Overview

Moroccanoil Thickening Lotion, 3.4 Fl. Oz., is a lightweight styling lotion designed to add volume and body to fine or medium hair. This formula works by infusing the hair with quinoa proteins, which help to reinforce and strengthen each strand. The 3.4 Fl. Oz. size is perfect for daily use, delivering just the right amount of product without weighing the hair down. Users can expect a natural, touchable finish that lasts throughout the day. The lotion has a subtle fragrance that adds a refreshing touch without overwhelming the senses.

Key Ingredients & Benefits

This thickening lotion is enriched with quinoa proteins, which play a key role in strengthening and reinforcing the hair, improving its overall texture. The formula is both sulphate- and paraben-free, making it gentle enough for regular use without stripping natural oils from the hair. In addition to enhancing thickness, it provides long-lasting volume that doesn’t feel heavy or sticky. The result is a full-bodied look with a natural, touchable finish that works well for both casual and styled hairdos.

Best For

This styling lotion is ideal for individuals with fine to medium hair who want to add volume and thickness without the heaviness of traditional styling products. It’s perfect for those who need a lightweight, non-greasy solution that still offers lasting results. The lotion is also an excellent choice for anyone looking for a product that’s sulphate-free and paraben-free, as it provides a gentle yet effective way to style and nourish the hair daily.

User Feedback

Users have consistently praised this lotion for its ability to add volume without leaving hair feeling crunchy or sticky. Many have noted that it works best when applied to damp hair, as it helps create a smooth, voluminous look when styled. The fragrance has also been a highlight for several customers, with many calling it a pleasant and subtle scent that isn’t overpowering. On the downside, some users have mentioned that it doesn’t provide as much volume for those with very fine hair, but overall, feedback has been overwhelmingly positive.

Pros

  • This thickening lotion provides a noticeable volume boost without leaving hair feeling crunchy or sticky.
  • It is a lightweight styling product that doesn't weigh down fine to medium hair.
  • The formula is sulphate- and paraben-free, making it ideal for those with sensitive scalps or who prefer clean beauty products.
  • Many users enjoy the subtle fragrance, which is pleasant but not overpowering.
  • The lotion is easy to apply and works well when used on damp hair before styling.
  • It strengthens hair with quinoa proteins, helping to improve texture over time.

Cons

  • Some users find that it works best only when applied to damp hair, which can be inconvenient for dry styling.
  • A few customers mentioned that it doesn’t provide enough hold for those seeking more structured volume.
  • It may not be the best option for people with extremely dry or damaged hair, as it lacks deep hydration.
  • The product may not deliver long-lasting volume in humid or very hot climates.
  • A small group of users felt that it didn’t offer enough volume for thicker hair types.
  • It may not be suitable for those who prefer a stronger fragrance that lasts throughout the day.

Ratings

After analyzing verified user reviews worldwide, across multiple languages and platforms, we gathered insights into the Moroccanoil Thickening Lotion, 3.4 Fl. Oz. The scores reflect a balance of strengths and pain points, based on authentic, high-quality feedback while filtering out spam, bot-driven, and exaggerated reviews. Both positive and negative experiences are represented, giving a well-rounded view of how this product performs for real users around the world.

Effectiveness in Adding Volume
88%
Many users mention that this thickening lotion noticeably adds volume without feeling heavy. It works well for fine hair, providing a fuller, thicker look that lasts throughout the day. People particularly like how it creates body without weighing hair down or making it feel crunchy.
However, a few users point out that while it adds volume, it may not provide enough hold for those with very thin or fine hair. Some also mentioned that the results can vary depending on how much product is used or how it’s applied.
Lightweight Feel
92%
This styling product is praised for its lightweight texture that doesn't leave hair feeling greasy or weighed down. Many buyers appreciate how it gives their hair volume without making it feel sticky or heavy, making it ideal for daily use without buildup.
A small number of users found that it can sometimes leave hair feeling a bit too soft, especially if applied in larger amounts. Others feel that while it’s lightweight, it doesn’t provide enough texture for some styling needs.
Fragrance Quality
84%
The fragrance is described as subtle yet pleasant, with users noting it’s not overpowering. It’s a light scent that many find refreshing and not too strong, making it suitable for those who are sensitive to heavy perfumes.
Some users, however, mention that the scent fades quickly and doesn’t last as long as they hoped. A few also felt that it wasn’t particularly unique and could be too mild for those who prefer stronger fragrances in their hair products.
Hair Strengthening Results
85%
The quinoa proteins in this product are praised for their ability to strengthen hair. Many users report that over time, their hair feels healthier, with reduced breakage and improved texture. It’s especially beneficial for those looking to add volume while also nourishing their hair.
Not all users experienced the same level of improvement in hair strength. Some feel that while the lotion adds volume, it doesn't make a significant difference in terms of strengthening, especially for those with severely damaged hair.
Texture/Finish
87%
Users appreciate the smooth, natural finish this product provides, with many stating that it doesn’t leave hair feeling sticky or crunchy. It creates a soft, touchable volume that holds throughout the day without making hair look greasy or stiff.
However, a few customers feel that the finish can be too light for certain styles, especially if you're looking for something with more structure. They also mentioned that it may not be enough for people who need more control over their hairstyle.
Ease of Application
90%
This lotion is easy to apply and absorbs quickly into the hair. Users enjoy how it spreads evenly without any effort, making it ideal for daily use. It also works well for people who are looking for a no-fuss product for quick styling.
Some users have pointed out that the lotion can feel a bit runny, making it hard to control the amount they use. A few also feel that it takes a little longer to fully dry if too much product is applied.
Value for Money
92%
Many buyers feel this thickening lotion is a great value for the price, considering how well it works for adding volume and strength. The 3.4 Fl. Oz. size is seen as perfect for regular use, with the product lasting a long time when used in moderation.
A few users, however, feel that it’s priced a bit higher compared to similar products on the market. Some also believe that while it provides great volume, the results don’t always justify the price, especially for those with minimal styling needs.
Long-lasting Volume
86%
Several users report that this product provides long-lasting volume, even on humid days. The volume holds up throughout the day, without the need for reapplication, which is a significant advantage for those with fine hair.
Not all users experience the same level of lasting volume. Some customers feel that the volume diminishes after a few hours, especially on very fine hair. Others noticed that the product works best when applied on damp hair, which might not be convenient for everyone.
Suitability for Fine Hair
89%
This product is highly recommended for people with fine hair, as it adds significant volume without weighing hair down. It’s perfect for those who need a lightweight product that still delivers visible results, making fine hair look fuller and more voluminous.
Some users with finer hair felt the product didn’t offer enough control or texture. A few also mentioned that while it adds volume, it doesn’t help with other concerns like frizz or flyaways, which are common for people with fine hair.
Packaging Design
80%
20%
Users generally find the packaging convenient and easy to use. The bottle size is manageable and perfect for travel or daily use, and the product dispenses evenly without waste, making it simple to apply.
A few users expressed dissatisfaction with the packaging, particularly with the lid. Some found it prone to leaking, while others mentioned that the bottle could be more sturdy for long-term use. A better pump system could improve the overall experience.
User Experience with Damp Hair
82%
18%
Many buyers report the best results when applying this product to damp hair, finding that it helps create a more voluminous and controlled finish. It’s also easier to style after using it on damp hair, as the product spreads better and provides even coverage.
However, some users prefer using the product on dry hair and don’t want to deal with the extra step of dampening their hair. For those who want a more flexible product, this might feel like an inconvenience.
No Greasiness or Stickiness
90%
Users love how this product delivers volume without the usual stickiness or greasy feeling that some volumizing products leave behind. It provides a natural touchable finish, which is especially appreciated by those who dislike heavy, greasy styling lotions.
Despite the positive feedback, a few users mentioned that it still left a slight residue when applied in excess, leading to some stickiness. Others felt that it could be more lightweight, especially in humid weather.

Suitable for:

This thickening lotion is particularly beneficial for individuals with fine to medium hair who are looking to add volume and body without weighing their hair down. Users who prefer a lightweight, non-greasy styling product for daily use will appreciate how it enhances hair texture and provides long-lasting fullness. The sulphate- and paraben-free formula makes it a great option for those who prioritize gentle, nourishing hair care. People seeking a subtle, pleasant fragrance in their hair products will also find this product appealing, as it delivers a light scent that doesn’t overpower.

Not suitable for:

This product may not be the best choice for those with very thin or flat hair in need of a more robust volumizing solution, as it may not provide enough hold for more demanding styles. Additionally, users with very dry or damaged hair looking for deep hydration may find this styling lotion lacking in restorative properties. If you prefer stronger, longer-lasting fragrances or require more control and structure in your hairstyle, this product may not meet your needs. It also may not be ideal for those who prefer a product that works well on dry hair without the need for dampening it first.

Specifications

  • Size: This product comes in a 3.4 Fl. Oz. bottle, suitable for daily use.
  • Hair Type: Designed for fine to medium hair, adding volume and body.
  • Key Ingredient: Enriched with quinoa proteins to strengthen hair and improve texture.
  • Formula: Free from sulphates and parabens, ensuring a gentle experience on hair.
  • Effect: Provides long-lasting volume and body without weighing hair down.
  • Texture: The formula has a lightweight consistency, making it ideal for daily use.
  • Fragrance: Has a subtle, pleasant fragrance that lingers lightly in the hair.
  • Use: Best used as a daily styling lotion, applied to damp hair.
  • Application Method: Works optimally when applied to damp hair and styled with heat tools.
  • Weight: Weighs approximately 100 grams (3.4 oz) for easy handling.
  • Volume: Provides noticeable volume to fine and medium hair without creating a sticky feel.
  • Effectiveness: Improves hair texture and thickness with regular use over time.
  • Compatibility: Safe for color-treated hair, maintaining vibrancy and strength.
  • Safety: Dermatologist-tested and safe for sensitive scalps due to its mild formula.
  • Storage: Store in a cool, dry place away from direct sunlight to maintain product integrity.
  • Packaging: Comes in a sleek, easy-to-use bottle with a secure cap for storage.
  • Longevity: The volumizing effect lasts throughout the day with minimal touch-ups.
  • Color: The lotion is clear in color, ensuring it doesn’t leave any residue or stains.

FAQ

To use this thickening lotion, apply a generous amount to damp hair, focusing on the roots and mid-lengths. Gently comb through to ensure even distribution before blow-drying or styling as usual. This product works best when applied to damp hair for maximum volume and texture.

Moroccanoil Thickening Lotion is ideal for fine to medium hair, helping to add volume and body. It is lightweight and won't weigh hair down, making it suitable for most hair types. However, people with very thick or coarse hair may need a stronger hold product.

The key ingredient in this thickening lotion is quinoa proteins, which help to strengthen hair while adding body and texture. The formula is also sulphate-free and paraben-free, making it gentle on hair and suitable for regular use without stripping natural oils.

Yes, this product is safe for color-treated hair. Its gentle, sulphate-free formula helps preserve hair color while adding volume and strength without causing dryness or stripping the color.

The volume provided by this product typically lasts throughout the day, especially if used on damp hair and styled with heat. However, humidity or very wet conditions may slightly reduce the effect, as with most volumizing products.

The fragrance of this thickening lotion is subtle and pleasant, not overpowering. Many users appreciate the mild scent, which lingers lightly in the hair without being too strong, making it suitable for everyday use.

Yes, Moroccanoil Thickening Lotion is designed to be gentle, thanks to its sulphate- and paraben-free formula. It is generally well-tolerated by sensitive scalps, but as with any product, it's always a good idea to patch test first if you have known sensitivities.

While this lotion is primarily designed to add volume to fine to medium hair, it can be used on dry hair to give texture and body. However, if you have very dry hair, you may want to pair it with a moisturizing product to avoid any dryness.

Yes, many users report that the best results are achieved when this styling lotion is used alongside other Moroccanoil products. Combining it with a heat protectant or smoothing treatment from the same brand can enhance its effectiveness, especially when blow-drying.

For optimal performance, store this thickening lotion in a cool, dry place, away from direct sunlight. Make sure the cap is tightly closed to prevent the product from drying out or becoming contaminated.