Overview

The VITAMINS Keratin Purple Hair Mask 8.5oz is a purple-toning hair mask designed to neutralize brassiness and enhance cool tones in blonde, silver, and gray hair. Formulated with keratin, this treatment helps nourish and restore hair’s natural strength and shine, especially for those with damaged or chemically treated locks. Whether you’re trying to maintain salon-quality color or simply revitalize your hair between appointments, this mask promises to keep your strands looking vibrant and healthy. Regular use of this purple hair mask helps to prevent brassiness, ensuring your color stays cool and fresh.

Key Ingredients & Benefits

This purple hair mask is packed with keratin to strengthen and hydrate your hair, offering deep conditioning for even the most damaged strands. The combination of purple and blue pigments works effectively to neutralize yellow and brassy tones, particularly in blonde, gray, and silver hair. Additionally, it's formulated to be sulfate-free, alcohol-free, and paraben-free, making it gentle on your hair while still delivering powerful conditioning. These ingredients ensure a treatment that not only tones but also protects and restores, leaving your hair shiny, soft, and healthy-looking.

Best For

This toning hair treatment is ideal for anyone with color-treated hair, especially those with bleached, highlighted, or gray locks. It’s perfect for those who need to correct brassiness and achieve cooler tones in their hair. If you have dry or chemically treated hair, this mask offers much-needed repair and hydration. Blondes, grays, and silvers who want to maintain vibrant color between salon visits will especially benefit from the vibrant results. Regular use can help preserve color and keep your hair looking refreshed, hydrated, and well-maintained.

User Feedback

Users of this purple hair mask rave about the noticeable difference it makes in reducing brassiness, with many reporting improved color vibrancy after just one use. Most consumers love how soft, shiny, and hydrated their hair feels after using this mask, particularly those with dry or over-processed hair. However, some users with very fine hair mention that it can be slightly drying if used too frequently, suggesting that it may be best to use it less often in such cases. Overall, the feedback is overwhelmingly positive, with many customers recommending it as a must-have for maintaining blonde and silver tones.

Pros

  • This purple hair mask effectively neutralizes brassiness, leaving blonde and gray hair with cooler, vibrant tones.
  • Many users report significant improvement in hair texture, with smoother and shinier results after one use.
  • Works well for dry and damaged hair, providing much-needed hydration without weighing it down.
  • The keratin infusion helps restore strength, making hair feel more resilient and less prone to breakage.
  • Free from sulfates, alcohol, and parabens, making it a gentle and safe option for color-treated hair.
  • Great for maintaining salon-quality color between appointments, especially for those with silver or blonde highlights.

Cons

  • Some users mention that it can be drying for very fine hair, especially if used too frequently.
  • The product may not produce dramatic toning results for individuals with darker or warm-toned hair.
  • A few users reported that it requires frequent application to maintain the desired level of brassiness reduction.
  • While it hydrates, some find it doesn’t provide enough moisture for extremely dry hair or for those with highly porous strands.
  • A small number of buyers experienced scalp irritation after use, suggesting sensitivity to some ingredients.
  • Not suitable for individuals with very sensitive hair types, as it may cause slight dryness or roughness if overused.

Ratings

After analyzing verified user reviews worldwide, including diverse languages and platforms, we've aggregated insights on the VITAMINS Keratin Purple Hair Mask 8.5oz. The scores reflect real user feedback, filtering out spam, bot, and incentivized reviews to ensure authenticity. While many users appreciate its toning effect and hydration, some note its drying potential on fine hair. Both strengths and pain points are considered in the ratings, providing a balanced overview of this product’s performance across various use cases.

Effectiveness at Toning Brassiness
91%
Users are thrilled with the noticeable reduction in brassiness after just one use. This product helps maintain cooler tones in blonde and gray hair, leaving it looking fresh and salon-quality. Many appreciate how well it neutralizes yellow undertones, especially in color-treated hair.
Some users note that while it works well for toning, the effects may not last long for certain hair types. A few people with very light or porous hair felt that the toning wasn't as long-lasting as expected.
Hydration and Moisture
85%
Many reviewers highlight the impressive moisture boost this product provides. Even on dry and over-processed hair, users find it leaves their strands feeling soft and well-hydrated. It's a favorite for those who want to repair and hydrate their hair while enhancing its shine.
However, some people with fine or oily hair mention that the mask can feel a bit heavy if left on for too long. Overuse may lead to some users feeling their hair feels weighed down or greasy, especially if they don’t need the extra hydration.
Tingling or Drying Effect on Fine Hair
63%
37%
For most users, this product provides a great toning and hydrating experience. Those with thicker hair, especially color-treated, find it to be a much-needed restorative treatment. It also leaves hair feeling more manageable and smooth after each use.
On the other hand, some find that it can be slightly drying for fine hair or if used too frequently. A few reviewers mention it can strip moisture, particularly when used on delicate strands, leading to frizz and lack of softness.
Value for Money
88%
Many users feel this hair mask offers good value considering its performance. It provides both toning and hydration, helping to maintain hair color and health, especially between salon visits. Given its relatively affordable price point, users feel it offers a solid return on investment for hair care.
Some buyers, however, argue that while it works well, the results don’t justify the price for larger families or those with long hair. A few feel the mask could last longer, or that similar results can be achieved with cheaper alternatives.
Application Ease
90%
Reviewers frequently mention how easy it is to apply this mask. Its smooth consistency makes it simple to distribute evenly, even through thick hair. Users also appreciate that it doesn't feel too heavy or sticky, making it easy to rinse out.
Despite the ease of use, a small number of users mentioned that it can be a bit challenging to apply evenly to very long or thick hair. These individuals often feel they need to use a generous amount for full coverage.
Scent and Fragrance
79%
21%
A majority of users enjoy the subtle fragrance, describing it as pleasant but not overpowering. The light, fresh scent lingers slightly after rinsing, which many find calming without being too floral or artificial.
However, some individuals dislike the scent, feeling it’s a bit too strong or synthetic. A few sensitive users reported it gave them headaches or was too sweet, leading them to seek out other products with more neutral fragrances.
Packaging and Dispensing
87%
The packaging receives positive feedback for being sturdy and easy to use. The lid ensures no mess, and the squeeze tube allows users to get out the right amount of product, even when nearing the end.
On the downside, some users have mentioned that the packaging can be a bit tricky to squeeze when it’s nearing the bottom. This makes it harder to get the last bits of product out, leading to some frustration.
Strengthening and Repairing Damaged Hair
89%
This product is widely praised for its ability to strengthen and repair hair, particularly among those with dry or chemically treated hair. Reviewers mention softer, shinier, and more resilient strands after regular use, especially for those with heat-damaged or bleached hair.
However, a few people with severely damaged hair feel it doesn’t repair deep damage as effectively as expected. These users may require stronger treatments for more noticeable restoration, particularly for very brittle hair.
Color Maintenance for Blondes and Grays
93%
For blonde, silver, and gray hair types, this product is often considered a game-changer. Many users report that it helps maintain the vibrancy of their hair color, keeping it bright and cool-toned between salon visits. It’s highly regarded for minimizing yellowing in blonde hair.
A small group of users with darker hair or warm-toned shades feel that the toning effects aren’t as significant for them. These users typically prefer more intense or specialized treatments to neutralize brassiness.
Ingredient Quality
85%
Reviewers who prioritize clean and high-quality ingredients appreciate that this mask is sulfate-free, alcohol-free, and paraben-free. The keratin infusion is especially favored for its ability to restore hair strength without harsh chemicals.
That said, some individuals with sensitive scalps or allergies to certain plant-based ingredients report mild irritation after use. A few people suggest that a more hypoallergenic formula would be preferable.
Consistency Across Batches
78%
22%
Generally, most users find the product’s quality to be consistent, providing reliable results with each use. The texture and color are typically the same, and the mask applies well across different hair types.
However, some reviewers note slight differences in consistency across batches, with a few receiving products that felt either too watery or thicker than expected. This has led to some concerns about product quality control.
Long-term Results
81%
19%
Users appreciate that with consistent use, this product not only helps maintain color but also keeps hair looking healthier and shinier. Over time, those with damaged or color-treated hair see noticeable improvements in texture and strength.
A few users feel that while it offers short-term benefits, the long-term effects are not as dramatic as expected. Some mentioned that after several weeks of use, they didn't notice a significant change in hair condition, especially in extremely damaged hair.

Suitable for:

The VITAMINS Keratin Purple Hair Mask 8.5oz is ideal for individuals with color-treated, bleached, or highlighted hair, particularly those with blonde, silver, or gray tones. Users looking to neutralize brassiness and enhance cooler undertones will benefit greatly, as this product effectively tones and refreshes hair color between salon visits. It’s also well-suited for those with dry, damaged, or chemically treated hair needing hydration and strength. People who prioritize sulfate-free, alcohol-free, and paraben-free formulas will find this mask gentle yet effective, helping to restore moisture and shine while improving the overall health of their hair.

Not suitable for:

However, this product may not be ideal for users with very fine, oily, or delicate hair, as some have reported it can be drying if overused. Those with extremely sensitive scalps may also find it irritating, especially since the formula contains keratin and other active ingredients. Additionally, individuals with dark or warm-toned hair might not see the same dramatic toning effects as those with lighter or cooler shades, limiting its effectiveness for them. Lastly, buyers expecting long-lasting color correction might find the toning results fade quicker than desired, requiring more frequent applications to maintain desired results.

Specifications

  • Volume: This product comes in a 8.5oz (240g) jar.
  • Form: It is a hair mask designed for use in hair care routines.
  • Hair Type: Suitable for color-treated, damaged, and dry hair.
  • Key Ingredients: Contains keratin to strengthen and hydrate hair, along with purple and blue pigments for toning.
  • Free From: Sulfate-free, alcohol-free, and paraben-free for gentler care.
  • Purpose: Designed to neutralize brassiness and enhance cool tones in blonde, silver, and gray hair.
  • Main Benefits: Provides hydration, restores shine, and strengthens hair.
  • Usage Frequency: Recommended for weekly use or as needed to maintain hair color.
  • Toning Effect: The mask works to neutralize yellow and brassy tones in blonde, silver, and gray hair.
  • Suitable For: Ideal for bleached, highlighted, or chemically treated hair.
  • Texture: Has a creamy, rich texture that spreads easily through hair.
  • Application Time: Leave on for 3–5 minutes for noticeable results; longer if deeper toning is needed.
  • Moisturizing: Helps restore moisture and shine to dry or over-processed hair.
  • Effectiveness: Users report a visible reduction in brassiness and improvement in vibrancy after one use.
  • Ideal For: Best suited for those with blonde, gray, or silver hair shades.
  • Scent: Has a mild, pleasant fragrance that is not overpowering.
  • Storage: Store in a cool, dry place away from direct sunlight.
  • Color: The product has a purple tint that helps tone brassy hair.
  • Packaging: Comes in a jar format for easy application.
  • Safety: Patch test recommended for sensitive scalps to ensure no irritation occurs.

FAQ

To use this purple hair mask, apply a generous amount to clean, damp hair. Focus on the mid-lengths and ends where brassiness is most noticeable. Leave it on for 3–5 minutes (or longer for deeper toning), then rinse thoroughly. Use weekly or as needed to maintain vibrant, cool tones.

Yes, this purple hair mask is ideal for color-treated hair, especially blonde, gray, or silver tones. Its formula helps neutralize yellow and brassy undertones, enhancing cool tones while nourishing the hair with keratin to restore strength and shine.

This hair mask contains keratin, which helps strengthen and hydrate damaged hair. It also includes purple and blue pigments that neutralize brassiness in blonde and gray hair. Additionally, it is free from sulfates, alcohol, and parabens, making it a gentler option for your hair.

The VITAMINS Keratin Purple Hair Mask 8.5oz is sulfate-free, alcohol-free, and paraben-free, which makes it gentle on most hair types, including sensitive scalps. However, if you have a very sensitive scalp, it's always a good idea to patch-test the product first to avoid irritation.

It’s recommended to use this hair mask once a week, or more frequently if needed, to maintain vibrant color and manage brassiness. Overuse may cause dryness, especially for fine hair, so monitor how your hair responds to adjust the frequency.

Yes, this purple hair mask is designed to hydrate and restore damaged hair. The keratin infusion helps strengthen hair, while the deep conditioning formula provides moisture and shine, making it especially effective for dry or over-processed strands.

Many users notice a reduction in brassiness after just one use of this hair mask. However, the full toning effect may require repeated use, especially for more stubborn yellow or orange tones in blonde and gray hair.

The scent of this hair mask is generally mild and pleasant, with a subtle, clean fragrance. It does not have an overpowering scent, making it suitable for those who prefer lighter fragrances in their hair care routine.

Yes, this hair mask works well on curly hair as it provides deep hydration and helps control frizz. The keratin infusion strengthens curls, while the purple pigments target brassiness, making it a great option for color-treated curly hair.

While most users find this mask gentle, some individuals with very fine or dry hair may experience slight dryness if overused. If you have sensitive skin or scalp, it’s always best to perform a patch test before full application.