Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza

Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza — image 1
Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza — image 2
Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza — image 3
Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza — image 4
Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza — image 5
Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza — image 6
88%
91%
Coverage & Finish
86%
Shade Range
88%
Skin Compatibility
94%
Long-Wear & Durability
89%
Application & Blending
92%
Matte Effect
87%
Weight & Texture
90%
Sweat-Proof & Waterproof
85%
Sensitivity & Irritation
82%
Packaging & Dispensing
91%
Value for Money
75%
Shade Selection Process
More

Overview

Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza is a full-coverage liquid foundation offering a velvety matte finish that is perfect for those looking to achieve a flawless complexion. The formula is lightweight, making it easy to apply and blend for a natural look. This foundation is designed specifically for medium skin tones with cool undertones, providing a smooth, even finish without feeling heavy. Waterproof and sweat-proof, this foundation ensures long-lasting coverage, making it a reliable choice for all-day wear. Whether you're heading to a long day at work or a special event, this foundation has got you covered.

Key Ingredients & Benefits

This foundation is free from parabens and sulfates, making it a great option for those with sensitive skin. The vegan formula ensures that it’s a cruelty-free choice for beauty enthusiasts. One of the standout features of this foundation is its buildable coverage, allowing users to customize the finish without worrying about a cakey appearance. The matte finish works effectively to control shine, ensuring a long-lasting look even during extended wear. With 42 shades available, it’s designed to suit a wide variety of skin tones, making it an inclusive option for many.

Best For

This foundation is best for individuals with medium skin tones and cool undertones who are seeking full coverage. It’s ideal for those who need a lightweight formula that won’t feel heavy on the skin while still providing substantial coverage. The foundation is perfect for anyone looking for a long-lasting solution to keep their complexion looking flawless all day. Those who want a waterproof and sweat-proof formula will appreciate the durability it offers, making it a great option for individuals with busy schedules or anyone in need of makeup that won’t fade throughout the day.

User Feedback

Many users have praised this foundation for its smooth application and its ability to deliver a natural, matte finish. Customers appreciate the fact that it doesn’t feel heavy, despite offering full coverage. Reviewers often mention its impressive staying power, with many noting that it holds up well throughout the day without fading or smudging. On the downside, some users have commented that finding the perfect shade can be challenging, given the wide selection. Additionally, a few sensitive skin users reported slight dryness after prolonged wear, though this was not a widespread concern.

#Foundation
#Face
#Makeup
#Beauty & Personal Care

Pros

  • The full-coverage formula provides a flawless finish without feeling heavy or cakey.
  • Blends easily and gives a natural matte look that lasts all day.
  • Ideal for medium skin tones with cool undertones, offering a great match for many users.
  • Waterproof and sweat-proof, making it a solid choice for long days or humid environments.
  • Buildable coverage allows customization for different levels of intensity.
  • The vegan and sulfate-free formula is gentle on sensitive skin, preventing irritation.

Cons

  • The matte finish may not be ideal for users with dry skin, as it can accentuate dryness.
  • Some users find it difficult to select the right shade due to the broad shade range.
  • May not perform well in extremely dry climates, where it could feel too matte or tight.
  • A few users reported the foundation may feel too heavy for those preferring lighter coverage.
  • While waterproof, it may require strong makeup removers for complete removal.
  • Not suitable for those looking for a dewy or radiant finish.

Ratings

After analyzing authentic user reviews from multiple countries and languages, we’ve compiled a balanced summary of feedback on the Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza. These ratings are based on verified reviews and exclude spam, bot, or incentivized content. Both positive aspects and areas of improvement are reflected in the scores, ensuring an accurate representation of user experiences across various platforms.

Coverage & Finish
91%
Many users love the full coverage that this foundation provides, offering a flawless, natural matte finish. It blends smoothly and helps create a smooth, even complexion without looking heavy or cakey, making it perfect for all-day wear.
However, some users have mentioned that while the finish is smooth, it may feel a bit too matte for those with dry skin. A few reviewers noted that it accentuates dry patches and can make skin appear slightly flat in certain lighting.
Shade Range
86%
The wide selection of 42 shades is one of the standout features, with many users praising the diversity that caters to various skin tones. The cool undertones in shade 540 - Giza work well for those with medium skin and cool undertones, ensuring a good match for many.
However, the broad shade range can be overwhelming, and some customers found it difficult to select the right shade without trying it in person. A few users also mentioned that some shades appear slightly different in person compared to online images, leading to occasional mismatches.
Skin Compatibility
88%
This foundation is well-suited for various skin types, with many users reporting no irritation or clogged pores, even those with sensitive skin. The vegan and sulfate-free formulation makes it a favorable choice for users with skin sensitivities.
That said, a small number of users with particularly dry skin found it not as moisturizing as expected. While it works well for oily or combination skin, those with dry patches or flaky areas may struggle with its matte finish.
Long-Wear & Durability
94%
Users consistently praise the long-wearing formula, which stays intact throughout the day without requiring touch-ups. It resists fading, smudging, or transferring, making it perfect for long workdays, special events, or even a night out.
Despite its durability, some users mentioned that it can feel a bit heavy during the hottest months, especially in humid conditions. A few reviewers also reported slight wear around the T-zone after several hours, requiring some powder to set.
Application & Blending
89%
The formula is lightweight and easy to apply, with many users finding it effortless to blend using fingers, brushes, or sponges. It provides an even, smooth application, which reduces the time spent on getting a flawless base.
However, a few users noted that it can dry quickly, making blending a bit tricky if you don't work in sections. For those new to liquid foundations, it might take a few attempts to master the application technique.
Matte Effect
92%
The matte finish helps control shine throughout the day, leaving a clean and polished look. Many users love that it effectively mattifies the skin without feeling overly dry or uncomfortable.
While it's ideal for oily skin, a few users with combination or dry skin felt the matte effect was too intense. They noted that it left their skin looking a bit flat, especially in areas where they typically experience dryness.
Weight & Texture
87%
The lightweight texture is appreciated by most users, who find it comfortable to wear all day without feeling heavy. It doesn’t clog pores or feel suffocating, which is important for users seeking breathable coverage.
Some users with drier skin types mentioned that the foundation's texture can feel a bit too matte or drying, especially in colder weather, and may emphasize dry spots if not properly moisturized beforehand.
Sweat-Proof & Waterproof
90%
This foundation stands out for its ability to hold up in sweaty or rainy conditions. Users who tested it in hot or humid environments found that it stayed intact without smudging or fading, even after a workout or a full day of wear.
However, a few users mentioned that it can feel slightly uncomfortable when sweating heavily, as it tends to feel a bit more rigid and less breathable under extreme conditions.
Sensitivity & Irritation
85%
For those with sensitive skin, this foundation generally performs well, as it is vegan and free from parabens and sulfates. Users have reported no irritation or breakouts, even with daily use.
A small group of users with very sensitive skin found that it caused slight irritation after prolonged use. This could be due to certain ingredients that might not agree with their skin, so patch testing is recommended.
Packaging & Dispensing
82%
18%
The sleek, compact packaging makes this foundation easy to carry and apply, with a sturdy bottle that doesn't leak. Many users appreciate the convenience of the dispenser, which gives precise control over how much product is used.
Some users found the bottle design a bit bulky for travel, and a few noted that the pump can sometimes dispense too much product at once, leading to waste. The lack of a more flexible or travel-friendly design was a drawback for some.
Value for Money
91%
Given the quality of the coverage, wear time, and the shade variety, many users feel that this foundation offers great value. Its performance aligns with higher-end foundations, making it a solid choice for anyone seeking a reliable, long-wear product without breaking the bank.
However, a few users felt that the price is a bit high compared to similar foundations in the market. While the quality is generally excellent, some shoppers might find it less affordable than they hoped.
Shade Selection Process
75%
25%
The wide array of 42 shades provides excellent options for a range of skin tones, especially those with medium or cool undertones. Users appreciate the inclusivity and variety when selecting their perfect match.
Despite the extensive shade range, some users mentioned that it can be difficult to select the right shade without trying it in person. The variation between online swatches and actual product color led to some missteps in choosing the ideal shade.

Suitable for:

The Juvia's Place I Am Magic Velvety Matte Liquid Foundation 540 - Giza is ideal for individuals with medium skin tones and cool undertones who are looking for a reliable, full-coverage foundation that stays in place all day. Its lightweight, waterproof, and sweat-proof formula makes it particularly suitable for those who need long-lasting coverage through workdays, events, or high-activity situations. Users with sensitive skin will appreciate the vegan and paraben-free formulation, which provides coverage without irritation. Those who want a matte finish to control shine and a broad range of shade options will also benefit from this product, especially in environments where staying fresh throughout the day is essential.

Not suitable for:

This foundation may not be the best choice for users with dry skin, as its matte finish can accentuate dry patches and leave the skin feeling overly matte. Those with sensitive skin prone to extreme dryness may also find it uncomfortable, especially in colder weather. If you are looking for a moisturizing foundation or a product that offers a dewy finish, this may not meet your expectations. Additionally, because the shade range is quite extensive, some users may struggle to find the perfect match without trying it in person, which could lead to dissatisfaction for those with difficulty selecting shades online.

Specifications

  • Foundation Type: Liquid formula for easy application and buildable coverage.
  • Coverage: Full coverage that can be built up without a cakey feel.
  • Finish: Velvety matte finish that controls shine throughout the day.
  • Shade: Shade 540 - Giza, designed for medium skin tones with cool undertones.
  • Shade Range: Available in 42 different shades to suit various skin tones.
  • Waterproof: Waterproof formula ensures long-lasting wear even in humid conditions.
  • Sweat-Proof: Sweat-resistant, ideal for all-day wear without fading.
  • Vegan: Formulated without animal-derived ingredients.
  • Paraben-Free: Free from parabens, making it suitable for sensitive skin.
  • Sulfate-Free: Does not contain sulfates, ensuring a gentle application.
  • Weight: Each bottle contains 1.45 oz (43 g) of product.
  • Skin Compatibility: Ideal for medium skin tones with cool undertones.
  • Non-Cakey: Provides a smooth application that doesn’t cake or feel heavy.
  • Buildable Formula: Allows users to layer for more coverage without becoming heavy or thick.
  • Application: Blends easily, providing a natural, flawless look with minimal effort.
  • Long-Wear: Designed for extended wear, lasting through long days without touch-ups.
  • Skin Type Suitability: Best for normal to oily skin types, due to its matte finish.
  • Fragrance: Formulated without added fragrance to minimize irritation.
  • Packaging: Comes in a convenient bottle with a precise applicator for controlled use.

FAQ

Apply a small amount of this foundation to clean, moisturized skin using a foundation brush, sponge, or fingers. Blend evenly for a smooth, full-coverage finish. Start with a thin layer and build up if needed for more coverage.

This foundation works well for medium skin tones with cool undertones. It is best for normal to oily skin types due to its matte finish, which controls shine. Dry skin users may find it too drying without proper moisturizing beforehand.

The 540 - Giza shade is designed for medium skin tones with cool undertones. If you’re unsure about your undertone, it’s helpful to check your skin’s natural hue under natural light to determine whether you have cool, warm, or neutral undertones.

No, this foundation does not contain SPF. For sun protection, it’s recommended to apply a broad-spectrum sunscreen underneath before applying the foundation.

Juvia's Place I Am Magic Velvety Matte Liquid Foundation is designed for long-lasting wear. It is both waterproof and sweat-proof, so it can last through long hours of wear without fading or transferring, even in humid or active environments.

Yes, this foundation is buildable, allowing you to apply a lighter layer for a more natural, even complexion. For a full-coverage look, you can layer it without worrying about it feeling cakey.

Yes, this foundation is vegan and free from parabens and sulfates. It is formulated to be skin-friendly, making it a great choice for those seeking cruelty-free beauty products.

Many users with sensitive skin report that this foundation does not clog pores or cause breakouts. However, as with any foundation, it’s best to remove it thoroughly at the end of the day to avoid any potential skin issues.

This foundation offers a velvety matte finish that helps control shine throughout the day. It’s perfect for those who want a smooth, flawless complexion without the dewy shine.

The foundation comes in 42 shades, so it’s important to choose one that matches your skin’s undertone and depth. You can use online shade finders or check reviews from users with similar skin tones to help you make the best choice.