Devoted Creations H.I.M. Billionaire Tanning Lotion 8.5oz

78%

22%

Bronzing Intensity

Color Longevity

Redness Reduction

Skin Hydration

Scent Profile

Bronzer Transfer

Texture & Application

Value for Money

Packaging & Portability

Anti-Aging Bonus

Color Evenness

Skin Soothing

Ingredient Transparency

Overview

Devoted Creations H.I.M. Billionaire Tanning Lotion 8.5oz is built for men who want serious color from every session — not a subtle hint of bronze, but deep, rich results that actually last. The H.I.M. line (His Intense Melanation) targets dedicated indoor tanners, and this formula sits toward the upper end of that lineup. What separates it from basic bronzers is the multi-bronzer approach — DHA works with your skin chemistry to build color that holds, while natural and cosmetic bronzers deliver immediate visual payoff right out of the bed. Worth noting: this is designed strictly for tanning bed use. It is not a sunless product and is not formulated for outdoor sessions.

Features & Benefits

The triple bronzing system is really what makes this formula stand out. DHA reacts with the skin to build lasting color over the following 24–72 hours, while natural and cosmetic bronzers give you that immediate darkening so you do not leave the salon looking like you skipped lotion entirely. Beyond the bronzing, Tiger Grass does real work here — it calms the redness that can flare up post-session, which is a genuine issue for fair or sensitive-skinned tanners. Turmeric Root Extract helps even out blotchy areas, Shea Butter and Avocado keep skin hydrated during the process, and Matrixyl Synthe 6 targets fine line reduction — a welcome bonus rather than the headline act.

Best For

This dark tanning lotion is best suited to intermediate and advanced tanners — guys who already have a base and want to push their color deeper, not beginners who might be caught off guard by how aggressive dark bronzing formulas can be. If your skin tends to run red after a session, the H.I.M. Billionaire lotion is worth a serious look, because the redness-reducing ingredients are not just filler. It also works well for anyone who wants to skip a separate skincare routine — the moisturizing and antioxidant ingredients provide decent skin support without extra steps. Scent-sensitive users will likely appreciate the more refined fragrance profile typical of higher-tier Devoted Creations releases.

User Feedback

The general consensus among buyers leans positive, with consistent praise going to color depth and longevity — many report noticeably darker results within the first few sessions and solid color retention between visits. The scent gets mentioned often and mostly favorably, which matters more than people admit when applying something right before a 10–15 minute session in an enclosed space. On the flip side, bronzer transfer onto clothing and tanning bed surfaces is a recurring complaint — dark bronzing formulas at this level almost always carry that trade-off. A smaller group of users with very sensitive skin found the formula richer than expected, so a patch test before the first full application is a reasonable precaution.

#Tanning Oils & Lotions

#Sunscreens & Tanning Products

#Skin Care

#Beauty & Personal Care

Pros

Delivers noticeably deeper, darker color within the first few tanning bed sessions.
The triple bronzer system provides immediate visual results alongside longer-lasting DHA-built color.
Tiger Grass and Turmeric genuinely help reduce the post-session redness that plagues fair-skinned tanners.
Skin feels hydrated after sessions rather than stripped — a real advantage over basic bronzing lotions.
The scent is refined and tolerable in enclosed tanning spaces, which is a bigger deal than most product pages admit.
Color built from this bronzing formula tends to hold well between sessions without rapid fading.
Consolidates tanning and basic skincare into one step, cutting down on post-session product layering.
The anti-aging peptide ingredient is a genuine bonus for users who want more from their lotion than just color.
Works well for intermediate tanners ready to step up from entry-level dark formulas.

Cons

Bronzer transfer onto clothing and tanning bed surfaces is a consistent complaint that requires planning around.
Results vary significantly depending on skin tone, existing base tan, and bed intensity — not a guaranteed outcome.
Not suitable for outdoor or sunless use, which limits flexibility compared to multi-purpose tanning products.
The 8.5oz size runs out faster than expected for tanners with larger body surface areas or heavy application habits.
Beginners who overuse a dark formula like this risk uneven, blotchy results before their skin is ready.
The price point is higher than mid-range tanners, which stings if your skin does not respond well to DHA-based formulas.
Some users with very sensitive skin find the formula too rich, occasionally leading to minor breakouts or clogged pores.
Fragrance, while generally well-received, is present enough that those with fragrance sensitivities should test before full use.

Ratings

The scores below for Devoted Creations H.I.M. Billionaire Tanning Lotion 8.5oz were generated by AI after analyzing verified buyer reviews from multiple global markets, with spam, bot-submitted, and incentivized feedback actively filtered out. Each category reflects the honest distribution of real user experiences — strengths and frustrations weighted equally — so you get a transparent picture before committing to a purchase.

Bronzing Intensity

93%

This is the category where the H.I.M. Billionaire lotion consistently earns its reputation. Tanners with an established base report visibly deeper color after just two or three sessions, with the layered bronzing system delivering both instant post-bed glow and a DHA-built color that holds for days.

Users with very fair or untreated skin occasionally report that the high bronzing intensity produces uneven patches rather than a clean, uniform result. The formula is calibrated for skin that already responds well to UV, so first-timers may need to dial back expectations.

Color Longevity

88%

Color fade between sessions is a common complaint with budget tanners, but buyers of this bronzing formula regularly note that the DHA-built color persists noticeably longer — sometimes stretching an extra day or two before visible fading compared to mid-tier alternatives they had previously used.

Longevity is still skin-dependent, and users who shower frequently or use harsh body washes report faster color fade regardless of how well the initial tan developed. Moisturizing daily after sessions seems to help, but that step is not always obvious to new users of the product.

Redness Reduction

81%

19%

For tanners whose skin flushes red after sessions — a genuinely common issue that most formulas ignore — the Tiger Grass and Turmeric combination in this lotion makes a measurable difference. Multiple reviewers specifically called out reduced post-tan irritation as the reason they kept repurchasing.

The redness reduction works best for moderate sensitivity; users with very reactive or rosacea-prone skin report it helps but does not eliminate the problem entirely. A small number of buyers found the formula itself caused minor irritation, suggesting the fragrance or DHA may be the culprit for certain skin types.

Skin Hydration

78%

22%

Shea Butter and Avocado Extract keep skin feeling soft and comfortable during and after sessions, which is a real upgrade over dark bronzing lotions that leave skin feeling tight or dry. Tanners who bed frequently — four or more sessions per week — particularly appreciate not needing a heavy moisturizer on top.

For very dry skin types, the hydration provided is adequate for occasional tanners but may fall short for daily bed users without supplemental moisturizing. A few buyers also noted a slightly greasy residue immediately after application, though this tends to absorb within a few minutes before the session begins.

Scent Profile

76%

24%

Compared to the synthetic, candy-like fragrances that dominate lower-tier tanners, the scent here reads as noticeably more refined and tolerable, especially in the enclosed space of a tanning bed. The majority of buyers describe it positively or neutrally, which is a better outcome than most dark bronzing products at this intensity achieve.

Fragrance is inherently subjective, and a consistent minority of reviews flag the scent as too strong for their preference. The inevitable DHA processing smell that develops over the 24 hours post-session is also present, as it is with any DHA-based formula — that part is chemistry, not a product flaw, but buyers should know to expect it.

Bronzer Transfer

58%

42%

Some degree of transfer is an unavoidable characteristic of high-intensity dark bronzing formulas, and buyers who know this going in tend to manage it without issue by waiting a few minutes post-session before dressing and opting for darker clothing.

Bronzer transfer onto clothing and tanning bed surfaces is among the most frequently cited complaints for this dark tanning lotion, and it is more pronounced than users familiar with lighter formulas might expect. Tanning salon staff occasionally flag it as well, and cleaning time increases noticeably after sessions using this product.

Texture & Application

84%

The lotion spreads evenly without requiring heavy buffing, which makes full-body application before a session feel straightforward rather than rushed. Most users report a smooth, non-sticky feel on the skin once the initial application absorbs, which helps with comfort during the actual tanning session.

A small number of users with oily skin found the texture slightly too rich for their preference, leading to a heavier feeling on areas like the chest and back. Application on awkward areas like the back of the legs can also result in streaking if not blended carefully.

Value for Money

74%

26%

Buyers who tan regularly and have tried multiple Devoted Creations products generally consider this a fair investment given the color results and added skincare ingredients — getting bronzing performance, redness control, and hydration from one bottle does reduce the need for additional products.

For occasional tanners or those new to premium lotions, the price-per-session cost feels steep, especially since the 8.5 oz bottle depletes faster than expected for users with heavier application habits. If the formula does not agree with your skin, the cost of a single bottle with no guaranteed results is a legitimate concern.

Packaging & Portability

82%

18%

The slim bottle profile fits comfortably in a gym bag or salon tote without taking up disproportionate space, and the dispenser cap functions reliably without excess product leaking during transport.

The bottle does not include a pump, which some users find inconvenient when applying pre-session with limited time or in low-light changing rooms. Dispensing control is less precise than a pump would allow, occasionally leading to more product coming out than intended.

Anti-Aging Bonus

67%

33%

The inclusion of Matrixyl Synthe 6 is a genuine differentiator from standard tanning formulas, and buyers who use the lotion consistently over several weeks do report slightly smoother-feeling skin texture — particularly around areas prone to dryness and fine lines.

This is a supporting ingredient, not a primary function, and buyers expecting meaningful wrinkle reduction from a tanning lotion will be disappointed. The anti-aging benefit is subtle at best and is genuinely only noticeable to users who are already tracking their skin condition closely across sessions.

Color Evenness

71%

29%

Turmeric Root Extract and Tiger Grass together help produce a more uniform tan by reducing patchy redness and uneven tone across the skin surface — buyers with slightly blotchy skin report a cleaner end result compared to using basic bronzing lotions.

Achieving fully even coverage still depends heavily on thorough application technique and an existing base tan. Users who apply unevenly or tan infrequently tend to see more variation in color distribution, particularly across high-friction areas like elbows and knees.

Skin Soothing

79%

21%

Beyond redness reduction, the overall calming effect of this bronzing formula on skin post-session is noted consistently in buyer feedback, with many describing their skin as feeling less stressed and more comfortable in the hours following UV exposure compared to their previous lotions.

The soothing effect is incremental rather than dramatic, and buyers dealing with significant post-tan irritation or more serious skin sensitivity conditions should not rely solely on this lotion as a solution — additional aftercare is still warranted for problem-prone skin.

Ingredient Transparency

83%

Devoted Creations publishes the active ingredients and their intended functions clearly, which is appreciated by buyers who take skin health seriously and want to understand what they are applying before each session rather than just trusting marketing copy.

Full ingredient lists including preservatives, fragrance compounds, and carrier agents are not always prominently displayed, which can be frustrating for buyers with specific allergies or sensitivities who need to assess every component before purchasing.

Suitable for:

Devoted Creations H.I.M. Billionaire Tanning Lotion 8.5oz is a strong fit for men who are already regular tanning bed users and want to push their results further — deeper color, faster buildup, and better retention between sessions. If you have a base tan established and you're looking for a formula that doesn't require multiple products to get there, this bronzing formula covers a lot of ground in one bottle. It's particularly well-suited to tanners whose skin tends to flare red after sessions, since the Tiger Grass and Turmeric ingredients actively work against that irritation rather than just ignoring it. The added moisturizing and antioxidant ingredients also make it a practical choice for anyone whose skin runs dry under regular UV exposure. Those who prefer a more composed, sophisticated scent over the synthetic fragrances common in budget-tier tanners will likely find this a comfortable upgrade.

Not suitable for:

Anyone expecting to use this as a sunless tanner or as an outdoor tanning accelerator will be disappointed — Devoted Creations H.I.M. Billionaire Tanning Lotion 8.5oz is engineered specifically for tanning bed sessions, and using it outside of that context won't deliver the results the formula is designed to produce. Beginners with little to no base tan should also think twice, since dark bronzing formulas at this level can produce uneven results on skin that isn't yet accustomed to UV exposure. The bronzer transfer issue is real — if you plan on dressing immediately after a session or are particular about keeping your tanning bed surfaces clean, the intensity of the formula requires extra attention and rinsing time. Buyers who are highly sensitive to fragrance should test cautiously before committing, as even a well-composed scent can be too much for some users in an enclosed tanning environment. Finally, if you're primarily after a basic moisturizing lotion with a touch of color, the formula is more than you need and likely not the most cost-effective choice.

Specifications

Brand: Manufactured by Devoted Creations, a specialist brand in professional indoor tanning formulas.
Product Line: Part of the H.I.M. (His Intense Melanation) line, designed specifically for male tanners seeking deep color results.
Net Weight: Each bottle contains 8.5 oz of lotion.
Package Dimensions: The bottle measures 8.35 x 3.03 x 1.89 inches, making it compact enough to fit in most gym or salon bags.
Form Factor: Lotion formula with a smooth, spreadable consistency designed for even application before tanning bed sessions.
Bronzing Type: Uses a triple bronzing system combining DHA (dihydroxyacetone), natural bronzers, and cosmetic bronzers for layered, multi-stage color development.
Color Target: Formulated to produce dark skin tone results, suited to intermediate and advanced tanners building on an existing base.
Primary Use: Designed exclusively for indoor tanning bed application; not intended for outdoor or sunless tanning use.
Color Corrector: Contains Tiger Grass extract, which helps neutralize post-session redness and calm skin irritation caused by UV exposure.
Anti-Reddening Agent: Turmeric Root Extract is included to reduce uneven skin tone and minimize the appearance of blemishes for a cleaner-looking tan.
Anti-Aging Peptide: Matrixyl Synthe 6 is incorporated as an anti-aging peptide that targets the appearance of fine lines and wrinkles.
Moisturizing Agents: Shea Butter and Avocado Extract work together to hydrate skin and support elasticity during and after UV exposure.
Antioxidants: Vitamins C and E are included to help protect skin from environmental oxidative stress associated with regular tanning.
Skin Benefits: Clinically supported functions include color correction, redness reduction, skin soothing, and surface moisturization.
Scent Profile: Features a refined fragrance profile typical of higher-tier Devoted Creations releases, avoiding the synthetic or overpowering scents common in budget formulas.
UPC: The product UPC is 810041372741.
ASIN: The Amazon Standard Identification Number for this item is B09QLCNZG7.

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FAQ

No — the H.I.M. Billionaire lotion is formulated specifically for indoor tanning bed use. The DHA and bronzing agents in it are calibrated for controlled UV exposure, not direct sunlight. Using it outdoors could produce unpredictable results and would not offer any sun protection.

It can be used without a base, but it is really built for intermediate to advanced tanners. If your skin is very fair and you have never tanned before, a dark bronzing formula at this level may produce uneven color or cause more redness than it reduces. Starting with a lighter bronzing lotion for your first few sessions is a more practical approach.

Bronzer transfer is a known trade-off with any high-intensity dark bronzing formula, and this one is no exception. Give yourself a few minutes after your session before dressing, and rinse off if possible. Wearing dark or older clothing immediately after is a reasonable precaution until you get a feel for how your skin absorbs the formula.

Based on user feedback, the Tiger Grass and Turmeric combination does appear to make a noticeable difference for many tanners who normally deal with post-session flushing. It is not a dramatic transformation for everyone, and results depend on how redness-prone your skin is, but the ingredients have legitimate skin-calming properties rather than being purely cosmetic claims.

The Billionaire sits toward the upper end of the H.I.M. lineup in terms of bronzing intensity and added skin-care ingredients. Users upgrading from entry-level H.I.M. options generally report a noticeable step up in color depth and formula complexity. If you are already using a basic H.I.M. lotion and want more from each session, this is a logical next move.

A standard application is roughly a quarter-sized amount per body section — arms, legs, torso each get their own portion. Applying too much does not proportionally increase your color and just burns through the bottle faster, so even coverage matters more than volume.

It includes several ingredients specifically aimed at calming and protecting sensitive skin, which puts it ahead of many comparable dark tanners in that regard. That said, if your skin is highly reactive or you have known sensitivities to fragrance or DHA, doing a small patch test on your inner arm before a full session is a smart move.

For someone tanning two to three times per week with standard application, an 8.5 oz bottle typically lasts between three and five weeks. Tanners with a larger build or who tend to apply more generously will go through it closer to the three-week end of that range.

The cosmetic and natural bronzers give you an immediate visual glow right after your session. The DHA-based color develops over the following 24 to 72 hours and is what builds the lasting tan. So the first session gives you an instant look, but the real depth comes in over the next couple of days.

The scent is noticeably more refined than what you get from budget-tier dark tanners — it is present but not overpowering. Most users find it tolerable even in the enclosed space of a tanning bed. That said, all DHA-based formulas can develop a faint, familiar DHA odor as the color processes on your skin over the following hours, which is normal and not specific to this lotion.

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Devoted Creations H.I.M. Billionaire Tanning Lotion 8.5oz

Overview

Features & Benefits

Best For

User Feedback

Pros

Cons

Ratings

Bronzing Intensity

Color Longevity

Redness Reduction

Skin Hydration

Scent Profile

Bronzer Transfer

Texture & Application

Value for Money

Packaging & Portability

Anti-Aging Bonus

Color Evenness

Skin Soothing

Ingredient Transparency

Suitable for:

Not suitable for:

Specifications

Related Reviews

FAQ

Can I use this lotion for outdoor tanning or at the beach?

Will this work if I do not already have a base tan?

How much bronzer transfer should I expect onto clothing or the tanning bed?

Does the redness reduction actually work, or is it just a marketing claim?

How does Devoted Creations H.I.M. Billionaire Tanning Lotion 8.5oz compare to other lotions in the H.I.M. line?

How much lotion should I apply per session?

Is this bronzing formula suitable for sensitive skin?

How long does the bottle last for a regular tanner?

When will I start seeing color results after the first session?

Does the lotion have a strong smell that lingers after the session?

Where to Buy