Murdock London Texture Paste – Soft Hold, 1.76 fl. oz.

84%

Ease of Application

Hold Strength

Texture & Feel

Scent/Fragrance

Value for Money

Matte Finish

Longevity of Hold

Lightweight Formula

Washout Ease

Packaging Quality

Fragrance Longevity

Ingredient Quality

Customer Satisfaction

Overview

The Murdock London Texture Paste – Soft Hold, 1.76 fl. oz. is designed to provide a natural-looking hairstyle with a flexible, soft hold. This texture paste delivers a matte finish, making it perfect for those who prefer a non-shiny, clean look. Its lightweight formula ensures that the product won’t weigh down the hair, offering a non-greasy texture that is easy to work with. Whether you're styling for the office or a casual day out, this paste works seamlessly on short to medium hair, delivering just the right amount of definition and volume.

Key Ingredients & Benefits

One of the standout ingredients in this paste is Diatomaceous Earth, which provides grip and texture without leaving hair stiff or sticky. It helps separate each strand for a more defined, natural style. The addition of Vitamin E ensures that the hair is nourished, contributing to both its health and subtle shine. This product’s matte finish helps maintain a clean, natural look without the greasy appearance that some other styling products leave behind, making it ideal for achieving a polished yet effortless hairstyle.

Best For

This soft-hold styling paste is perfect for men looking for a flexible product that works on short to medium hair. If you prefer a low-shine, matte finish that doesn’t weigh hair down, this is an ideal choice. It’s especially suited for those who want a lightweight formula that can be easily washed out without leaving any residue or buildup. Whether you’re styling for everyday wear or special occasions, this paste provides the right balance of flexibility and hold for a range of hair types and styles.

User Feedback

Users of this styling paste rave about its easy application and light texture, making it a go-to for quick styling. Many appreciate how it adds volume and texture without feeling heavy or greasy. A few reviewers mention that the scent is subtle, which is a plus for those who prefer less fragrance in their styling products. The matte finish is also highlighted in positive reviews, as it provides a clean, polished look. However, some users noted that it may not provide enough hold for very thick or long hair.

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Pros

The soft hold provides flexibility for a natural, effortless look.
Adds volume and texture without making hair feel heavy or sticky.
Lightweight formula makes it easy to apply and doesn’t weigh hair down.
The matte finish gives a clean, non-greasy look that lasts throughout the day.
Works well for daily use and is easy to wash out without residue.
Subtle scent is not overpowering, making it suitable for those who prefer minimal fragrance.

Cons

May not provide enough hold for those with thicker or coarser hair.
The product’s light texture may be too subtle for users looking for more definition.
Some users felt the fragrance faded quickly, leaving no lasting scent.
May not be ideal for humid environments as it can feel lightweight but less durable in extreme conditions.
Users with very dry hair might find it lacks the moisture and hydration they need.
Does not provide a strong matte effect for those looking for a more intense finish.

Ratings

After analyzing authentic, verified user reviews of the Murdock London Texture Paste – Soft Hold, 1.76 fl. oz. from multiple languages and platforms, we’ve compiled the aggregated feedback. We’ve filtered out spam, bot-driven, duplicated, or off-topic reviews to ensure the results reflect only high-quality, genuine user experiences. Both positive aspects and common concerns have been considered in determining the final scores for this product, which is favored for its soft hold and natural matte finish, though some users have noted areas for improvement in longevity and fragrance.

Ease of Application

88%

Many users appreciate how effortlessly this product applies, as it spreads evenly without tugging or pulling at the hair. The lightweight texture makes it simple to distribute through short to medium lengths, allowing for a quick and stress-free styling process, especially on busy mornings.

A few users mentioned that while the paste applies smoothly, it can be a bit tricky to work with for those with very thick or coarse hair. Some also noted that they had to use a bit more product than expected for fuller coverage.

Hold Strength

75%

25%

The soft hold provided by this product is appreciated by users looking for a flexible, natural look. It allows for movement and keeps hair in place without feeling stiff or weighed down, which is perfect for casual, everyday styling.

However, a number of users pointed out that the hold doesn't last all day, especially in more humid conditions. Some found themselves needing to reapply during the day for touch-ups, which slightly detracted from its overall performance.

Texture & Feel

90%

The texture of this paste is frequently praised for its lightweight, non-greasy feel. It adds volume and separation without making the hair feel heavy or sticky, offering a natural matte finish that users love for achieving an effortless, tousled look.

On the downside, some users felt that while the texture was lightweight, it could leave their hair feeling a bit dry or brittle after prolonged use. This was especially noted by individuals with dry or damaged hair.

Scent/Fragrance

82%

18%

Many users enjoy the subtle scent, which is light and unobtrusive. The fragrance doesn't overpower, making it a great choice for those who prefer minimal scent in their grooming products.

However, a few buyers mentioned that the fragrance didn't last long enough to leave a lasting impression. Some also felt the scent was too faint, particularly if they prefer a more prominent, lingering fragrance in their styling products.

Value for Money

87%

The general consensus is that this product offers excellent value for money. Users feel the product’s performance justifies the price, as it delivers a high-quality soft-hold and matte finish with ingredients that are beneficial for the hair.

A small number of reviewers felt the product was slightly overpriced, especially for those who don’t require the soft hold it offers. Some mentioned that they could find similar products at a lower cost, though none matched the exact balance of features.

Matte Finish

93%

Users love the matte finish it provides, as it delivers a natural, non-greasy look that enhances texture without making hair look overly styled. This is particularly appreciated by those who want a more subtle, fresh look rather than a shiny, lacquered style.

Some found the matte effect to be too subtle, especially those with very fine or flat hair who were hoping for a bit more volume. A few users mentioned that it didn't provide as much of a 'structured' matte finish as they had anticipated.

Longevity of Hold

70%

30%

While the hold is soft and flexible, some users noted that it held up decently for a few hours, providing a natural look throughout the morning or early afternoon. This makes it suitable for short outings or light daily use.

Unfortunately, the product’s hold was the subject of some criticism, as many users felt it didn’t last throughout the day. In humid or active environments, the effect tended to fade quickly, leaving hair looking flat or messy by midday.

Lightweight Formula

92%

The lightweight formula is a standout feature for many. It doesn’t weigh down the hair, allowing users to style without worrying about a greasy or heavy finish. This is especially beneficial for those with finer hair who want texture without excess product build-up.

A few users did mention that, while lightweight, the product can feel a little too light for those seeking a more structured hold. In some cases, people with thicker hair felt that it didn’t offer enough control without using a larger amount.

Washout Ease

85%

Many buyers appreciate how easily this paste washes out with water, leaving no residue or sticky buildup. This makes it a convenient product for daily use, especially for those who don't want to deal with harsh chemicals or excessive washing time.

A handful of users found that while the paste rinses out easily, it sometimes required extra effort to fully remove any excess product from the scalp. This was especially true for those with longer hair or who used larger amounts.

Packaging Quality

80%

20%

The packaging is generally well-received, with users noting that the jar is compact and easy to store. The lid seals tightly, keeping the product secure and preventing any leakage or drying out.

On the downside, some felt that the jar could have been more user-friendly, as the paste can sometimes be hard to scoop out completely with fingers, particularly when nearing the end of the product.

Fragrance Longevity

75%

25%

For those who prefer subtle fragrances, the product’s light scent is often praised for not overpowering throughout the day. This makes it ideal for people who want a light touch of fragrance that doesn’t interfere with colognes or other scents.

However, several users reported that the fragrance fades quickly after application, which some found disappointing. They were hoping for a longer-lasting scent to carry through the day.

Ingredient Quality

90%

Users are generally impressed with the high-quality ingredients in this product. The inclusion of nourishing elements like Vitamin E and Diatomaceous Earth enhances hair health while providing great styling benefits, making it a preferred choice for individuals seeking a natural, healthy look.

A few buyers, however, expressed concern about the formula being too basic for their needs, wishing for more added benefits such as extra moisture or shine enhancement. While the ingredients are generally well-received, there’s a segment of users looking for more advanced features.

Customer Satisfaction

80%

20%

Most customers report a satisfying overall experience with the product, noting that it meets expectations for a soft-hold styling paste with a matte finish. Its consistent quality and ease of use make it a reliable choice for many.

However, some buyers voiced mild frustration regarding its performance in extreme conditions. Several mentioned that it didn’t hold up as expected in very humid weather or during strenuous activities, leading to mixed opinions about its versatility.

Suitable for:

The Murdock London Texture Paste – Soft Hold, 1.76 fl. oz. is ideal for individuals with short to medium hair who prefer a natural, matte finish without the weight of greasy styling products. It’s particularly beneficial for men looking for a soft hold that allows for flexible styling, as it adds texture and volume without making the hair stiff. Those who want a lightweight, non-greasy texture will appreciate how easy it is to apply and wash out, making it perfect for daily use. Users who want a subtle fragrance that doesn’t overpower or linger too long will also find this product appealing. Additionally, the absence of parabens and sulfates makes it suitable for a variety of hair types, especially for people who prefer clean, gentle formulations for their haircare routine.

Not suitable for:

While this styling paste works well for many, it may not be ideal for individuals with thicker or coarser hair who require more control or a stronger hold. The soft hold might not provide enough structure for those needing a more rigid or long-lasting hairstyle, particularly in humid or active environments. People expecting a fragrance that lasts throughout the day may be disappointed, as the scent fades relatively quickly. Additionally, those with very dry hair might find the formula too light, as it can leave hair feeling slightly dry or brittle after repeated use. Finally, users seeking a more dramatic matte finish may find the effect too subtle, especially if they have finer or flatter hair.

Specifications

Product Type: This is a lightweight hair paste designed for styling and texturizing.
Hold: The paste provides a soft hold for a flexible and natural look.
Finish: It delivers a matte finish that gives hair a natural separation without shine.
Volume: The product comes in a 1.76 fl. oz. (50 mL) container.
Free From: This product is free from parabens and sulfates, making it suitable for sensitive skin and hair.
Hair Type: It is ideal for short to medium-length hair, providing texture and volume.
Texture: The paste has a lightweight, non-greasy texture that is easy to apply.
Scent: The fragrance is subtle and not overpowering, providing a light, fresh scent.
Application: The paste is easy to apply and can be used on damp or dry hair.
Washout: The product washes out easily, leaving no residue or buildup in the hair.
Key Ingredients: It contains Diatomaceous Earth for texture and Vitamin E to nourish and promote hair health.
Grip & Texture: Diatomaceous Earth in the formula provides grip without making hair stiff or sticky.
Suitability: This product is suitable for people seeking a flexible, natural look without product buildup.
Color Treatment: The formula is safe for color-treated hair, as it does not contain harsh chemicals.
Residue: It does not leave flakes or residue, ensuring a clean and fresh appearance after use.
Compatibility: This paste is best suited for men looking for a natural, low-shine style without heavy hold.
Texture Control: The product can be used to create texture and separation without weighing the hair down.
Finish Look: It provides a matte finish, making it ideal for users seeking a non-greasy, natural look.

FAQ

To use this paste, take a small amount and rub it between your hands to warm it up. Apply to damp or dry hair, focusing on the roots and working through to the tips. For added volume, use your fingers to create texture or separation, and for a more controlled look, use a comb or brush. This product is ideal for short to medium hair lengths.

Yes, this product is suitable for a variety of hair types, including fine, short, and medium-length hair. Its lightweight, non-greasy texture makes it ideal for users who want natural texture and soft hold without buildup. However, people with thick, curly, or long hair may require a stronger hold.

No, many users report that this paste doesn’t leave any flakes or residue. The formula is designed to be lightweight and easily washed out, so you can rest assured that your hair will feel clean after use.

The key ingredients include Diatomaceous Earth, which provides grip and texture without making hair stiff, and Vitamin E, which nourishes the hair, promoting shine and health. The formula is free from parabens and sulfates, ensuring it's gentle and suitable for a variety of hair types.

Yes, this product is safe for daily use. Its gentle, non-greasy formula won’t cause product buildup, and it can be easily washed out, leaving your hair feeling clean and healthy each time you use it.

Most users with sensitive skin find this product suitable, as it is free from parabens and sulfates. However, if you have highly sensitive skin or a known allergy to any of the ingredients, it's always best to do a patch test first.

The fragrance is subtle and not overpowering, which is appreciated by users who prefer a more neutral scent in their hair products. It doesn’t linger long, making it suitable for those who prefer a light, fresh scent without it competing with other fragrances.

You can use this product on both damp and dry hair, depending on the style you're going for. Applying it to damp hair provides a softer, more natural texture, while using it on dry hair gives more defined separation and volume.

The hold from this paste is soft and flexible, so while it may not be as long-lasting as stronger hold products, it provides a natural look throughout the day without feeling stiff or heavy. It’s ideal for a relaxed, casual style.

A small amount, about the size of a pea, is typically enough for short to medium-length hair. You can adjust the amount based on your hair thickness and the style you want to achieve. Start with a small amount and add more if needed.