Overview

The Fox Tan Gradual Self-Tan Face Serum 100mL is a carefully crafted tanning serum designed specifically for the face. This gradual tanner offers a natural, streak-free tan with a lightweight, non-greasy formula. Unlike many tanning products, this serum combines the benefits of skincare with tanning, leaving the skin feeling plump and deeply hydrated. It's designed for flexibility, allowing users to apply it daily or weekly based on how deep a tan they want to achieve, offering a customizable experience for all users.

Key Ingredients & Benefits

This self-tan serum is packed with nourishing ingredients like hyaluronic acid to hydrate and plump the skin. The 100% plant-based DHA gives a natural tan that develops over time without that typical fake tan odor. Additionally, it includes jojoba oil and squalane, which help protect and moisturize the skin. As a vegan and cruelty-free product made in Australia, it stands out as an ethical choice for those looking for a natural streak-free tan with added skincare benefits.

Best For

This self-tan serum is ideal for those seeking a sunless tan for their face, providing a subtle and buildable glow. It’s especially beneficial for individuals with dry or dehydrated skin, as it offers hydration while creating a tan. This product also caters to those looking for an ethical, vegan option that is cruelty-free and free of harsh chemicals. If you prefer a more gradual, natural tan over an intense, instant color, this serum is a great choice to achieve that perfect, sun-kissed look.

User Feedback

Users love how the gradual tan builds up over time, offering a natural and streak-free result without the overpowering fake tan smell. Many have praised the serum for leaving their skin feeling soft, smooth, and hydrated, with some noting a visible refreshment in their complexion. However, some users mentioned that multiple applications are necessary for a deeper tan. Overall, the product is well-received for its quality, consistency, and long-lasting results, making it a favorite for those seeking a subtle sunless glow.

Pros

  • This self-tan serum provides a subtle, buildable tan that allows users to control the intensity.
  • The formula combines tanning with skin hydration, making it ideal for dry or dehydrated skin.
  • Absence of the typical fake tan odor is a major plus, leaving only a light coconut fragrance.
  • Many users report that it leaves skin feeling smooth, plump, and refreshed after use.
  • The serum is vegan, cruelty-free, and Australian-made, offering ethical appeal.
  • Perfect for individuals who prefer gradual tanning instead of an instant dark color.
  • This serum works well under makeup, providing a natural glow without feeling heavy.
  • It is gentle enough for daily use or can be applied less frequently for a lighter tan.

Cons

  • Some users feel that multiple applications are needed to achieve a deeper tan, which can be time-consuming.
  • The formula may feel slightly sticky for a few minutes before it fully absorbs.
  • Individuals with oily skin may find the serum a bit too moisturizing, especially in hot, humid climates.
  • While it is effective for gradual tanning, users seeking an immediate, dark tan might find it slow.
  • A few people mentioned the light coconut scent doesn’t last very long and fades quickly.
  • Those with sensitive skin may experience mild irritation after use, though this was not a common complaint.
  • The product may not be ideal for individuals who prefer a completely fragrance-free tanning serum.

Ratings

After analyzing verified user reviews from a wide variety of sources and languages, we found that The Fox Tan Gradual Self-Tan Face Serum 100mL has garnered strong feedback, reflecting both its benefits and minor drawbacks. The scores below were generated by filtering out any spam, bot, incentivized, or duplicated reviews, ensuring that only high-quality, authentic user feedback informs the ratings. While the product's gradual results and skin hydration features are praised, some users noted that multiple applications are needed to achieve a deeper tan. Overall, the ratings reflect diverse global opinions, highlighting both its strengths and potential areas for improvement.

Effectiveness of Tan Development
85%
Many users praise the gradual development of the tan, which allows for subtle and natural-looking results over time. The buildable formula is especially appreciated, as it enables users to control the depth of their tan without any harsh lines or streaks. It’s perfect for those who prefer a more subtle, sun-kissed glow instead of an instant tan.
Some users feel that the tan takes longer to develop than expected, requiring multiple applications to achieve a deeper color. Those looking for an instant tan may be disappointed with the gradual nature of the product, and some report needing to be more patient to see noticeable results.
Hydration & Skin Benefits
92%
A significant number of users mention how hydrated and soft their skin feels after using this serum. The inclusion of hyaluronic acid helps lock in moisture, making it particularly beneficial for those with dry or dehydrated skin. Many also note that their skin feels plump and rejuvenated, adding to the overall skincare benefits of the product.
While most find it hydrating, a few users with very dry skin felt the serum wasn't enough on its own for their specific needs. Some users mention needing additional moisturizers in their routine for optimal hydration, especially in colder weather.
Buildable Tan Results
80%
20%
Users appreciate the flexibility of the serum’s buildable tan, which lets them control how light or deep their tan appears. This makes it suitable for various occasions and preferences, from a subtle glow to a richer tan. It's ideal for those who prefer a slower, more controlled tanning process.
However, some buyers report that it requires several applications to build a noticeable tan. While it works for those with patience, others found the process a bit too slow, especially if they were looking for quicker results.
Fragrance Quality
89%
Many users enjoy the light coconut fragrance, which provides a pleasant and subtle scent during application. It's not overpowering, making it ideal for those sensitive to strong scents. The fragrance also doesn’t linger too long, so it doesn't interfere with other personal care products or perfumes.
However, a few users who prefer fragrance-free products found the coconut scent to be a bit too noticeable for their liking. For some, it wasn’t a dealbreaker, but others felt it clashed with their preferred scents.
Absence of Fake Tan Odor
91%
One of the most common praises for this self-tanner is the absence of the typical fake tan smell. Users are impressed with how fresh and clean the scent remains, even after application. This is a standout feature for those who have been put off by other products with strong, unpleasant tanning odors.
Though most users are pleased with the lack of fake tan odor, a few have noted that the fragrance is a bit too light for their preference. These users would have liked a stronger, more lasting scent to enhance the tanning experience.
Ease of Application
88%
The lightweight serum formula is easy to apply, allowing for smooth and even coverage without much effort. Several users note that it absorbs quickly into the skin without leaving a greasy residue, making it perfect for daily use. It’s also praised for its non-streaking application, even for those with minimal experience with self-tanners.
While many users find the application easy, some reported that the product can sometimes feel a bit sticky before fully absorbing. A few also mentioned that it requires extra care around the hairline or eyebrows to avoid uneven patches.
Skin Sensitivity & Tolerance
93%
This self-tanner is especially popular among users with sensitive skin, as many report no irritation or discomfort after use. The formula’s gentle ingredients, such as jojoba oil and squalane, help nourish and protect the skin while providing a natural tan. It’s a great option for those prone to breakouts or allergic reactions to other tanning products.
A small number of users with very sensitive skin still experienced slight irritation, especially if they applied it too frequently. These reactions were not widespread, but users with ultra-sensitive skin should be cautious and perform a patch test before full application.
Packaging & Dispenser
83%
The packaging is compact and convenient, and the pump dispenser ensures mess-free application. Many users like the control it offers, allowing them to dispense just the right amount of product. The 100mL size is also ideal for frequent use without being too bulky.
However, a few users mentioned that the pump could get clogged with thicker product after repeated use. Additionally, some felt the bottle design could benefit from a clearer visibility of how much product is left.
Consistency of Results
78%
22%
Several users reported consistent results with the tan appearing even and natural after a few applications. The gradual tanning process is ideal for building up color without worrying about streaks or patchiness. It’s a dependable product for those who want steady, reliable results.
On the other hand, some users experienced uneven results, particularly when they applied the serum on different areas of their face. A few mentioned that it didn't develop as evenly around their jawline or neck, which led to less consistent coverage.
Vegan & Ethical Appeal
96%
A major plus for many users is the fact that this product is vegan, cruelty-free, and Australian-made. Ethical shoppers appreciate the transparency and commitment to cruelty-free practices. These values resonate strongly with users who prioritize animal welfare and environmentally conscious products.
While most users support the ethical claims, a few felt the product’s price could be lower considering it is marketed as a premium, ethically-produced item. Some buyers would have liked to see more affordable options from brands with similar values.
Value for Money
87%
Users feel that the product delivers great value for money, given the quality of the formula and the fact that it lasts a long time due to the buildable nature. It’s considered a more affordable option compared to other high-end self-tanners with similar ingredients and results.
However, some users expressed concerns about the price, especially when compared to other self-tanning products on the market. For users who need a deeper tan quickly, they felt the cost didn’t justify the slower results.
Long-Term Effectiveness
82%
18%
Several users have reported that the tan lasts well over several days without fading unevenly. The formula’s hydrating properties also help maintain a consistent glow, keeping the skin looking fresh throughout the week. It’s a solid choice for those seeking a long-term, gradual tan.
On the downside, a few users found that the tan faded faster than expected after a few days, especially after washing their face regularly. These users felt the product didn’t offer as much longevity as other self-tanners.
Overall User Satisfaction
85%
Overall, users are pleased with the results they get from this self-tanner. The gradual development, natural tan, and lack of strong odor are major factors contributing to positive feedback. Many customers would recommend this product for its ease of use and natural finish.
However, some users pointed out that the gradual tan process could be time-consuming for those looking for immediate results. Others felt that they needed to apply the serum multiple times to achieve their ideal tan, which could be inconvenient for some.

Suitable for:

This gradual self-tan serum is ideal for individuals who are looking for a natural, sunless tan that develops subtly over time. It is especially beneficial for those with dry or dehydrated skin, as the formula combines tanning with hydrating ingredients like hyaluronic acid and jojoba oil, leaving skin feeling plump and moisturized. Users seeking a buildable tan will appreciate the ability to control the intensity, allowing for a customized, streak-free result. The gentle, plant-based DHA also makes this serum a great option for vegan and cruelty-free shoppers. It’s perfect for those who prefer a light, everyday glow or want to gradually deepen their tan without the harshness of instant self-tanners.

Not suitable for:

This product may not be suitable for users who prefer instant or deep tans, as it offers a gradual build-up that requires multiple applications to achieve a darker shade. Those with oily skin might find it a bit too hydrating, as some users mentioned that it can leave a slightly sticky feeling before fully absorbing. The light coconut fragrance may not appeal to individuals who are sensitive to scents or those who prefer fragrance-free products. Additionally, people with ultra-sensitive skin should be cautious, as some minor irritation was reported, although this was not widespread. Lastly, individuals looking for a more affordable self-tanner might find the price point a bit high for the gradual results it offers.

Specifications

  • Form: This product comes in a serum form, designed specifically for the face.
  • Size: The bottle contains 100mL of product.
  • Skin Type: Suitable for all skin types, with a particular benefit for dry or dehydrated skin.
  • Fragrance: Has a light coconut fragrance, which fades after application.
  • Key Ingredients: Contains hyaluronic acid, DHA, jojoba oil, and squalane for hydration, nourishment, and tanning.
  • Cruelty-Free: This product is cruelty-free, meaning it is not tested on animals.
  • Vegan: It is a vegan product, containing no animal-derived ingredients.
  • Made In: Manufactured in Australia.
  • Application: The serum is designed for use on the face to provide a gradual tan.
  • Usage Frequency: It can be used daily or weekly, depending on the desired tan intensity.
  • Tanning Effect: Offers a gradual, buildable tan that is streak-free.
  • Hydration: Contains hyaluronic acid to deeply hydrate and plump the skin.
  • Odor-Free: The product has no typical fake tan odor, making it more pleasant to wear.
  • Application Time: Absorbs quickly into the skin, leaving no sticky residue.
  • Suitability for Sensitive Skin: Suitable for sensitive skin, though a patch test is recommended for highly sensitive individuals.
  • Color Development: A subtle tan develops after each application, with deeper color after multiple uses.
  • Sun Protection: This product does not contain SPF and does not provide sun protection.
  • Consistency: The serum has a lightweight and smooth texture, making it easy to apply.
  • Packaging: Comes in a pump bottle for easy and controlled dispensing.

FAQ

To use this serum, apply a small amount to your clean, dry face, spreading evenly in a circular motion. Start with one layer for a subtle glow, and apply more layers over several days for a deeper tan. Always wash your hands after application to avoid staining your palms.

Yes, you can wear makeup over this self-tan serum once it has fully absorbed into the skin. It provides a smooth, hydrated base that works well under foundation and other makeup products.

This gradual self-tan serum is ideal for dry skin, thanks to its hydrating ingredients like hyaluronic acid and squalane. It is also gentle on sensitive skin, but if you have very sensitive skin, it’s recommended to patch-test first to avoid irritation.

The Fox Tan Gradual Self-Tan Face Serum contains hyaluronic acid for hydration, jojoba oil and squalane for nourishment and protection, and 100% plant-based DHA for a natural tan without the fake tan smell. These ingredients work together to provide both skincare and tanning benefits.

The tan from this product typically lasts for several days, depending on how often you reapply. For a more intense tan, multiple applications over several days may be needed.

No, this self-tan serum has a light coconut fragrance that fades quickly after application. It does not have the typical strong odor associated with many fake tans, making it more pleasant to wear.

Yes, this tanning serum is both vegan and cruelty-free. It does not contain any animal-derived ingredients and has not been tested on animals, making it an ethical choice for conscious consumers.

Store this serum in a cool, dry place away from direct sunlight. Keep the cap tightly closed to prevent any product from leaking or becoming contaminated.

Yes, this serum is suitable for all skin types, including oily skin. However, if you find that it feels too heavy, you may prefer applying it less frequently or in lighter layers for a more subtle effect.

The serum absorbs quickly into the skin, usually within a few minutes, leaving no sticky residue. However, it's recommended to wait a few minutes before applying any makeup or touching your face to ensure it fully dries.