Loquay Keratin Relaxing Cream 5.3oz

Loquay Keratin Relaxing Cream 5.3oz — image 1
Loquay Keratin Relaxing Cream 5.3oz — image 2
Loquay Keratin Relaxing Cream 5.3oz — image 3
Loquay Keratin Relaxing Cream 5.3oz — image 4
Loquay Keratin Relaxing Cream 5.3oz — image 5
Loquay Keratin Relaxing Cream 5.3oz — image 6
Loquay Keratin Relaxing Cream 5.3oz — image 7
75%
25%
78%
Frizz Reduction
83%
Moisturizing Effect
88%
Ease of Application
61%
Longevity of Results
74%
Value for Money
86%
Hair Softness After Use
79%
Scent
67%
Performance on Curly Hair
72%
Packaging & Size
76%
Suitability for Damaged Hair
63%
Brand Trust & Transparency
69%
Versatility Across Hair Types
81%
Manageability Improvement
More

Overview

The Loquay Keratin Relaxing Cream 5.3oz is a keratin-infused smoothing treatment designed to calm frizzy, damaged, or unruly hair without a trip to the salon. Loquay isn't a household name yet, but it has been quietly building a following among people who want practical, no-fuss hair care at a price that doesn't sting. The cream has a thick, rich texture that spreads without much resistance, and reviewers describe the scent as mild and inoffensive. At 5.3oz, you're looking at roughly two to four uses depending on hair length and density — enough to properly trial it before committing to more.

Features & Benefits

Keratin works by filling in gaps and damage along the hair cuticle, which is what gives treated strands that noticeably smoother, less puffed-up look. This at-home smoothing treatment leans into that science with a creamy base that applies evenly — no clumping, no fighting the formula. Worth noting: the moisturizing component is real. Hair tends to feel soft after use rather than stiff or over-processed, which isn't always guaranteed with relaxing creams. The formula is designed for all hair types and genders, a genuine differentiator in a category that often skews toward specific textures. The compact jar is easy to handle and stores without taking up counter space.

Best For

This keratin relaxing cream makes the most sense for people dealing with frizzy or damaged hair who want a gentler alternative to traditional chemical relaxers. If your hair is moderately curly or wavy and you spend too much time wrestling with it every morning, this treatment can meaningfully cut down on that effort. It's also a solid pick for anyone curious about keratin treatments but not ready to commit to a salon visit or a high-priced professional formula. First-timers especially will appreciate the low stakes — the accessible price and compact size make it easy to test without a major commitment on either end.

User Feedback

Buyers who've tried the Loquay cream tend to praise how manageable their hair feels afterward, with many noting a clear reduction in frizz after a single application. The easy, mess-free spreading gets mentioned consistently too. That said, results are not uniform. People with tightly coiled or high-porosity hair report more modest improvements compared to those with wavy or loosely curly textures. A few reviewers note the smoothing effect fades faster than expected after a couple of washes. On value, most feel the size is fair for the price, though some with longer or thicker hair wish the jar held a bit more product.

#Hair Relaxers
#Hair Perms, Relaxers & Texturizers
#Hair Care
#Beauty & Personal Care

Pros

  • Keratin-infused formula visibly reduces frizz and leaves hair noticeably softer after use.
  • Creamy consistency spreads evenly through hair without clumping or excessive product waste.
  • Moisturizing base means hair feels supple post-treatment, not brittle or over-processed.
  • Works across multiple hair types and textures, including wavy and loosely curly hair.
  • Suitable for all genders, making it a practical pick for shared households.
  • Accessible price point makes it easy to trial without a significant financial commitment.
  • Compact jar is easy to store and handle during at-home application.
  • Mild scent is well-tolerated by most users, with few complaints about strong chemical odors.
  • Ranked among the top hair relaxers in its category, suggesting consistent buyer satisfaction.

Cons

  • Smoothing results tend to fade relatively quickly after washing, requiring more frequent reapplication.
  • People with tightly coiled or high-porosity hair report noticeably weaker results than those with looser textures.
  • The 5.3oz jar may only last two to three applications for those with long or thick hair.
  • Not a substitute for professional keratin treatments if you want lasting or dramatic straightening.
  • Results vary considerably depending on hair condition, porosity, and how the product is applied.
  • Limited brand recognition means there is less third-party testing or dermatologist-backed data available.
  • No clear guidance on timing or heat styling pairing, which can leave first-time users uncertain about application steps.
  • Some buyers report the smoothing effect is subtle rather than transformative, which may disappoint those with high expectations.

Ratings

Our AI rating system analyzed verified global buyer reviews for the Loquay Keratin Relaxing Cream 5.3oz, actively filtering out incentivized, duplicate, and bot-generated feedback to surface what real users actually experienced. The scores below reflect both the genuine strengths that keep buyers coming back and the honest pain points that caused disappointment — nothing is glossed over. Whether this at-home smoothing treatment fits your routine depends heavily on your hair type, and the ratings below break that down in detail.

Frizz Reduction
78%
22%
For users with wavy to moderately curly hair, the frizz reduction after a single application is genuinely noticeable — the kind that cuts morning styling time in half. Buyers who deal with humidity-driven puffiness report that the keratin relaxing cream helps hair stay calmer for several days post-treatment.
Results drop off significantly for those with tightly coiled or very high-porosity hair, where frizz control was described as minimal to moderate at best. A portion of reviewers felt the anti-frizz effect was too dependent on following up with heat tools to be truly reliable on its own.
Moisturizing Effect
83%
The moisturizing base is one of the more praised aspects of this at-home smoothing treatment — hair feels soft and hydrated rather than stiff or stripped after use. This is a clear differentiator from harsher chemical relaxers that can leave strands brittle, and buyers with dry or damaged hair especially noticed the difference.
A few users with naturally oily scalps found the creamy formula left hair feeling slightly weighed down, particularly near the roots. The moisturizing effect also fades with each wash, so those seeking lasting hydration would need consistent reapplication to maintain results.
Ease of Application
88%
Buyers consistently highlight how smoothly the cream distributes through hair without clumping or requiring excessive product — a major plus for first-time users navigating an at-home treatment. The thick but spreadable texture makes it easy to work through sections evenly, even without professional technique.
A small number of users with very thick or long hair noted that achieving even coverage required more patience and product than they expected from a single jar. Without clear step-by-step guidance on the packaging, some first-timers were uncertain about timing and whether to rinse or leave the product in.
Longevity of Results
61%
39%
For users who wash their hair infrequently — two to three times a week or less — the smoothing results hold up reasonably well across several days, making the treatment feel worthwhile between sessions. Some reviewers noted that layering the Loquay cream into a regular routine helped maintain a baseline level of manageability over time.
This is where the most consistent buyer frustration surfaces: the smoothing effect fades noticeably after just two or three washes for many users, requiring more frequent reapplication than anticipated. Buyers who expected results comparable to a salon keratin treatment — lasting weeks or months — were often disappointed by how quickly the benefits diminished.
Value for Money
74%
26%
Compared to professional keratin treatments that can cost many times more, this keratin relaxing cream offers a genuinely accessible way to trial the category at home without financial risk. Buyers with short to medium-length hair find the jar stretches to three or four uses, which gives solid cost-per-application value.
For users with longer or thicker hair, the jar runs out after just one or two applications, which makes the cost-per-use less appealing at scale. A handful of reviewers felt the results did not justify repurchasing when stacked against competing products at similar price points with better longevity.
Hair Softness After Use
86%
Post-treatment softness is one of the most frequently mentioned positives across buyer reviews — hair feels noticeably more touchable and smooth immediately after application and rinsing. Users who had previously used traditional relaxers noted the absence of that rough, over-processed feeling that often follows harsher formulas.
The softness benefit is temporary and tied closely to wash frequency, with most buyers noticing it fades within a week of regular washing. Those with coarser hair textures reported the softening effect was present but less pronounced compared to users with finer strands.
Scent
79%
21%
The scent is one of the more pleasant surprises for buyers who have experience with strong-smelling chemical relaxers — reviewers consistently describe it as mild, neutral, and non-offensive during application. This makes the experience considerably more comfortable, especially in small bathrooms or enclosed spaces.
A small subset of scent-sensitive users still found the smell noticeable enough to be mildly bothersome, even if it was far less intense than traditional chemical treatments. The fragrance does not carry much after rinsing, which is a positive for most but leaves some users wishing for a more pleasant residual scent.
Performance on Curly Hair
67%
33%
Users with loose to medium curl patterns reported genuine improvement in curl definition and a reduction in the kind of unpredictable frizz that makes styling inconsistent day to day. For this group, the Loquay cream served as a practical weekly treatment that made air-drying results more presentable.
Buyers with tighter curl patterns — type 4a and above — frequently noted that the smoothing effect was too mild to meaningfully alter their texture, even after multiple applications. For this hair type specifically, the product functions more as a light conditioner than a true relaxing cream.
Packaging & Size
72%
28%
The compact jar format is practical for bathroom storage and sits comfortably on a shelf without taking up much counter space. Buyers appreciate that the lid seals well and keeps the cream from drying out between uses, which is important given that a single jar spans multiple sessions.
Several users felt the 5.3oz jar was on the smaller side for the price, especially relative to competing products in the relaxer category that offer larger quantities. There is also no pump or applicator included, which means some product inevitably gets wasted on fingers or the jar rim during application.
Suitability for Damaged Hair
76%
24%
The gentler, moisturizing formula makes this at-home smoothing treatment a reasonable choice for hair that has already been through color treatments, heat damage, or prior chemical processing. Several buyers specifically chose it over stronger relaxers because they were concerned about further weakening already-compromised strands.
While it is gentler than traditional relaxers, it is not a restorative treatment in the clinical sense — it does not rebuild broken bonds or reverse structural damage. Buyers with severely damaged or extremely fragile hair should still approach any relaxing cream cautiously and ideally consult a stylist before use.
Brand Trust & Transparency
63%
37%
Loquay has cultivated enough of a buyer base to land a strong category ranking, suggesting the product delivers on at least its core promise for a meaningful portion of users. The brand's consistent product presence and repeat purchases from certain buyers signal basic reliability.
Loquay lacks the brand recognition and third-party validation that more established hair care names carry, which makes some buyers hesitant about ingredient transparency and long-term safety. The listing provides limited detail on the full ingredient list or dermatological testing, which is a gap for more ingredient-conscious shoppers.
Versatility Across Hair Types
69%
31%
The unisex positioning and broad compatibility across straight, wavy, curly, and coily hair makes this keratin relaxing cream a useful option for households where multiple people with different hair textures want access to a single smoothing product. Buyers with mixed-texture households found this flexibility genuinely convenient.
The claim of working on all hair types is only partially borne out in practice — the product performs well on a subset of those types but delivers inconsistent results on others. Marketing it as universally effective risks setting expectations that the formula cannot fully meet for coilier or more resistant hair textures.
Manageability Improvement
81%
19%
Day-to-day manageability is where this at-home smoothing treatment earns its strongest consistent marks — even users who were underwhelmed by the frizz reduction often noted their hair was easier to detangle, style, and control after treatment. For busy routines, shaving time off daily styling was a meaningful practical benefit.
The manageability gains are most evident in the first few days after application and taper off as the product is gradually washed out. Buyers who were hoping for a lasting change in their daily styling effort found themselves needing to reapply more frequently than the jar size comfortably allows.

Suitable for:

The Loquay Keratin Relaxing Cream 5.3oz is a strong fit for anyone dealing with persistently frizzy, over-processed, or heat-damaged hair who wants a practical smoothing option they can use at home. It works especially well for people with wavy to moderately curly hair who are tired of long styling routines and want something that softens their texture without stripping moisture. Budget-conscious buyers who are curious about keratin treatments but unwilling to pay salon prices will find this a reasonable entry point. It suits all genders, which makes it a versatile household option when more than one person wants to benefit from a smoothing treatment. First-timers to the keratin category will also appreciate the low-pressure format — the jar size and price make it easy to try without feeling locked in.

Not suitable for:

The Loquay Keratin Relaxing Cream 5.3oz is unlikely to satisfy anyone expecting the dramatic, long-lasting results of a professional in-salon keratin treatment. People with very tightly coiled, high-porosity, or extremely thick hair may find the smoothing effect underwhelming or short-lived, particularly after washing. This is not a permanent straightener — buyers who want structural, lasting curl reduction should look at stronger chemical relaxers or professional services instead. Those with very long or dense hair may also find the 5.3oz jar runs out faster than expected, making the cost-per-use less favorable at scale. If your hair is already well-managed and you're simply looking for a maintenance product, this at-home smoothing treatment is probably more than you need.

Specifications

  • Brand: This cream is manufactured and sold under the Loquay brand, a hair care label focused on smoothing and treatment products.
  • Net Weight: Each jar contains 150g (5.3oz) of product, providing enough for approximately two to four applications depending on hair length and density.
  • Item Form: The product is a topical cream with a thick, spreadable consistency designed for direct application to hair strands.
  • Key Ingredient: Keratin is the primary active ingredient, used to help repair and smooth the hair cuticle and reduce frizz.
  • Formula Type: The base formula is a moisturizing cream blend intended to condition hair while delivering its straightening and smoothing effect.
  • Primary Benefit: The cream is formulated to straighten and smooth hair texture, reducing frizz and improving overall manageability after application.
  • Hair Types: Compatible with straight, wavy, curly, and coily hair types, making it suitable for a broad range of users.
  • Gender: The product is unisex and not formulated or marketed exclusively for any one gender.
  • Application Method: Applied topically as a cream directly to hair, worked through strands by hand or with a comb for even distribution.
  • Package Size: The jar measures 5.87 x 3.19 x 3.11 inches, a compact footprint suitable for bathroom storage or a travel bag.
  • Item Weight: The packaged product weighs approximately 5.29 ounces (roughly 150g), making it lightweight and easy to handle.
  • Manufacturer: Loquay is both the brand and the manufacturer listed on the product detail page.
  • ASIN: The Amazon Standard Identification Number for this product is B07LFMLSSF, used for catalogue and order reference.
  • Category Rank: This cream is ranked #122 in the Hair Relaxers category on Amazon, indicating consistent buyer interest relative to competing products.
  • Scent Profile: Reviewers generally describe the scent as mild and not strongly chemical, which is an advantage over many traditional relaxer formulas.
  • Permanence: This is not a permanent chemical straightener; results are temporary and will gradually reduce after washing, requiring periodic reapplication.

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FAQ

It depends heavily on your hair type and how often you wash it, but most users report the smoothing effect lasting through two to four washes before frizz starts returning. Those with higher-porosity or coilier hair tend to see results fade faster than people with wavy or looser curl patterns.

Yes, it can be used on natural hair. That said, results vary quite a bit depending on your curl pattern and hair porosity. People with looser curl textures generally report more noticeable smoothing, while those with tightly coiled natural hair may find the effect more subtle.

The product listing does not specify a required heat step, but many users in reviews mention following up with a blow dryer or flat iron to enhance and lock in the smoothing results. Applying heat after the cream can make a meaningful difference in how sleek and long-lasting the outcome is.

The formula is positioned as a gentler alternative to traditional chemical relaxers, and its moisturizing base makes it less harsh than many competing products. However, if your hair is already heavily processed or damaged, it is always worth doing a small patch test first and consulting a stylist before committing to a full application.

That really depends on your hair length and thickness. For short to medium-length hair, the 5.3oz jar should comfortably cover three to four sessions. If you have long, thick, or very dense hair, you may go through the jar in two applications or fewer.

It is a temporary smoothing cream, not a permanent straightener. This at-home smoothing treatment works by coating and smoothing the hair cuticle rather than chemically altering the internal bond structure of your hair. Expect results to soften gradually with each wash.

Absolutely. The formula is unisex and works the same way regardless of who is using it. Men dealing with frizzy, coarse, or hard-to-manage hair can benefit from the keratin relaxing cream just as much as anyone else.

Most reviewers mention the scent is mild and not the sharp, chemical odor associated with traditional lye or no-lye relaxers. A few people are more scent-sensitive than others, but the general consensus is that it is tolerable and fades quickly.

The product is not specifically formulated or tested for children, and there is no age guidance provided by the manufacturer. For younger users, especially those with sensitive scalps, it would be best to consult a pediatric dermatologist or professional stylist before use.

A professional keratin treatment typically uses stronger concentrations of active ingredients, heat bonding, and lasts considerably longer — often three to six months. This keratin relaxing cream is a milder, more accessible alternative that delivers softer, more temporary results. Think of it as a maintenance or entry-level option rather than a direct replacement for an in-salon service.