Frulatte Olive Oil Shampoo 27 fl oz

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72%
28%
83%
Moisturizing Performance
67%
Lather & Cleansing Action
81%
Ingredient Quality
72%
Scalp Health
74%
Scent Experience
79%
Hair Softness Over Time
77%
Value for Money
71%
Texture & Application
76%
Residue & Rinse-Out
69%
Suitability for Damaged Hair
62%
Packaging & Bottle Design
73%
Compatibility with Hair Treatments
58%
First-Wash Impression
More

Overview

The Frulatte Olive Oil Shampoo 27 fl oz is built around one straightforward idea: give dry, damaged hair a reliable source of moisture without loading it up with unnecessary chemicals. Organic olive oil sits at the heart of the formula, and that makes sense — olive oil has long been recognized for its ability to soften and condition hair strands, not just coat them superficially. At 27 fluid ounces, the bottle is generously sized for a mid-range product, making it practical for daily use. It is worth being clear up front: this is a daily moisturizing shampoo, not an intensive treatment. It is also paraben-free, which is worth noting for anyone keeping a close eye on their ingredient lists.

Features & Benefits

Olive oil has genuine credentials when it comes to hair care — it is an emollient and antioxidant that helps lock moisture into the hair shaft while protecting against environmental wear. What makes this olive oil shampoo stand out is how it cleans without aggressively stripping the scalp's natural oils, which is a common complaint with harsher formulas. The lather is moderate rather than foamy, so if you are used to a thick, soapy wash, this will feel different at first. The scent is subtle and olive-forward — pleasant, not perfumed. And for a bottle this size, the cost-per-wash works out well for anyone using it regularly.

Best For

This Frulatte shampoo is a natural fit for people dealing with chronically dry or brittle hair — think heat-damaged, color-treated, or naturally coarse textures that tend to soak up moisture and still feel parched. If you actively avoid synthetic additives and prefer olive oil-based products over silicone-heavy formulas, this is worth a close look. It also suits anyone who wants a no-fuss daily wash without a cabinet full of supporting products. That said, if you have fine or oily hair, this hydrating shampoo may feel too rich. The large bottle format is especially practical for households where someone washes their hair daily and does not want to reorder constantly.

User Feedback

Buyers who use this hydrating shampoo consistently tend to report noticeable softness improvements after a few weeks, with hair feeling less prone to breakage and easier to manage after washing. First-wash impressions are more mixed — some find the lighter lather underwhelming compared to what they are used to. A smaller group mentions the scent fading quickly, which for fragrance-sensitive users is actually a plus. On the value side, most people feel the bottle size makes the price reasonable for regular use. The main criticism worth flagging: those with fine or low-porosity hair sometimes find it too heavy, and a few note it works best when paired with a lightweight conditioner rather than a heavier mask.

#Shampoos
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • Organic olive oil delivers genuine moisture to dry and damaged hair without relying on heavy silicones.
  • The paraben-free formulation makes it a reasonable pick for ingredient-conscious shoppers.
  • Consistent use over several weeks tends to noticeably improve softness and reduce breakage.
  • Cleans effectively without stripping the scalp of its natural oils the way harsher formulas often do.
  • The 27 fl oz bottle size offers strong value for daily users compared to smaller standard bottles.
  • The mild olive scent is inoffensive and fades quickly, which works well for fragrance-sensitive buyers.
  • Works particularly well for color-treated or chemically processed hair that needs gentle but thorough cleansing.
  • No complex routine required — this olive oil shampoo works as a standalone daily wash for most hair types.

Cons

  • Lather is lighter than many buyers expect, which can feel like an incomplete wash even when the hair is clean.
  • Fine or low-porosity hair types may find the formula too rich, leading to flatness or a weighed-down feel.
  • Results are gradual — first-wash improvements are subtle, so patience is needed before judging effectiveness.
  • The olive scent, while mild, may not appeal to buyers who prefer an unscented or differently fragranced product.
  • Not effective as a standalone solution for severely damaged hair that requires targeted bond-repair treatment.
  • The large bottle format can be awkward in smaller showers or for buyers who prefer compact packaging.
  • Not a clarifying shampoo — heavy product buildup will likely require a separate dedicated cleanse.
  • Some users report that results plateau without a complementary lightweight conditioner in the routine.

Ratings

The scores below reflect an AI-driven analysis of verified buyer reviews for the Frulatte Olive Oil Shampoo 27 fl oz, collected from multiple global markets and actively filtered to exclude incentivized, bot-generated, and low-quality submissions. Each category was scored independently to give you an honest picture of where this hydrating shampoo genuinely delivers and where real users have run into friction. Both the strengths and the recurring pain points are represented without softening.

Moisturizing Performance
83%
Users with dry, brittle, or chemically treated hair consistently report that this olive oil shampoo improves softness and manageability after two to three weeks of regular use. The organic olive oil base appears to add meaningful moisture rather than simply coating the hair shaft superficially.
The hydrating effect is gradual, and buyers expecting dramatic improvement after a single wash are frequently disappointed. Those with very porous or severely damaged hair note that the shampoo alone is rarely enough without a complementary conditioner or treatment.
Lather & Cleansing Action
67%
33%
Despite its modest lather, this Frulatte shampoo does remove daily buildup, oil, and environmental residue without leaving hair feeling stripped or tight afterward. Users transitioning from harsh sulfate-heavy formulas often appreciate how clean their scalp feels without the dryness that typically follows.
The lighter foam is one of the most polarizing aspects of this product — a significant portion of buyers associate low lather with poor cleansing, and the psychological adjustment can be difficult. People with fine hair or heavy product buildup often feel one wash is not enough, leading them to double-shampoo.
Ingredient Quality
81%
19%
The paraben-free formulation and reliance on organic olive oil as the hero ingredient resonate well with buyers who actively screen their hair care for synthetic preservatives and harsh additives. Olive oil has a well-established track record as a hair emollient, lending credibility to the formula.
The ingredient list beyond the olive oil does not stand out compared to more premium natural hair care competitors. A few buyers with highly reactive scalps have noted mild irritation, suggesting the formula may still contain components that do not suit everyone despite the cleaner label claims.
Scalp Health
72%
28%
Buyers dealing with a dry, flaky scalp report noticeable relief over consistent use, with less tightness after washing compared to stronger clarifying shampoos. The non-stripping cleanse helps maintain the scalp's natural moisture balance during regular daily use.
This shampoo is not designed for oily or problem scalps, and buyers in those categories frequently find it does not cleanse thoroughly enough at the root. There are also occasional reports from users with sensitive scalps experiencing mild buildup over time when not alternating with a clarifying wash.
Scent Experience
74%
26%
The natural olive scent is understated and fades quickly after rinsing, which works well for fragrance-sensitive users or those who layer other scented hair products afterward. Most buyers describe it as pleasant and inoffensive rather than overpowering.
A segment of buyers actively dislikes the olive scent, finding it earthy or food-adjacent in a way that feels out of place in a shower routine. Those who prefer a fresh or floral fragrance will likely find this hydrating shampoo underwhelming on the sensory side.
Hair Softness Over Time
79%
21%
After consistent use spanning several weeks, users with coarse or textured hair frequently comment on a real improvement in how their hair feels — particularly reduced roughness along the mid-lengths and ends. The cumulative moisturizing effect of regular olive oil exposure comes through clearly in long-term feedback.
The improvement trajectory is slow enough that some buyers abandon the product before seeing meaningful results. Fine-haired users in particular rarely report the same softness gains, and some describe hair feeling slightly limp rather than softer after sustained use.
Value for Money
77%
23%
The 27 fl oz bottle size significantly improves the cost-per-wash calculation compared to standard 8 to 13 fl oz shampoo bottles at a similar price point, making this Frulatte shampoo a practical choice for daily users who wash frequently. Buyers who factor in bottle longevity consistently rate the value proposition positively.
Buyers who do not respond well to the formula — particularly those with fine or oily hair — feel the large bottle becomes a liability rather than an asset, as they are left with a significant quantity of a product that does not suit them. The value equation only works if the formula is the right match.
Texture & Application
71%
29%
The liquid consistency spreads evenly through wet hair without clumping, making it easy to work from root to ends even on thick or long hair. Users with dense, coarse hair appreciate that it does not require excessive product to get full coverage.
The thinner texture compared to creamier competitors can make it harder to control the dispensed amount, and some users find they use more product per wash than anticipated. The bottle design does not feature a pump, which can be an inconvenience during daily use in the shower.
Residue & Rinse-Out
76%
24%
Most buyers report that this olive oil shampoo rinses out cleanly and does not leave a heavy coating or greasy film behind, which is a realistic concern with any oil-based formula. Hair feels fresh and free of residue immediately after rinsing when used in the recommended amount.
Using too much product — which is easy to do given the thin pour — can result in hair that feels slightly heavy or coated after drying. A handful of users report that in hard water areas, the formula does not rinse as cleanly and may require a follow-up rinse.
Suitability for Damaged Hair
69%
31%
For hair that is mildly to moderately damaged from heat tools or light chemical processing, this hydrating shampoo offers a measurable improvement in day-to-day manageability and reduces the rough, tangled feeling during and after washing. It is a solid maintenance product for this level of damage.
For severely damaged hair — significant bleaching, repeated aggressive chemical treatments — the formula does not provide enough reparative action on its own. Buyers in this category consistently note that they need a dedicated bond-repair or protein treatment alongside this shampoo to see meaningful results.
Packaging & Bottle Design
62%
38%
The tall, upright bottle is straightforward to store on a shower shelf, and the size makes it visually easy to track how much product remains. The label design is clean and readable without overly busy graphics.
The lack of a pump or flip-cap with a controlled opening makes pouring awkward in a wet shower environment, and several buyers mention accidental over-dispensing. The bottle also does not stand out in a crowded category, and a few users note that the labeling could do more to communicate key ingredient information at a glance.
Compatibility with Hair Treatments
73%
27%
This Frulatte shampoo pairs well with lightweight leave-in conditioners and standard rinse-out conditioners, with most users reporting no negative interaction or product conflict during their routine. It functions as a cooperative base wash rather than competing with follow-up treatments.
Pairing it with heavy hair masks or rich conditioning oils can tip the balance into over-moisturization for certain hair types, particularly fine or low-porosity hair. A few buyers note that using a deep conditioning mask immediately after does not improve results noticeably, suggesting the shampoo and mask serve overlapping functions.
First-Wash Impression
58%
42%
Some buyers do notice an immediate improvement in smoothness and reduced frizz on the first wash, which helps establish early confidence in the product. Those switching from a particularly harsh shampoo often feel a clear difference in scalp comfort right away.
For the majority of buyers, the first-wash experience is unremarkable — hair feels clean but not noticeably transformed. This makes the shampoo a harder sell for people accustomed to immediate, dramatic results, and contributes to early dropoff before the formula has had time to show its cumulative benefits.

Suitable for:

The Frulatte Olive Oil Shampoo 27 fl oz is a strong match for anyone whose hair regularly feels dry, straw-like, or depleted — particularly people who color, bleach, or heat-style their hair frequently and need a dependable daily cleanser that does not make the dryness worse. If your hair tends to feel rough or prone to breakage, the organic olive oil base works to soften strands over time rather than just masking the problem with silicones. This hydrating shampoo also suits people who have a mild sensitivity to synthetic additives and prefer a cleaner, more straightforward ingredient profile without making a full lifestyle commitment to strictly natural products. The generous bottle size makes it practical for households where someone washes their hair every day and wants to stock up without reordering every few weeks. Adults with coarse, thick, or naturally dry textures will likely get the most out of what this olive oil shampoo offers.

Not suitable for:

The Frulatte Olive Oil Shampoo 27 fl oz is not the right call for people with fine, limp, or oily hair — the moisturizing formula is rich enough that it can weigh lighter strands down and leave hair looking flat rather than fresh. If you expect a dense, foamy lather as a signal that a shampoo is working effectively, the moderate lather here will likely feel underwhelming and take some adjustment. Those who are highly fragrance-sensitive should note that while the scent is mild, it is present, and people with very reactive scalps should review the full ingredient list carefully rather than relying solely on the paraben-free label. This hydrating shampoo is also not a substitute for a deep conditioning treatment or a bond-repair product — if your hair is severely damaged, you will likely need to layer it with a more targeted routine. Shoppers looking for a strong clarifying wash to remove product buildup will also want to look elsewhere.

Specifications

  • Brand: This shampoo is manufactured and sold under the Frulatte brand.
  • Volume: Each bottle contains 27 fl oz (approximately 800 ml) of shampoo.
  • Item Form: The product is a liquid formula designed for direct application to wet hair and scalp.
  • Hero Ingredient: Organic olive oil serves as the primary active ingredient, providing emollient and antioxidant properties.
  • Target Hair Type: Formulated specifically for dry and dry-damaged hair that requires regular moisture replenishment.
  • Scent: The shampoo carries a mild, natural olive scent that is subtle and not heavily perfumed.
  • Formulation: The formula is paraben-free, making it a cleaner option for buyers monitoring synthetic preservatives in their hair care.
  • Age Range: Intended for adult use only.
  • Item Weight: The filled bottle weighs approximately 1.96 pounds (about 889 g).
  • Dimensions: The bottle measures 10.43 x 3.74 x 3.5 inches, making it a tall, standard upright shampoo bottle.
  • Model Number: This product is identified by Frulatte model number 1859.
  • ASIN: The Amazon Standard Identification Number for this product is B06WWNZRHW.
  • Category Rank: This shampoo holds a rank of approximately #5,357 in the Hair Shampoo category on Amazon.
  • Lather Type: The formula produces a moderate, creamy lather rather than a thick, high-foam wash.
  • Rinse Profile: The liquid texture spreads easily through wet hair and rinses clean without significant residue when used as directed.
  • Scalp Suitability: Best suited for normal-to-dry scalp conditions; not recommended as a primary solution for oily or high-sebum scalps.

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FAQ

Yes, this olive oil shampoo is a reasonable choice for color-treated hair. Its gentle, moisturizing formula avoids aggressive stripping agents that can accelerate color fade, making it a practical daily option for people who dye or highlight their hair regularly.

It is designed for daily or near-daily use. If your hair is on the drier side, washing every day with this hydrating shampoo should not cause further dryness the way a harsher clarifying formula might. Those with fine hair may prefer every other day to avoid buildup.

It can work as a standalone wash for mildly dry hair, but most users with significantly damaged or coarse hair will get better results pairing it with a lightweight conditioner. The shampoo adds moisture, but a conditioner helps seal the cuticle after cleansing.

It depends on your hair type. For thick, coarse, or dry hair, the formula feels balanced and not overly heavy. For fine or low-porosity hair, there is a real chance of the olive oil base leaving strands feeling weighed down or flat, so it may not be the best fit for that hair type.

The scent is mild and fades fairly quickly after rinsing. It smells naturally olive-adjacent rather than heavily fragranced, which most users find pleasant. If you are very sensitive to any scent at all, it is worth being aware that it is not completely fragrance-free.

The lather is moderate rather than dense. If you are used to a thick, foamy shampoo, this one will feel different at first — it spreads more like a creamy wash than a sudsy gel. That lighter lather does not mean it is cleaning less effectively, but it does take some adjustment.

The product is confirmed to be paraben-free. For specific details on whether sulfates are included or excluded, it is best to check the full ingredient list on the product packaging or the official brand page, as this information is not specified in the available product data.

For a single person washing their hair daily, a bottle this size typically lasts between two and three months depending on hair length and how much product is used per wash. For shoulder-length or shorter hair using a moderate amount each time, you can expect closer to the three-month end of that range.

It is a reasonable option for a dry scalp since the formula avoids aggressive cleansing agents and adds moisture rather than stripping it. That said, if your scalp issues are more severe — persistent flaking, inflammation, or chronic irritation — a specialized scalp treatment product would be a more targeted approach.

Most users report that the first wash produces subtle results — hair may feel slightly softer but not dramatically different. The more consistent feedback is that noticeable improvement in softness and manageability builds over two to four weeks of regular use. Patience matters with this type of moisturizing formula.