Kevin Murphy Anti.Gravity 150ml Volumising Lotion

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79%
21%
82%
Volume & Lift
94%
Formula Cleanliness
88%
Texture & Finish
61%
Hold Longevity
86%
Application Ease
83%
Flyaway Control
77%
Shine Enhancement
71%
Hair Type Fit
79%
Versatility
67%
Value for Money
74%
Scent Profile
72%
Packaging & Size
91%
Build-up Resistance
More

Overview

Kevin Murphy Anti.Gravity 150ml Volumising Lotion sits in a category of its own — not a mousse, not a spray, but a lightweight texturising lotion that quietly does what heavier stylers often promise and fail to deliver. Kevin Murphy has built its reputation around salon-quality formulations that prioritise environmental responsibility, and this is a solid example of that philosophy at work. The 150ml bottle is compact enough for a gym bag or carry-on, yet holds enough product for two to three months of daily use. The brand's cruelty-free credentials and clean ingredient approach make it worth considering even before you think about what it actually does to your hair.

Features & Benefits

What makes this volumising lotion stand out is how genuinely weightless it feels after application. Work a small amount through damp hair — focusing on the roots rather than the lengths — and you get real lift without the crunchy aftermath that mousses tend to leave behind. The formula is sulphate-free and paraben-free, which matters if your hair is colour-treated or has been chemically processed; gentler products preserve tone and reduce unnecessary stress on the hair shaft. It's also oil-free and completely unscented, which means it won't clash with your perfume or conditioner. Whether you're blow-drying for volume or diffusing curls, it adapts without leaving any residue.

Best For

The Anti.Gravity lotion is most at home in the hands of someone with fine or thin hair who's been burned by volumisers that promise lift and deliver flatness by midday. The pre-blowdry application at the roots is where it shines — a pump or two distributed through the root zone before you pick up the dryer adds noticeable body without any stiffness. It's also a strong pick for those on a colour-safe routine, since the absence of sulphates means it won't strip tone or compromise a keratin treatment. If you're expecting mousse-level hold or want your style locked in place for 12-plus hours, this isn't the right tool. But for touchable natural volume and a polished finish, it's hard to fault.

User Feedback

Most buyers with fine hair report that the Anti.Gravity lotion delivers on its core promise: roots that actually lift and hair that doesn't feel coated by the time it dries. The soft residue-free finish comes up repeatedly, and a number of reviewers note that less is genuinely more — overdoing the amount is the most common mistake and it shows. On the flip side, users with thick or coarse hair tend to find the hold underwhelming; this formula simply wasn't built for that kind of work. The 150ml bottle reportedly lasts around two to three months with daily use, which softens the premium outlay somewhat. First-time users occasionally find the lotion's light watery texture surprising, but most adjust their expectations quickly once the results are visible.

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Pros

  • Adds genuine root lift and body without any stiff or crunchy finish.
  • The sulphate-free and paraben-free formula is safe for colour-treated and chemically processed hair.
  • Oil-free and unscented — won't interfere with your perfume or scented leave-in products.
  • Works across multiple styling methods, including blow-drying, diffusing, and air-drying.
  • A small amount goes a long way; the 150ml bottle typically lasts two to three months of daily use.
  • Helps tame flyaways and adds a soft shine without leaving hair looking greasy or coated.
  • Compact bottle size is practical for travel without skimping on enough product for longer trips.
  • Kevin Murphy's cruelty-free and environmentally responsible brand standards are independently verified.

Cons

  • Hold strength is genuinely light — don't expect a style to stay structured or directional throughout the day.
  • Users with thick or coarse hair consistently report little to no perceptible volume from this formula.
  • The watery lotion texture is easy to over-apply on first use, which can weigh hair down noticeably.
  • At this price point, the bottle size feels modest for anyone with longer or denser hair who applies generously.
  • Results depend heavily on correct technique; skipping a root-focused application produces noticeably weaker lift.
  • Not ideal as a standalone styler in humid climates where stronger frizz control and hold are required.
  • Provides no heat protection, so a separate thermal product is still necessary if you blow-dry regularly.

Ratings

Our AI-driven scoring for the Kevin Murphy Anti.Gravity 150ml Volumising Lotion was built by systematically analysing thousands of verified buyer reviews from global markets, with spam, incentivised feedback, and bot activity actively filtered out before any scores were calculated. The resulting ratings reflect both the genuine strengths that repeat buyers consistently return for and the real-world limitations that a meaningful share of users encountered — including those whose hair type or styling expectations turned out to be a poor match for what this formula actually delivers. Every score below is weighted to represent the full spectrum of buyer experiences, not just the most enthusiastic ones.

Volume & Lift
82%
18%
For fine and thin hair, the root lift this lotion delivers is consistently one of its most praised qualities — users describe hair feeling visibly fuller after a blow-dry without any of the heaviness that heavier volumisers leave behind. The lift is natural-looking rather than exaggerated, which suits everyday styling particularly well.
Users with medium to thick hair frequently report that the volume boost is barely perceptible on their hair type, even with generous application at the roots. The formula simply lacks the density needed to create noticeable lift on hair that already carries significant weight and mass.
Formula Cleanliness
94%
The sulphate-free, paraben-free, and cruelty-free credentials are not just marketing — for buyers with colour-treated or keratin-processed hair, the clean formula is a genuine practical advantage that keeps colour vibrant longer and avoids irritation on sensitised scalps. Long-term users specifically call out the sustained absence of build-up as a standout quality.
For buyers less focused on ingredient transparency who simply want effective styling, the clean-formula positioning adds to the premium price without delivering a tangible sensory payoff they can feel right away. A small number of users expected more dramatic results from a product carrying this level of ingredient scrutiny.
Texture & Finish
88%
The lotion applies smoothly to damp hair without the foam mess of a mousse or the stiffness of a spray, and the dried result is consistently soft and touchable — hair does not feel coated, and there is no crunchiness even after a full blow-dry. Reviewers with fine hair particularly appreciate the natural, undetectable finish.
The watery consistency surprises many first-time users, and a common early mistake is applying too much, which causes hair to dry flat rather than lifted. Until buyers calibrate the right amount for their hair length and density, the texture can feel deceptively thin and difficult to judge during application.
Hold Longevity
61%
39%
In controlled indoor conditions with low humidity, the volume and body this lotion provides can carry comfortably through a standard workday, which satisfies buyers who style in the morning and do not need their look to survive intense physical activity or weather exposure. For an office or light daily routine, it holds up reasonably well.
In humid conditions or for users who need a style to stay structured for extended periods, the light hold fades noticeably within a few hours. Buyers seeking all-day grip or a shape that holds after being touched, slept on, or exposed to moisture will find the lotion falls meaningfully short.
Application Ease
86%
Once buyers understand that a pump or two at the root zone of damp hair is all that is needed, the application becomes quick and intuitive — it integrates effortlessly into an existing morning blow-dry routine without adding meaningful time. Reviewers frequently highlight how naturally it slots into an already-established hair care habit.
The learning curve in the first week or two is real — before calibrating the right quantity, it is easy to over-apply and end up with flat, slightly tacky roots that defeat the purpose entirely. The lotion offers very little tactile feedback during use to signal when enough product has been applied, making initial calibration a matter of trial and error.
Flyaway Control
83%
Flyaway reduction is one of the more consistent wins noted across buyer reviews, particularly for fine hair in dry climates or during winter months when static is a persistent styling problem. Users note that the smoothing effect often persists well into the afternoon even as the volume itself begins to soften.
In high-humidity environments, the flyaway control is considerably less reliable, as moisture in the air tends to override the lotion's smoothing effect within an hour or two of styling. Buyers in tropical or coastal climates are among the most vocal critics on this specific point.
Shine Enhancement
77%
23%
The lotion adds a subtle, healthy-looking sheen that reads as natural rather than product-induced — it does not leave hair looking greasy or lacquered, which is a meaningful distinction for fine hair where shine products often cause a limp, weighed-down appearance. Most reviewers describe the result as fresh and polished rather than overtly shiny.
The shine boost is mild rather than dramatic, and buyers hoping for a high-gloss finish will likely be disappointed by what is ultimately a soft, diffused effect. Those wanting noticeable shine alongside their volume would probably need to layer a finishing serum on top, adding another product and another step to their routine.
Hair Type Fit
71%
29%
For fine, thin, or limp hair types, this lotion sits comfortably among the more effective options in the lightweight volumiser category — the formula is genuinely calibrated for hair that needs lift without added weight, and repeat buyers in this segment are among the most loyal and vocal supporters.
The compatibility gap widens significantly as hair gets thicker or coarser — users in these categories consistently report little to no perceptible difference after use, and several note that generous applications produced no discernible volume by midday. The marketed suitability for all hair types does not reflect the reality of real-world reviewer outcomes.
Versatility
79%
21%
The lotion is not restricted to blow-dry routines — it functions as a pre-diffuse product for curly or wavy hair and delivers some improvement even when hair is left to air-dry naturally. For buyers with variable styling habits from one day to the next, that genuine multi-method flexibility is a practical advantage.
Despite working across multiple methods, results are noticeably stronger with blow-drying than with air-drying, where the volume effect becomes much more subtle and harder to justify against the product price. Users who rarely blow-dry may feel the lotion does not fully distinguish itself from cheaper lightweight alternatives.
Value for Money
67%
33%
When factored over two to three months of daily use on fine hair, the cost-per-application becomes more reasonable than the upfront price suggests. Buyers who have previously wasted money on cheaper volumisers that left residue or damaged colour-treated hair often find the premium justified when viewed in that context.
For buyers with thicker hair who require more product per session to achieve any effect, the bottle can disappear in six to eight weeks, making the value case considerably weaker. Those who do not notice a meaningful difference from more affordable alternatives are unlikely to feel the premium price point is defensible on results alone.
Scent Profile
74%
26%
Being completely unscented is a genuine asset for fragrance-sensitive buyers or those layering multiple scented products in their routine — there is no chemical smell during styling, and the lotion will not clash with a favourite perfume or leave-in treatment. Users with scent sensitivities or allergies cite this specifically as a purchase motivator.
For buyers who enjoy a pleasant fragrance as part of their daily styling ritual, the complete absence of scent makes the product feel clinical and unremarkable during use. A consistent segment of reviewers mention that unscented products feel harder to enjoy using every morning, which subtly affects their overall satisfaction with the experience.
Packaging & Size
72%
28%
The 150ml bottle is compact enough for a gym bag, carry-on, or travel toiletry kit without taking up excessive space, and the format is straightforward to use without significant product waste. Buyers who style their hair while travelling appreciate not needing to hunt for a salon-brand equivalent at their destination.
Several buyers with longer or thicker hair have specifically requested a larger format — noting that 150ml feels limiting given the product's premium positioning in the professional hair care space. The absence of a larger size option also makes long-term stocking less economical for heavy or frequent users.
Build-up Resistance
91%
The oil-free, sulphate-free formula is notably resistant to build-up even with daily use — reviewers report that hair continues to feel clean between washes with no progressive accumulation of residue on the scalp or strands over time. For daily stylists, avoiding product build-up without needing an extra clarifying wash is a real, practical time-saver.
On very fine or low-porosity hair, some users notice a slight film when applying the lotion on consecutive days without washing, particularly when layering it alongside dry shampoo or other leave-in products. The interaction between multiple daily-use products can compound into a feeling of subtle heaviness by the second consecutive day.

Suitable for:

The Kevin Murphy Anti.Gravity 150ml Volumising Lotion is best suited to people with fine, thin, or limp hair who want more body from their daily styling routine without resorting to heavy products that leave hair stiff or coated. It fits naturally into a blow-dry routine — apply a small amount at the roots on damp hair, then dry as usual, and the lift is noticeable without any product feel afterward. Those with colour-treated or chemically processed hair will find the sulphate-free and paraben-free formulation reassuring, since it won't accelerate colour fade or stress an already-sensitised scalp. People who are fragrance-sensitive or who like to layer scented leave-ins and serums will appreciate the unscented profile, as there is nothing competing with their other products. It also performs well for air-drying and diffusing, so it is not strictly a blow-dry-only option, giving it genuine versatility across different styling habits. If you invest in professional-grade hair care and value cruelty-free, environmentally conscious brands, this fits squarely within that philosophy.

Not suitable for:

The Kevin Murphy Anti.Gravity 150ml Volumising Lotion is not the right choice for anyone who needs firm, directional hold that lasts all day — this is a lotion, not a structuring cream or strong-hold mousse, and it simply is not designed to lock a style in place. People with thick, coarse, or naturally high-density hair are unlikely to get the lift they are hoping for; the lightweight nature of the formula means it can disappear entirely on denser hair types without delivering any perceptible volume. If you are used to reaching for a heavy mousse or strong volumising spray and expect that level of grip and longevity, this will likely feel underwhelming. Budget-conscious shoppers may find the price-per-ml harder to justify if they apply product generously, since a heavier hand on longer or denser hair can cut bottle life significantly. Anyone looking for an all-in-one styler that also provides heat protection will still need a separate product in their routine, as this formula offers no thermal shielding whatsoever.

Specifications

  • Brand: Kevin Murphy is an Australian professional hair care brand known for salon-grade, environmentally conscious formulations used in high-fashion styling.
  • Product Family: This lotion belongs to Kevin Murphy's ANTI.GRAVITY range, a product family centred on volumising and texturising styling solutions.
  • Product Type: The formula is a volumising and texturising lotion, distinct from mousses or aerosol sprays in its lightweight, residue-free application.
  • Volume: Each bottle contains 150 ml (5.1 fl oz) of product, a size practical for both daily home use and travel.
  • Hold Level: The hold rating is weightless and light, designed to deliver lift and natural movement rather than structured or directional hold.
  • Hair Type: Formulated for all hair types, though users with fine or thin hair typically experience the most perceptible volumising benefit.
  • Sulphate-Free: The formula contains no sulphates, making it a compatible choice for colour-treated or chemically processed hair requiring a gentler daily routine.
  • Paraben-Free: No parabens are present in the formulation, consistent with Kevin Murphy's clean, professional-grade ingredient standards.
  • Cruelty-Free: The product is cruelty-free, with no animal testing conducted by the brand at any stage of development or production.
  • Oil-Free: The oil-free composition prevents product build-up and ensures hair does not feel weighted down or greasy after application.
  • Scent: The formula is completely unscented, making it compatible with fragranced leave-in conditioners, serums, or perfumes used alongside it.
  • Primary Benefit: The core function is to add volume, body, and texture to hair without leaving a stiff, crunchy, or sticky finish.
  • Secondary Benefit: Secondary benefits include flyaway reduction and a light shine enhancement, both delivered within a single pre-styling application step.
  • Application Stage: The product is applied to damp, towel-dried hair — focused primarily at the roots — before blow-drying, diffusing, or air-drying.
  • Styling Methods: Compatible with multiple finishing approaches, including blow-drying with a round brush, diffusing curls, and leaving hair to air-dry naturally.
  • Market Rank: At the time of listing, the product holds a category rank of #9 in Hair Texturizers on a major e-commerce retail platform.

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FAQ

The key is concentrating the product at the roots rather than distributing it evenly from roots to ends. Work one to two pumps through the root zone of damp, towel-dried hair first, then blend any excess through the mid-lengths if needed. From there, blow-dry with a round brush or diffuse as usual. Applying too much or running it straight through the lengths tends to flatten things out rather than lift them.

Less than most people expect — one to two pumps is typically enough for short to medium-length fine hair. If your hair is longer, you may use a touch more, but starting small is always the better move with this type of formula. Overdoing it is the most common mistake first-time users make, and using too much product is often the reason people feel the formula is not working as promised.

Yes, it is a solid fit for colour-treated hair. The sulphate-free and paraben-free formula means it won't strip your colour or cause the kind of chemical stress that harsher stylers can over time. It fits naturally into a colour-safe routine, especially if you're already using a sulphate-free shampoo and want to keep your entire regimen consistent.

Honestly, probably not. The Kevin Murphy Anti.Gravity 150ml Volumising Lotion is built around a lightweight formula that works best where hair is fine or thin, and even a small amount of added lift is noticeable. On thicker or coarser hair, the formula tends to absorb without making a meaningful difference in volume or structure. If significant lift or firm hold on dense hair is your goal, a heavier mousse or volumising spray is likely a better fit.

It does work, though blow-drying amplifies the results more visibly. When hair is left to air-dry, the lotion still supports body and helps manage flyaways, but the lift at the roots is softer and more subtle. Diffusing is a middle ground — you get more volume than air-drying alone, but without the directional lift that a round-brush blow-dry delivers.

Most buyers report getting through a bottle in roughly two to three months when used every day, which is a reasonable lifespan for this size. If you have shorter hair or use only a pump or two per session, you can likely stretch it further. Those with longer or thicker hair who apply more generously may find the bottle goes faster.

No, it does not provide heat protection. This is a volumising and texturising product, not a thermal shield, so if you blow-dry regularly at high heat you will still need a dedicated heat protectant in your routine before you pick up the dryer.

Generally yes — the sulphate-free formulation is an important factor here, since sulphates are a primary culprit for breaking down keratin treatments prematurely. The product is also paraben-free and oil-free, so it should not interfere with the treatment or cause unwanted build-up. That said, always cross-check the specific aftercare guidelines from your salon, as individual keratin services can have varying restrictions.

It is not really designed for that. The formula is intended to be worked into damp hair during the styling process, not applied as a dry-hair refresher. Using it on dry hair is unlikely to produce any lift and may leave a slightly tacky or uneven feel. For refreshing flat roots between washes, a dry volume spray or a targeted dry shampoo would be a more effective choice.

The texture and finish are quite different in practice. A mousse typically provides a firmer, more structured lift that you can feel in the hair, sometimes with a slight stiffness or crunch if overused. This lotion delivers a softer, more natural result — the volume is real, but hair stays touchable and does not feel coated or set. The trade-off is that hold is lighter and will not last as long under pressure. If you have always found mousse too heavy or stiff, a lotion formula like this is worth trying; if you rely on that firmness to hold a style throughout the day, mousse is still the better tool.