Anastasia Beverly Hills Liquid Lipstick Ashton

Overview

Anastasia Beverly Hills Liquid Lipstick Ashton is a cream-formula matte lip color that's become a staple for a lot of makeup collections, and after spending time with it, it's easy to see why. The Ashton shade sits in that warm, mauve-leaning neutral territory that flatters a wide range of skin tones without trying too hard. The packaging is slim and unassuming, slipping into a makeup bag or even a small clutch without taking up much room. As part of ABH's larger liquid lipstick range, it carries the same matte finish reputation the brand built its name on, though this particular shade feels a touch more wearable for daytime than some of the bolder options in the line.

Features & Benefits

What stands out first with this matte lip color is how much color comes through in just one swipe. The cream formula glides on opaque, so there's rarely a need to go back for a second coat unless you're chasing extra intensity. The matte finish dries down without that tight, cracked feeling some liquid lipsticks leave behind, which makes it more comfortable for actual daily wear. It also holds up reasonably well through meals and drinks, fading evenly rather than disappearing in patches. The doe-foot applicator deserves a mention too, since it makes lining the lips fairly precise even without a separate lip brush. At 0.3 ounces, it's small enough to toss in a bag and forget about until you need it.

Best For

This liquid lipstick makes the most sense for someone who wants a dependable matte they can wear most days without thinking too hard about it. If you're tired of lipsticks that need constant reapplication, the staying power here is a real selling point. The Ashton shade in particular works well for people drawn to neutral or mauve tones, and it's flexible enough to pair with a darker liner for more drama or a clear gloss for something softer. Anyone curious about stepping up from drugstore liquid lipsticks but not ready to commit to the priciest options on the market will find this a reasonable middle ground. It's also a smart pick for frequent travelers, since the Ashton shade takes up almost no space.

User Feedback

Reactions to this matte lip color tend to lean positive, with a lot of people calling out how smooth it feels going on, especially compared to other mattes that can apply unevenly or look cakey. The pigment payoff in a single coat comes up often too, which buyers seem to appreciate given how many liquid lipsticks require layering. On the downside, a fair number of reviewers mention that the drying effect becomes more noticeable after several hours, particularly if lips aren't well-prepped beforehand. Versatility is another recurring theme, with several people noting the shade transitions well from office-appropriate daytime looks to something a bit more polished at night, and more than a few compare it favorably to pricier prestige brands.