ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz

ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz — image 1
ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz — image 2
ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz — image 3
ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz — image 4
ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz — image 5
ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz — image 6
ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz — image 7
76%
24%
83%
Toning Effectiveness
79%
Hydration & Moisture Retention
61%
Lather & Wash Feel
76%
Frizz Control
88%
Scent Experience
67%
Over-Toning Risk
84%
Ingredient Quality
74%
Scalp Comfort
77%
Value for Money
71%
Packaging & Dispensing
78%
Color Protection
72%
Shine Enhancement
81%
Ease of Use
More

Overview

The ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz approaches toning and hydration as a two-part system rather than a one-trick color fix. Violet pigment technology handles brassiness while botanical ingredients work on hair health — and that dual focus is what separates it from single-purpose purple shampoos. The formula is sulfate-free and vegan, made without parabens, phthalates, or mineral oils, and packaged in recycled bottles. At 18 oz per bottle, it is a practical size for anyone using a toning shampoo regularly. One thing worth stating upfront: this is a color maintenance product, not a substitute for salon toning. It keeps existing tone fresh; it won't dramatically lighten or redeposit color.

Features & Benefits

The violet pigment concentration in the shampoo is strong enough to knock out yellow tones after a few washes, but not so aggressive that it leaves visible purple residue — a balance many purple shampoos get wrong. Leave-on time matters here; a minute or two is usually sufficient, and going longer risks over-toning, especially on very light or porous hair. The lavender essential oil lends a genuinely pleasant scent — think calming rather than medicinal — but don't expect it to transform scalp health on its own. The conditioner is where the real hydration work happens: grape seed oil, quinoa extract, and vitamin E collectively smooth the cuticle and reduce frizz without leaving hair feeling heavy or coated.

Best For

This purple shampoo and conditioner duo makes the most sense for people managing blonde, platinum, gray, or silver hair between professional appointments. If brassiness creeps in after a few weeks and you want something gentle enough for regular use, this fits. It is also a solid pick for color-treated hair that tends to dry out quickly — the sulfate-free formula won't strip your treatment the way harsher shampoos can. Clean beauty priorities aside, it suits anyone who finds most purple shampoos too drying or too stripping. The 18 oz bottles mean less frequent restocking, which is practical for daily or every-other-day use. Those who enjoy a spa-like washing routine will appreciate the lavender scent as an added bonus.

User Feedback

The ALFHEIM toning set holds a 4.3-star average, and the pattern in reviews suggests most buyers are genuinely satisfied — particularly with how well it handles brassiness reduction on gray and silver hair. Blonde users tend to report slightly more variable results, likely because bleached hair is more porous and absorbs violet pigment differently. Recurring praise centers on the scent and how soft hair feels after conditioning. On the critical side, a small number of reviewers mention the lather feels thinner than expected, and a few note that lighter hair picked up a faint purple tint after extended contact. Overall, this lavender-infused color care set earns its rating — but new users should start with shorter leave-in times to dial in the right result.

#Shampoo & Conditioner Sets
#Shampoo & Conditioner
#Hair Care
#Beauty & Personal Care

Pros

  • Noticeably reduces yellow and brassy tones within a few washes on blonde and silver hair.
  • Sulfate-free formula keeps color-treated hair clean without drying it out.
  • The conditioner leaves hair feeling genuinely soft and smooth, not just coated.
  • Lavender scent is pleasant and calming without being overpowering.
  • Large 18 oz bottles offer solid value for frequent users who go through product quickly.
  • Clean ingredient list — free from sulfates, parabens, phthalates, and mineral oils.
  • Vegan and cruelty-free, with recycled packaging for buyers who care about those details.
  • Works well for both gray hair maintenance and post-bleach toning upkeep.
  • Conditioner does not weigh fine hair down, which is a common issue with hydrating formulas.
  • Violet pigment level is balanced enough for regular use without heavy purple buildup.

Cons

  • Lather is thinner than many buyers expect from a traditional shampoo, which can feel insufficient.
  • Very light or highly porous hair may absorb too much violet pigment if left on too long.
  • Results on bleached-blonde hair can be inconsistent depending on porosity and damage level.
  • The lavender fragrance, while pleasant for most, may be an issue for scent-sensitive users.
  • Not effective on dark hair — the toning benefit is entirely irrelevant without light or warm tones present.
  • No guidance on optimal leave-in time is included, which matters a lot with purple shampoos.
  • This is a newer brand with a shorter track record compared to more established toning shampoo lines.
  • The shampoo alone may not fully address brassiness on very warm or orange-toned hair without multiple uses.

Ratings

The scores below reflect an AI-driven analysis of verified global buyer reviews for the ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz, with spam, bot-generated, and incentivized feedback actively filtered out to ensure accuracy. Every category is scored based on real patterns in what buyers praised and complained about — nothing is glossed over. Both the strengths that keep customers reordering and the friction points that led to lower ratings are transparently reflected here.

Toning Effectiveness
83%
Most users with gray and silver hair report a clear, visible reduction in yellow cast after just two or three washes, which is the core job this set is designed to do. Buyers maintaining platinum or cool blonde shades between salon visits consistently note that the tone stays balanced and fresh for longer than without a violet formula.
Results on bleached or highly porous hair are noticeably less consistent — some users see strong toning while others find the pigment either underwhelms or over-deposits depending on leave-in time. A small but recurring group of reviewers felt the shampoo needed multiple applications before any visible brassiness correction showed up.
Hydration & Moisture Retention
79%
21%
Many buyers specifically call out how different this feels compared to drying purple shampoos they have used previously — hair does not feel stripped or rough after washing, which is a common complaint with the category. The conditioner in particular earns praise for leaving strands noticeably softer and more manageable the same day.
For people with very dry, coarse, or heat-damaged hair, the moisture level delivered by the conditioner alone may not be enough to fully address dryness, especially with regular toning shampoo use. A handful of reviewers with thick hair felt they still needed a separate deep conditioning treatment to fill the gap.
Lather & Wash Feel
61%
39%
Buyers who are already familiar with sulfate-free shampoos tend to adapt quickly and appreciate the gentler cleansing sensation, noting that hair feels clean without that squeaky, over-stripped feeling that harsher formulas can cause.
This is one of the most commonly mentioned criticisms — the lather is noticeably thinner and less foamy than conventional shampoos, which feels unsatisfying to many users, especially those switching from sulfate-based products for the first time. Several reviewers questioned whether their hair was truly getting clean, even when it was.
Frizz Control
76%
24%
Users with fine to medium hair types frequently mention that their hair looks noticeably smoother and less flyaway after drying, which they attribute primarily to the conditioner sealing the cuticle effectively. This benefit seems most pronounced in humid climates where frizz is a persistent daily issue.
Buyers with very thick or coily hair textures report more modest results, with frizz control described as temporary rather than lasting through the second day. A few users noted they still needed a separate leave-in product to maintain smoothness between washes.
Scent Experience
88%
The lavender scent consistently earns positive comments — buyers describe it as natural and calming rather than the sharp, chemical-adjacent fragrance common in many purple shampoos. It makes the washing routine feel more considered and pleasant, which several reviewers specifically called out as a reason they repurchased.
A small number of fragrance-sensitive users found even the natural lavender scent too strong for everyday use, and a couple of reviewers noted mild scalp irritation they suspected was related to the essential oil. The scent also does not linger in the hair after drying, which some users were hoping for.
Over-Toning Risk
67%
33%
Compared to more aggressive purple shampoos on the market, the ALFHEIM toning set sits at a moderate pigment intensity that most users find manageable with basic leave-in time awareness. Buyers who followed the general guidance of one to three minutes reported predictable, balanced toning results without unintended purple deposits.
Without explicit leave-in time instructions on the packaging, new purple shampoo users have walked into over-toning situations — particularly those with very pale or freshly bleached hair who left it on for five or more minutes. The resulting cool or faintly purple tint, while not permanent, is a frustrating experience that came up repeatedly in lower-star reviews.
Ingredient Quality
84%
Buyers with chemically sensitive scalps or those recovering from processed hair damage appreciate the absence of sulfates, parabens, and phthalates — ingredients they actively screen for before purchasing. The inclusion of quinoa extract and grape seed oil signals a more thoughtful formulation compared to many budget-tier purple shampoos that rely on basic conditioning agents.
Some ingredient-savvy reviewers noted that the concentrations of the featured botanicals are not disclosed, making it hard to assess how impactful they truly are beyond the marketing angle. A few buyers with specific essential oil sensitivities flagged lavender as a potential irritant that the brand does not prominently flag.
Scalp Comfort
74%
26%
Users with dry or slightly sensitive scalps often mention that this lavender-infused color care set feels gentler than their previous shampoos, with less post-wash tightness or itchiness. The sulfate-free base is widely credited for maintaining the scalp's natural moisture balance during regular use.
A small segment of reviewers reported new scalp sensitivity or mild irritation that they attributed to the lavender essential oil, particularly with daily use. Those with pre-existing scalp conditions such as eczema or psoriasis should patch-test carefully, as fragrance ingredients — even natural ones — can be problematic.
Value for Money
77%
23%
At 18 oz per bottle, this purple shampoo and conditioner duo offers a noticeably larger volume than most competing sets in its tier, which buyers who shampoo frequently find practical and cost-effective over time. Repeat purchasers consistently mention that the bottles last longer than expected compared to smaller 10 oz or 12 oz alternatives.
Buyers comparing price per ounce against drugstore purple shampoos may feel the premium is not fully justified if they only care about basic toning and not the clean beauty positioning. A few reviewers felt the formula performance did not quite match the price point when compared to more established prestige alternatives.
Packaging & Dispensing
71%
29%
The recycled bottle construction scores positive sentiment among eco-conscious buyers who appreciate that sustainable packaging is built into the product rather than an afterthought. Several reviewers noted the bottles feel sturdy and do not collapse or crack under regular shower conditions.
Some buyers reported issues with the dispensing mechanism — either too much product coming out at once or difficulty controlling flow toward the end of the bottle. A few mentions of minor leaking during shipping also appeared in reviews, though this seems to be an occasional rather than widespread issue.
Color Protection
78%
22%
Color-treated buyers — particularly those with toned ash blonde or platinum shades — report that their color fades more slowly between appointments when using this set compared to their previous non-toning shampoos. The sulfate-free base plays a significant role here, as it avoids the mechanical color stripping that sulfates are known to cause.
Users with vivid fashion colors or more unconventional dyed shades found the formula less useful, since it is designed specifically around cool and neutral tones rather than color preservation in general. The toning effect can also slightly alter the warmth of certain dyed shades that were intentionally warm, which surprised a small group of buyers.
Shine Enhancement
72%
28%
A consistent thread in positive reviews is that hair looks noticeably shinier after the first few uses, particularly once brassiness is neutralized and the cuticle is smoothed by the conditioner. Buyers with dull, lifeless hair from heat damage frequently mention visible improvement in light reflection.
The shine benefit is most apparent in the first day or two post-wash and fades as natural oils and environmental exposure accumulate. A few buyers noted that the shine was less impressive on their specific hair type — usually thick and coarse — compared to what they had seen in before-and-after imagery.
Ease of Use
81%
19%
The two-step shampoo and conditioner format is straightforward and fits naturally into any existing shower routine without any additional steps or special tools required. Buyers appreciate that there is no complex mixing or application process, which makes it accessible for first-time purple shampoo users.
The lack of printed guidance on optimal leave-in time is a recurring frustration, especially for buyers new to violet toning products who have no baseline to work from. This omission leads to trial-and-error experiences that some reviewers describe as avoidable with even a simple on-pack recommendation.

Suitable for:

The ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz is a strong fit for anyone maintaining blonde, platinum, silver, or gray hair who wants to keep brassiness in check without a salon visit every few weeks. It works especially well for color-treated hair types that are prone to dryness, since the sulfate-free formula cleans without stripping the moisture that chemically processed hair tends to lose quickly. If you care about what goes on your scalp — no parabens, no phthalates, nothing harsh — this set aligns with that without forcing you to sacrifice toning performance. The 18 oz bottle size also makes practical sense for anyone using a purple shampoo two or three times a week, since smaller bottles run out frustratingly fast. Buyers who appreciate a pleasant shower experience will find the lavender scent a genuinely nice touch, even if it is secondary to the hair results.

Not suitable for:

The ALFHEIM Lavender+ Purple Shampoo & Conditioner Set 18oz is not the right tool if you are hoping to visibly lighten your hair or achieve a dramatic toning shift at home — that requires a proper bleach or toner, and no shampoo replaces that. People with very dark brown or black hair will get nothing meaningful from a purple pigment formula, since there are no light or warm tones for the violet to counteract. If your hair is heavily bleached and extremely porous, you need to be careful, as highly absorbent strands can pick up more violet pigment than expected and end up looking slightly cool or ashy rather than neutral. Those who prefer a rich, dense lather may also find the sulfate-free formula underwhelming in that department. And if lavender scents bother you or you have known sensitivities to fragrance ingredients, this particular set is probably not the most comfortable everyday option.

Specifications

  • Brand: Manufactured and sold by ALFHEIM, a clean beauty hair care brand.
  • Bottle Size: Each bottle contains 18 oz of product, with one shampoo and one conditioner included per set.
  • Hair Type: Formulated specifically for blonde, silver, gray, and color-treated hair prone to brassiness or yellowing.
  • Key Actives: Formula includes violet pigment, lavender essential oil, quinoa extract, vitamin E, and grape seed oil.
  • Primary Benefit: Violet pigment technology neutralizes yellow and brassy tones to maintain cool, balanced color between salon visits.
  • Secondary Benefit: Grape seed oil, quinoa extract, and vitamin E work together to hydrate strands, reduce frizz, and improve overall smoothness.
  • Sulfate Status: The formula is completely sulfate-free, making it safe for regular use on chemically treated or color-processed hair.
  • Free From: Contains no sulfates, parabens, phthalates, mineral oils, or gluten.
  • Vegan & Cruelty-Free: Both the shampoo and conditioner are certified vegan and cruelty-free, with no animal-derived ingredients or animal testing involved.
  • Scent Profile: Scented with pure lavender essential oil for a calming, naturally botanical fragrance during use.
  • Item Form: Both the shampoo and conditioner are liquid formulations packaged in pump or squeeze bottles.
  • Packaging: Bottles are made from recycled materials as part of the brand's eco-conscious sustainability commitment.
  • Package Dimensions: The full set measures approximately 9.13 × 6.1 × 3.11 inches and weighs around 3.17 pounds.
  • Item Model: The official item model number for this set is A1911702.
  • UPC: The product UPC is 811131039117.
  • Category Rank: Ranked #329 in the Shampoo & Conditioner Sets category on Amazon at time of review.
  • Overall BSR: Holds a Best Sellers Rank of #28,019 in the broader Beauty & Personal Care category on Amazon.
  • Average Rating: Currently holds an average customer rating of 4.3 out of 5 stars based on verified buyer reviews.

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FAQ

For most hair types, one to three minutes is enough. If your hair is very light or highly porous — like freshly bleached platinum — start with just one minute and see how your hair responds. Leaving any violet pigment shampoo on too long can result in a cool or ashy tint that goes beyond neutral, so it is better to build up gradually than to overdo it on the first wash.

Most people do best alternating the ALFHEIM toning set with a standard shampoo, using it two to three times per week rather than daily. Daily use of a violet pigment formula can slowly shift hair tone cooler than intended, especially on very pale or porous hair. Using it consistently but not exclusively gives you brassiness control without the risk of over-toning.

No, purple shampoo has no meaningful effect on dark hair. Violet pigment works by counteracting warm yellow and orange tones, which are only visible in light hair — blonde, gray, silver, or heavily highlighted. On dark hair there are no light tones to neutralize, so the formula simply washes out without any visible result.

Yes, natural gray and silver hair responds very well to this type of formula. Gray hair often develops a yellowish cast over time due to environmental exposure, minerals in tap water, or styling product buildup. The violet pigment helps counteract that yellowing and keeps gray tones looking crisp and bright, which is one of the most common reasons people with natural gray hair turn to purple shampoos.

The conditioner in this duo is genuinely nourishing rather than just coating the surface. Grape seed oil and vitamin E are both well-established hydrating agents, and quinoa extract helps reinforce strand structure. That said, if your hair is very thick, coarse, or severely damaged, you might want to supplement with a deeper treatment mask once a week, since this conditioner leans toward everyday use rather than intensive repair.

Sulfate-free shampoos do tend to produce less lather than conventional formulas, and this one is no exception. The foam is lighter and thinner than what most people are used to from drugstore shampoos. That said, less lather does not mean less clean — the shampoo still removes buildup and oil effectively. If a rich, dense foam is important to you, this may take some getting used to.

Yes, the sulfate-free formula makes it compatible with keratin treatments and chemical straightening. Sulfates are one of the main culprits in breaking down these treatments prematurely, so switching to a sulfate-free shampoo is generally recommended after any smoothing or bonding service. This set handles that requirement while also keeping toning in check if your hair is light-colored.

The lavender scent is noticeable while washing — it is genuinely pleasant and not synthetic-smelling — but it does not tend to linger heavily once your hair is dry. Think of it as a shower-time experience rather than a leave-in fragrance. If you are very sensitive to scents, it is worth noting that lavender essential oil is a real fragrance ingredient and could be irritating for some people, though most users find it mild.

Most likely the shampoo was left on a bit too long, or your hair is particularly porous and absorbed the violet pigment faster than expected. The fix is simple: shorten your leave-in time on the next wash, and use a clarifying or regular shampoo in between to help even things out. The purple tint is not permanent and typically fades within one or two washes.

It is actually a reasonable starting point. The toning strength is effective but not extreme, which means there is less risk of dramatically over-toning if you are still figuring out your ideal routine. The conditioner also helps offset any dryness that sometimes comes with violet formulas. Start with a short leave-in time, see how your hair responds, and adjust from there — that approach works well with this set in particular.