Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Hair Color B61 Downtown Brown is a permanent hair color designed to deliver multi-tonal, shimmering results. This hair dye kit provides a cool brown shade with 3X highlights, making it a great option for anyone seeking vibrant and long-lasting color without the need for a salon visit. Included in the box is a Bonding Care Complex Conditioner that helps to strengthen and nourish the hair, ensuring a healthy finish. Whether you're enhancing your natural shade or making a bold change, this kit offers an easy, at-home solution for striking, radiant hair.

Key Ingredients & Benefits

This hair dye kit uses L'Oreal’s innovative Bonding Care Complex to reinforce the strength and vibrancy of your hair. The formula is designed to help your hair achieve a deeper, richer color while maintaining its health. Thanks to its vegan formula, this product is free from animal testing and offers an environmentally conscious option for color treatment. Users will appreciate that the formula strengthens the hair up to 40% compared to untreated strands, leaving hair looking shiny and vibrant even after multiple washes.

Best For

This L'Oreal Feria shade is perfect for those seeking a bold and cool brown hair color with depth and dimension. It works well for individuals with medium to dark hair who want to enhance their natural color or achieve a completely new look. People who want a permanent, easy-to-use hair dye kit will find this product particularly convenient. Additionally, if you’re looking to add shine, enhance multi-dimensional highlights, and achieve a long-lasting result, this kit is an ideal choice for a DIY hair color transformation.

User Feedback

Many users rave about the intense color payoff and how well this dye maintains its vibrancy over time. The cool brown shade is widely praised for its rich, multi-tonal highlights, which add depth to the hair. Some users also note that the included conditioner leaves their hair feeling incredibly soft and nourished, contributing to an overall healthy look. However, a few customers have mentioned minor concerns with the scent and application process, noting that it can be a bit tricky to achieve even coverage on certain hair types.

Pros

  • Delivers a cool brown shade with vibrant, multi-tonal highlights.
  • Provides long-lasting color that resists fading over time.
  • The included Bonding Care Complex Conditioner leaves hair feeling soft and nourished.
  • Works well for people with medium to dark hair looking to enhance their shade.
  • Cruelty-free and vegan, making it a good option for eco-conscious users.
  • Easy to use at-home kit that saves time and money compared to salon visits.
  • Effectively covers grays, leaving hair looking fresh and youthful.
  • The multi-faceted color technology creates a deep, rich result.
  • Suitable for individuals looking for a permanent hair color solution.

Cons

  • Some users find the scent of the product to be unpleasant or too strong.
  • The application process can be tricky for beginners, with a few users reporting uneven results.
  • May not deliver the same vibrancy on very light or porous hair types.
  • A few users mentioned that the color didn’t stand out as much as expected, especially on dark hair.
  • Not ideal for users looking for a warm-toned hair color, as this is a cool brown shade.
  • Sensitive scalps may experience irritation during or after application.
  • The color may start to fade slightly after several washes, especially with frequent shampooing.
  • This product might not be suitable for those with very fine hair who want subtle color change.
  • Users with very short hair may find the quantity of dye more than necessary.

Ratings

After analyzing verified user reviews from multiple languages and platforms, we found that the L'Oreal Paris Feria Multi-Faceted Shimmering Hair Color B61 Downtown Brown generally delivers strong performance with some areas for improvement. Genuine feedback was carefully reviewed, filtering out any spam or incentivized content. The following ratings reflect both the product's highlights and its occasional pain points as shared by users around the world, ensuring a well-rounded perspective on its effectiveness and quality.

Color Payoff & Vibrancy
91%
Many users rave about the rich and vibrant color results from this hair dye. The cool brown tone and shimmering highlights really stand out, providing a vibrant look that lasts. Users love how well it enhances their natural hair color, especially for those seeking bold, multi-dimensional effects.
Some users reported that while the color is initially vibrant, it can fade quicker than expected after a few washes. A few also mentioned that the cool brown shade might not suit everyone, especially those looking for a warmer undertone.
Longevity & Durability
88%
This product consistently earns praise for its long-lasting color. Many buyers mention that the color stays vibrant for weeks, even without frequent touch-ups. It's a great option for those looking for salon-quality results that don't require constant maintenance.
However, a few users noted that the color starts to fade unevenly, particularly on hair that's already been previously dyed. Some also experienced slight fading after a few washes, which may not meet the expectations for ultra-durable coverage.
Ease of Application
82%
18%
Users find this hair dye easy to apply, even for at-home use. The included conditioner adds an extra level of convenience, helping to smooth the application process. Many mention that the instructions are clear, making it ideal for first-timers or anyone new to hair dyeing.
Despite the easy-to-follow instructions, some users felt that the formula was a bit too thick, which made the application process slightly messier. A few people also mentioned that they needed extra time to ensure even coverage, especially on longer hair.
Conditioning & Hair Feel
85%
The included Bonding Care Complex Conditioner is a big hit among users. Many report that their hair feels noticeably softer, healthier, and shinier after use. It's appreciated for helping to restore moisture and strength to hair post-dyeing.
However, some users felt that while the conditioner works well, it wasn't quite as effective for those with very dry or damaged hair. A few reviews mentioned that their hair still felt a little dry or frizzy after dyeing, despite using the conditioner.
Scent & Fragrance
68%
32%
The scent of this hair dye is generally well-received by those who aren't overly sensitive to fragrances. It has a mild, inoffensive smell that many find more pleasant than other hair dyes on the market.
However, a significant number of users found the fragrance to be overpowering during the application process. Some even reported a lingering chemical scent that remained in their hair after the dyeing session, which may not be ideal for those sensitive to strong fragrances.
Value for Money
92%
Many buyers consider this product a great value for the price. The results rival those of professional salon services, but with the added benefit of being an at-home kit. Given the long-lasting color and included conditioner, it's seen as a solid investment.
While most users feel it's a great deal, a few mentioned that the product's cost is slightly higher than other at-home hair dyes, which might not appeal to those on a tight budget. For some, the higher price was justified, but others felt that similar results could be found in more affordable options.
Suitability for Medium to Dark Hair
90%
This hair dye works exceptionally well on medium to dark hair, adding depth and dimension without requiring a pre-lightening process. Users with darker hair appreciate how well the color takes and how it creates a noticeable change.
Some users with lighter or more porous hair reported that the color wasn't as vibrant or that it appeared uneven. A few felt the cool brown shade was too subtle on their hair and didn't provide the depth they expected.
Multi-Tonal Effect
89%
The multi-tonal shimmering effect is one of the standout features of this hair dye. Many users are impressed with how the highlights look natural and blend seamlessly with their base color. This effect adds a luxurious, depth-filled shine that enhances the overall appearance.
A few users felt that the multi-tonal effect was not as prominent as they hoped. They mentioned that the color appeared more flat, especially in certain lighting conditions, which led to slight disappointment.
Overall Coverage & Gray Hair Concealment
87%
This hair dye is praised for its ability to cover grays effectively, providing a consistent and natural-looking color. Users with gray hair appreciate how well the color adheres and lasts, leaving behind no visible roots or patches.
While it works well for many, some users found that it didn't fully cover resistant gray hairs, especially along the edges or in finer strands. A few reported that they needed to reapply or use more product for better coverage in these areas.
Ease of Removal & Fading
80%
20%
For most users, the dye is easy to remove from skin and surfaces, with minimal staining. It washes out relatively cleanly, leaving no harsh residue behind after rinsing.
However, a few users experienced difficulty removing the dye from their hairline or neck areas. Some also found that while the color initially stayed vibrant, fading occurred faster than expected, leading to a slightly duller appearance after a few washes.
Environmental & Ethical Considerations
94%
This product is vegan and free from animal testing, which is a key point of satisfaction for environmentally-conscious buyers. Many customers feel good knowing they are using a product that aligns with ethical standards and cruelty-free practices.
While most users appreciate the ethical aspects, a few expressed that the price is slightly higher compared to non-vegan, non-cruelty-free alternatives. This price difference was sometimes a factor when deciding between similar products.
Packaging & Instructions
77%
23%
The packaging is convenient and user-friendly, with clear instructions that simplify the at-home application process. Many users found the product easy to store and handle while using.
However, some users noted that the packaging could be improved to prevent spills or leaks during the application process. A few also pointed out that the instructions could benefit from more detailed guidance for specific hair types or common dyeing challenges.

Suitable for:

L'Oreal Paris Feria Multi-Faceted Shimmering Hair Color B61 Downtown Brown is a great choice for individuals looking to achieve a bold, cool brown hair color with vibrant, multi-dimensional highlights. This product is particularly well-suited for people with medium to dark hair who want to enhance their natural shade with a permanent, long-lasting color that delivers a salon-quality finish without the need for a professional visit. Those seeking added hair strength and shine will appreciate the included Bonding Care Complex Conditioner, which helps nourish and fortify hair while preserving the color's vibrancy. It's ideal for users who want a straightforward at-home hair dyeing experience, especially those looking for a cruelty-free, vegan formula that is gentle yet effective on their locks.

Not suitable for:

This product may not be the best option for individuals with very light or porous hair, as it may not deliver the same rich, vibrant results as it does on darker hair types. Users with sensitive scalps or those prone to irritation might also want to exercise caution, as some reported discomfort with the scent or the application process. Additionally, those expecting the multi-tonal effect to be extremely prominent on all hair types may be disappointed, as a few buyers noted that the highlights didn’t stand out as much as they hoped. Finally, if you are someone who prefers a warm-toned shade, this cool brown formula might not provide the depth or warmth you’re looking for.

Specifications

  • Brand: This product is from L'Oreal Paris.
  • Color: The shade is B61 Downtown Brown, offering a cool brown tone.
  • Formulation: This is a permanent hair color formulation.
  • Included Conditioner: The kit includes a Bonding Care Complex Conditioner to help strengthen hair.
  • Hair Type: Suitable for medium to dark hair types.
  • Vegan: This product is vegan and free from animal testing.
  • Highlights: Provides 3X highlights for a multi-tonal effect.
  • Color Longevity: The color is designed to be long-lasting, providing vibrant results over time.
  • Multi-Tonal Technology: The product features multi-faceted color technology for a richer, deeper color.
  • Bonding Care Complex: The conditioner helps to reinforce hair strength and maintain color vibrancy.
  • Ease of Use: This product is designed for at-home use, offering an easy application process.
  • Ammonia-Free: The formula is free from ammonia for a less harsh coloring experience.
  • Gray Coverage: Effective at covering gray hair, offering seamless, blended results.
  • Application: Apply the color mixture to dry, unwashed hair and leave on for the recommended time.
  • Fragrance: The product has a scent during application, which may be strong for some users.
  • Strengthening Effect: Hair is up to 40% stronger compared to untreated hair after using the dye and conditioner.
  • Packaging: The kit includes the dye, developer, and a conditioning treatment.
  • Safety: Perform a patch test 48 hours before use to ensure no allergic reaction.
  • Suitable for All Skin Tones: The shade is versatile and works well across a range of medium to dark hair tones.

FAQ

To use this hair color, first apply the dye mixture to dry, unwashed hair. Begin at the roots and work downwards to cover all hair evenly. Leave it on for the recommended time, rinse thoroughly, and follow up with the Bonding Care Complex Conditioner for softer, nourished hair.

This color kit is ideal for medium to dark hair, providing vibrant results and enhancing your natural shade. It works especially well on color-treated hair but may not provide the same vibrancy on very light or fine hair. The included conditioner helps keep hair strong and healthy after coloring.

This product is free from ammonia and has a vegan formula that does not use animal testing. It is designed to be gentle on hair while still providing bold, long-lasting color.

The color provided by this kit is permanent and designed for long-lasting results. Most users report that it maintains vibrancy for several weeks, though it may gradually fade slightly with frequent washing or exposure to sun and chlorine.

Yes, many users have found that this hair dye does an excellent job of covering gray hair, providing a natural, blended result that lasts over time.

There is a scent to the dye, but some users have noted it can be strong or unpleasant during application. If you are sensitive to fragrances, consider using this product in a well-ventilated area.

For the best results, make sure to follow all the instructions carefully, including the recommended application time. It's also helpful to use the included Bonding Care Complex Conditioner afterward to maintain hair softness and strength.

While the product is designed to be gentle, those with particularly sensitive skin or scalps should perform a patch test 48 hours before application to check for any irritation or allergic reactions.

Once mixed, the dye is meant to be used immediately, as it may lose effectiveness over time. If you have leftover product, it’s best to discard it after the application to ensure the best results for your next use.

This hair dye stands out with its multi-faceted color technology, offering a deeper, richer result with 3X highlights. The included Bonding Care Complex Conditioner helps strengthen hair, making it a great choice for those seeking both vibrant color and healthier hair.