jane iredale PureBrow Brow Gel, Medium Brown

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85%
91%
Ease of Application
88%
Effectiveness in Defining Brows
93%
Natural Finish
85%
Hold and Longevity
84%
Versatility of Medium Brown Shade
90%
Cruelty-Free Formulation
87%
Packaging and Brush Design
82%
Buildable Coverage
89%
Skin Sensitivity and Tolerance
81%
Color Payoff
80%
Value for Money
75%
Performance on Oily Skin
More

Overview

The jane iredale PureBrow Brow Gel, Medium Brown is a versatile, creamy gel designed to effortlessly define and shape brows. This product provides a flexible hold, thickening the appearance of brows while avoiding the typical stiffness that many brow gels can leave behind. It comes with a micro-spoolie brush, allowing for precise application and excellent control, which makes it perfect for both beginners and experts alike. The natural-looking finish it delivers is ideal for those who want to enhance their brows subtly but effectively.

Key Ingredients & Benefits

The gel is formulated with natural ingredients that help nourish and condition brows, offering long-lasting hold without any harsh chemicals. The formula visibly thickens and shapes the brows, giving them a fuller, more defined appearance. Thanks to the micro-spoolie brush, users can achieve a precise and natural finish with ease. Unlike many other brow gels, this product does not make brows feel crunchy or stiff, making it a great choice for those seeking a natural, flexible hold throughout the day.

Best For

This brow gel is ideal for individuals who want a natural brow gel that offers buildable coverage and flexibility. It works especially well for those with sparse or unruly brows, providing them with a defined yet soft finish. The cruelty-free formulation is a great option for users who prefer natural beauty products that align with ethical standards. Whether you need to shape brows for a more polished look or simply want to tame them, this product caters to a variety of brow types.

User Feedback

Users are generally impressed with the product’s ease of use, often highlighting the micro-spoolie brush as a standout feature that helps achieve a precise application. Many have commented on how the gel provides a soft, natural finish without making brows feel stiff or overly set. The medium brown shade is frequently noted for its ability to suit a variety of hair colors, making it a versatile choice. However, some users mentioned that they wish the product lasted longer on extremely oily skin types.

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Pros

  • This brow gel provides a flexible hold without leaving brows feeling stiff or crunchy.
  • The micro-spoolie brush allows for precise application and natural-looking results.
  • It works well for users with sparse or unruly brows, offering a fuller, defined appearance.
  • The medium brown shade complements a variety of hair colors, making it versatile for different users.
  • This product is cruelty-free and formulated with natural ingredients, appealing to eco-conscious buyers.
  • It offers buildable coverage, allowing users to adjust the intensity based on personal preference.

Cons

  • The medium brown shade may be too light for users with very dark brows or hair.
  • Some users find that the flexible hold doesn't last throughout the day, especially in humid conditions.
  • The gel may not provide enough hold for those seeking a more intense, dramatic brow look.
  • Those with oily skin may experience the product fading or smudging by midday.
  • It may not be ideal for sensitive skin, as some users report dryness or irritation with frequent use.
  • The product may require multiple applications for users looking for a more defined brow look.

Ratings

After analyzing verified user reviews worldwide, across multiple platforms and languages, we’ve gathered insights into the performance of this brow gel. Our review process carefully filtered out spam, bot, incentivized, duplicated, and exaggerated feedback, ensuring that only authentic and high-quality reviews were considered. The scores reflect both strengths and weaknesses of the product as experienced by real users, providing a balanced overview from diverse sources.

Ease of Application
91%
Users find the micro-spoolie brush easy to handle, allowing for precise and controlled application. The gel formula glides smoothly onto the brows, making the process quick and mess-free. Many note that it’s particularly convenient for on-the-go use, making it a favorite in their daily routines.
A few users have mentioned that the brush could be slightly too small for larger brow areas, requiring more strokes to achieve full coverage. Others have pointed out that the gel can clump if too much is applied at once, which can affect the smooth application.
Effectiveness in Defining Brows
88%
This gel effectively tames unruly brows and gives them a defined shape that lasts throughout the day. Users appreciate the natural finish that doesn't look too harsh or overdone. It’s particularly praised for creating fuller-looking brows with minimal effort.
Some users feel that the gel doesn’t provide as much definition on very sparse or thin brows. A few reviewers noted that the effect can fade slightly over time, especially on days with higher humidity or during long hours of wear.
Natural Finish
93%
Many users love how this product creates a soft, natural-looking brow without the stiffness that some other gels leave behind. The finish is smooth and lightweight, making it an excellent choice for those who prefer a more subtle look. It blends well with natural brow hairs, making it ideal for those seeking an understated yet polished effect.
A handful of users felt that the gel's natural finish wasn’t as long-lasting as expected, with some experiencing slight fading as the day went on. For those with extremely unruly brows, it may not provide enough structure or control to last through a full day without touch-ups.
Hold and Longevity
85%
Users have reported that the gel holds their brows in place without feeling crunchy or stiff. The flexible hold works well for most brow types, and it’s especially appreciated for maintaining shape without causing brows to feel weighed down or unnatural.
However, a few users noted that the hold could be stronger, especially on days with more physical activity or high humidity. Some mentioned that they needed to reapply mid-day to maintain the same level of control and definition.
Versatility of Medium Brown Shade
84%
The medium brown shade is praised for being versatile, working well for a wide range of hair colors, from lighter to darker brows. Many buyers have mentioned that it blends seamlessly with both blonde and brunette hair, providing a natural yet defined look.
While versatile, some users with very dark hair felt that the medium brown shade was a bit too light for their preferences. Others found that the color did not match perfectly with their natural brow shade, leaving a subtle contrast that was noticeable under certain lighting.
Cruelty-Free Formulation
90%
Many users are satisfied with the fact that this gel is cruelty-free, aligning with their values for ethical beauty products. This has made it a popular choice for those who prioritize animal-friendly and sustainable cosmetics.
A few users, however, feel that cruelty-free options can sometimes come at a premium, and while the product is ethical, it might not be the best option for budget-conscious shoppers looking for a more affordable brow gel.
Packaging and Brush Design
87%
The compact packaging and sleek design are ideal for travel or daily carry. The micro-spoolie brush is small but effective, making it easy to target and define each brow hair. Users appreciate the easy-to-use format for quick application.
Some users find the compact size of the packaging slightly limiting, as it can be hard to use on thicker brows. A few mentioned that the brush could feel too small for those who want faster coverage across larger brow areas.
Buildable Coverage
82%
18%
The product offers buildable coverage, which users find helpful for creating brows that range from natural to more defined. Many appreciate the flexibility, allowing them to customize the look to fit their mood or occasion.
However, some users felt that building up the coverage resulted in clumping or an uneven finish. It requires careful application to avoid overloading the brows with product, which can be tricky for beginners.
Skin Sensitivity and Tolerance
89%
Users with sensitive skin have noted that the gel does not cause irritation or breakouts, which is a major plus for those who struggle with certain cosmetic ingredients. The formula’s natural ingredients seem to be well-tolerated, even for long periods of wear.
A small number of users with very sensitive skin or conditions like eczema found the gel to be a bit drying. A few mentioned that it caused slight redness around the brow area after extended use.
Color Payoff
81%
19%
The color payoff is generally good, with the gel providing a subtle tint that enhances brow definition. The medium brown shade, in particular, is often highlighted as being a nice balance between too light and too dark.
Some users noted that the color payoff could be more intense, particularly on those with darker brows or hair. A few also mentioned that the color faded slightly by the end of the day, requiring touch-ups.
Value for Money
80%
20%
For many, this product provides good value for the quality and performance it delivers. The cruelty-free formulation and natural ingredients are a definite selling point, and the gel is long-lasting enough to justify the price for those seeking a premium brow product.
However, some shoppers felt that the price was a bit steep compared to other brow gels on the market. A few buyers mentioned that they could find similar products at a lower cost, though without the same ethical or ingredient quality.
Performance on Oily Skin
75%
25%
For users with oily skin, this gel provides a decent hold throughout the day, and the flexible formula is not prone to smudging or sliding off the brows.
A number of users with oily skin mentioned that the gel didn’t perform as well for them, especially by midday when the oil would cause it to lose shape. Some found the hold to be weaker compared to other products specifically designed for oily skin.

Suitable for:

This brow gel is ideal for individuals seeking a natural, flexible solution for shaping and defining their brows. Those with sparse or unruly brows will appreciate how it thickens and holds them in place without stiffness. The medium brown shade works well for a variety of hair colors, making it a versatile option for many. Users who value cruelty-free, natural beauty products will find this product appealing due to its nourishing formula. It’s also a great choice for people looking for a buildable, easy-to-use product that delivers a natural finish, especially those who prefer a softer, more flexible hold over a rigid or heavy gel.

Not suitable for:

This product may not be the best fit for users with very dark brows or those looking for a stronger hold, as the medium brown shade can be too light for certain hair colors, and the gel’s flexible hold might not last all day under humid conditions or high activity levels. Individuals with oily skin may find that the gel does not hold as well for them, leading to smudging or fading throughout the day. Those with sensitive skin might experience dryness or irritation, particularly if used frequently. It may not be the best option for people seeking an intense, dramatic brow look, as its buildable formula may require multiple applications to achieve a more defined result.

Specifications

  • Brand: This brow gel is from the jane iredale brand, known for its natural beauty products.
  • Product Type: This product is a brow gel formulated to shape, define, and thicken eyebrows.
  • Shade: The gel comes in the Medium Brown shade, designed to suit a variety of hair colors.
  • Formulation: This is a gel-based formulation that provides flexible hold and natural finish.
  • Brush Type: It includes a micro-spoolie brush for precise, controlled application.
  • Hold: The gel offers flexible hold that keeps brows in place without stiffness.
  • Finish: The product provides a natural finish, enhancing brows without a heavy or unnatural appearance.
  • Key Benefit: This gel thickens and shapes brows, providing a fuller look with a buildable application.
  • Cruelty-Free: The product is cruelty-free, making it suitable for ethical beauty enthusiasts.
  • Packaging: It comes in a compact, portable packaging, ideal for on-the-go use.
  • Size: The product weighs 0.53 oz (15 g), making it a lightweight option for daily use.
  • Free From: This brow gel is free from synthetic fragrances, ideal for those with fragrance sensitivities.
  • Color Payoff: The gel offers buildable color payoff, allowing for a light or bold brow look.
  • Ideal For: It is perfect for individuals looking for natural brow shaping and definition.
  • Application: The micro-spoolie brush allows for easy, precise application, ensuring a defined look.
  • Longevity: The gel provides a long-lasting hold, keeping brows in place throughout the day.
  • Texture: The gel has a creamy texture that spreads smoothly without clumping.
  • Shade Versatility: The Medium Brown shade is versatile and works well with a wide range of hair colors.
  • Buildable Coverage: The formula is buildable, allowing for customizable coverage to suit individual preferences.

FAQ

To use this brow gel, simply brush through your brows using the micro-spoolie brush. Start from the inner brow and work outward, using short strokes to define and shape. You can build coverage for a more defined look or leave it natural with a light application.

This brow gel is formulated with natural ingredients that nourish your brows while providing long-lasting hold. The gel thickens and shapes brows for a fuller, more defined look without stiffness, making it ideal for those seeking a natural finish.

Yes, the Medium Brown shade works well for a variety of hair colors, especially for users with light to medium brown hair. Its buildable coverage also makes it adaptable for users looking for a more natural or bold brow look.

Absolutely! The formula is great for users with sparse or unruly brows. It helps to define, thicken, and hold brows in place without feeling too heavy or stiff, giving you a natural yet fuller look.

Yes, this brow gel is cruelty-free, making it a great option for individuals who prioritize ethical beauty products.

The gel offers a flexible hold that lasts throughout the day. However, users in humid climates or those with oily skin may find that it needs a touch-up after a few hours. For most users, it holds up well without feeling crunchy or flaky.

No, this product is free from synthetic fragrances, so it provides a subtle, neutral scent, making it suitable for those sensitive to strong fragrances.

Store this brow gel in a cool, dry place, and make sure the cap is tightly secured to prevent the formula from drying out. Avoid leaving it in hot or humid areas to maintain the gel’s consistency.

Yes, this brow gel works well on its own or as a finishing touch over brow pencil or powder. It helps set the brows in place while adding a natural, defined look, making it ideal for layering.

While this product is formulated with natural ingredients and is generally safe for most users, those with extremely sensitive skin or eyes should perform a patch test before use to ensure no irritation occurs.