Overview

The ECRU New York LUXE GLOSS Hair Gloss 6.76oz is a versatile hair treatment that enhances your hair's color and shine. This gloss provides a translucent, glossy finish that lasts for 6–8 shampoos, leaving your hair looking vibrant and lustrous. It is suitable for all hair types, whether you have natural hair or color-treated strands. This hair gloss delivers an effortless boost to your hair’s appearance, making it a go-to solution for adding shine without the commitment of permanent color changes.

Key Ingredients & Benefits

This hair gloss features an ammonia-free and peroxide-free formula, making it a safer option for those looking to avoid harsh chemicals. The product is also vegan and cruelty-free, free from parabens, sulfates, and phthalates. These features ensure a gentle treatment for your hair, promoting smoothness and shine. By improving hair texture, it offers a glass-like finish without causing damage, making it ideal for enhancing both the look and feel of your hair.

Best For

This color-enhancing treatment is perfect for anyone looking for a temporary boost of shine and vibrancy. It works well for individuals with both color-treated and natural hair, providing a nourishing effect that enhances their hair’s overall appearance. If you’re looking for an easy-to-apply gloss without any mess, this product is a great choice. It’s especially suited for those who prefer a quick, no-drip application and want to enhance their hair's shine without long-term commitment.

User Feedback

Users generally have a positive view of this product, with many praising its ability to boost shine and smoothness. Some people report that the results last longer than expected, although the longevity can vary depending on hair type. Many appreciate the easy application and the fact that the gloss doesn’t damage the hair. However, a few users have mentioned that the gloss may not be as intense for individuals with very coarse hair, but overall, it remains a popular choice for enhancing shine and texture.

Pros

  • This product enhances hair shine without using harsh chemicals like ammonia or peroxide.
  • The gloss lasts 6–8 shampoos, providing a temporary but noticeable improvement in hair color.
  • It’s suitable for all hair types, including both color-treated and natural hair.
  • The application is easy and mess-free, thanks to the no-drip formula.
  • It’s vegan, cruelty-free, and free from parabens, sulfates, and phthalates, making it a safe choice for many users.
  • Several users report smoother, healthier-looking hair after using this gloss.
  • The product gives a glass-like shine without feeling heavy or greasy.

Cons

  • Some users feel that the gloss fades quicker than expected, especially with frequent washing.
  • People with very coarse or severely damaged hair may not see significant shine improvements.
  • The fragrance doesn’t last long, which may be a downside for those who prefer a lingering scent.
  • The product may leave oily or greasy residues in the hair, especially for those with fine hair.
  • Results can vary depending on hair type, with some reporting minimal effect on darker or thicker hair.
  • This gloss may not work well for individuals seeking a permanent shine or long-term results.

Ratings

After analyzing verified user reviews worldwide, across various languages and platforms, the scores for this product reflect genuine customer feedback. Spam, bot, incentivized, duplicated, and off-topic reviews have been filtered out to ensure only authentic insights. Both strengths and pain points are considered in these results, providing a balanced perspective on its performance and usage.

Effectiveness in Enhancing Shine
91%
Many users rave about the glossy, radiant shine this product provides. It visibly enhances color depth and gives hair a healthy, vibrant look without weighing it down. The results are immediate, with noticeable improvement after the first application, making it a great option for special events or regular use.
A few users mentioned that while the gloss adds shine, the effect may not last as long as expected, especially for those with finer or more porous hair types. The shine can also feel a bit heavy for people with very fine hair, leading to a flat appearance by the end of the day.
Duration of Results
85%
The gloss delivers impressive longevity, lasting through several washes without diminishing significantly. Many reviewers have found that it stays vibrant for about 6 to 8 shampoos, which is ideal for those looking for a temporary shine boost without the commitment of permanent color treatments.
Some users were disappointed that the gloss began to fade after just a few washes, particularly if they used harsher shampoos. A few others noticed that the gloss seemed to lose its depth sooner than advertised, especially on lighter hair shades or those that had been heavily treated.
Application Ease and No-Drip Formula
94%
The no-drip formula makes it incredibly easy to apply, even for beginners. Users appreciate that it stays in place during application without making a mess, and the gel texture allows for even coverage, reducing the risk of streaks or uneven spots. It’s especially valued by those who want a quick, hassle-free hair treatment.
While the application is generally easy, some reviewers found the gel to be a bit sticky, making it harder to distribute evenly in thicker hair. A few also noted that the formula can be difficult to wash out completely, leaving behind some residue after rinsing.
Suitability for Color-Treated Hair
89%
For color-treated hair, this gloss is a hit, as it helps revive dullness and enhances vibrancy without causing damage. The fact that it's ammonia and peroxide-free is a major plus for users with chemically treated hair, as it doesn’t compromise their hair's integrity while providing a refreshing shine.
Some color-treated users reported that while it did enhance shine, the gloss didn’t seem to provide enough color intensity or boost for their bleached or highlighted hair. A few mentioned that the effect didn’t feel as noticeable on darker color-treated hair as it did on lighter shades.
Suitability for Natural Hair
88%
Natural hair users find this gloss to be an excellent option for adding moisture and a smooth, shiny finish. It doesn’t weigh hair down, and many have reported that it enhances the natural texture while leaving it soft and healthy-looking. The gloss also helps reduce frizz, making hair easier to manage.
Some people with tightly coiled or coarse hair felt that the product didn’t offer enough hydration or hold, and they were looking for something that provided more curl definition along with shine. A few users also noted that their hair felt a little greasy the day after applying, especially in humid conditions.
Ingredient Quality and Safety
92%
The fact that this product is vegan, cruelty-free, and free from parabens, sulfates, and phthalates resonates well with eco-conscious buyers. Users appreciate knowing that it's made without harsh chemicals, making it a safer choice for sensitive scalps and those who are cautious about their hair care ingredients.
A small group of users expressed concerns about the product being too mild or lacking the intensity they expected in terms of results. Some also mentioned that they were hoping for a more organic ingredient list, as the product does still contain some synthetics which didn’t align with their preferences.
Fragrance and Scent
79%
21%
Many customers enjoyed the subtle, pleasant fragrance of the gloss, which isn’t overpowering but leaves hair smelling fresh and clean. It adds a nice touch to the overall experience, especially for those who enjoy light, fragrant hair products without an artificial scent.
Not all users were pleased with the scent, with some describing it as too artificial or heavy. A few also mentioned that the fragrance didn’t last long enough, disappearing after just a few hours, which was a disappointment for those who prefer a lingering scent in their hair.
Packaging and Dispensing
90%
The packaging is sleek and functional, with a no-mess dispenser that makes the application process smooth. Users found it easy to control the amount of product dispensed, which is especially helpful for avoiding waste and ensuring even distribution across hair.
A few users found the packaging to be slightly bulky for travel, and some experienced issues with the pump dispenser clogging or not dispensing product as smoothly after several uses. This caused minor frustration for those who wanted a quicker, more efficient application.
Ease of Rinsing Out
80%
20%
For most users, the gloss rinses out without much effort, which makes it convenient for quick applications and easy maintenance. The product doesn’t leave any heavy buildup behind, and hair feels light and clean after washing.
A few reviewers mentioned that they had to rinse multiple times to fully remove the gloss, leaving their hair feeling slightly weighed down or coated. This was especially noticeable for users with fine or oily hair who wanted a more thorough clean.
Non-Damaging Formula
93%
The non-damaging formula is one of the most praised aspects of this gloss. Users with delicate or processed hair particularly appreciate that it doesn’t strip or harm their hair, providing a nourishing effect instead. It's gentle enough to use frequently without worrying about long-term damage or weakening hair strands.
Although many appreciated the gentle formula, a few users felt it wasn’t as effective for providing the same level of strength or texture improvement they’d hoped for. Those with severely damaged or brittle hair felt they needed a more reparative treatment alongside the gloss.
Value for Money
87%
The product offers good value for money considering the quality of the ingredients, the lasting effects, and the overall experience. Users find that it’s a worthwhile investment, especially for those who want temporary hair enhancement without the need for professional salon visits.
Some users felt that the price point was a little high for a product that doesn’t deliver permanent results. A few felt that while it’s effective, it didn’t offer enough long-term benefits compared to other gloss products on the market that were available at a lower price.
Overall Satisfaction
85%
Most users are generally satisfied with the overall performance of this gloss. They find it easy to use, effective at enhancing shine, and safe for different hair types. The product has become a go-to for those looking for a temporary color boost and a healthier-looking shine without harsh chemicals.
Despite the positive feedback, some users felt the gloss didn’t provide enough long-lasting results, especially on hair types that are more prone to dryness or damage. There were also occasional concerns about the fragrance and the product's ability to completely rinse out, which caused minor dissatisfaction.
Customer Support
75%
25%
When issues arise, the brand’s customer support is generally helpful and responsive, offering quick solutions or clarifications about the product. Some users were happy with the quick resolution of product-related queries or concerns.
Several users experienced delays in receiving responses or felt that customer service could be more informative. A few reported that it took longer than expected to resolve issues with their orders or product concerns, leading to frustration with the overall support experience.

Suitable for:

The ECRU New York LUXE GLOSS Hair Gloss 6.76oz is ideal for individuals seeking a temporary yet noticeable boost in hair shine and color vibrancy. It works particularly well for those with color-treated or natural hair, as it enhances shine without the use of harsh chemicals like ammonia or peroxide. The easy application and no-drip formula make it a great choice for people who prefer a hassle-free, at-home treatment. Additionally, those looking for a non-damaging product will appreciate its vegan, cruelty-free formulation and ability to provide smooth, glossy results that last 6–8 shampoos. It's also beneficial for users with varying hair types, from fine to thick, who want to add a glass-like shine without weighing down their hair.

Not suitable for:

This gloss may not be the best option for individuals with very coarse or extremely damaged hair, as some users reported that it didn’t provide the depth of shine or reparative effects they were hoping for. People with oily hair may find the product too heavy, and the gloss could leave their hair feeling greasy the next day. Additionally, those who expect long-lasting results from a single application may be disappointed, as some users mentioned that the gloss fades quicker than anticipated, especially when exposed to harsh shampoos. The fragrance may also be a concern for those sensitive to scents, as it does not last long or may feel artificial to some users.

Specifications

  • Form: The product comes in a gel form, making it easy to apply evenly on hair.
  • Volume: Each bottle contains 6.76oz (200mL) of product.
  • Hair Type: Suitable for all hair types, including color-treated and natural hair.
  • Gloss Duration: The gloss effect lasts 6–8 shampoos, providing a temporary enhancement.
  • Free From: This product is free from parabens, sulfates, phthalates, ammonia, and peroxide.
  • Vegan: The product is vegan, containing no animal-derived ingredients.
  • Cruelty-Free: This gloss is cruelty-free, meaning it is not tested on animals.
  • Chemical-Free: The gloss is formulated without harsh chemicals, providing a safer option for enhancing hair.
  • Application: The formula features a no-drip application for mess-free use.
  • Shine Effect: Adds a glass-like, translucent shine to hair, enhancing color vibrancy.
  • Suitability: Ideal for those seeking a temporary gloss for color enhancement and smoothness.
  • Texture: The gel texture is smooth and spreads easily without weighing hair down.
  • Non-Damaging: The product improves hair texture without causing damage, even with regular use.
  • Safety: The formula is designed to be safe and gentle for regular use, even on sensitive scalps.
  • Fragrance: It has a mild fragrance that is not overpowering and fades after use.
  • Compatibility: Works well with both natural and chemically treated hair, adding nourishment to both.
  • Storage: Store in a cool, dry place away from direct sunlight to maintain product efficacy.
  • Sulfate-Free: This gloss does not contain sulfates, making it safe for color-treated hair.
  • Packaging: Comes in a 6.76oz (200mL) squeeze tube for easy and controlled dispensing.
  • Eco-Friendly: The product is free from BPA and uses eco-conscious packaging.

FAQ

To use this hair gloss, apply a generous amount to damp, towel-dried hair. Spread evenly, then leave it on for a few minutes before rinsing. For best results, use it after shampooing, and follow up with conditioner.

Yes, this product is designed to be suitable for all hair types, including color-treated and natural hair. It enhances color and shine without causing damage, making it ideal for anyone looking to boost their hair's appearance.

No, this product is free from ammonia and peroxide, making it a safe, non-damaging option for enhancing hair shine and color.

The gloss typically lasts for 6–8 shampoos, providing a temporary yet noticeable shine and color boost without the need for permanent treatments.

While it’s recommended to apply this gloss to damp, towel-dried hair for even distribution, it can also be used on dry hair if desired. However, the results may not be as effective as when applied to damp hair.

Yes, this gloss is both vegan and cruelty-free, meaning it does not contain animal-derived ingredients and has not been tested on animals.

The gloss has a lightweight formula that works well for fine hair without making it greasy or weighed down. However, if you apply too much, it may leave a slightly heavier feel, so use sparingly.

The fragrance is mild and not overpowering, though it doesn’t last long after washing out. If you're sensitive to fragrances, this product’s scent should be pleasant but not overwhelming.

This gloss is formulated to be gentle on the hair and scalp, with no harsh chemicals like parabens or sulfates. However, if you have sensitive skin or allergies, it’s recommended to perform a patch test before full application.

You can use this gloss regularly, but since it’s a temporary treatment, it’s best to apply it as needed. Many users enjoy the temporary color boost and shine, especially before special occasions or whenever their hair needs a quick refresh.