Lattafa Pride Ajwaa Eau de Parfum Spray

Overview

Lattafa Pride Ajwaa Eau de Parfum Spray comes from Lattafa's Pride line, and it leans into a spicy-oriental direction rather than chasing the usual fruity-floral trends you see everywhere right now. What sets this eau de parfum apart is its dates and licorice accord, a pairing you don't run into often even within Lattafa's own crowded catalog. It arrives in a 100ml bottle, a practical travel-friendly size that fits easily into a bag or a carry-on without taking up much room. Like most of the brand's output, it sits comfortably in the affordable designer-alternative space, giving you something with real character without asking you to spend serious money on a niche house. For anyone curious about what dates actually smell like in a fragrance, this is a solid, low-risk way to find out.

Features & Benefits

The opening burst is built from dates, elemi, lemon and bergamot, and it's genuinely fresh and sweet rather than sharp or boozy, which is sometimes a worry with date-centered scents. As this eau de parfum settles, licorice and myrrh take over in the heart, bringing a warm, almost medicinal sweetness that keeps things interesting instead of turning purely gourmand. The base is where it gets serious: benzoin and incense create a smoky, resinous dry-down that lingers on skin and clothing well into the evening. Lattafa's reputation for strong projection and decent longevity generally holds up here too, based on how the line typically performs. Practically speaking, the spray nozzle delivers controlled, even mist instead of a sloppy stream, and the compact bottle slides into a bag or desk drawer without complaint.

Best For

This Ajwaa scent makes the most sense for people who gravitate toward spicy, incense-heavy fragrances and have grown a little tired of the same fruity or floral releases dominating shelves. It's also a smart pick if you're curious about Middle Eastern-inspired perfumery but don't want to commit to a pricier niche bottle before knowing whether the style suits you. The warmth and resinous depth lean naturally toward fall and winter wear, making it a strong candidate for a cold-weather signature scent. Existing fans of Lattafa's other releases will likely appreciate having this one in rotation, since it shares the brand's signature richness while still standing apart from more straightforward offerings. And because it's marketed as unisex, it works well for anyone who'd rather skip gendered fragrance marketing altogether and just choose based on scent profile.

User Feedback

Feedback on this Lattafa fragrance tends to circle back to that dates and licorice combination, which a lot of buyers describe as unlike anything else in their collection, in a good way. Longevity gets praised often too, with several people surprised that something in this price range lasts as long as it does on skin. On the flip side, a number of reviewers mention that the opening can feel stronger and sweeter than expected, so it's worth giving it a few minutes before deciding if it's for you. A handful also note that the bottle feels small once you're using it daily, which is a fair point for anyone planning to make it a regular part of their routine. Overall, most people land on it being good value next to pricier designer alternatives.