending salon-level money. It's especially well-suited to people who are just building their first dedicated curl care regimen and want the guesswork taken out of product pairing. If you've been frustrated by silicone-heavy conditioners that leave a waxy film over time, this three-step system offers a clean-formula reset that won't require a clarifying shampoo every other week. It also works well for those transitioning from chemically treated hair — the formula is gentle enough for daily or near-daily use and is confirmed safe for color-treated hair. Buyers who care about ingredient transparency and want to avoid sulfates, parabens, and dyes without paying boutique prices will find this trio hits a practical sweet spot.

Not suitable for:

The Not Your Mother's Naturals Curl Definition Set is likely to underwhelm anyone with very high-porosity or tightly coiled type 4 hair that needs serious, intensive moisture on wash day — the conditioner, while decent, is a rinse-out formula and won't substitute for a deep conditioning mask on thirstier hair textures. People who are highly sensitive to fragrance should also approach with caution, since the Peach Coconut scent is present and persistent enough to be noticeable throughout the day. If you're looking for a salon-grade treatment system with protein-rich or bond-building formulas, this is not that — it's a mass-market daily driver, not a repair product. Those who prefer unscented hair care, or who have specific scalp conditions that require medicated or clinically formulated shampoos, will likely need to look elsewhere. Anyone expecting dramatic overnight results from a single wash should also recalibrate — this system rewards consistent use over time.

Specifications

  • Product Format: Three-piece hair care set consisting of a shampoo, a rinse-out conditioner, and a leave-in-style detangler.
  • Key Ingredients: Formulated with Tahitian Gardenia Flower and Mango Butter as the primary conditioning and hydrating agents.
  • Derived Content: 98% of the total formula is comprised of naturally derived ingredients across all three products.
  • Fragrance: All three products carry a Peach Coconut scent profile.
  • Free From: The entire set is formulated without sulfate surfactants, silicones, parabens, dyes, and drying alcohols.
  • Hair Types: Suitable for curly, coily, and wavy hair textures, including both natural and chemically treated hair.
  • Color Safety: All three products are confirmed safe for use on color-treated and chemically processed hair.
  • Packaging: The shampoo and conditioner bottles are manufactured using 75% post-consumer recycled (PCR) material.
  • Item Weight: The complete three-piece set weighs approximately 2.8 pounds as packaged.
  • Dimensions: The packaged set measures 6.63 x 2.38 x 8.63 inches in total.
  • Manufacturer: Produced and distributed by Demert Brands, Inc.
  • Shampoo Use: Lather the shampoo into fully wet hair, work it through the scalp and lengths, then rinse thoroughly before conditioning.
  • Conditioner Use: Apply the conditioner from mid-length to ends only, allow it to sit briefly, then rinse out completely.
  • Detangler Use: Apply the detangler to towel-dried damp hair, then comb through to distribute evenly — it is not rinsed out.

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FAQ

Yes, the Not Your Mother's Naturals Curl Definition Set is confirmed color-safe across all three products. The sulfate surfactant-free shampoo is particularly gentle on color-treated strands, since harsh sulfates are one of the main culprits behind premature color fading. That said, no shampoo can completely stop color from fading over time — it just slows the process considerably.

It is noticeable — this is not a lightly scented or fragrance-free product. The Peach Coconut scent tends to carry through the wash and can linger on the hair for a few hours after styling. If you have fragrance sensitivities or prefer unscented products, this three-step system may not be the most comfortable daily choice for you.

You can absolutely use them individually or in pairs — they are separate products, not a chemically dependent system. That said, they are formulated to complement each other, so using all three in sequence tends to give the most consistent results. Many buyers use just the shampoo and conditioner on regular wash days and bring in the detangler on days when their hair needs extra help with knots or dryness.

Honestly, it might not be sufficient on its own if your hair is on the drier or denser end of type 4. The conditioner is a rinse-out formula designed for everyday use, not a heavy-duty treatment, so people with very high-porosity or tightly coiled hair often find they need a separate deep conditioning mask added into their weekly routine. This curl care trio works well as a base but may need to be supplemented.

Because the shampoo is free of harsh sulfate surfactants, it is gentle enough for frequent use — even two or three times a week if that suits your routine. For most curly and coily hair types, washing one to two times per week is a common and practical approach. The formula is mild enough that you do not have to worry about it drying out your curls with regular use.

The detangler is applied to towel-dried damp hair and is not rinsed out. You work it through with a wide-tooth comb or your fingers and then style as usual. It functions similarly to a lightweight leave-in conditioner, adding softness and reducing frizz while the hair air-dries or is diffused.

Give it at least two to four weeks of consistent use. Your hair may actually feel slightly different during the first wash or two while any residual silicone buildup clears out. After that adjustment period, most users start noticing better curl definition and a lighter, more natural feel to their strands. Patience really does pay off with this kind of formula switch.

This is one of the more common observations from buyers, particularly those with longer or thicker hair. A dime to quarter-sized amount works for shorter or finer hair, but if your hair is dense or reaches past your shoulders, you will likely need significantly more to get full coverage. It is worth sectioning your hair before applying to make sure you are distributing it evenly rather than over-applying to the top layers.

The formula is free from harsh chemicals and is made with 98% naturally derived ingredients, which makes it relatively mild. However, the notable Peach Coconut fragrance is something to consider for young children, and it is always worth checking with a pediatrician if your child has any known skin or scalp sensitivities. Many parents do use this NYM Naturals set on older children with curly hair without any reported issues.

Most buyers report seeing a gradual improvement in curl definition and frizz control over two to four weeks of regular use, not after a single wash. This is a system that rewards consistency rather than delivering immediate dramatic results. If you go in with realistic expectations and stick to the routine, you are likely to notice a steady, cumulative improvement in how your curls look and feel.