OAWLY 40-Color All-in-One Makeup Kit

OAWLY 40-Color All-in-One Makeup Kit — image 1
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74%
26%
88%
Value for Money
67%
Eyeshadow Pigmentation
57%
Brush Quality
91%
Kit Completeness
87%
Gift Appeal
69%
Wear Longevity
83%
Color Variety
63%
Complexion Coverage
72%
Lip Product Quality
54%
Packaging Durability
84%
Ease of Use
81%
Travel Suitability
66%
Shade Inclusivity
79%
Product Variety
More

Overview

The OAWLY 40-Color All-in-One Makeup Kit is the kind of set that makes you pause and reconsider how much you used to spend piecing together a basic collection. Everything ships in a single box — roughly 8 by 7 by 3 inches and just under two pounds — compact enough to slide into a carry-on without stress. OAWLY is a mass-market brand, and this beginner makeup set is priced to reflect that. That is not a criticism; it is context. Walk in expecting department-store quality and you will be let down. Walk in expecting a practical starter kit, and this all-in-one kit delivers exactly what it promises.

Features & Benefits

What stands out immediately is just how much is packed in here. The 40-shade eyeshadow palette covers a wide range, from quiet everyday neutrals to deeper, more dramatic tones, with a mix of matte and pigmented finishes. Beyond the eyes, this all-in-one kit includes foundation, concealer, contour, lip gloss, and a lip balm, so the complexion and lip routines are genuinely covered. The 20-piece brush set is a real convenience — not having to buy applicators separately removes a common friction point for beginners. The waterproof formula holds up reasonably well through a normal day, though anyone expecting truly heavy-duty wear should temper expectations.

Best For

This beginner makeup set is a natural fit for teenagers picking up makeup for the first time, but it also works well as a travel backup kit for anyone who does not want to risk their expensive products in checked luggage. Parents gravitate toward it because it introduces a full routine without a steep investment. It also makes a thoughtful gift option — birthdays, graduations, or the holidays all work — since the all-in-one format means the recipient does not need to add anything to get started. For anyone curious about color experimentation, the range of shades gives real room to play without commitment.

User Feedback

Buyers consistently point to value for money as the standout factor — getting this much in one box, at this price, is hard to argue with. The variety of shades earns regular praise, particularly from gift recipients who appreciate having options. Where things get more nuanced is pigmentation: a handful of the 40 shades are noticeably less vibrant than others, which is a common trade-off at this price tier. The brushes are functional but not particularly soft, and a few buyers mention that packaging can feel a little flimsy on arrival. Overall, sentiment leans positive, especially among those who bought this OAWLY kit as a first set or a gift.

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Pros

  • Ships with everything needed to start a full makeup routine, including applicators, in a single purchase.
  • The 40-shade eyeshadow range spans neutral and bold tones, giving beginners real variety from day one.
  • Bundling foundation, concealer, contour, lip gloss, and lip balm removes the need for any additional buys.
  • Compact box under two pounds makes consolidating a travel kit genuinely convenient.
  • The all-in-one format makes it a low-effort, well-received gift for teens and young adults.
  • Both matte and pigmented finishes are included, offering flexibility across different makeup looks.
  • Waterproof formula holds up adequately through a normal day of regular activity.
  • Ranked among the top 250 makeup sets in its category, reflecting broad satisfaction at this price tier.
  • The sheer volume of included items represents solid overall value compared to buying each piece separately.
  • Cream and palette formats are combined, letting beginners practice with multiple product textures at once.

Cons

  • Pigmentation is inconsistent — several eyeshadow shades perform well, while others appear noticeably washed out.
  • The brushes are functional but feel stiff and coarse compared to mid-range brush sets.
  • Packaging has been flagged as flimsy by some buyers, with items occasionally arriving loose or shifted in transit.
  • The 12-hour wear claim does not hold up reliably in humid or high-sweat conditions.
  • Foundation and concealer options may not span a wide enough shade range for all skin tones.
  • Individual products lack labeling, making it difficult to identify or reorder a specific shade later.
  • The outer box is not optimized for quick mid-routine access, which can slow down an on-the-go application.
  • Brand transparency around ingredient sourcing and safety testing is limited, which may give cautious buyers pause.

Ratings

The scores below reflect an AI-driven analysis of verified buyer reviews for the OAWLY 40-Color All-in-One Makeup Kit, sourced from global markets and actively filtered to remove incentivized, bot-generated, and duplicate submissions. Each rating is calibrated to represent the honest consensus across thousands of real purchase experiences, capturing what this beginner makeup set does well and where it consistently falls short. Nothing has been inflated — both the strengths and the frustrations are reflected with equal weight.

Value for Money
88%
Getting a foundation, concealer, contour, 40 eyeshadows, lip gloss, lip balm, and a 20-piece brush set in a single purchase at this price point is genuinely difficult to beat. Buyers consistently report that the sheer quantity of included items makes this an easy recommendation when budget is the primary constraint.
The value calculation shifts if you already own any of these product categories, since there is no way to opt out of items you do not need. Some buyers also note that a handful of included products feel like filler additions rather than functional contributions to a real routine.
Eyeshadow Pigmentation
67%
33%
The deeper shades in the palette — burgundies, chocolates, and charcoals in particular — tend to deliver respectable color payoff that holds through a standard day without significant fading. Users who apply a primer underneath consistently report better vibrancy, suggesting the formula responds well to a small amount of prep work.
The lighter and shimmery shades are where performance drops noticeably, appearing chalky or nearly invisible on medium to deeper skin tones without building up multiple layers. This inconsistency across the 40 shades is the most frequently cited frustration among buyers who expected uniform pigmentation throughout the palette.
Brush Quality
57%
43%
The 20-piece set covers a genuinely useful range of brush shapes — blending, liner, and contour among them — meaning a beginner can execute most fundamental techniques without purchasing anything additional. For someone who has never owned a brush set, having this variety in one purchase removes a real barrier to entry.
The bristles feel noticeably stiff straight out of the box, and several buyers report shedding during the first few uses, which leaves fibers on the face mid-application. Compared to even entry-level standalone brush sets, the softness and blendability fall short, making detailed eye work more difficult than it should be.
Kit Completeness
91%
Few kits at this price tier manage to cover eyes, complexion, and lips while also including a full brush set, and this all-in-one kit does exactly that in one compact purchase. Buyers who have priced out building an equivalent collection item by item consistently note that the consolidated format saves meaningful money.
The trade-off for covering so many categories is that no single product within the kit is a standout performer — it is breadth over depth. Buyers who already have a preferred foundation or brush set will find themselves with duplicates, which makes the value proposition less compelling for anyone beyond the true beginner stage.
Gift Appeal
87%
Parents and gift buyers consistently highlight the all-in-one nature of this OAWLY kit as a strong positive, particularly for gifting to teens around birthdays or the holiday season. The completeness of the set means the recipient can start using it immediately without any supplemental purchases, which simplifies the gift-giving experience considerably.
Because the kit covers so many categories at once, it can feel generic to recipients who already have an established routine — the same breadth that makes it a good starter gift makes it a poor fit for anyone beyond a true beginner. Personalization is essentially impossible without knowing the recipient's exact preferences in advance.
Wear Longevity
69%
31%
Under controlled, low-activity conditions — a standard office day or a casual outing — the eyeshadows and base products hold their shape without significant fading or creasing. Users who add an eyeshadow primer and a light setting spray on top report noticeably better staying power, suggesting the formula responds well to layering.
The 12-hour wear claim does not consistently hold up for buyers in humid climates or anyone who exercises during the day, with midday touch-ups frequently mentioned in user reports. The waterproof formula also requires a proper oil-based remover to fully break down at the end of the day, which some users find inconvenient.
Color Variety
83%
A 40-shade palette that moves from soft everyday neutrals to deeper statement colors gives beginners a wide creative range without needing to purchase multiple palettes. The mix of matte and pigmented finishes within the same kit adds practical versatility for both daytime commutes and more dressed-up evening looks.
While the shade count is impressive for the price, several colors within the range sit very close to one another in tone, reducing the effective variety in practice. A tighter curation of 25 to 30 truly distinct shades might serve most users better than 40 that include near-duplicates.
Complexion Coverage
63%
37%
Having foundation, concealer, and contour bundled together means buyers can work through a complete base routine right out of the box, which is a genuine advantage for beginners still learning the role of each complexion product. The cream format applies smoothly and blends without requiring advanced technique.
The foundation and concealer shades are limited in range, and at the deeper or fairer ends of the skin tone spectrum, achieving a close match is difficult. Several buyers with medium-deep or very fair complexions mention that the base products feel more like an afterthought than a properly developed inclusion.
Lip Product Quality
72%
28%
The included lip gloss delivers a decent shine and comfortable everyday wear, and the lip balm works well as a prep layer before applying color. Teens in particular tend to gravitate toward the lip products as their most-used items in the kit, which speaks to their accessibility for new users.
The gloss shade selection is narrow, and the formula can feel slightly sticky under warm conditions, which some users find uncomfortable during longer wear periods. The lip balm, while functional, provides basic moisture without any standout skin-care benefit, making it more of a practical add-on than a noteworthy inclusion.
Packaging Durability
54%
46%
The interior layout is organized clearly, with products arranged so that a first-time user can identify each item and understand where it fits in a routine without any external guidance. The compact footprint keeps everything in one place without taking up excessive counter or bag space.
A meaningful number of buyers report that the outer box arrives with dents, loose hinges, or shifted contents, suggesting the packaging is not engineered for robust shipping and handling. Those who carry this beginner makeup set in a bag and access it repeatedly throughout the day may find it shows wear relatively quickly.
Ease of Use
84%
The combination of included brushes, a self-contained eyeshadow palette, and cream-format complexion products means a complete beginner can move through an entire face routine using nothing outside the kit. Most first-time users report being able to identify what each product does without needing to look anything up separately.
Individual products lack specific labeling — numbered shades or formula descriptions are absent — making it harder to replicate a look or troubleshoot a reaction over time. More methodical users may also find the absence of any included application guide limiting when they want to get the most from every product in the set.
Travel Suitability
81%
19%
At just under two pounds and compact enough to slide into a carry-on toiletry pouch, this all-in-one kit replaces what would otherwise be five or six individual products scattered across a bag. Travelers who want one grab-and-go solution find the consolidated format genuinely practical for weekend trips and short stays.
The outer packaging is not water-resistant and can show damage from normal bag jostling, making it less reliable for checked luggage without additional protection. Frequent travelers or anyone who needs a truly durable packable kit would likely benefit from transferring the products into a sturdier travel case.
Shade Inclusivity
66%
34%
The eyeshadow palette covers enough tonal range that users across a variety of skin tones can find shades suitable for both everyday and occasion-based looks. The darker neutral shades in particular work reasonably well on medium to deep skin tones as liner and crease colors.
The complexion products are where shade inclusivity breaks down, as the foundation tones skew toward lighter skin and leave deeper complexions without a workable match. This limits the kit's usefulness as a truly universal all-in-one solution for buyers at the deeper end of the skin tone spectrum.
Product Variety
79%
21%
Combining cream-formula complexion products with a pressed eyeshadow palette and lip glosses in one kit gives beginners hands-on exposure to multiple textures at once, which accelerates the learning curve considerably. Users still figuring out what they prefer — powder versus cream, matte versus shimmer — find this variety genuinely useful as an educational starting point.
While the variety is broad, the depth within each category is thin — there is one foundation rather than a shade range, and the contour is a single product rather than a customizable palette. Buyers who develop preferences quickly often find themselves replacing individual categories rather than continuing to rely on what the kit provides.

Suitable for:

The OAWLY 40-Color All-in-One Makeup Kit is built for people who want a complete starting point without the hassle of sourcing individual products separately. Teenagers experimenting with makeup for the first time will find the breadth of shades and the included brushes genuinely useful, since they can explore different looks without needing to invest in anything additional. Parents shopping for a teen around birthdays or the holidays benefit from the all-in-one nature, which removes the guesswork of buying separate pieces that may or may not work together. Travelers who prefer to consolidate into a single compact case also get real value here, since the box weighs under two pounds and fits neatly into a carry-on. Anyone who wants to explore color palettes and different makeup formats before committing to higher-end individual products will find this beginner makeup set a low-risk way to figure out what actually suits them.

Not suitable for:

The OAWLY 40-Color All-in-One Makeup Kit is not the right choice for anyone who has moved past the beginner stage and already has developed, specific preferences in their routine. If you own a reliable complexion lineup and a quality brush collection, this all-in-one kit will feel redundant rather than additive. Makeup enthusiasts who prioritize consistent, high pigmentation across every shade will run into frustration — some of the 40 colors deliver well, but others fall noticeably flat compared to what dedicated eyeshadow brands offer at a similar or marginally higher spend. Anyone with sensitive or reactive skin who requires clinically tested, dermatologist-approved formulations should research the ingredient list carefully before purchasing, since the brand makes no specific dermatological claims. Professional makeup artists or anyone building a long-term kit around durable, high-performance tools will find both the brush quality and the formula longevity insufficient for that level of consistent use.

Specifications

  • Brand: Manufactured by saibinuo and sold under the OAWLY brand label.
  • Eyeshadow Shades: Includes 40 individual eyeshadow colors spanning quiet neutral tones through to deeper, bolder statement shades.
  • Brush Count: Comes with a 20-piece brush set intended to cover eye, face, and lip application without any additional purchases.
  • Included Products: Kit contains an eyeshadow palette, foundation, concealer, contour, lip gloss, and lip balm as a unified collection.
  • Formula Type: Products are formulated as waterproof and long-wear, designed to resist smudging and humidity during normal daily activity.
  • Finish Types: Eyeshadow shades are available in both matte and pigmented finishes to support a range of everyday and evening looks.
  • Skin Compatibility: Described by the brand as suitable for all skin tones and intended for general use across varying skin types.
  • Item Forms: Products span cream, lip gloss, lipstick, and palette formats, combining multiple textures within a single kit.
  • Package Dimensions: The outer box measures 8.19 × 7.24 × 3.07 inches, compact enough to fit into most travel bags or carry-on pouches.
  • Package Weight: The complete kit weighs 1.57 pounds, keeping the overall load manageable for travel or everyday tote packing.
  • Wear Duration: The brand claims up to 12-hour wear resistance under typical daily conditions including sweat and moderate humidity.
  • Category Rank: Holds a Best Sellers Rank of #234 in Makeup Sets and #105,236 in Beauty and Personal Care at time of review.
  • UPC: The Universal Product Code for this kit is 797259185472.
  • Target Users: Designed primarily for teens, beginners, and travelers seeking a consolidated cosmetics solution in one compact box.
  • Color Range: The 40-shade palette moves from light, wearable daytime neutrals through to richer, more dramatic tones suited for evening looks.

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FAQ

The OAWLY 40-Color All-in-One Makeup Kit includes a full 20-piece brush set alongside the eyeshadow palette, foundation, concealer, contour, lip gloss, and lip balm, so there is genuinely nothing additional you need to purchase just to get started. For a first-time buyer or someone building a starter kit from scratch, that level of completeness is a real practical advantage.

Yes, this all-in-one kit is well-suited to a complete beginner. Having all the major product categories covered in one box means you can try different looks — from a simple base to a more defined eye — without needing to figure out which separate products work together. The wide range of shades also gives you room to explore before committing to anything more specialized or expensive.

Under normal, low-sweat conditions the eyeshadows and base products hold up reasonably well, and the brand claims up to 12-hour wear. In higher humidity or during physical activity, however, some users notice fading or minor smudging earlier than that. If you need genuinely heavy-duty longevity, a dedicated long-wear product line will outperform this beginner makeup set in that specific area.

The products are described as suitable for all skin types, but the brand does not make specific hypoallergenic or dermatologist-tested claims. If your skin tends to react to new cosmetics, doing a small patch test before a full application is a sensible precaution. Anyone managing a diagnosed skin condition or known ingredient sensitivity should review the full ingredient list carefully before use.

It tends to land well as a gift in exactly that scenario. The all-in-one format means the recipient does not need to go searching for anything extra, and the variety of shades gives them genuine room to experiment. Parents in particular seem to appreciate that it introduces a full routine at a low financial commitment, rather than requiring the recipient to already know what they like.

The kit is marketed as compatible with all skin tones, but because it is a mass-market set with a limited shade selection, the foundation may not be a precise match — particularly at the deeper or fairer ends of the spectrum. It is more useful as a starter or experimental product than as a precision complexion tool. If shade accuracy matters to you, a standalone foundation with a broader shade range is a better investment.

Work a small amount of mild shampoo or dedicated brush cleanser through the bristles using lukewarm water, then rinse thoroughly until the water runs clear. Reshape the bristles after washing and lay the brushes flat on a towel to dry — standing them upright while wet can allow moisture to seep into the ferrule and weaken the glue over time. Given that these are budget-tier brushes, gentle handling during cleaning will extend their usable life noticeably.

The packaging is compact and adequate for light travel use, but a number of buyers have noted that the outer box feels somewhat flimsy under heavier handling. For checked luggage, placing this all-in-one kit inside a soft pouch or toiletry bag is a straightforward way to protect it and keep everything intact during transit.

Some shades — particularly the deeper tones — deliver solid color payoff on first application and look close to what the photos suggest. Others, especially lighter or shimmery shades, can appear more subtle or slightly powdery than expected. Applying a primer beforehand or using a slightly damp brush can improve the vibrancy of the less pigmented shades considerably.

A micellar water or oil-based makeup remover works well for breaking down the waterproof formula without excessive scrubbing. For the eye area specifically, soaking a cotton pad and pressing it gently against the lids for a few seconds before wiping makes removal much easier and reduces the risk of irritation. Following up with a gentle face wash ensures no residue is left behind, which is especially important for anyone with acne-prone skin.