Anastasia Beverly Hills Lip Velvet Liquid Lipstick

79%

21%

Formula Comfort

Color Payoff

Finish Quality

Wear Longevity

Application Ease

Shade Accuracy

Blurring Effect

Packaging & Portability

Transfer Resistance

Value for Money

Scent & Taste

Shade Range

Drying Time

Overview

Anastasia Beverly Hills Lip Velvet Liquid Lipstick has built a strong reputation in the prestige makeup world for one specific reason: it delivers a soft-matte finish without the tight, parched feeling that drives so many people away from matte formulas. ABH is primarily known for brows and contour, but this liquid lipstick has quietly carved out its own loyal following. The formula feels genuinely weightless — not a marketing claim but something you actually notice the moment it sets. Available across a generous shade range, the Pure Hollywood variant is a rich, cool-toned option that photographs particularly well.

Features & Benefits

The applicator wand is well-shaped and deposits the formula evenly, with no dragging or patchiness even on dry lip areas. What stands out most is the blurring soft-focus effect — it genuinely softens the look of lip lines and uneven texture in a way that makes the finish appear almost airbrushed. Color payoff is strong from a single pass, which keeps application quick and clean. Once set, this matte lip formula stays put without feeling heavy or tight, a balance that is surprisingly hard to find. The compact tube slips easily into any bag for on-the-go touch-ups.

Best For

This liquid lipstick is an obvious fit for anyone who loves a matte look but has had bad experiences with formulas that crack, dry out, or accentuate fine lines. It works especially well for people with textured or mature lips who want the color intensity of a matte without the magnifying effect some formulas create. It is also a natural pick for ABH fans expanding their collection beyond the brand's core complexion and brow offerings. For events, long workdays, or any situation where you need color to stay in place without constant monitoring, this matte lip formula holds its own.

User Feedback

Across a broad range of reviews, the most consistent praise centers on how comfortable it wears compared to similar matte liquid lipsticks — buyers who had written off the format entirely report being pleasantly surprised. The flip side is longevity: eating and drinking noticeably break down the finish, so it works best for situations where touch-ups are possible. A handful of buyers note that swatches shown online can read slightly differently in person depending on skin tone. The applicator gets quiet approval for being easy to control, though a few users wish the doe-foot was slightly larger for faster coverage.

#Lipstick

#Lips

#Makeup

#Beauty & Personal Care

Pros

The soft-matte finish looks polished and intentional without appearing flat or chalky on the lips.
Application is smooth and even from the first pass, with no dragging even on dry patches.
Color payoff is strong enough that one coat is usually sufficient for full, opaque coverage.
The blurring effect genuinely reduces the look of lip lines, which is rare among matte liquid formulas.
Once set, this liquid lipstick feels light and comfortable rather than tight or stiff.
The compact tube is easy to carry and does not leak or dry out quickly with normal use.
ABH offers a wide enough shade range that most skin tones can find a flattering option.
The wand applicator offers good control, making it easy to follow the lip line cleanly.

Cons

Wear through meals and drinks is noticeable, requiring a touch-up after eating or heavy drinking.
Shade accuracy online can be inconsistent, meaning the in-person color sometimes reads differently than expected.
The formula is not transfer-proof, so expect some color to migrate onto cups or fabrics.
The doe-foot applicator is on the smaller side, which can slow down application for those used to wider wands.
Premium pricing means it sits out of range for buyers who treat lip color as a disposable everyday expense.
Like most matte liquids, it can settle into and emphasize very deep lip lines if lips are not prepped or lightly moisturized beforehand.
Shade range, while broad, has occasional gaps in deeper or very fair tone options depending on the collection release.
The formula is not marketed as long-wear in the clinical sense, so expectations around all-day staying power should be realistic.

Ratings

The scores below for Anastasia Beverly Hills Lip Velvet Liquid Lipstick were generated by our AI engine after analyzing thousands of verified global buyer reviews, with spam, bot submissions, and incentivized feedback actively filtered out before scoring. Each category reflects the real distribution of user sentiment — not an average of star ratings — so both the strengths and the friction points are represented honestly. Where this matte lip formula genuinely excels, the scores reflect that; where real buyers have consistently run into limitations, those are surfaced just as clearly.

Formula Comfort

88%

Among the most repeated points of praise across reviews is how this liquid lipstick avoids the suffocating, dried-out feeling that defines many matte formulas. Users with naturally dry lips or those who had previously given up on liquid mattes specifically call out how wearable it feels during long workdays or multi-hour events.

A small but consistent group of reviewers with very dry or chapped lips note that without proper lip prep beforehand, the formula can still settle into deeper lines. It does not fully replace a moisturizing lipstick for those who prioritize hydration above all else.

Color Payoff

91%

Single-coat coverage is a recurring highlight — buyers frequently describe getting fully opaque, rich color in one clean pass without needing to go back and build. This makes the application feel efficient and polished, particularly appreciated during rushed morning routines or pre-event touch-ups.

A handful of users note that very light or very deep shades can require a slightly more deliberate application to avoid thin patches at the lip corners. This is minor, but worth noting for anyone applying without a mirror in less-than-ideal lighting.

Finish Quality

87%

The soft-matte, blurring finish is what sets this formula apart from flat or chalky matte alternatives, and users consistently confirm it delivers on that promise. People with textured lips or fine lip lines specifically appreciate how the soft-focus effect makes their lips look more even without feeling heavy.

After several hours of wear, particularly in warm or humid conditions, the finish can shift from a crisp soft-matte to something slightly more worn-in and less precise at the center. It still looks presentable, but the initial polish does fade gradually.

Wear Longevity

67%

33%

In low-contact situations — desk work, meetings, events where you are talking but not eating — the ABH Lip Velvet holds its color reasonably well and does not require constant monitoring. Users who touch up after meals describe it as a reliable all-day option when managed with light reapplication.

Eating and drinking are where this formula struggles most, and this is the single most common complaint across reviews. The color fades noticeably from the center of the lips after a meal or even a cup of coffee, which frustrates buyers who expected stronger staying power at a prestige price point.

Application Ease

83%

The wand applicator is well-shaped for controlled, deliberate application, and most users report being able to follow their natural lip line without needing a separate liner to clean up edges. The formula flows smoothly from the wand without flooding or pooling at the center.

The applicator head is on the smaller side, which means full coverage takes a few more strokes than wider doe-foot wands. Users who are used to faster application with broader applicators find the process slightly more time-consuming, especially when filling in larger lips.

Shade Accuracy

71%

29%

Buyers who check third-party swatch resources before purchasing generally report that their chosen shades arrive close to expectations. The Pure Hollywood shade in particular receives consistent feedback as a flattering, wearable cool-toned option that photographs well in real-world conditions.

A recurring frustration is that shades can look noticeably different on actual skin tones versus the product images or brand swatches shown online. This is partly a photography and screen calibration issue, but it catches enough buyers off guard that it bears mentioning, especially for online-only purchases.

Blurring Effect

86%

Users with textured lips or visible lip lines consistently single out the blurring effect as a meaningful, real-world benefit rather than a marketing claim. Several reviewers specifically note they can wear this formula without concealer around the lip edges, which simplifies their routine.

The blurring effect is most visible at initial application and directly after setting. Over time, especially past the four-hour mark, the soft-focus quality becomes less pronounced, and any lip texture that was softened at application can start to re-emerge slightly.

Packaging & Portability

84%

The compact, slim tube is genuinely easy to carry — it fits in a small clutch or coat pocket without adding noticeable bulk, and the cap closes securely without feeling flimsy. Users who touch up on the go during commutes or between meetings appreciate not needing to carry a large case.

Some buyers note that the packaging feels slightly understated for a prestige-tier product, particularly when compared to competitors at a similar price point who invest more in tactile or visual packaging quality. It is functional above all, which is not a dealbreaker but does come up.

Transfer Resistance

58%

42%

Once fully set after application, the formula does provide a basic level of resistance to minor contact, and users who are careful in the first few minutes after applying report reasonable performance during non-eating situations like casual social settings or office environments.

Transfer onto cups, glasses, and fabric is a genuine and widely reported issue, particularly during the first several minutes of wear and after eating. This formula is not marketed as transfer-proof, but buyers expecting prestige-level staying power are sometimes disappointed by how easily it moves.

Value for Money

74%

26%

For buyers already invested in prestige cosmetics, the formula quality and finish performance justify the price relative to comparable offerings from other high-end brands. Those who wear it regularly describe it as earning its place in a curated collection.

Buyers coming from drugstore liquid lipsticks — some of which perform comparably in longevity and pigmentation — sometimes question whether the premium is fully warranted. The comfort and blurring effect are differentiators, but for strictly budget-conscious shoppers, the value equation is harder to defend.

Scent & Taste

79%

21%

Most users describe the scent as neutral to faintly cosmetic, which is well-received compared to heavily fragranced lip products that can be distracting or irritating. The lack of a strong taste is particularly appreciated by buyers sensitive to flavored or scented lip formulas.

A small number of reviewers note a faint chemical or waxy undertone detectable at initial application that dissipates quickly. It is not a widespread complaint, but for highly scent-sensitive users it is worth being aware of before committing to the product.

Shade Range

82%

18%

The broader ABH Lip Velvet line covers a wide spectrum from nudes to bold berries and deep plums, which is frequently praised by buyers who appreciate having options across seasons and occasions from a single trusted formula. The range spans cool, warm, and neutral undertones.

Some buyers with deeper skin tones note occasional gaps in the deeper shade offerings within specific collections or restocks, requiring them to wait for certain shades to return. The available range at any given time can vary, which is a limitation for shoppers looking for a very specific color.

Drying Time

77%

23%

The formula sets to a matte finish within a reasonable one-to-two minute window, which is fast enough for most application routines without requiring users to hold their lips still for an extended period. Users who layer over liner report similarly quick set times.

On warmer days or when applied in thicker passes, drying time can extend noticeably, and pressing the lips together too soon can cause uneven transfer or disruption to the finish. Patience immediately after application is rewarded, but it is an extra step that some find inconvenient.

Suitable for:

Anastasia Beverly Hills Lip Velvet Liquid Lipstick is a strong match for anyone who wants the bold, polished look of a matte lip without dealing with the dryness, cracking, or exaggerated texture that plagues cheaper matte formulas. It is particularly well-suited to people with fine lip lines or naturally dry lips, since the soft-focus blurring effect works in their favor rather than against them. Professionals who need a put-together look through long workdays will appreciate how it wears without demanding constant attention. It also suits makeup lovers building a serious prestige collection, especially those already invested in the ABH ecosystem and want a lip product that matches the quality standard they expect from the brand. Special occasions — weddings, dinners, events — are where this formula earns real appreciation, delivering confident, lasting color through most of the evening.

Not suitable for:

The Anastasia Beverly Hills Lip Velvet Liquid Lipstick is not the right choice for someone who prioritizes all-day wear through meals, coffee, and drinks without touching up, since food and beverages will wear it down noticeably at the center of the lips. Buyers on a tighter budget may find the price hard to justify if they are simply looking for a basic everyday lip color and are not particular about finish or formula quality. It is also not ideal for those who prefer a glossy, juicy lip look, as the soft-matte result sits at the opposite end of that spectrum. Anyone expecting a transfer-proof or truly budge-proof formula should look elsewhere, since this leans more comfortable than bulletproof. Shade matching online can also be tricky, so buyers sensitive to receiving a color that looks different in person than on screen should check in-store swatches first if possible.

Specifications

Brand: Manufactured and sold by Anastasia Beverly Hills, a prestige cosmetics brand widely recognized for brow, contour, and lip products.
Product Type: Liquid lipstick with an integrated doe-foot wand applicator, designed for full-coverage matte lip color.
Finish: Soft-matte with a natural finish type, delivering a velvety, non-glossy look that avoids the flat or chalky appearance of traditional mattes.
Effect: Blurring and soft-focus effect that visually minimizes the appearance of lip lines and uneven texture upon application.
Formula: Weightless liquid formula engineered to feel lightweight and comfortable once set, without the tight or stiff sensation common in matte lip products.
Color Payoff: High-pigmentation formula that typically achieves full, opaque coverage in one to two passes of the applicator.
Shade Shown: Pure Hollywood is the specific shade represented by this listing, described as a rich, cool-toned lip color.
Item Dimensions: The tube measures 3.35 x 1.18 x 0.91 inches, making it compact enough for a standard makeup bag or small purse.
Item Weight: The product weighs 0.14 ounces, contributing to its lightweight, portable profile.
Applicator: Standard integrated doe-foot wand applicator, sized for moderate precision along the lip line and even color deposit.
Item Form: Liquid form, dispensed via wand applicator directly from the tube with no separate tools required.
UPC: The Universal Product Code for this item is 689304194518, used for retail and inventory identification.
Model Number: The manufacturer item model number assigned to this product is 33041000.
Market Tier: Positioned in the prestige and premium cosmetics segment, reflecting professional-grade formulation standards and brand equity.
Sales Rank: Ranked #255 in the Lipstick subcategory on Amazon at time of listing, indicating strong ongoing consumer demand.
Wear Type: Designed for daily or event wear with moderate longevity; best maintained with touch-ups after meals or extended drinking.
Skin Compatibility: Formulated to work on a range of lip types, with particular benefit noted for dry or textured lips due to its blurring, non-drying finish.

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FAQ

This is genuinely one of the softer-feeling matte formulas out there. It does not have the shrink-wrap tightness that makes a lot of matte liquid lipsticks unbearable after an hour. That said, if your lips are very dry, applying a light lip balm beforehand and blotting it off will help the formula sit even more comfortably throughout the day.

Realistically, you can expect solid wear for a few hours under normal conditions. Eating and drinking will wear it down at the center of the lips faster than the edges, so a touch-up after a meal is typical. It is not a bulletproof, all-day formula, but for events or work settings where you are not constantly eating, it holds up well.

Shade accuracy is one of the more common concerns buyers raise, and it is worth being cautious. Screen calibration and photography lighting can make shades appear slightly warmer or cooler than they look on actual lips. If you are buying online and shade accuracy matters to you, checking swatches on a third-party beauty site with diverse skin tone photos is a good idea.

For most people, one careful pass delivers full, opaque coverage. The pigmentation is strong enough that you rarely need a second coat — and layering too much can actually slow drying time and increase the chance of uneven wear later.

Yes, some transfer is normal, especially before the formula fully sets. It is not marketed as transfer-proof, so expect light marks on cups or fabric if contact happens within the first few minutes. Once fully set, transfer is reduced but not eliminated entirely.

Anastasia Beverly Hills has been certified cruelty-free by PETA and does not test on animals. However, formulation details and certifications can change over time, so checking the brand's official website for the most current status is always recommended before purchasing.

A dedicated makeup remover oil or micellar water works well. Apply it gently with a cotton pad, let it sit for a few seconds to break down the formula, then wipe off without hard rubbing. Avoid dry tissues or rough scrubbing, which can leave lips feeling raw.

Yes, and it pairs particularly well with a matching or neutral lip liner underneath. Lining first gives the color a clean edge to follow, and it can also help extend the wear time slightly by giving the formula something to grip at the lip border.

The blurring formula actually works in your favor here — it is designed to soften rather than sink into lines. Using a lip liner around the outer edge as a barrier adds extra insurance if feathering is a concern for you.

The doe-foot wand is on the smaller side, which gives you decent control for outlining, but it does mean full application takes slightly longer than with a wider wand. Most users find it manageable, though if you prefer a faster application, a liner brush to fill in the center can speed things up.

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Anastasia Beverly Hills Lip Velvet Liquid Lipstick

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Anastasia Beverly Hills Lip Velvet Liquid Lipstick

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Anastasia Beverly Hills Lip Velvet Liquid Lipstick

Overview

Features & Benefits

Best For

User Feedback

Pros

Cons

Ratings

Formula Comfort

Color Payoff

Finish Quality

Wear Longevity

Application Ease

Shade Accuracy

Blurring Effect

Packaging & Portability

Transfer Resistance

Value for Money

Scent & Taste

Shade Range

Drying Time

Suitable for:

Not suitable for:

Specifications

Related Reviews

FAQ

Is this lipstick actually comfortable to wear, or does it dry out my lips like most mattes?

How long does it actually last on the lips?

Does the shade look the same in person as it does in product photos online?

Is one coat enough for full coverage, or do I need to layer it?

Will it transfer onto cups or clothing?

Is the Anastasia Beverly Hills Lip Velvet Liquid Lipstick cruelty-free?

How do I remove it without over-scrubbing my lips?

Can I wear this over a lip liner?

Does it bleed or feather into fine lines around the mouth?

How does the applicator wand compare to other liquid lipsticks?

Where to Buy