Lancôme Blush Subtil Blush 373 APLUM

85%

Longevity of Wear

Natural Finish

Blendability & Application

Suitability for Sensitive Skin

Coverage & Buildability

Shade Versatility

Texture & Feel

Oil-Free Formula

Fragrance Sensitivity

Value for Money

Packaging & Presentation

Shade Accuracy

Customer Support

Overview

Lancôme Blush Subtil Blush 373 APLUM is a silky, oil-free powder blush that delivers a soft, natural flush to the cheeks. This buildable blush allows users to achieve light, customizable coverage, perfect for day-to-day wear. Designed to complement a variety of skin tones, it works effortlessly to enhance your complexion with a long-lasting finish. Whether you're looking for a hint of color or a more noticeable pop, this blush offers the versatility to create the perfect look with ease.

Key Ingredients & Benefits

Infused with a smooth, finely milled powder formula, this blush glides effortlessly across the skin for a flawless application. The oil-free formula makes it suitable for those with sensitive or oily skin, offering a natural, radiant finish without any heaviness. Its lightweight texture ensures comfortable wear throughout the day without settling into fine lines. The 373 APLUM shade provides a universal, soft pink hue that enhances your complexion, making it a great option for both casual and formal occasions.

Best For

This Lancôme blush is ideal for anyone seeking a subtle blush that offers buildable coverage for an everyday look. It is especially great for users with a variety of skin tones, from fair to medium deep, as it blends effortlessly and enhances the complexion. Perfect for those who prefer a natural, radiant finish, this blush is designed to last through your busy day. It's also a great choice for individuals with sensitive skin, thanks to its lightweight, oil-free formulation.

User Feedback

Users are generally impressed with the smooth texture and natural flush that this blush provides, noting that it blends seamlessly without feeling heavy. Many reviewers appreciate its long-wear formula, which stays vibrant throughout the day without fading. While most users find it suitable for all skin types, some sensitive skin types have reported no irritation. A few reviewers wish the color payoff was slightly stronger for deeper skin tones, but overall, it has received high marks for its versatility and ease of use.

#Blush

#Face

#Makeup

#Beauty & Personal Care

Pros

This blush provides a smooth, silky texture that applies evenly.
It delivers a natural flush that works well for light to medium skin tones.
The oil-free formula is ideal for users with sensitive or oily skin.
It offers long-lasting wear throughout the day without frequent touch-ups.
The buildable coverage allows users to customize the intensity of the color.
This blush complements a variety of skin tones, making it versatile for different users.

Cons

The light coverage may not be enough for those seeking a more dramatic blush look.
Users with very deep skin tones may find the shade too subtle or pale.
The powder formula might feel a bit too dry for individuals with very dry skin.
Some users report that it fades faster in humid environments.
It lacks a strong fragrance, which may be disappointing for those who prefer scented products.
The buildable nature of the blush means it requires more application for visible color on deeper skin tones.

Ratings

After analyzing verified user reviews worldwide, across multiple platforms and languages, the scores for Lancôme Blush Subtil Blush 373 APLUM reflect authentic customer experiences. All spam, bot, incentivized, and off-topic reviews have been filtered out, ensuring only high-quality feedback contributes to these results. Both strengths and areas for improvement are clearly represented in the ratings, providing a balanced overview from real users.

Longevity of Wear

88%

Many users are pleased with the long-lasting color this blush provides. It stays put throughout the day, even in warm weather, making it an excellent choice for those with busy schedules. The buildable formula ensures that it remains vibrant without needing constant touch-ups.

A few customers mentioned that while the blush lasts well, it can start to fade in areas prone to oiliness, requiring some reapplication. Additionally, those with dry skin pointed out that it can sometimes look patchy after a few hours of wear.

Natural Finish

92%

The natural, radiant finish is highly praised by users, as it delivers a soft flush without appearing too bold or artificial. It's perfect for those seeking a subtle, glowing look that enhances the complexion without overwhelming it.

While many find the finish flattering, some users felt it lacked enough intensity for more dramatic makeup looks. A few also noted that it might not provide as much dimension on deeper skin tones, leaving a less noticeable effect.

Blendability & Application

85%

The smooth, silky texture of this product makes it easy to apply and blend. Many users highlight how it effortlessly glides onto the skin, creating a seamless finish that doesn't look patchy. This makes it ideal for beginners or those looking for an easy-to-use blush.

Despite its ease of use, some users found the blush a bit too light and had to apply several layers to get their desired intensity. Others noted that it could be a bit messy during application, especially if using a fluffy brush that picks up too much product.

Suitability for Sensitive Skin

89%

This oil-free blush is well-suited for those with sensitive skin. Reviewers mentioned that it doesn't cause irritation or breakouts, making it a safe choice for people prone to skin sensitivities. The lightweight formula also helps avoid clogging pores.

Some users with very sensitive skin felt that it could feel a little dry after extended wear. A few mentioned experiencing slight irritation after prolonged use, especially if their skin was already feeling dehydrated.

Coverage & Buildability

83%

The light coverage of this blush allows for a buildable application, giving users control over how intense the flush appears. It's perfect for those who prefer a more natural look but can be layered for a deeper color if desired.

While the buildable nature is appreciated, some users felt it was too subtle, especially for those used to more pigmented blushes. Several reviewers mentioned that achieving a visible flush took more layers than they would have preferred.

Shade Versatility

90%

The 373 APLUM shade is widely praised for its versatility, complementing a broad range of skin tones. Whether for light or medium-deep complexions, it provides a natural, flattering hue that enhances the skin's radiance.

However, some deeper skin tone users mentioned that the shade didn’t appear as vibrant on their complexion, needing additional layers to show up as intended. A few also felt the tone could be slightly more universal.

Texture & Feel

87%

Users love how soft and velvety the blush feels on the skin. Its lightweight texture doesn’t feel heavy, and it blends beautifully without feeling cakey, making it ideal for all-day wear.

Some users found the texture to be too powdery, causing excess product to dust off during application. A few also felt that it didn't provide enough hydration for dry skin, making it a bit less comfortable after a few hours.

Oil-Free Formula

91%

The oil-free formula works exceptionally well for those with oily or acne-prone skin. It doesn't clog pores and keeps the complexion looking fresh without adding extra shine, even after hours of wear.

While many users find it a great option for oily skin, those with dry skin might find the formula a little too matte, leading to a less hydrated appearance. A few also noted it could be drying over time if not properly moisturized.

Fragrance Sensitivity

80%

20%

This blush is fragrance-free, which is a major plus for those with sensitive noses or skin. Many users find this to be a significant advantage, as it ensures the product won’t irritate or overwhelm their senses.

Some users, however, expressed a desire for a light, pleasant scent to enhance the experience. A few noted that the absence of fragrance made the product feel somewhat bland compared to other blushes they’ve used.

Value for Money

94%

Many buyers believe this blush offers excellent value for money, as the quality and performance are impressive for its price. The long-lasting wear and versatility of the shade make it a worthwhile investment, particularly for those who wear blush regularly.

A few users felt the price could be a bit high compared to similar products, especially given the light coverage. However, most agree that the quality justifies the cost, despite occasional concerns about price sensitivity.

Packaging & Presentation

76%

24%

The sleek, compact packaging makes it easy to carry and apply on the go. The design feels premium, and the mirror inside is a helpful addition for quick touch-ups throughout the day.

Some users mentioned that the packaging could be sturdier, as they experienced the product breaking or the compact not closing properly after some use. Others also felt it was slightly bulky for a blush of its size.

Shade Accuracy

82%

18%

Users generally find the shade to be true to what is advertised, and the color swatches on the product pages give an accurate representation of what to expect. The 373 APLUM shade blends seamlessly with different skin tones for a natural look.

However, a few users with darker skin tones found the shade didn’t match what they had expected based on the pictures, requiring them to test it out in person. Some also felt the color could appear a little different in different lighting conditions.

Customer Support

70%

30%

When users have reached out to customer service, they found the representatives to be polite and eager to assist. Many reported receiving helpful information regarding product usage and exchanges.

Several customers were disappointed with slow response times and unhelpful resolutions. A few mentioned that their inquiries regarding refunds or exchanges were not handled promptly, leading to frustration with the brand’s support team.

Suitable for:

Lancôme Blush Subtil Blush 373 APLUM is an excellent choice for individuals who prefer a natural, subtle blush with buildable coverage. Those with light to medium-deep skin tones will appreciate the versatile shade that enhances the complexion without overpowering it. The lightweight, oil-free formula makes it ideal for users with sensitive skin, including those who are prone to irritation from heavier, fragranced products. It’s also well-suited for people who need long-lasting wear, as the blush stays in place throughout the day, offering a radiant finish that requires minimal touch-ups. If you’re looking for a blush that can easily transition from work to evening looks with a soft, natural flush, this product is a great option for everyday use.

Not suitable for:

This product may not be ideal for users seeking bold, high-impact blushes, as its light coverage requires layering to achieve more noticeable results. Those with very deep skin tones might find the shade too subtle, requiring more layers to show up effectively. Additionally, individuals with very dry skin may find the powdery formula a bit too matte, which could lead to a less comfortable wear throughout the day. Users looking for a blush with an intense, long-lasting fragrance may be disappointed, as this product is fragrance-free, which might feel bland to some. If you’re searching for a highly pigmented blush that delivers dramatic color with one swipe, this product may not meet your expectations.

Specifications

Product Type: This is a powder blush designed for a natural flush of color.
Shade: The product is available in the 373 APLUM shade, offering a soft plum tone.
Formulation: This blush has a silky, smooth powder formulation that blends easily onto the skin.
Coverage: The blush provides light to medium, buildable coverage, allowing for customizable intensity.
Finish: It delivers a natural finish, providing a subtle radiant glow without looking overly shiny.
Oil-Free: The formula is oil-free, making it suitable for users with oily or acne-prone skin.
Suitability: It is suitable for all skin tones, from light to medium deep, and works well for sensitive skin.
Longevity: The blush is designed for long-lasting wear, staying put throughout the day.
Texture: The texture is lightweight, smooth, and easy to apply with minimal fallout.
Application: The blush can be applied with a blush brush and built up for more intensity if desired.
Fragrance: This blush has a light scent or is fragrance-free, making it suitable for those sensitive to strong fragrances.
Skin Type Compatibility: It is formulated to be non-irritating and works well on sensitive skin without causing breakouts.
Weight: The blush weighs approximately 6 grams (0.21 oz).
Packaging: The product is packaged in a compact with a built-in mirror, making it travel-friendly.
Buildable: This product allows for buildable coverage, making it versatile for different looks.
Ideal Use: It is ideal for daily wear, especially for those seeking a natural, everyday blush.
Allergen-Free: Formulated without harsh chemicals or allergens, suitable for sensitive skin types.
Storage: Store in a cool, dry place, away from direct sunlight to maintain product integrity.
Vegan/Animal Testing: Lancôme does not test on animals and follows cruelty-free practices for their products.

FAQ

To use this blush, lightly sweep a blush brush over the powder and apply to the apples of your cheeks in gentle circular motions. Build the color gradually to achieve your desired intensity. It works well as the final step in your makeup routine after foundation and concealer.

Yes, this blush is oil-free and designed to work well for all skin types, including sensitive skin. Many users have reported no irritation or breakouts, making it a good choice for those with more reactive skin.

This product has a natural finish, providing a subtle, radiant glow without being overly shiny or matte. It enhances your complexion with a soft, natural flush that doesn’t look too bold or artificial.

Many users find that this blush offers long-lasting wear, staying in place throughout the day without fading. Its buildable formula helps it maintain its color, making it ideal for all-day use.

Yes, this blush is oil-free, making it suitable for those with oily skin. The lightweight formula provides a smooth application without clogging pores or adding excess shine, helping to control oil throughout the day.

The 373 APLUM shade of this blush offers a soft, natural hue that works well for a variety of skin tones, from light to medium deep. It’s a versatile color that can complement different complexions and be built up for a more pronounced look.

This product has a very light scent or is fragrance-free, which many users appreciate, especially those who are sensitive to strong fragrances in cosmetics. It provides a fresh feeling without overwhelming your senses.

While this blush offers light to medium coverage and is buildable, it is best suited for those looking for a subtle, natural flush. For a more dramatic look, you may need to apply multiple layers, but it won’t provide the intense, bold effect that some other blushes may offer.

Store this blush in a cool, dry place, away from direct sunlight and extreme temperatures. Keep the lid tightly closed to prevent any product from drying out or becoming contaminated. Regularly clean your brush to ensure smooth application.

While this blush works well for most skin types, users with very dry skin may find the powder formula a bit less moisturizing. It’s a good idea to apply a hydrating primer or moisturizer before use to ensure a smooth, even application.