Pureology Hydrate Softening Treatment 6.98oz

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87%
91%
Effectiveness on Dry Hair
88%
Softness & Manageability
94%
Color Protection
92%
Sulfate-Free Formula
75%
Fragrance Strength
89%
Vegan & Cruelty-Free Claims
85%
Ease of Application
90%
Hydration Duration
80%
Packaging Quality
91%
Value for Money
87%
Long-Term Results
76%
Skin Sensitivity
More

Overview

The Pureology Hydrate Softening Treatment 6.98oz is a nourishing solution designed to restore softness and hydration to dry, color-treated hair. This hair mask features a sulfate-free and vegan formula that deeply conditions while enhancing the color retention. With its 6.98oz size, it provides a generous amount for long-lasting results, making it easy to incorporate into your regular hair care routine. The treatment is ideal for those looking to give their hair a gentle, yet effective boost of hydration and protect the vibrancy of their color-treated strands.

Key Ingredients & Benefits

This softening treatment combines powerful ingredients such as jojoba, green tea, and sage to provide essential moisture and nourishment. Jojoba deeply hydrates dry strands, adding softness and elasticity. Green tea is rich in antioxidants, helping to protect the hair’s color while promoting overall hair health. Sage strengthens the hair, leaving it more resilient and nourished. Together, these ingredients work to improve color retention, enhance shine, and leave hair feeling silky smooth and vibrant.

Best For

The Pureology Hydrate Softening Treatment is perfect for individuals with dry, color-treated hair in need of intensive hydration. It’s especially suitable for those who prefer a sulfate-free and vegan solution that doesn’t compromise on performance. If you’re looking to restore softness and enhance color protection, this treatment will address your needs. Whether you struggle with frizz, dehydration, or dullness, this mask works wonders in restoring the vitality and softness of your hair, making it a great fit for all hair types seeking hydration.

User Feedback

Many users have praised this hair mask for making their hair softer and more manageable after just one use. Its ability to maintain vibrant color without stripping has also been a standout feature, especially for those with color-treated locks. While the fragrance, a mix of lavender and mint, is loved by many, some users have mentioned that it can be a bit strong. Overall, this treatment has received high marks for its nourishing properties and effectiveness, though fragrance sensitivity is something to keep in mind.

#Hair Masks
#Hair Care
#Beauty & Personal Care

Pros

  • This treatment leaves hair feeling softer and more manageable after use.
  • It helps maintain vibrant color without stripping, which is great for color-treated hair.
  • Many users appreciate the sulfate-free and vegan formula, making it gentle on hair.
  • The 6.98oz size is convenient for regular use and travel-friendly.
  • Works well for dry, coarse hair types, providing hydration without feeling heavy.
  • The lavender and mint fragrance offers a refreshing, natural scent.
  • Users report noticeable improvements in color retention and overall hair health.
  • A little goes a long way, making it a cost-effective option for regular hair care.

Cons

  • The fragrance can be too strong for users sensitive to scents.
  • Some users felt that the treatment didn’t provide enough moisture for very dry or damaged hair.
  • It may leave a slight residue on fine or oily hair, requiring extra washing.
  • A few users mentioned that it didn’t make a significant difference in hair texture after long-term use.
  • Not ideal for those with very oily hair, as it can feel heavy on their scalp.
  • A higher price point might be off-putting for some, especially given the size of the product.
  • Those with a preference for unscented products may find the fragrance overpowering.

Ratings

After analyzing a broad range of verified user reviews from multiple languages and platforms, the ratings for this product reflect genuine feedback on its performance and features. We filtered out spam, bot-driven, duplicated, and incentivized reviews to ensure that only authentic user experiences contribute to the results. The reviews show both positive aspects, like the nourishing effects and color protection, as well as some areas of concern, such as fragrance strength and suitability for sensitive users.

Effectiveness on Dry Hair
91%
Many users find that this softening treatment works wonders on dry hair, leaving it feeling nourished and significantly more manageable. Its moisturizing properties are especially appreciated for their ability to hydrate and soften hair without weighing it down, making it easier to style.
However, a few users reported that while the treatment hydrates, it doesn’t completely tackle extreme dryness for very damaged hair. Some also felt that the effects didn't last as long as expected, especially after washing.
Softness & Manageability
88%
Users rave about how this product leaves their hair feeling soft and smooth. The lightweight formula makes it easy to detangle and style, without leaving behind any residue or greasiness. It’s especially popular for improving hair texture after just a few uses.
On the downside, a few users noted that the softness may not last all day, especially for those with thick or coarse hair. Additionally, some felt that the product didn’t add as much manageability to their hair as they had hoped, especially in humid conditions.
Color Protection
94%
Numerous reviews highlight this treatment’s impressive ability to maintain vibrant hair color. Users report that it helps lock in color while providing shine, and many found that their color stayed fresh for longer compared to other products they’ve used.
A small group of users felt that while the treatment worked well initially, the color protection faded after a few washes. Some also noted that the product didn’t perform as well with certain color treatments, particularly bold or very light shades.
Sulfate-Free Formula
92%
Many users are satisfied with the sulfate-free formulation, especially those with sensitive scalps or color-treated hair. This formulation helps retain moisture and prevents further drying, making it a great choice for individuals looking to avoid harsh ingredients.
However, some users with very oily scalps mentioned that the lack of sulfates made it harder to get a deep clean, leading to build-up. A few also felt that their hair didn’t feel as refreshed as with sulfate-containing products.
Fragrance Strength
75%
25%
The fragrance of lavender and mint is loved by users who enjoy refreshing and calming scents in their hair care routine. Many feel it adds a pleasant, spa-like experience to their wash routine.
On the flip side, some users found the fragrance to be overpowering, particularly those sensitive to strong scents. For them, the lingering smell was too much, and they noted it didn’t dissipate quickly enough after rinsing.
Vegan & Cruelty-Free Claims
89%
The vegan and cruelty-free formulation is a big selling point for many buyers who prioritize ethical products. It aligns with their values, offering a guilt-free way to nourish their hair without harming animals.
A few buyers, however, felt that the vegan and cruelty-free claims came at a higher price point, questioning if the product’s performance justified the cost. These consumers wondered if other alternatives could provide similar benefits at a lower price.
Ease of Application
85%
Several users found that the liquid texture of the treatment made it easy to distribute evenly through their hair. Its smooth consistency allows for a simple, no-fuss application, even for those with thick or curly hair.
However, some users with very fine hair felt the product was a bit too heavy and had trouble getting the right amount of product without overapplying. A few also mentioned that it was difficult to rinse out completely, leaving hair feeling greasy.
Hydration Duration
90%
Many users have reported that this treatment provides long-lasting hydration. Even after a full day, their hair still feels moisturized and smooth, making it an excellent option for people with dry or frizzy hair.
That said, some individuals felt that the hydration faded quicker than expected, especially for those with thick or very coarse hair. A few noted that they needed to apply additional moisturizing products later in the day to maintain the same level of softness.
Packaging Quality
80%
20%
The 6.98oz size is a good balance between being travel-friendly and providing enough product for regular use. The bottle design is sleek and functional, making it easy to control the amount dispensed during application.
However, a few users experienced issues with the packaging. Some complained that the bottle was prone to leaking, while others found it difficult to squeeze out the product once it started to run low.
Value for Money
91%
Most users feel that this treatment provides great value for its price, especially given the high-quality ingredients and the long-lasting results. It is often seen as a worthy investment for those with dry, color-treated hair who need a product that combines hydration and color protection.
On the other hand, some buyers questioned the price point, particularly those who didn’t experience significant results. They felt there were other products that offered similar benefits at a lower cost, making it a harder value proposition for certain users.
Long-Term Results
87%
Many users have noticed improved texture and softness with continued use, making this treatment an effective long-term solution for dry, color-treated hair. For regular users, the product keeps hair healthy and manageable over time.
However, a few users didn’t see much of a difference after several weeks of use. They mentioned that while the product worked well initially, the results plateaued, and they didn’t see the long-term benefits they expected.
Skin Sensitivity
76%
24%
The gentle, sulfate-free formula makes this product a good option for those with sensitive scalps or skin. Many users have reported no irritation, even after multiple applications, making it a safe choice for people prone to reactions.
Unfortunately, some users with very sensitive skin or scalps experienced mild irritation or itching after use. They attributed this to certain ingredients like the fragrance, which didn’t agree with their skin.

Suitable for:

The Pureology Hydrate Softening Treatment 6.98oz is best suited for individuals with dry, color-treated hair who are seeking both hydration and color protection. Those who value sulfate-free and vegan formulations will find this product appealing, as it is designed to provide nourishment without harsh chemicals. Users with medium to coarse hair types will likely benefit the most, as the treatment enhances softness and manageability, leaving hair smoother and easier to style. Additionally, individuals who enjoy a refreshing fragrance, with notes of lavender and mint, may appreciate the light scent this product offers.

Not suitable for:

This product may not be ideal for individuals with very oily hair or those seeking a deep cleanse, as some users mentioned that it can leave a slight residue on fine or oily hair. Those sensitive to strong fragrances might find the lavender and mint scent overpowering, especially since it lingers after use. Additionally, people with extremely damaged hair may not experience the full hydrating effects they expect, as a few users noted that the treatment didn’t fully address more severe dryness or hair breakage. Finally, those on a tighter budget might find the price point too high for what they perceive as minimal long-term results.

Specifications

  • Brand: Pureology is the brand behind this product, known for its professional-grade hair care solutions.
  • Product Type: This is a softening treatment designed to hydrate and nourish dry, color-treated hair.
  • Size: The product is available in a 6.98oz (200mL) bottle, providing ample usage for multiple applications.
  • Formulation: The treatment has a liquid formulation, designed to be applied to damp hair for best results.
  • Hair Type: Ideal for dry and color-treated hair, offering hydration and color protection.
  • Key Ingredients: The formula contains jojoba, green tea, and sage, which work together to hydrate, protect, and nourish hair.
  • Fragrance Notes: The product features a soothing fragrance blend of lavender, bergamot, and mint.
  • Vegan: This softening treatment is vegan, ensuring no animal-derived ingredients are used in the formulation.
  • Sulfate-Free: The formula is free from sulfates, making it gentler on hair and ideal for color-treated strands.
  • Color Protection: The treatment is designed to enhance color retention, helping to maintain vibrant color without stripping.
  • Moisturizing: It provides deep moisture, leaving hair softer and more manageable after use.
  • Application Time: Leave the treatment on your hair for 2-5 minutes before rinsing for optimal results.
  • Storage: Store the product in a cool, dry place, away from direct sunlight, to preserve its efficacy.
  • Product Texture: The treatment has a smooth, liquid texture that is easy to distribute through the hair.
  • Fragrance Strength: The fragrance is noticeable, with some users reporting that the scent is strong, while others find it pleasant.
  • Cruelty-Free: Pureology ensures that this product is cruelty-free, meaning it is not tested on animals.
  • Packaging: The product comes in a practical 6.98oz plastic bottle that is easy to store and dispense.
  • Suitable For: Best for individuals with dry, color-treated hair looking for a moisturizing and color-protecting solution.
  • Usage Frequency: Recommended for use once or twice a week, depending on hair dryness and treatment needs.

FAQ

To use this softening treatment, apply a generous amount to clean, damp hair after shampooing. Focus on the mid-lengths to ends, leave it on for 2-5 minutes, and then rinse thoroughly. For best results, use it regularly after each wash.

This treatment contains jojoba, green tea, and sage. Jojoba hydrates and softens hair, green tea helps protect color while improving hair health, and sage nourishes and strengthens the strands. Together, they provide moisture, enhance shine, and help retain color.

This product is especially beneficial for dry, color-treated hair. Its moisturizing properties are ideal for restoring softness and improving color retention. However, those with oily or fine hair may find it a bit heavy, so it’s best suited for thicker or drier hair textures.

Yes, this treatment is formulated to be gentle with its sulfate-free and vegan ingredients. However, if you have a particularly sensitive scalp, it's always best to do a patch test before using the product to ensure there’s no irritation.

The treatment has a refreshing lavender and mint fragrance, with subtle notes of bergamot. Some users love this calming scent, while others find it too strong. If you are sensitive to fragrances, consider using a small amount first to gauge your preference.

For best results, use this softening treatment once or twice a week, depending on how dry or damaged your hair is. If your hair is extremely dry, you can use it more frequently, but avoid overusing it to prevent buildup.

Yes, this treatment is designed to enhance color retention and protect hair from fading. Many users report that it helps maintain vibrant color without stripping, which makes it ideal for color-treated hair.

Although this treatment provides intense hydration and softness, it can feel heavy for those with fine hair. If you have fine hair, try using a smaller amount or applying it only to the ends to avoid weighing your hair down.

Yes, this treatment is sulfate-free, vegan, and free from harmful chemicals, making it a safe choice for those looking to avoid harsh ingredients in their haircare routine.

Store the treatment in a cool, dry place, away from direct sunlight, to maintain its efficacy. Make sure the cap is tightly closed to prevent any air from entering the bottle and affecting the formula.