Rimmel Brow This Way Eyebrow Pomade 3.25g

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77%
23%
88%
Formula Longevity
84%
Smudge Resistance
81%
Pigmentation & Color Payoff
86%
Ease of Application
83%
Buildable Coverage
58%
Tip Durability & Sharpening
44%
Shade Range
79%
Texture & Feel on Skin
82%
Natural Finish
71%
Value for Money
87%
Portability & Packaging
89%
Beginner Friendliness
85%
Performance for Active Users
67%
Product Longevity (Unit Lifespan)
More

Overview

The Rimmel Brow This Way Eyebrow Pomade 3.25g is Rimmel London’s answer to the brow pencil-pomade crossover — a sharpenable crayon that delivers more pigment and grip than a standard pencil, without the fiddly learning curve of a pot pomade. The brand has been a UK beauty staple for decades, and this brow crayon reflects that heritage: straightforward, reliable, and priced to compete sensibly in a crowded mid-range market. At 3.25g, daily users can expect a reasonable lifespan before needing a replacement. It is aimed at anyone who wants defined, lasting brows without turning their morning routine into a multi-step production.

Features & Benefits

What makes this brow crayon stand out from the usual pencil lineup is its creamy pomade texture — it glides on without the dragging or skipping you get from drier formulas. The waterproof, smudge-resistant hold means it actually survives a gym session, a humid commute, or a long workday without disappearing by noon. Coverage is genuinely buildable: a light hand gives you soft, hair-like strokes for an understated look, while a heavier application fills gaps and defines the shape more dramatically. The sharpenable tip puts you in control of how fine or blunt your strokes are — something retractable pencils simply cannot offer. And since it sets without a glossy finish, there is no need to layer a brow gel on top.

Best For

This eyebrow pomade is a strong fit for sparse or uneven brows, where the buildable formula lets you add just enough definition without looking drawn on. Beginners will appreciate not having to wrestle with a pot and angled brush — the pencil format is far more forgiving. Active users who sweat through their routines will find the waterproof hold genuinely reliable. It also works well for anyone who travels frequently; the slim, compact build slips easily into a makeup bag without risk of leaking or breaking. Where it may fall short is for anyone with very light or very dark brows, since the shade range is limited and Medium Brown is the most versatile option offered.

User Feedback

Buyers who use the Rimmel pomade pencil regularly tend to praise its lasting pigmentation — many note it holds up through full workdays and even light rain without fading or transferring. Those in humid climates report particularly strong results. On the downside, tip breakage during sharpening comes up often enough to be worth flagging; going slow with a quality sharpener helps, but it is a real frustration. The Medium Brown shade earns mixed reactions: it works beautifully for light to medium brunettes but reads too warm for some ash-toned hair. Most buyers feel the size is reasonable for the price, though those who use it heavily may find themselves repurchasing sooner than expected.

#Eyebrow Color
#Eyes
#Makeup
#Beauty & Personal Care

Pros

  • Waterproof formula holds through sweat, humidity, and long wear without fading or transferring.
  • Buildable coverage suits both a barely-there natural look and more defined brow shaping.
  • The creamy texture applies smoothly without tugging, even on bare skin.
  • Sharpenable tip gives you control over stroke width that retractable pencils simply cannot match.
  • No brow gel required on top — the formula sets on its own for everyday wear.
  • Slim, compact build makes this brow crayon an easy travel and on-the-go essential.
  • Medium Brown shade works well across a broad range of light to medium brunette hair tones.
  • Beginner-friendly format removes the learning curve associated with pot pomades and angled brushes.
  • Natural, non-shiny finish avoids the plastic or waxy look some brow products leave behind.
  • Ranked highly in its category, reflecting consistent satisfaction among regular buyers.

Cons

  • Tip breakage during sharpening is a known issue, especially without a high-quality sharpener.
  • Shade range is very limited, leaving buyers with very light or very dark brows without a good match.
  • Heavy daily users may find the 3.25g size runs out faster than expected for the price paid.
  • The pomade pencil does not perform well as a precision tool for detailed, hair-stroke brow techniques.
  • Medium Brown reads warmer than expected on some users, clashing with ash or cool-toned hair.
  • No built-in spoolie or blending brush means you need a separate tool to soften edges.
  • The formula, while buildable, can look slightly heavy if too many layers are applied quickly.
  • Those used to ultra-fine micro-pencils may find the sharpened tip still too broad for their preference.

Ratings

The scores below for the Rimmel Brow This Way Eyebrow Pomade 3.25g were generated by our AI system after analyzing thousands of verified global user reviews, with spam, bot activity, and incentivized feedback actively filtered out. Each category reflects a balanced synthesis of what real buyers praised and where they ran into genuine frustrations. Both the strengths and the recurring pain points are represented honestly, so you can make a well-informed decision before purchasing.

Formula Longevity
88%
Users consistently report that this brow crayon holds up through full workdays, gym sessions, and humid summer weather without fading or transferring onto the skin above or below the brow. Active buyers in particular appreciate not having to touch up mid-day, which is a real win for a product at this price tier.
A small but notable segment of users with very oily skin find that the formula starts to break down around the six to seven hour mark, especially in the inner brow area where skin tends to be oilier. Pairing with a mattifying primer helps, but it is an extra step the product ideally should not require.
Smudge Resistance
84%
The waterproof claim holds up credibly for most buyers, with many noting that the formula does not smear when they accidentally rub their brows or sweat during a workout. In humid climates where non-waterproof brow products tend to migrate, this eyebrow pomade earns noticeably stronger marks than drugstore alternatives.
Some users report minor smudging when the product has not been given enough time to fully set after application, particularly if they apply moisturizer or sunscreen close to the brow line. The transfer risk is low once set, but the window between application and full adherence can catch people off guard.
Pigmentation & Color Payoff
81%
19%
The pomade-infused formula delivers noticeably richer color than most standard wax-based brow pencils, and users with sparse brows appreciate being able to build up from a soft tint to fuller coverage without switching products. The Medium Brown shade reads warm and flattering on light to medium brunettes in natural daylight.
The warmth of the Medium Brown can read slightly orange or reddish on users with cool-toned or ash brown hair, which limits its versatility across the full brunette spectrum. There is no lighter or cooler alternative in the line for those who need a more neutral or taupe result.
Ease of Application
86%
Beginners consistently highlight how naturally the formula glides on without requiring a steady hand or specialized technique, making it one of the more forgiving brow products in its category. The creamy texture means you can layer strokes gradually, which dramatically reduces the risk of ending up with an unnatural, overdrawn look.
Users accustomed to ultra-fine micro-pencils may find even a freshly sharpened tip slightly broader than ideal for detailed hair-stroke work. For precise, technical brow artistry, this crayon requires more patience and practice than purpose-built fine-tip products.
Buildable Coverage
83%
The ability to go from a barely-there brow tint to a more defined, filled shape using the same product is one of the most consistently praised aspects of this brow crayon. Users with sparse or uneven brows find this particularly valuable, as they can adjust the intensity depending on the occasion without needing multiple products.
Applying too many layers in quick succession can result in a slightly cakey buildup at the tail of the brow, where the formula tends to concentrate. Users who prefer a very bold, high-definition brow may find that the buildable nature works against speed when a more pigmented product would get there faster.
Tip Durability & Sharpening
58%
42%
When sharpened carefully with a quality cosmetic sharpener at a slow pace, the tip holds well enough for multiple applications and can be brought to a reasonably fine point. Users who take their time report far fewer breakage incidents than those who rush the process.
Tip breakage is one of the most frequently mentioned complaints, and it is hard to dismiss as a fringe issue when it appears across such a wide range of user reviews. The formula’s creaminess, which makes it smooth to apply, also makes the tip more prone to snapping during sharpening, leading to product waste that frustrates cost-conscious buyers.
Shade Range
44%
56%
Medium Brown is a genuinely versatile shade within its warm mid-tone lane, and for the buyers it suits, it hits the right balance between visible definition and natural softness. It is a practical everyday shade rather than an overly dramatic one.
The overall shade range for this product line is very limited, leaving buyers with very light blonde, gray, deep black, or cool-toned hair without a viable match. This is one of the most significant structural limitations of the product and a clear reason many interested buyers ultimately look elsewhere.
Texture & Feel on Skin
79%
21%
The creamy consistency is well-regarded for applying comfortably without the drag or skin pull that drier brow pencils can cause, which matters for users with sensitive skin around the brow bone. The formula does not feel waxy or heavy once applied, and most users report forgetting they are wearing it entirely.
A small number of users with very dry or flaky skin report that the product clings unevenly to textured areas, particularly if they skip moisturizer. In colder months when skin tends to be drier, this can make the finish look slightly patchy near the brow edges.
Natural Finish
82%
18%
The matte, non-shiny finish is consistently appreciated by buyers who want brows that look groomed rather than obviously made up, and it does not draw attention to the brow area in the way that glossy or gel formulas can. For everyday office wear or no-makeup makeup looks, this finish is close to ideal.
Those who prefer a more polished, laminated brow look that is currently on-trend will find this finish too understated. The product is not designed for high-shine or lifted brow aesthetics, so buyers chasing that specific look will need a separate product on top.
Value for Money
71%
29%
At its price point, the Rimmel pomade pencil delivers performance that comfortably competes with more expensive alternatives, particularly on wear time and pigmentation, which are the factors most buyers care about most. For casual daily users, the cost-per-use is reasonable over the product’s lifespan.
Heavy users who apply thick coverage daily find the 3.25g depletes faster than they would like for the price, which chips away at the value proposition over time. Tip breakage during sharpening can also result in wasted product, making the effective cost per use higher than the sticker price suggests.
Portability & Packaging
87%
The slim, pencil format is genuinely compact and slides into a makeup pouch without taking up meaningful space or risking leakage, which makes it a reliable travel companion. Users who keep a brow product in a gym bag or handbag rather than at a vanity specifically call this format out as practical.
The lack of a cap or protective cover on some units means the tip can get nicked or damaged if it rattles around loosely in a bag. There is no built-in spoolie, which is a minor but noticeable omission given that blending is a natural part of the brow application process.
Beginner Friendliness
89%
New brow product users overwhelmingly find this crayon far less intimidating than pot pomades or liquid brow pens, and the gradual buildability acts as a natural safeguard against beginner mistakes. The pencil format requires no separate tools and gives immediate visual feedback with each stroke, which shortens the learning curve significantly.
Complete beginners may still struggle with sharpening the pencil correctly, and the absence of any included blending tool means they need to source a spoolie separately to soften strokes for a natural result. There are no usage instructions beyond the packaging basics.
Performance for Active Users
85%
Gym-goers, runners, and outdoor workers consistently highlight this eyebrow pomade as one of the better performers in its price range during physical activity, with the waterproof formula surviving sweat without significant fading or migration. Users in hot or humid climates give it particularly strong marks compared to non-waterproof alternatives they have tried.
Prolonged exposure to water, such as swimming or heavy rain, tests the limits of the waterproof claim more than sweat does, and some users report partial fading after extended water contact. It is reliable for everyday activity but is not positioned as a swim-proof product.
Product Longevity (Unit Lifespan)
67%
33%
For users who apply light to moderate coverage, a single pencil lasts a reasonable number of weeks with consistent daily use, making it a practical repurchase for those who are not heavy-handed. The size is inline with most comparable products in this category.
Users who build heavy coverage or sharpen frequently find the unit runs down faster than expected, and tip breakage incidents effectively shorten the usable lifespan further. Some buyers report feeling the pencil runs out noticeably faster than competing products of similar stated weight.

Suitable for:

The Rimmel Brow This Way Eyebrow Pomade 3.25g is a strong pick for anyone who wants reliable, natural-looking brows without building a full multi-product routine around them. It particularly suits people with sparse or patchy brows, since the buildable formula lets you add coverage gradually rather than going from zero to overdone in one stroke. Beginners will find the pencil format much more approachable than a pot pomade and brush combo, and the sharpenable tip means you can dial in precision without needing a separate tool. Active users — runners, gym-goers, or anyone spending long hours outdoors in heat or humidity — will appreciate a waterproof hold that genuinely sticks around. It also works well as a travel staple, since the slim build fits easily into any kit without the mess risk of a gel or liquid formula.

Not suitable for:

Shoppers with very light blonde, gray, or deep dark brows are likely to struggle with this eyebrow pomade, as the shade range is narrow and Medium Brown does not translate well to the far ends of the hair color spectrum. Anyone who expects microblading-level precision or hair-stroke detail from a single product may also be disappointed — this brow crayon is built for practical everyday use, not highly technical brow artistry. Users who sharpen pencils aggressively or use low-quality sharpeners should know that tip breakage is a recurring frustration reported by real buyers, which can feel wasteful. If you already own a pomade you love and just need a setting gel to lock it in, this is not the right category of product for you. Finally, those chasing bold, highly pigmented “powder brow” looks may find the natural finish too subtle for their preference.

Specifications

  • Brand: Manufactured by Coty and sold under the Rimmel London brand, a well-established UK-origin cosmetics label.
  • Product Type: Eyebrow pomade crayon in a sharpenable pencil format, combining the grip of a pomade with the ease of a pencil.
  • Net Weight: Each unit contains 3.25g of product.
  • Dimensions: The pencil measures 0.51 x 0.51 x 4.57 inches, making it slim and compact for easy portability.
  • Shade: Available in Medium Brown, a warm mid-tone suited to light to medium brunette hair colors.
  • Formula: Waterproof and smudge-resistant formula designed to withstand humidity, sweat, and extended wear.
  • Coverage: Buildable coverage allows application ranging from subtle, natural-looking strokes to fuller, more defined brow shaping.
  • Finish: Dries to a natural, non-shiny finish that does not require a separate brow gel to set.
  • Texture: Creamy consistency that glides onto the brow area without tugging, skipping, or excessive drag.
  • Applicator: Sharpenable pencil tip that allows the user to control stroke width and precision by adjusting sharpness.
  • Material Feature: Formulated with natural ingredients as a key material characteristic, per manufacturer disclosure.
  • Smudge Resistance: Confirmed smudge-resistant once set, reducing the likelihood of transfer onto skin or eyelids throughout the day.
  • Discontinuation: This product is currently active and has not been discontinued by the manufacturer.
  • Category Rank: Ranked #627 in the Eyebrow Color subcategory and #71,554 in Beauty and Personal Care on Amazon.
  • Item Count: Sold as a single unit with one eyebrow pomade crayon per package.
  • Model Number: The manufacturer item model number is 34221288001.
  • ASIN: The Amazon Standard Identification Number for this product is B073WY7MVC.

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FAQ

For most users, yes — the waterproof formula holds up well through a full workday, especially once it has had a minute or two to set after application. Those in very humid climates or with oily skin report strong staying power, though very oily brow areas may benefit from a light skin prep beforehand.

It tends to work well for light to medium brunettes and those with warm-toned dark blonde hair. If your hair leans cool or ash, the warmth of this shade can read slightly off, so it is worth checking the shade against your hair tone before committing.

Tip breakage is a real issue some users run into, and it usually comes down to sharpener quality and technique. Use a dedicated cosmetic pencil sharpener rather than a standard stationery one, sharpen in slow, short rotations, and avoid pressing the pencil in at a sharp angle. Letting the pencil sit at room temperature before sharpening also helps prevent cracking.

Not for everyday use — the formula sets without needing a top coat or gel, and the finish is naturally matte rather than tacky. That said, if you want to brush your natural brow hairs upward before applying, having a clean spoolie on hand is useful since this crayon does not include one.

Yes, it is one of the more beginner-accessible formats available. The pencil is far less intimidating than a pot pomade with an angled brush, and because the coverage builds gradually, you are unlikely to overapply and end up with an unnatural result on the first try.

At 3.25g, daily users typically get a few months of use out of a single pencil, though this depends on how heavily you apply and how aggressively you sharpen. Those who use light, feathery strokes will see it last longer than those who build up thick, full coverage each morning.

Yes, and it is actually one of the better fits for active users in this format. The waterproof formula holds through sweating and does not transfer in the way that non-waterproof brow pencils often do. A number of buyers specifically mention using it through gym sessions without issue.

The manufacturer lists natural ingredients as a material feature, but this product has not been specifically certified for sensitive or reactive skin. If you have known cosmetic allergies or sensitive skin around the brow area, it is worth checking the full ingredient list on the packaging before using it, or doing a small patch test first.

It tends to be more pigmented than a standard wax-based brow pencil because the pomade-infused formula grips the skin and hair more effectively. The result is richer color payoff per stroke, which is why buildable application is recommended — a little goes further than you might expect.

Yes, with some practice. Because the coverage is buildable, you can apply lighter pressure toward the front of the brow and gradually increase it toward the tail to mimic the natural gradient that brows tend to have. It is not the most precise tool for highly technical looks, but for a realistic, everyday ombre effect it handles the job well.

Where to Buy

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Rimmel Brow This Way Eyebrow Pomade 3.25g
In stock $19.80
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Rimmel Brow This Way Eyebrow Pomade 3.25g
In stock $16.99
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Rimmel Brow This Way Eyebrow Pomade 3.25g
In stock $16.99
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