ICONIC LONDON Underglow Blurring Primer 0.91oz

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86%
91%
Radiance and Glow
89%
Hydration and Skin Texture
85%
Makeup Longevity
94%
Smoothness and Blurring Effect
87%
Skin Compatibility (Normal to Dry)
75%
Fragrance and Scent
83%
Packaging and Dispensing
98%
Cruelty-Free and Vegan Formulation
90%
Value for Money
84%
Finish (Dewy vs. Matte)
88%
User Experience (Ease of Application)
65%
Effectiveness for Oily Skin
More

Overview

The ICONIC LONDON Underglow Blurring Primer 0.91oz is a lightweight formula that works to blur imperfections and deliver a radiant glow. This cruelty-free and vegan primer is designed to enhance skin’s natural radiance while providing a smooth base for makeup. Its universal shade adapts to various skin tones, making it a versatile option for many users. Whether you're prepping for a full face of makeup or just looking to add a healthy-looking glow, this primer offers a seamless, dewy finish without feeling heavy or greasy.

Key Ingredients & Benefits

This primer features light-reflecting pigments that create a radiant glow while blurring the appearance of pores and imperfections. Its smooth gel texture hydrates the skin, ensuring a non-greasy feel, which makes it ideal for makeup application. The formula enhances makeup longevity, allowing foundations to stay in place longer while providing a fresh, glowing finish. Additionally, its blend of hydrating ingredients ensures that the skin feels nourished throughout the day, making it a great choice for normal to dry skin types.

Best For

The ICONIC LONDON Underglow Blurring Primer is perfect for those who want a luminous, healthy-looking glow before applying makeup. It’s especially beneficial for people with normal to dry skin who are looking for a hydrating primer that won’t leave them feeling oily. Its universal shade makes it suitable for a wide range of skin tones, and its cruelty-free, vegan formulation appeals to users who prioritize ethical beauty products. Those who desire a smooth, glowing complexion will find this primer a great addition to their routine.

User Feedback

User reviews of the ICONIC LONDON Underglow Blurring Primer are largely positive, with many users praising its ability to smoothing skin and creating a radiant base. A number of reviewers appreciate how it helps their makeup last longer throughout the day, without needing touch-ups. Some have noted that it offers a beautiful, dewy finish, making it perfect for a healthy, fresh look. However, a few users with oilier skin types found that it didn’t control shine as effectively as expected, making it better suited for drier complexions.

#Foundation Primers
#Face
#Makeup
#Beauty & Personal Care

Pros

  • This primer provides a radiant, glowing finish that enhances the skin's natural luminosity.
  • Many users find that it blurs imperfections and minimizes the appearance of pores effectively.
  • It adapts to a variety of skin tones, making it suitable for a wide range of users.
  • The formula is cruelty-free and vegan, appealing to users who prioritize ethical beauty products.
  • This primer hydrates the skin without leaving a greasy or heavy feeling, perfect for long-wear makeup.
  • It works well under makeup, ensuring that foundation stays in place throughout the day.

Cons

  • Some users with oily skin report that it leaves a slightly greasy finish, especially in humid conditions.
  • Those with very dry skin might find it doesn't provide enough moisture during colder months.
  • A few people find that it causes their makeup to break down faster in high-temperature environments.
  • While it's fragrance-free, a few users noted a slight natural scent that can be off-putting.
  • It may not be ideal for those seeking a matte finish or more intense oil control.
  • Some users with sensitive skin experienced minor irritation after prolonged use.

Ratings

After analyzing verified user reviews worldwide, across multiple platforms and languages, the scores for the ICONIC LONDON Underglow Blurring Primer 0.91oz reflect both its strengths and areas for improvement. We filtered out spam, bot/incentivized, duplicated, and off-topic feedback to ensure that only authentic, high-quality insights informed these results. Overall, this product receives strong praise for its radiant finish and smooth texture, though some users had mixed experiences with its longevity and skin type suitability.

Radiance and Glow
91%
Many users highlight the primer's ability to give a soft, luminous glow without being too overpowering. It adds a healthy shine to the skin that looks natural, making it ideal for daily wear or special occasions. This product is especially praised for providing a radiant finish that lasts throughout the day.
A few users noted that the glow can be too dewy for those with naturally oily skin. Some mentioned that it may require blotting during the day if they are prone to excess shine, making it less suitable for all-day wear in humid conditions.
Hydration and Skin Texture
89%
The primer’s hydrating properties are widely appreciated, as it gives skin a smoother texture. Many users find that it does an excellent job of moisturizing without feeling greasy, making it perfect for those with normal to dry skin. It helps create an even base for foundation application.
A few users with oily skin felt that while it hydrates, it may leave their skin feeling a bit too slick. Some also pointed out that the product doesn’t provide enough moisture for very dry skin types, particularly during colder months when extra hydration is needed.
Makeup Longevity
85%
This primer is often praised for extending makeup wear throughout the day. Users report that it helps foundation adhere better and stay in place longer, making it a go-to product for long workdays or special events. It also helps prevent makeup from settling into fine lines.
While many users find the primer effective for holding makeup in place, some noted that it doesn’t perform as well in hot or humid environments. A few felt their makeup started to break down after a few hours, especially on oilier areas of the face.
Smoothness and Blurring Effect
94%
Buyers consistently praise how well this primer blurs imperfections, including enlarged pores and fine lines. The smooth texture provides a flawless canvas for makeup, giving the skin a soft-focus effect. It’s especially beneficial for users with uneven skin texture.
While most users are satisfied with its blurring effect, some found that it didn't completely smooth out deeper wrinkles or very textured skin. A few reviewers mentioned that it requires a bit of extra product to achieve the desired effect, especially for more pronounced imperfections.
Skin Compatibility (Normal to Dry)
87%
This primer is ideal for those with normal to dry skin. Users with these skin types have reported that it absorbs easily and provides a comfortable base for makeup application. The formula hydrates the skin without causing irritation, and many appreciate its smooth finish.
For people with oily or combination skin, this primer can feel too heavy. Some users noted that it didn’t control oil as well as other primers, leaving their T-zone looking shiny by mid-day, which is why it’s not the best option for all skin types.
Fragrance and Scent
75%
25%
Several users enjoyed the subtle, fragrance-free formula of this primer, making it ideal for those sensitive to strong scents. This allows for a more pleasant experience, especially for users who prefer minimal fragrance in their skincare products.
On the other hand, a few users commented that the primer still has a mild, natural scent that could be off-putting for those with extremely sensitive noses. Some were expecting it to be completely scent-free, so it didn’t meet their preferences.
Packaging and Dispensing
83%
The packaging is sleek and user-friendly, with a sturdy tube that dispenses just the right amount of product. Users appreciate the easy-to-control nozzle, which ensures there’s no waste when applying the primer. It’s travel-friendly and fits easily into a makeup bag.
A few buyers mentioned that the product can be a little difficult to squeeze out toward the end of the bottle, especially when it's nearing the last few uses. Some wished for a more flexible packaging design to make it easier to get the remaining product.
Cruelty-Free and Vegan Formulation
98%
This primer’s cruelty-free and vegan certification is a major selling point for ethically-conscious buyers. Many users appreciate that it aligns with their values, giving them peace of mind while enjoying a high-performing product.
There were no major cons for this aspect, as users who favor cruelty-free products were overwhelmingly pleased with the formula. Some mentioned they would have liked to see more eco-friendly packaging to complement the ethical formula.
Value for Money
90%
Many users feel that this primer offers excellent value for its price. The product delivers high performance in terms of texture, hydration, and makeup longevity, which makes it worth the investment for those seeking a reliable and versatile primer.
A few reviewers felt that the price point is slightly higher compared to similar products, especially considering the small volume. Some users mentioned they expected a larger bottle for the price, especially since it’s often used in conjunction with other makeup products.
Finish (Dewy vs. Matte)
84%
Users enjoy the dewy finish, which enhances the skin’s natural glow without being too shiny. This finish helps create a fresh, youthful look, making it a great primer for those aiming for a glowing complexion.
However, a few users with oily skin reported that the dewy finish can make their skin appear shinier over time. Some noted that those seeking a matte or more velvety finish may not find this primer to be the best match for their needs.
User Experience (Ease of Application)
88%
Most users found this primer easy to apply, with a smooth texture that spreads evenly across the skin. The lightweight formula is simple to blend, and a little goes a long way, making the application process quick and hassle-free.
Some users felt that the primer could take a few moments to fully settle into the skin. A few also mentioned that it may require a second layer for full coverage, especially for users with uneven skin tone or large pores.
Effectiveness for Oily Skin
65%
35%
Some users with oily skin found that it provided a subtle glow, which they enjoyed for a more youthful look. The primer works decently in managing skin texture but may need more help with oil control for long wear.
However, many users with oily skin mentioned that it didn’t control shine or oil as effectively as other primers designed specifically for oilier skin. This led to makeup breakdown and increased shine, especially in warmer climates or during long wear.

Suitable for:

This primer is best suited for individuals with normal to dry skin who seek hydration and a radiant, healthy glow before applying makeup. Users who desire a smooth, even base will appreciate its ability to blur imperfections and enhance skin texture. Those with a preference for cruelty-free and vegan products will also find this primer appealing, as it aligns with ethical beauty standards. It’s ideal for anyone who wants long-lasting makeup that stays in place throughout the day, making it a great option for both everyday use and special occasions. Additionally, individuals looking for a product that adapts to a variety of skin tones will benefit from its universal shade.

Not suitable for:

On the other hand, this primer may not be the best choice for individuals with oily skin, as it can leave a slightly greasy or overly dewy finish that may not be desirable for those prone to shine. Users who need more robust oil control or a matte finish may find it insufficient, especially in humid or hot conditions. While it works well for normal to dry skin types, those with very dry skin might find it doesn’t provide enough hydration during colder months. Additionally, people sensitive to subtle scents may find the primer’s natural fragrance slightly off-putting, although it's not overpowering.

Specifications

  • Type: Primer, designed to be used as a base before makeup application.
  • Volume: 0.91oz (27mL) of product per bottle.
  • Formulation: Gel-based formulation for smooth, even application.
  • Skin Type: Suitable for all skin types, including normal, dry, and sensitive skin.
  • Shade: Universal shade that adapts to various skin tones.
  • Finish: Radiant finish, providing a healthy, glowing appearance.
  • Cruelty-Free: This product is cruelty-free and not tested on animals.
  • Vegan: Formulated without any animal-derived ingredients.
  • Hydration: Hydrates the skin without leaving a greasy or oily residue.
  • Fragrance-Free: Free from added fragrances, making it suitable for sensitive skin.
  • Key Benefit: Blurs imperfections and minimizes the appearance of pores.
  • Application: Applied before makeup to enhance smoothness and radiance.
  • Texture: Lightweight gel texture that absorbs quickly into the skin.
  • Longevity: Helps makeup stay in place longer throughout the day.
  • Sunscreen: This product does not contain SPF and should be used with sunscreen if needed.
  • Key Ingredients: Contains light-reflecting pigments to enhance the skin’s radiance.
  • Use Case: Ideal for those seeking a luminous glow before applying makeup.
  • Texture Finish: Leaves a smooth and even canvas for foundation application.
  • Packaging: Packaged in a 0.91oz squeeze tube for easy and hygienic application.

FAQ

Apply a thin layer of this primer onto cleansed skin before makeup. Gently massage it into your face, focusing on areas where you want a smoother texture or radiance. Allow it to absorb for a few seconds before applying foundation or other makeup products.

This primer is designed for all skin types, from dry to oily. It provides hydration without leaving a greasy residue, making it especially beneficial for users with normal to dry skin. Its lightweight formula is also suitable for sensitive skin.

Yes, many users praise this primer for its ability to blur imperfections, including minimizing the appearance of pores and smoothing the skin’s texture. It creates a flawless base for makeup application.

Yes, this primer is both vegan and cruelty-free, making it a great choice for those who prefer ethical beauty products. It contains no animal-derived ingredients and has not been tested on animals.

This primer provides a radiant, glowing finish, giving the skin a luminous appearance. It's ideal for those seeking a healthy, dewy look before applying makeup.

No, this primer is fragrance-free, making it suitable for those with sensitive skin or those who prefer products without added scents.

Yes, this primer can be worn alone to enhance your natural radiance. It blurs imperfections and gives your skin a smooth, glowing appearance, making it a good option for days when you prefer a no-makeup look.

Although this primer is hydrating, it is lightweight and doesn't leave a greasy finish, so many users with oily skin find it works well. However, if you're very oily, you may need to set it with powder to control shine during the day.

The radiant, dewy finish typically lasts throughout the day, making it great for long-wear makeup routines. Many users have mentioned that their makeup stays fresh and glowy all day with this primer underneath.

This primer is generally well-tolerated, but as with any skincare product, some users with highly sensitive skin may experience mild irritation. If you have a sensitivity to certain ingredients, it's best to perform a patch test before full application.