Overview

The Shiseido UV Protective Stick Foundation SPF 37 - Fair Ivory, 9g offers a versatile solution for those seeking natural coverage along with UV protection. This foundation comes in a compact, travel-friendly stick form that makes on-the-go application simple and efficient. The Fair Ivory shade is a perfect match for lighter skin tones with neutral undertones, providing a seamless, natural finish. With a lightweight, buildable formula, this product is suitable for daily wear, allowing you to adjust the coverage as needed throughout the day.

Key Ingredients & Benefits

This foundation provides broad-spectrum SPF 37 protection, helping to shield the skin from harmful UV rays. Its non-comedogenic formula is designed for normal skin types, ensuring a breathable, comfortable wear without clogging pores. The convenient stick format makes it easy to apply, even for quick touch-ups. In addition to its protective qualities, the formula hydrates the skin while offering a buildable finish that provides just the right amount of coverage. Ideal for those looking to combine makeup with sun protection, this foundation is a great all-in-one option.

Best For

This foundation is best suited for individuals with normal skin types who need both coverage and sun protection. Those who prefer a portable, convenient foundation with SPF will appreciate the compact, stick design, perfect for daily use or travel. The Fair Ivory shade is tailored to those with lighter skin tones, providing a flawless, natural look. People looking for a lightweight, non-greasy option for everyday wear or those needing a portable sunscreen integrated into their makeup routine will also find this product ideal.

User Feedback

Users generally love the natural finish of this foundation, especially noting how it blends effortlessly into the skin without feeling heavy or cakey. Many appreciate the ease of use, particularly for quick morning routines or on-the-go touch-ups. The sun protection factor is also praised, with users reporting it works well for both everyday wear and outdoor activities. However, some users mention that while the foundation holds up well, they may need a setting powder for extended wear, especially in humid conditions. Overall, it’s a favorite for those seeking both convenience and coverage.

Pros

  • Provides natural, non-cakey coverage that looks effortless.
  • SPF 37 offers additional sun protection, perfect for everyday wear.
  • Compact, travel-friendly design makes it easy to carry in a purse or bag.
  • Fair Ivory shade works well for light skin tones with neutral undertones.
  • Buildable coverage allows for customization based on your needs.
  • Easy-to-apply stick form is convenient for quick touch-ups throughout the day.

Cons

  • May require setting powder for longer wear, especially for those with oily skin.
  • Not ideal for individuals with very dry or sensitive skin, as it can accentuate dryness.
  • Coverage might be too light for those seeking full or heavy coverage.
  • Users with oily skin may find that the foundation doesn't control shine well over time.
  • Some users note that the foundation fades throughout the day, requiring reapplication.
  • Fair Ivory shade may not work well for those with deeper or cooler undertones.

Ratings

After analyzing verified user reviews from multiple platforms and languages, including feedback from different countries, the ratings for the Shiseido UV Protective Stick Foundation SPF 37 - Fair Ivory, 9g reflect a comprehensive view of the product's performance. Only high-quality, authentic feedback was considered, with spam, bot, and incentivized reviews filtered out. Both strengths and weaknesses are captured in the following ratings, based on real user experiences from around the world.

Coverage Effectiveness
88%
Users are impressed with the natural and buildable coverage provided by this foundation. Many mention that it covers blemishes and imperfections without feeling heavy or cakey, making it suitable for everyday wear. The lightweight formula ensures that it blends effortlessly into the skin for a smooth finish.
A few users noted that while the coverage is good, it may not be enough for those seeking full coverage for more severe skin concerns. Some felt that it didn't last as long as expected without touch-ups, especially for those with oily or combination skin.
Ease of Application
91%
Many customers rave about the convenient stick form, making application incredibly easy, even for those with busy routines. The design is portable and mess-free, perfect for quick touch-ups throughout the day. Users appreciate the smooth texture that glides effortlessly onto the skin without tugging.
While the stick form is praised for its ease, a few users mentioned that it can sometimes feel a bit dry or pull on the skin if not applied gently. Additionally, the stick may not be the best for those who prefer liquid foundations or more precise application with a brush or sponge.
Sun Protection Performance
89%
The SPF 37 in this foundation is a standout feature for users seeking added sun protection in their makeup. Several reviewers appreciate the broad-spectrum protection it provides, helping to shield the skin from harmful UVA and UVB rays throughout the day. It’s particularly favored by those who spend time outdoors or are conscious of skincare.
Some users expressed concerns that the SPF protection may not be strong enough for extended sun exposure or intense outdoor activities. A few felt that the SPF factor didn’t feel as potent as expected, especially when compared to standalone sunscreens.
Texture and Feel
84%
Users find the texture of this foundation to be lightweight and smooth, providing a comfortable, non-greasy finish. It doesn’t feel cakey on the skin, and many reviewers appreciate how it keeps their face feeling breathable and fresh throughout the day. The formula is hydrating without being overly heavy.
A small number of users felt that the texture can be a little too thick for their liking, leading to a slightly heavy feel on the skin. Some reviewers mentioned it doesn’t fully absorb into the skin, leaving a slightly sticky residue that may need setting powder for a more matte finish.
Finish and Wear
83%
The foundation provides a natural, dewy finish that many users love for a fresh, youthful look. It wears well throughout the day for light to medium coverage and doesn’t feel heavy on the skin. For daily use, users found it offers a solid balance between comfort and coverage, making it a great go-to option.
However, a few customers pointed out that the foundation’s wear time could be improved. It tends to fade or lose its vibrancy after a few hours, especially for those with oily skin. Some users suggest setting it with powder to help it last longer, but this may not be ideal for everyone.
Shade Range and Matching
80%
20%
The Fair Ivory shade is a good match for light skin tones with neutral undertones. Many users found that it blended seamlessly with their complexion, providing a natural look without any noticeable lines. It’s especially ideal for those looking for a subtle, skin-like finish.
The limited shade range was a point of contention for some users, especially those with medium to deep skin tones who struggled to find a match. There were also a few complaints about the shade being too light for some users, despite it being marketed for fair skin tones.
Portable Design and Packaging
92%
The compact, travel-friendly design of this foundation stick is highly praised. Many users love how easy it is to carry in their purse or makeup bag for quick touch-ups during the day. The sleek packaging also ensures there’s minimal mess when applying, making it ideal for on-the-go use.
A few users noted that the stick design may not be the most hygienic option for some, as it requires direct contact with the skin. Additionally, those with larger hands or fingers found the size of the stick to be a bit small for easy coverage of larger areas.
Hydration and Skin Feel
85%
The foundation's hydrating formula is appreciated by users with normal to dry skin, as it keeps the skin feeling soft and moisturized. Many have mentioned that it doesn’t accentuate dry patches or feel tight after application, making it a good option for those needing light hydration with their makeup.
However, some users with oily skin found that the hydrating properties made their skin feel a bit greasy over time. These individuals felt that the foundation didn’t offer enough oil control, leading to midday shine, which required them to use powder or blotting papers to fix the look.
Suitability for Sensitive Skin
82%
18%
The non-comedogenic formula is often highlighted as a plus for sensitive skin users. Many customers found that this foundation didn’t irritate their skin, and it helped them avoid breakouts or clogged pores, which is a common issue with some other foundations.
Despite being non-comedogenic, a few users with very sensitive skin mentioned that it caused mild irritation or redness after application. While rare, this reaction could be due to other ingredients in the formula or individual sensitivities.
Longevity of Coverage
78%
22%
For users with shorter days or less intense routines, the foundation holds up decently for a few hours, offering reliable light to medium coverage. Those using it for daily, casual wear found it adequate for staying fresh through regular workdays.
Unfortunately, longevity was one of the most commonly cited drawbacks. Several users mentioned that the foundation wore off too quickly, especially on days that involved physical activity or prolonged hours of wear. Touch-ups are often needed throughout the day for those expecting longer-lasting results.
Value for Money
91%
Customers feel that this foundation offers great value for its price, particularly when considering the added sun protection and buildable coverage it provides. The combination of quality ingredients and the convenience of a stick format is a plus for many buyers.
Some users, however, feel that the foundation’s price is slightly higher compared to other similar products. They argue that while it’s a good product overall, the cost may not justify the performance for those on a tighter budget.
Blendability and Buildability
86%
The foundation blends easily into the skin, allowing for seamless application. Users appreciate how it builds without becoming cakey, enabling them to adjust coverage as needed for different occasions or areas of the face.
On the other hand, a few customers mentioned that it requires extra effort to blend fully in certain areas, particularly around the jawline or hairline. Some also mentioned that it may need additional work if more coverage is desired in specific spots, leading to slightly uneven results if not applied carefully.

Suitable for:

The Shiseido UV Protective Stick Foundation SPF 37 - Fair Ivory, 9g is well-suited for users with normal skin who need a daily foundation that provides both light to medium coverage and sun protection. Those with fair skin tones looking for a neutral undertone will find the Fair Ivory shade a good match. Its portable stick form makes it ideal for individuals who are often on-the-go and need quick, mess-free application for daily use or touch-ups. Additionally, people who want a foundation that doubles as a sunscreen for outdoor activities or everyday wear will appreciate its broad-spectrum SPF 37 protection. This foundation is a great choice for individuals who prioritize ease of use, lightweight coverage, and hydration in their makeup routine.

Not suitable for:

While this product works well for those with normal skin, it may not be the best fit for individuals with oily or very dry skin. Users with oily skin might find that the foundation does not provide long-lasting oil control and may need frequent touch-ups. Similarly, those with dry skin might feel that the foundation could emphasize dry patches without additional moisturizing steps. People looking for full coverage or a more matte finish might also find this product lacking, as it offers a lighter, buildable coverage. Furthermore, those expecting extended wear without the need for setting powder may find that it fades or wears off throughout the day.

Specifications

  • SPF Protection: Provides broad-spectrum SPF 37, offering UV protection against both UVA and UVB rays.
  • Formulation Type: Non-comedogenic formula suitable for normal skin types, ensuring a breathable and non-clogging finish.
  • Shade: Fair Ivory shade designed for light skin tones with neutral undertones.
  • Coverage Level: Light to medium coverage that is buildable for customized coverage.
  • Packaging: Compact 9g stick form, ideal for portability and on-the-go application.
  • Hydration: Contains hydrating ingredients that help maintain skin moisture while providing coverage.
  • Skin Compatibility: Suitable for normal skin types and provides a breathable finish without clogging pores.
  • Finish: Offers a lightweight, natural finish that blends seamlessly into the skin.
  • Application Type: Stick form allows for direct application, making it easy for touch-ups and quick application.
  • Buildability: Buildable coverage allows users to layer the product for more coverage without a heavy, cakey appearance.
  • Longevity: Provides long-lasting wear with reapplication recommended during the day for extended wear.
  • Suitability for Outdoors: Ideal for daily use and outdoor activities thanks to its built-in sun protection.
  • Fragrance: Fragrance-free formulation suitable for users sensitive to scents.
  • Skin Feel: Lightweight and breathable formula that feels comfortable on the skin throughout the day.
  • Usage Occasion: Perfect for daily wear, including busy mornings or quick touch-ups throughout the day.
  • Travel-Friendly: Compact and easy to carry, making it an excellent option for travel or on-the-go use.
  • Sun Protection: Offers dual benefits of makeup coverage and UV protection, reducing the need for additional sunscreen.
  • Finish Type: Natural, non-cakey finish that adapts to the skin's natural texture.

FAQ

To apply, swipe the foundation directly onto clean, moisturized skin in areas that need coverage. Blend gently with your fingers, sponge, or brush for a natural finish. It’s easy to reapply throughout the day for touch-ups.

This foundation provides SPF 37, offering broad-spectrum protection against both UVA and UVB rays, making it a great option for daily sun protection while maintaining your makeup look.

Yes, this foundation features a non-comedogenic formula designed for normal skin types. It is generally suitable for sensitive skin, but as with any product, it's best to do a patch test first to ensure compatibility.

While this foundation is lightweight and breathable, those with very oily skin might find that it doesn’t offer enough oil control for long wear. You might need to set it with powder for longer-lasting matte coverage.

The foundation offers light to medium coverage that can last through a regular workday. However, it may require touch-ups or a setting powder if you have oily skin or if you're exposed to high humidity.

Yes, this foundation has a hydrating formula that works well for dry skin types, providing moisture and a smooth finish without emphasizing dry patches. However, users with very dry skin may want to apply a moisturizer beforehand.

The texture of this foundation is lightweight and smooth, offering a buildable finish. It glides on easily thanks to its stick form, leaving a breathable, natural-looking finish without feeling heavy or greasy.

Compared to other SPF foundations, this one offers a great balance of sun protection and coverage. The SPF 37 is ideal for everyday wear, and the lightweight texture ensures that it won't feel thick or cakey like some other foundations with higher SPF.

The Fair Ivory shade is specifically designed for light skin tones with neutral undertones. It provides natural coverage without looking too pink or yellow, making it a great match for fair skin.

Yes, the SPF 37 provides reliable sun protection, making it suitable for outdoor activities. However, for extended outdoor wear or swimming, you may want to reapply it to maintain maximum sun protection.